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Characters / Bojack Horseman - M.B.N. Network

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Main Character Index | Main Characters | BoJack Horseman (A-D, E-K, L-Z) | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Hollywoo Residents and Other Stars | L.A. Residents | Stilton Family and Associates | MBN | Horsin Around Cast And Crew | Sarah Lynn | Secretariat Biopic Cast And Crew | Vigor | VIM Agency | Gekko-Rabbinowitz Agencies | One Shot and Bit Characters | The Main Group Family Members | The Horseman Family | Hollyhock | Beatrice Sugarman-Horseman |Butterscotch Horseman | Other Characters | Tesuque, New Mexico | The Moore-Carsons | Charlotte Moore-Carson | Historical Characters | "Horsin' Around" Characters | "Mr. Peanutbutter's House" Characters| "Secretariat" Biopic Characters

This is a list of the high-ups and workers of the M.B.N.: Major Broadcasting Network (really original name, huh?), allnote  appearing all only through the 2nd season of BoJack Horseman.

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.



"What? You have a lot of pride? Your job is to pump out garbage every year hoping some of that garbage stinks less than the rest so you can quietly renew that garbage and keep falling sideways until you retire to a three-point-five bedroom garbage in Beverly Garbage and spend the rest of your life watching your former assistant's garbage."
BoJack Horseman to Wanda Pierce.
M.B.N., outside front look.

A former big player in Hollywoo(d), M.B.N. (Major Broadcasting Network) was once a titan of titans among television networks. Come 2015, the company not only has seen better days, its now barely notorious rentability and obsolete place in today's far reaching's arm of entertainment often makes it wistful of happier dark ages. Desperate to find a fresh head of programming to steer the ship the right way (and be Promoted to Scapegoat should the need to lynch someone arise), the network invokes seniority upon a long-term employee, Wanda Pierce, whose ideas (played-out game shows, old style shows) and likability might just make her the perfect spokeswoman and captain to keep the business least in the short term. With a roster of freshly appointed asskissers, executives without backbone or awareness of the time and a couple of Only Sane Employees who find themselves handling the biggest responsibilities and making decisions who could propel the company or sink it, all without any proper thanks or budget to keep the stress away, M.B.N. stands as an example of the remnant of the dying old school networks.


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  • The Blind Leading the Blind: The entire company is made up of Yes-Man-type executives, a semi-competent Number Two and a savvy, tough, peppy, no-nonsense lady as the chief....who spent the last two decades in a coma and therefore has really outdated ideas in how to move the network forward into the new era.
  • Cliché Storm: In-Universe. The majority of the programs green-lighted during Wanda's time as Head of Programming are simply played out cliches out of tired ideas, since being from a different time, she has to do a lot of catch up.
  • Closest Thing We Got: The reason why Wanda was chosen to be the Head Of Programming wasn't because she was the most capable, or the most prepared, but because she was the one with the most seniority out of the network, since everyone else kept getting fired or retired. It's also strongly implied that nobody else in the running wanted to be the last Captain of a sinking ship, and they were effectively trying to throw her under the bus.
  • End of an Era: Network TV has all but become obsolete and has been sidetracked by more recent and better systems like streaming on Internet. Through all season, MBN is shown to be struggling to stay afloat, hoping new meat and different takes on old premises will resurrect them from oblivion.
  • Fun with Acronyms: Major Broadcast Network, overlaps with Exactly What It Says on the Tin.
  • Guilt by Association: The ensuing scandal of Hank Hippopopalous' supposed abuse of his assistants ends up bringing bad publicity to MBN Network, since their involvement with such a person puts some bad light in the company. The potential blowback of the continuing scandal causes Wanda, who's already experiencing tension at work, to try (and fail) to convince BoJack of not supporting Diane's crusade.
  • Incompetence, Inc.: There's little to no competent employees in MBN, with the majority being executives who will nod their heads to whatever tune their boss is singing and won't even attempt to propose any ideas, happy to simply provide lip service regardless of being a good or an awful idea. The only competence you will find in here are a Disco Dan owl as the boss and a squirrely, nervous yet savvy penguin, and even then they're far from sane themselves.
  • The Remnant: Nowadays, the network TV business is starting to become redundant and nearly extinct due to the media expansion happening on the internet; namely, streaming, web television and animation and news coverage quicker through online journalism. MBN is basically walking on a limping leg with the good one just waiting for amputation and more so after Wanda takes control and starts putting out tiresome shows with cliched premises because of her time bubble of thought.
  • Token Evil Teammate: Hank Hippopopalous, the main judge in So, I Think You Can Dance, who is a Domestic Abuser behind closed doors.
  • Vestigial Empire: M.B.N. has all but become a relic of time almost to the point of triviality when it first appears in season 2: With no fresh spins or valuable entertainment, the network is increasingly desperate enough to cash on passable fads and popular-today, forgotten-tomorrow programming. With a slew of executive firings, a retrograde-visioned owl in charge due to seniority and a bunch of uninspired pitch concepts and suck-ups working in it, the company's stuck in falling upside without pain or glory, at least until time catches up and clears its remains.
  • We Have Reserves: Averted. Despite being involved in a controversial scandal, Hank's popularity and good image with people brings in quite a lot of revenue to MBN, therefore making very unlikely they will pressure his case further.
  • You Are in Command Now: Looking at you, Wanda. Good luck, you'll need it.


    Wanda Pierce
"Of course, I haven't had sex in 30 years. I hope."

Played by: Lisa Kudrow

An anthropomorphic owl that recently awoke from a 30-year coma. She is Head of Programming for the Major Broadcast Network (MBN) because of her 30 year service with the company, and everyone above her kept getting fired while she was comatose. BoJack is immediately attracted to her because she has no idea that he is famous, having missed his entire career, and they enter a relationship that lasts most of the season.

