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Characters / BoJack Horseman - Hollywoo Residents and Other Stars

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Main Index Page | BoJack Horseman | Princess Carolyn | Diane Nguyen | Mr. Peanutbutter | Todd Chávez | Main Characters' Family Members | Horseman Family | Beatrice Horseman