  • Adorkable: Oh, dear lord, yes. Maybe it's her blissful endearing ignorance to every little millennial device, her eternal optimism regardless of base, naivety at tact or just plain cutting to the chase followed by her being overly sweet without realizing it, her vulnerability at being out of place in the present. Or just all of them. Point in question: BoJack finds it easy to love her and to try to change for her sake. Alas, the opposite ideologies can't be undone simply.
  • Almighty Idiot: Played With. Wanda has been named Head of Programming in MBN at the start of season 2, giving her auteur license regarding green-lighting shows, full staff control and final word in all important decisions concerned with the future of the network; this due to a special loophole involving a long career courtesy of a coma and issues with her primacy rather than any indication of real boss material, not to say her rather outdated and outlandish concept pitches which aren't hindered nor given breathing space to develop or object by a bunch of butt-kissers and her undithered optimism about them. However, she's rather savvy when it comes to what people want to see and what are the commodity shows that will ensure people will keep tuning in next time as well as hiring people efficient in ways she's lacking expertise in. And as shown below in Beware the Nice Ones, when she gets serious, she gets fucking serious.
  • Ambiguous Allegiance: In a similar fashion to some of the most enigmatic figures in Hollywoo which remain neutral in terms of possible controversies, Wanda's first concern will always be with her job as Head of Programming, forgoing any other loyalty, friendship, sense of morals and even conviviality with employees and subordinates to keep everything in order. That being said, Wanda's relationship with BoJack shines a more jovial aspect of hers; although she's not above exploiting their implicit loyalty toward each other to ensure a possible threat to MBN is neutralized and she's never really put in an sufficiently awkward position between friends and career, at least not until the end of her relationship with BoJack, where she shows a rather assimilated outlook that while not quite in the corner of the people around her, does attempt to accommodate them to the reality of how everything works.
  • Ambiguous Innocence: She's certainly nice, full of energy and unwilling to be rude or harm anyone. Still, someone who's more than willing to resort to some less-than-noble tactics to achieve a constant flow in her job, especially in light of moral conundrums, knows far more than she lets on.
  • Anguished Declaration of Love: While Wanda resists BoJack's attempts to get a Love Confession out of her after an awkward I "Uh" You, Too moment in "Higher Love", when the horse goes too far and is nearly choked by an Erotic Asphyxiation machine (long story), Wanda immediately rushes worried to his side and tells him that she does love him as well.
  • Angst? What Angst?: Wanda often remains positive and cheerful through the 2nd season, not letting things like an uncertain future for the network or her feeling out of place being her down. She even chastises people for being negative, which makes it doubly ironic the fact that she's dating BoJack. It turns out that part of it is a facade, with the main reasoning why she doesn't like hanging out with negative people is because she doesn't want to be reminded of her own problems. She breaks up with BoJack once it becomes clear that he is every bit of negative as Diane, leaving her to face reality alone. invoked
  • Animal Stereotypes: She hoots, flies and turns her head 180° in everyday situations. Her first line is even a rather on the nose "who".
  • Anti-Villain: Type III, bordering in Type IV. Wanda has a rather amiable personality, but her alliances and retrograde way of thinking (in more than one way) cause inconveniences, if not trouble for the main characters on several occasions.
  • Bad Boss/Benevolent Boss: Oscillates between the two. She's peppy and benevolent and always a point. She'll threaten you if you step out of line, as Mr. Peanutbutter finds out.
  • Beware the Nice Ones: Her personality notwithstanding, being a person who woke up from a 30-year-old coma, Wanda is still a network TV executive. This side of her bares its fangs (or, in her case, talons) when she responds to Mr. Peanutbutter's hesitation to patch things with Bojack, shortly after their all-too-real confrontation centering the dog's wife and Bojack's ghostwriter, Diane.
    Wanda: You want to host a game show where everyone feels bad at the end? You can get in your little car, drive to Santa Monica and pitch it to AMC. But these people want resolution, okay? So you get your little butt back on that stage and you resolve.
  • Born Lucky: Oh, yes. There's absolutely no reason why any of Wanda's actions or ideas should land in their feet, take hold and become successes, but they do. To almost to a cosmic degree. Sure, she's got professional counselors and even a consigliere in the form of emotional wreck Pinky Penguin, but most of her whims receive no bounds in terms of budget, even if the concepts are outdated, worn out or just plain nonsensical. No reason to be original or productive in a meaningful way; just pump out rehashes (or at least revolutionary programs whose importance has diminished over the years). And it goes beyond the lucky shots during her stint as Head of Programming at MBN: she manages to keep the teetering network afloat through sheer will, an iron fist and friendly, obligatory reminders to everyone involved, avoids being dragged down by the Hippopopalous scandal while maintaining their main figure of popularity and eventually is recruited by another company before MBN loses its mascot program, HSAC: WDTK? DTKT? LFO! because of creator demands, all fault falling toward her successor Pinky.
  • Break Up to Make Up: "Start Spreading The News" reveals that after breaking up with BoJack and falling into an emotional slump for a while, Wanda has put her life together again, gotten a better job in another TV network on Detroit and moved from her sister's house to her own.
  • Brooding Boy, Gentle Girl: The Gentle Girl to Bojack's Brooding Boy. A Deconstruction of this trope as well, since rather than complementing each other, their personalities don't exactly blend together because of their differences.
  • But Now I Must Go: Once her life picks up again after her break up with BoJack and the network stabilized, Wanda is approached by another company and after striking a deal, leaves Hollywoo and appoints Pinky as her replacement.
  • Can't Catch Up: Sometimes, the advances become a little too much for her. She takes in stride, though.
  • Cliché Storm: In-Universe and Justified. The majority of the programs green-lighted during Wanda's time as Head of Programming are simply played out cliches out of tired ideas, since being from a different time, she has to do a lot of catch up.
  • Closest Thing We Got: The reason why Wanda was chosen to be the Head Of Programming wasn't because she was the most capable, or the most prepared, but because she was the one with the most seniority out of the network, since everyone else kept getting fired or retired.
  • Convenient Coma: A variation. It's convenient for Bojack, since she has no idea who he is, giving him a chance to start fresh.
  • Cute Owl: She's really good-looking.
  • Damned by Faint Praise: Done as a quick demonstration of who's Wanda: after having sex, she tells BoJack "that was amazing", only to backpedal when she remembers that since she's been in a coma for the past 3 decades, she hasn't had any so that may not be true.
  • Darkhorse Victory: Because of her coma, she outlived every other executive, making her the default to go for MBN CEO, regardless of her talent or ideas.
  • Deadpan Snarker: Despite being out of the game for 30 odd years, she can snark with the best of them.
  • Dude, She's Like, in a Coma!: Discussed. Wanda admits not having had sex in over 30 years due to her coma, unless of course something happened while she was incapacitated. She seriously hopes that's wasn't the case.
  • Fish out of Temporal Water: She dresses in 80s style clothes and spends most of the season adjusting to the technology of 2015.
    "Give me your fax and pager number so I can add them to my Rolodex!"
  • Foolish Sibling, Responsible Sibling: Played With. Wanda has a sister with darker brown fur not involved at all in showbiz with whom she's crashing before meeting BoJack. Her sister is often seen as a sensible owl who is always there for her little sister; regardless, neither of them is irresponsible in the least, rather, it's their different personalities that make them seem like that: Wanda is loud, energetic and strange in dissonance to the new era, while her sister is more quiet, reserved and reliable.
  • Genki Girl: Very much so. She's peppy, always energetic and ready to tackle whatever happens, be it new experiences, plans improvised in the moment or just plain work. This creates friction at times with BoJack since she usually sees the bright spot where he can only see a black hole. They later break up over it, since from Wanda's perspective, she needs someone who can be open to possibilities and not as full of cynicism. However, judging from her last scene in season 2, it might be that Wanda, despite her attitude, actually needs someone who can support it when it's crumbing instead of contributing to it.
  • Going Down with the Ship: Averted. Wanda is approached by another large media corporative between seasons 2 and 3, eventually leaving the helm in the hands of Pinky... just in the nick of time as J. D. Salinger pulls the plug on one of their top-rated programs as an artistic whim. Seems like she caught a lucky break there.
  • Good Is Not Soft: She's nice and understanding, but that doesn't mean she will take everything Bojack gives her. Or show much sympathy towards her employees should they not comply to what the network wants.
  • Grandma, What Massive Hotness You Have!: Despite being closer in age range to 50 just like PB and BoJack, Wanda most definitely doesn't look like it, much less act as such. While her dress hints at a major dissonance in terms of recent fashion and her age could be determined to be much more than 30, she could be easily mistaken for a really good-looking older woman, though not as old as she really is.
  • Green-Eyed Monster: Subtle, but it's there. For starters, there's the way Bojay connects better with Di. Then, how he talks to his girlfriend about talking to her because Diane isn't there. Oh, how about finding out he kissed her? Piling it up, Wanda slowly starts distrusting Diane around BoJack, even if she's too nice to show it openly. This is not helped by her new found rock-bottoming nihilism when she crashes in the house and starts ebbing away the feel-good attitude in both BoJack and Wanda.
  • Guilt by Association: The ensuing scandal of Hank Hippopopalous' supposed abuse of his assistants ends up bringing bad publicity to MBN Network, since their involvement with such a person puts some bad light in the company. The potential blowback of the continuing scandal causes Wanda, who's already experiencing tension at work, to try (and fail) to convince BoJack of not supporting Diane's crusade.
  • Hopeless with Tech: Due to her missing out on several decades, she only knows technology from the 80s.
  • Hope Spot: After breaking up with Bojack, she moves back with her sister, having nowhere else to go. Suddenly, there's a knock at the door. Wanda immediately goes to open it...and it's the pizza guy.
  • I Can Change My Beloved: She has this kind of attitude towards Bojack, wanting to get the best out of him. It fails.
  • Iconic Sequel Character: Introduced in season 2, one of the Ur Examples of BoJack's Love Interests and certainly the first and most perfect example of a stable girlfriend for the force of nature horse. She's certainly popular with the fandom at least due to her effervescent charm.
  • Improbably Quick Coma Recovery: She was in a coma for about three decades, but quickly regains full mobility after waking up.
  • Irony: Wanda is cheerful, bubbly, has a hidden cynical side and always tries to see the silver lining in situations where logically it would be best to assume otherwise, making BoJack fall head over heels with her. That's right: the resident grouch enters a relationship with a Distaff Counterpart of Mr. Peanutbutter.
  • It's Personal with the Dragon: Averted. Out of all of BoJack's Love Interests, Wanda is the only one Princess Carolyn has never had any disagreements or being vehemently opposed to (even if her squabbles with Diane were somewhat minor).
  • Late to the Tragedy: One of her suggestions was for David Copperfield to disappear the World Trade Center. Yeah....
  • Let the Bully Win: Once BoJack starts getting ahead of Daniel Radcliffe in Hollywoo Stars And Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, Wanda off-camera asks him to give Radcliffe the game since he's the audience's favorite and after all he's not really interested in winning, just showing up the smarmy shortie. And then a Secretariat question had to pop up.
  • Love at First Sight: Bojack and Wanda met each other through Pinky and fell in love the first time they talked and laid eyes on each other, which only increases when Bojack finds out that Wanda might be the only woman in all Hollywoo who doesn't know who he is, believing her to be a chance to start anew, since they clearly love each other. This instead blinds them to each other's flaws and different personalities, which only exacerbate the other's life. Eventually, they realize that although they still care about one another, they rushed things and can't be together anymore.
    Wanda: It's funny. When you look at someone through rose-colored glasses, all the red flags just look like flags.
  • Love Makes You Uncreative: By way of being The Obstructive Love Interest, Wanda starts valuing the relationship in terms of easing BoJack on the idea of caving in to Hollywoo's demands to avoid him any possible conflicts and make him happy with what he's got, although this trope is more fleshed by virtue of having both good and bad reasoning. First stop is positive reinforcement and ruling out negative emotions, capped off with a supportive appearance in one of MBN's recent shows and letting him become a jobber for PR sake. More sympathetic are her attempts to stop him from angsting about Secretariat's Adaptation Decay and slipping into self-loathing again with Diane's help. It's this last gesture that makes him think she's trying to influence her to dropping any sort of individuality and desire of how his dream project should be and let the crappy product so far to proceed, leading to a rather hurtful argument and inevitable breakup.
  • Mundane Object Amazement: Due to her missing out several years of technological advancement, she's amazed by everyday artifacts and social media. This is her reaction to a second screening:
    Wanda: I love stupid bullshit like this!
  • Nice Girl: Deconstructed. Wanda tries very, very much to be this to everyone she meets. While she's nice in a personal level, that doesn't mean she's completely understanding or good: she has flaws after all and not pleasant ones. If anything, she can be a tad vindictive and non empathetic to situations that affect others, especially when those situations work in benefit of the people around her and herself. She does try to understand and can have serious discussions about important personal issues but rather than digging deeper, she'd prefer if everyone would settle into accepting an unmoving reality rather than acting for a change, especially when doing so could be problematic. She chooses not to show these traits, better to hide them out of tact or concern about how it will affect other people but they crop up from time to time which happens at really a bad time.
  • Older Than They Look: No wrinkles on sight, peppy attitude and good looks, you'd think she's nowhere as close to BoJack or Mr. Peanutbutter's age. Maybe the coma kept her body on stasis.
  • Official Couple: With Bojack in season 2. At least until episode 10.
  • The One That Got Away: Eventually to BoJack, in a different sense than Charlotte: instead of wishing to have done something to strengthen their relationship, he wishes to have been a better, different, more positive person as to not have broken their relationship apart.
  • Opposites Attract: BoJack falls head over heels with Wanda. This is later deconstructed as they both come to realize and resent their polar opposite personalities, until they finally break up.
  • Ping-Pong Naïveté: Can be as dull as a burnt-out bulb one moment and sharp as a tack the next.
  • Pointy-Haired Boss: Normally, she would be this, given her played-out ideas. The fact that her shows are succeeding speaks clearly of Hollywoo.
  • Pop-Cultural Osmosis Failure: Due to having been in a coma for 30 years.
  • Present Absence: Heavily implied. See Un-person below.
  • Put on a Bus: By the third season, she's become a bigshot executive for a broadcast network in Detroit.
  • Reasonable Authority Figure: Played With. She's friendly, reasonable and benevolent, but as Mr. Peanutbutter finds out, she's not above coercion or threats to get what she wants.
  • Rummage Sale Reject: Her normal outfit seems to be an odd combination of different outfits.
  • Second Episode Introduction: Her first appearance is in the 2nd episode of season 2, "Yesterdayland".
  • "Seinfeld" Is Unfunny: In-Universe. Many of her programming ideas would have been revolutionary back in the 80s. Now they're simply current and arguably played out.
  • Single Woman Seeks Good Man: She calls out BoJack on his jealous, neurotic attitude, wondering what happened to the more reasonable side of him she had seen until then.
  • Smoking Hot Sex: Has sex this way with BoJack in "Yesterdayland".
  • Stepford Smiler: In an unusual way: Wanda is a genuinely happy and cheerful individual...BUT she's not without moments of sadness, self-doubt and introspection. Still, being part of the grand cog machine that is Hollywoo means she can't let such emotions come in the way of working in Tinseltown. Which is not to say outbursts of such kind do not occur, just that she tries to steer away from any torque that isn't emotionally positive, including possible reminders in the form of situations or people. While successful for the most part, getting involved with BoJack starts bringing up some of those darker aspects of her personality including jealousy at his relationship with Diane, sadness over her stressful job and anger over his overly needy personality and bursts of impulsiveness. This convinces her neither of them can coexist together.
  • Stranger in a Familiar Land: She is an executive from MBN... who has being in coma for 30 years.
  • Sugar-and-Ice Personality: For the most part, Wanda is a fairly reasonable, if a bit absent minded boss who can be talked to and is always nice to her employees. However, when she commands you to do something, she fully expects you to do so and poor you if you refuse.
  • Temporary Love Interest: For BoJack through season 2.
  • Totalitarian Utilitarian: Wanda is a more nuanced, complex believer in this trope. On one hand, following one's personal interests indiscriminately can develop conflict in more than one field, especially when working within an established system, reason why being part of such overarching machine she's against such collapse, and doesn't necessarily ensure things and circumstances will get better. Quite the opposite can happen. Add the pressures of her job, the trapeze act that is her constant livelihood and how often she's seen self-interest get in the way of happiness and comfort. On the other, her response to all that philosophical pondering is "keep going and think nothing about it" which if applied in the right circumstances would be what an Anti-Nihilist would say, except she refers to keeping the status quo, horrid parts and all, while ironing everyone's disagreements of it into eventual acceptance and search of a comfort place within. She's not completely convinced of it, though, and her time with BoJack awakens slowly that independent part of herself which enters conflict with her previous ideology.
  • Un-person: For BoJack after they break up. "Wanda who", anyone?
  • Womanchild: A woman in her 50s who acts about half her age if not less at times due to being stuck in a coma since the 80s.
  • You Are in Command Now: The most senior member of MBN by virtue of the rest of her contemporaries either let go or retired. As such, the only viable choice as Head Of Programming.
  • You Never Did That for Me: An emotional, unstated example. Wanda can't help but notice how for all of their love toward each other, BoJack'd rather be there for Diane's sake and even talks more freely to her than with Wanda herself, his girlfriend. Even with any advice she gives him has no comparison to the influence Diane has on him or how in spite of telling him to talk Diane out of facing Hank Hippopopalous, Bojack is instead swayed toward "[her] corner". The last straw, however, comes when BoJack decides not to go back to the Secretariat set after being disillusioned about how it's turning out and outright ignores her.

    Pinky Penguin

Played By: Patton Oswalt

A penguin who works for the failing Penguin Publishing in Season One, where he is dependent on BoJack's book to save his job and company. By Season Two he's declared that print media is dead and took up a job in... network television.

  • All Devouring Black Hole Loan Sharks: The reason why he can't go back to Hollywoo.
  • Alliterative Name: Pinky Penguin.
  • Appeal to Obscurity: How he explains one of the reasons why the company's failing.
    Pinky: We made a series of very bad investments. Ever heard of a young adult franchise called the Swamp Monsters of Malibu?
    Bojack: Uh, no.
    Pinky: (at his wit's end) Then why did we spend $20 million on marketing?
  • Butt-Monkey: His problems with loan sharks and his unpaid debts.
  • Character Development: As his appearance in the season 2 premiere shows: Eventually, Pinky has realized that print media is a lost cause and to avoid having to live day-to-day again, jumps ship to a better one. Too bad it was another sinking ship..
  • The Chew Toy: While it's possible to feel bad for him all the same, the horrid bad luck Pinky suffers season after season can reach such absurd proportion that it's often Played for Laughs. His rare appearances, small and full of schadenfreude, and that each time he appears in a worse position than before also ensure that his breakdowns are simultaneously pathetic, hilarious and sad.
  • Dead End Job: The publisher he works for has all but outlived its time, with the building being unstable and seemingly random employees committing suicide. The loans he took to stay afloat are implied to be used in common day expenses, thus needing Bojack to deliver him a bestseller to avoid going bankrupt. By season 2, he's finally abandoned print media...for network television.
  • Defector from Decadence: By season 2, he has abandoned the print business, considering it a line of work in decay. Too bad he switched to network television.
  • Demoted to Extra: He has had a smaller part in the series after season 1, because his main arc had ended. Doesn't stop him from suffering and falling lower and lower each time.
  • Disappeared Dad: He was one in the first season. He told Bojack he hasn't seen his kids in months because he's been hiding from loan sharks. He reunites with them in the season finale after Bojack's biography becomes a hit and his company begins to make money.
  • The Dragon: Implied to be this to her new boss, Wanda.
  • Earn Your Happy Ending: With the success of Bojack's biography, not only the company is saved from bankruptcy, but Pinky is able to pay his debts and reunite with his children.
  • End of an Era: With the E-books, downloads and internet in general, publishing books is all but nearing extinction. Probably the best example is Penguin Publishing, the company for which Pinky works.
  • Everything's Better with Penguins: Well, he's a penguin and his presence kickstarts the relationship and development between Bojack and Diane.
  • Happy Place: He mentions having one in the first episode.
  • Honest Advisor: Downplayed. While he's shown to play the Yes-Man along with the other executives, in private he's a lot more open about the flaws in Wanda's TV projects and how they could be solved. Also, his influence on her may be why MBN has managed to keep themselves relevant during recent times.
  • Hypercompetent Sidekick: To Wanda. While still a Nervous Wreck, Pinky has more experience with the way the world has turned during these last years, while being a subordinate to Wanda, a Fish Out Of (Temporal) Water who has missed the past 30 years and has a pretty retrograde way of doing things.
  • Majored in Western Hypocrisy:
    Bojack: Look, just give me one more week, and I will give you some pages that'll knock your ass back to the South Pole.
    Pinky: I'm from Cincinnati.
  • The Matchmaker: He was the reason why Bojack and Diane met, with the latter serving as the former's ghostwriter. It's a one-sided example, however.
    • Unwittingly the second time, as he just wanted Bojack to meet his new boss.
  • Nerd Glasses: Of the "oversized" variety.
  • Nervous Wreck: Oh, is he ever.
  • Number Two: To Wanda Pierce.
  • Persona Non Grata: He's been hiding in New York due to having unfinished business with some loan sharks. It's implied he could be killed if he put a foot back in there.
  • Perpetual Poverty: The seats on his office are just stacked-up books, for fuck's sake. Not to say, his low income and debts. Subverted once his company starts making money.
  • Species Surname: His last name, "Penguin", is also what he is species-wise.
  • Stealth Pun: He and his company allude to real-life publisher Penguin Books.
  • Step Three: Profit: Deconstructed. His company invested over 20 million on a series of novels, hoping the profit would save the company. Except that by investing all in a product that no one had interest in, their plan backfired.
  • Think Happy Thoughts: Pinky often recedes into his Happy Place when overwhelmed by frustration or just plain bad luck. Given how often this happens, it's a wonder he hasn't snapped yet. As of season 2, he seems to be getting better.
  • Throw the Dog a Bone: He finally reunites with his kids in the first season's finale.
  • When You Coming Home, Dad?: He hasn't seen his kids in a while due to not being welcomed at Hollywoo(d). At least, until the end of the season.
  • Yes-Man: During public meetings at the MBN conference room. In private, however...

    MBN Executives 

Generic executives often present in meetings alongside Wanda and Pinky.

  • Bearer of Bad News: Pinky is left with the unenviable duty to inform Wanda of the impossibility of some of her ideas (e.g. making David Copperfield disappear the WTC), mainly because neither of the other executives are too cowardly and too fearful for their jobs to do so.
  • The Blind Leading the Blind: Not that Wanda is incompetent by any means, but considering how outdated her ideas are, the executives' refusal to comment, observe and do anything more than paying lip service to her ideas without correcting her puts them firmly into this trope.
  • Blind Obedience: They barely seem to have their own thoughts or independence. They just agree on whatever Wanda feels like doing, even if it's a bad idea.
  • Everyone Has Standards: Played With. They all go along with Wanda's ideas, no matter how asinine, ill-conceived or played out the idea is because she's their boss, right until she proposes for David Copperfield to disappear the World Trade Center, to which they protest...since Copperfield is no longer a big draw for audiences.
  • False Reassurance: Their entire schtick when talking to their boss. Except Pinky.
  • Pragmatic Villainy: They're not oppoosed to using the World Trade Center tragedy for publicity stunts, but if it's gonna involve a faded out star, they prefer to avoid any possible no-win situation.
  • Professional Butt-Kisser: Practically what these people equate to actually working is basically agreeing to everything the boss says to curry her favor.

Employees, acceptances and/or others.

    The Host 
  • For Mr. Peanutbutter, go here.

    J.D. Salinger 
  • For J.D. Salinger, see here.

    Hank Hippopopalous
What he appears to be in public...
What he's really like in private. 

Played by: Philip Baker Hall

Former host of Hank After Dark, a late talk show in The '90s, Hank becomes one of the judges for the MBN show "I Think You Can Dance" and Mr. Peanutbutter's co-worker, who idolizes him. However, this seemingly harmless celebrity may have his own skeletons in the closet...

  • Allegorical Character: Hank might be considered an Expy of Bill Cosby or David Letterman due to allegations against those two men involving sexual assault, but in a way, he is a stand-in for all A-list celebrities that do nothing more than gratifying themselves at other people's expense and mask themselves as good guys while letting their notoriety and popularity cover all of their sins.
  • Alliterative Name: Hank Hippopopalous.
  • Antagonist Title: Well, the title of the episode is "Hank After Dark" and he's the main antagonist of the episode.
  • Arc Villain: Of "Hank After Dark". Also, through all the series, he's so far the only character in a show filled with Anti-Heroes, Anti-Villains, and just plain stupid people who is played straight at all times, has done some truly heinous actions and is clearly a horrible person.
  • Armor-Piercing Response: He lays one on Diane while talking to her in private- "Who are you?" as a disarming way to get her to back down from accusing him. It's especially poignant, since up until then, Diane has been struggling to define who she is and where is her life headed.
  • Astonishingly Appropriate Appearance: It's hard to tell if this was intended or not, but in Real Life, despite how hippos are portrayed as cuddly and adorable creatures due to their size and apparently peaceful and passive nature, they're actually some of the most dangerous and violent animals out there. Quite fitting that Hank, one of the closest things the series has got to a villain, is shown as one.
  • The Bad Guy Wins: At the end of the episode, Hank has gotten away with everything: the Hollywoo media has successfully deflected public attention of his case towards pettier business like Kanye West not liking thin mints, Hank has kept his job and his reputation as the beloved Uncle Hanky and won't be held accountable for his actions by any court and the primary detractor, Diane Nguyen, has been dissuaded into defeat by her best friend and husband and escapes to Cordovia to try to make a difference there.
  • Big Name Fan: He has one in the form of Mr. Peanutbutter, from Mr. Peanutbutter's House. This comes in handy later when Mr. Peanutbutter, out of concern for Hank, the status of his job and his wife as well, convinces Diane to drop the entire subject altogether. invoked
  • Beware the Nice Ones: Subverted. In reality, he's far from nice but quite willing to play nice if you go along with him. If you don't, well, there will be some really nightmarish implications.
  • Bitch in Sheep's Clothing: Exaggerated. The grandfatherly, apparently harmless and good guy Hank Hippopopalous is, deep down, a sociopathic abuser of sadistic proportions who preys on his secretaries using his fame as a form of self insurance and who's not above threatening those who might oppose him in any way whatsoever.
  • Cerebus Retcon: In "Yesterdayland", Hank appears in television while BoJack and Wanda meet and he seems to be a relatively nice guy. Then, he's put in the spotlight in "Hank After Dark" and we find out that he's much worse than he appears at first...
  • Cool Old Guy: Exploited in an Affably Evil way. He has an air of geniality on him even with all those years on his body, but make no mistake that he's a disgusting and dangerous abuser.
  • Convicted by Public Opinion: Deconstructed. It's because of the public's love of Hank Hippopopalous that any kind of criticism coming from Diane or Hippopopalous' secretaries, no matter how well-documented or firm founded, is nothing but defamation to a beloved figure and star like Hank. Meanwhile, Diane and her crusade only suffer more and more, despite being on the right, since the public opinion keeps her down.
  • Curb-Stomp Battle: Downplayed. While the campaign against his persona never reaches the heights needed to properly discredit Hank as a household name, it does pose a threat towards tarnishing his image, which only speeds up Hollywoo's necessity to quiet it down.
  • David vs. Goliath: An abusive, yet pop-cultural behemoth like Hank Hippopopalous against a righteous, yet poorly influential crusader like Diane Nguyen. Gentlemen, place your bets and make the right, no, the correct choice.
  • Depraved Kids' Show Host: His public persona of the lovable announcer and host only serves to mask how self-serving, cruel and horrible he's towards his secretaries and women in general.
  • Disc-One Final Boss: His status as an Arc Villain comes up in the middle of the 2nd season, but he only has a couple of appearances before his case is solved and ultimately dismissed, as he disappears out of sight afterwards in the 2nd half of the season.
  • Does This Remind You of Anything?: The multiple references and Shout Outs his character has with Bill Cosby and David Letterman are no coincidence, people. This is as venomous as a response will get in regards to the scandals surrounding these two television figures.
  • Early-Bird Cameo: His first appearance was in "Yesterdayland" in a TV showing an interview of him while BoJack and Wanda were getting to know each other. Of course, given this show's nature, this was very likely he would return.
  • Establishing Character Moment: The flashback portion in "Hank After Dark" has him acting friendly towards Mr. Peanutbutter and after he leaves, Hank goes to comfort BoJack about the loss, but then proceeds to gloat saying BoJack can't beat "Uncle Hankie".
  • Evil Counterpart: To Secretariat. They're both heroes to two of the main protagonists and are well known in Hollywoo history. However, as much as Secretariat fell into dark business especially to maintain his reputation, he was never as much of a bastard as Hank is.
  • Evil Gloating: His private conversation with Diane has shades of this all over his tone of voice and the way he threatens her into backing off. He's seriously confident that he won't be held responsible for anything, so he's trying to see how far can he go into intimidating Diane.
  • Evil Old Folks: Much more older than BoJack or Mr. Peanutbutter (he was already known in the business while BoJack and Mr. Peanutbutter were only starting to make their bones) and a much more evil character than either.
  • Evil Sounds Raspy: He has a graveling voice, in addition to being a Badass Baritone/Evil Sounds Deep example.
  • Face Framed in Shadow: A less extreme example that others, but during his reunion with Diane, he's standing the shadows with only the parking lot's lights revealing his face, in a Chiaroscuro setting. This only helps reinstate the dark underbelly of Hank's life and actions and makes him look kind of intimidating.
  • Famed In-Story: He's known as "Uncle Hankie" in the industry due to his on-air persona and great charisma. Not even assault accusations manage to sink his image.
  • Fat Bastard: A given, since he's an anthropomorphic hippopotamus, but the decades have made him even more overweight, compared to what he looked when he was younger.
  • Faux Affably Evil: And to his credit, he plays it very well to the point of sometimes genuinely coming off as Affably Evil when dealing with people. However, the façade will drop the minute someone meddles in his life and his personal matters, and then the carefully hidden monster surfaces in the coldest way possible.
  • Good Smoking, Evil Smoking: Yeah, most definitely "evil" smoking, especially in the scene where he does it.
  • Hannibal Lecture: He gives a really powerful, cruel one to Diane in regards of where is she standing in terms of influence:
    Hank: I'm not a bad guy, Diane, and I truly do believe that. Twenty-four hours from now, the news cycle will move on to something else. I'll go back to hosting my dance show, which employs hundreds of nice, good, hardworking people. You, on the other hand, are pretty much done. People love me and they're not gonna forgive you for this.
    • A smaller, but sharper one pops up a little later:
    Hank: Sweetheart, everyone knows who I am. I'm Hank Hippopopalous. Who the hell are you?
  • Hate Sink: Played subtly, then ramped up more and more upon repeat viewings especially when knowing where to look. Hank's first appearances are cameos that show him smiling, being friendly, never uttering a single word beyond promoting So You Think You Can Dance. Then, in his major role in "Hank After Dark" shows him as a condescending, tad smug presenter from The '90s with more years of experience that make him win an award above BoJack and Mr. Peanutbutter, young newcomers. Initially somewhat understanding of the rough uphill climbing both comedians'll have to do through the years, he mocks them behind their backs while gloating about "nobody beating Uncle Hankie" in a disguised fatherly tone. Already he is a Jerkass Bitch in Sheep's Clothing Smug Super. Just the standard for Hollywoo, right? Weeellll, as it turns out, there are some allegations regarding his secretaries, all of whom have worked or are working with him, about something....something they really want to talk to with someone. While he does not appear in person again until much later, Hollywoo does a pretty good job of trying to cover up his sins through Victim Blaming, Playing the Victim Card and deflection from fellow Hate Sink Cardigan Burke. When he does appear, it's to prevent a possible leak on the case through his current secretary, who he tries to comfort in a creepy, threatening way and oozing pure smugness and a profound lack of consciousness that few in Hollywoo no matter how self-centered and shallow can rival while giving Hannibal Lectures to Diane, the only one who dares to confront him over it. Instead of any remorse or shame, Hank simply comments that he believes himself to be innocent and as such he'll be judged. Heartless, selfish and without any depth beyond a slimy attitude and borderline-sociopathic levels of justification for his actions due to his status as untouchable, Hank is simply an amalgamation of all of Hollywoo's Karma Houdinis from a more critical standpoint.
  • He-Man Woman Hater: The reason for the scandal. He seriously doesn't consider their consent a problem and thinks his fame entitles him to be treated differently.
  • Historical Hero Upgrade: In-Universe. Everyone vehemently refuses to believe a beloved figure like Hank Hippopopalous would do such despicable things like taking advantage of women and as such pin the blame on the victims. Hollywoo uses this to their advantage and paint Hippopopalous in an almost martyr figure innocent in every sense of the word, all while vilifying Diane for standing up.
  • Implied Death Threat: It's left up on the air whether Hank was warning or outright threatening Diane during their brief conversation and if he would have follow through it, but there's no doubt that had Diane continue with her attacks, something bad might have happened..
  • In-Series Nickname: "Uncle Hankie", because of his approachable and warm façade. It gets creepier when one takes into consideration what she does with her secretaries.
  • Joker Immunity: In-Universe and Deconstructed. Hank is popular and beloved by audiences, which brings a lot of revenue for Hollywoo and seals his status as "untouchable". However, their continuous justification of his actions and offering of immunity enables him to get away with some heinous shit with no possible retribution.
  • Karma Houdini: Ultimately, he ends up forcing Diane to withdraw his accusations and gets away scott-free.
  • Lack of Empathy: As evidenced by the fact that he keeps one of his victims as her secretary, even engaging in some terrifying sweet-talking, and his self-delusion and absence of remorse towards Diane's accusations, Hank has zero qualms about the repercussions of his actions and how people are affected by it.
  • No Celebrities Were Harmed: Seemingly of Bill Cosby, a popular comedian faced with accusations of sexual harassment later in life. Unlike Cosby however, Hank's career isn't ruined and everything works out for him. He also has characteristics similar of David Letterman, down to the show host look and the secretaries' accusations.
  • Noodle Incident: Used completely dramatically, albeit downplayed. We never technically find out exactly what he does, aside from it being positively abhorrent, but given the way it's discussed and who specifically he's based off of, it might not be too hard to infer.
  • Role-Ending Misdemeanor: An In-Universe, infuriating subverted example. Not only Hank keeps his job and manages to get away with everything, the victims in the scenario end up being cowed by the public and media into being quiet, meaning that Hank will continue his escapades with no possible repercussions whatsoever.
  • The Sociopath: Hank has an affable vibe and calm demeanor toward everyone which doesn't stop him from revealing in private how stuck in his own orbit he is. Even then, that's just the tip of his depravity with his mask covering a complete lack of regard toward anyone not in his circle of connections or whoever dares stand in his way. It can go further with his well-webbed self denial of his cruel actions even if he's quite conscious about the pain he causes: long as he has a career, he can do as he pleases and no one else has to get hurt...if they stay in line and don't threaten his livehood. Mostly a high-functioning case, Hank's nastier side can show up when there are people who aren't buying into his personal truth in which he'll resort to give them a warning through thin-veiled threats and personally parading his victim as a coated good gesture.
  • Villain Has a Point: Unfortunately, he's completely correct when he tells Diane that her case against him isn't going to succeed, as she lacks the necessary pull to sway people to her side, making everything she's doing pointless at best and detrimental to her career and well-being at worst.
  • Villain with Good Publicity: Being a beloved TV star means that he has the support of the public.
  • Walking Spoiler: His true personality is key to the main twists in "Hank After Dark".


    Mia McKibbin

Played by: Tatiana Maslany

J.D. Salinger's apprentice and student at MBN. Effective and no-nonsense, Mia serves as a reliable support for J.D. and a Foil for Todd, with whom she clashes behind the scenes.


A stylist working at MBN. A Running Gag in the second season is that she always ends up being crushed against doors, much to everyone's apathy. Apparently met Daniel Radcliffe at some point.

  • Bald Women: Well, on her way of becoming one, although it's mostly because she's constantly getting beaten up and losing feathers.
  • Butt-Monkey: Her entire existence involves being ignored as just part of the network landscape and getting smashed against the wall and losing more of her feathers.
  • Beleaguered Assistant: She hardly ever gets thanked for her job and is constantly being injured.
  • Chew Toy: Admit it, it's hilarious when she ends up injured.
  • Forgotten First Meeting: Subverted. Despite her contribution being often overlooked, Daniel Radcliffe remembers her, despite only having met her once briefly. Unfortunately, he does this in front of BoJack, who actually gave him some helpful advice, yet is hardly remembered by him.
  • Running Gag: Getting smashed by others because of standing behind doors. Near the end of the show, she's practically bald from losing feathers.
  • Slapstick Knows No Gender: Well, she's a female Avian.
  • Unlucky Extra: Oh, Dear Lord.

Hollywoo Stars & Celebrities: What Do They Know? Do They Know Things? Let's Find Out! 's Contestants

    BoJack Horseman 

For BoJack Horseman, see here.

    Daniel Radcliffe

Played by: Daniel Radcliffe

The surprise "big celebrity" that Bojack has to go up against in his Game Show Appearance.

  • Accidental Misnaming: He never gets Bojack's name quite right, calling him everything from "BJ Novak" to "Jockjam Doorslam." This ends up biting him and the studio in the ass later.
  • Acquired Situational Narcissism: BoJack, in an effort to get him to remember him, recalls that during the party they met, Daniel was a young actor who felt uneasy about the future and everything that fame carried along with it and so asked BoJack, who (for once) apparently gave him helpful advice. He mentioned that he would never forget what he had done for him or his name. Daniel, having become a famous actor, thinks nothing of this.
  • Adam Westing: Plays a self-aggrandizing, condescending, oblivious version of himself.
  • As Himself: He appears as a celebrity surprise guest contestant in Mr. Peanutbutter and J. D. Salinger's new show, opposing Bojack in both luck and audience reception.
  • The Cameo: For the real Daniel Radcliffe, who is a professed fan of the series.
  • Creator's Favorite: In-Universe. Being a huge star and pitted against BoJack, Radcliffe is clearly the favored one of the two contestants, with J. D. Salinger and Mr. Peanutbutter trying their best to give him an easy victory by giving complicated questions to BoJack and easy ones to Radcliffe.
  • Everyone Has Standards: Daniel had already showed dickish behavior before, but at the episode's climax, he's horrified at the fact that BoJack would stoop low enough to burn charity money just to get back at him, and tries in vain to persuade him against it.
  • Evil Brit: Well, "evil" is stretching it, but he does act like a massive ass towards BoJack during most of the episode.
  • Forgotten First Meeting: See Acquired Situational Narcissism. Sure, he might have been younger then, but he still remembers Veronica from makeup at MBN from an even smaller context, which only adds salt to the wound.
  • Friendly Enemy: Pompous behavior and snide remarks, Daniel Radcliffe actually acts decently towards BoJack when things are going his way in the game. As soon as his luck runs out, he returns to his jerk self.
  • Ink-Suit Actor: An animated version of his voice actor right down to the similar Perma-Stubble.
  • Jerkass: Due to a pretty bad case of smugness and Acquired Situational Narcissism. Still, he's no Hank Hippopopalous.
  • Jerkass Has a Point: Jackass as he is, he's downright heroic when he tries to stop BoJack from throwing the game, which would cause money directed for charity to be burned on live television.
  • Kick the Dog: Not recognizing BoJack, despite the useful advice he gave him when he was younger.
  • Laser-Guided Karma: He spends the majority of "Let's Find Out" being condescending and insulting BoJack by not remembering his name while winning the game. Then, when it turns in BoJack's favor and the question for All or Nothing involves the main actor of Harry Potter, well..
  • Malicious Misnaming: Unintentionally, but his constant misnaming of BoJack's name causes much friction between them and ends up being the ignition for a real payback coming his way.
  • My Name Is Not Durwood: Constantly confuses the name of Bojack, calling him "Chadwick Boseman" or "Jock-jack Door-slam", despite having met before. Then, at the end, comes the time to say the name of the star of the Harry Potter franchise and the turn is for Bojack and...well..
  • Pet the Dog: He's doing the show to donate the money for charity. Also, following his Kick the Dog moment above, there's also his praise for Veronica, the makeup girl, which is unusually nice considering how people like her are usually overlooked.
  • The Rival: The fake rivalry between Radcliffe and Elijah Wood is referenced. Though it might be more real with this Adam Westing Daniel.
  • Shipper on Deck: For Bojack/Mr. Peanutbutter, apparently. He suggests that the two of them kiss to even the score, and is absolutely ecstatic when they go for it.

    Ethan Hawke 

Played by: Ethan Hawke

An unfortunate version of Ethan Hawke.


Example of: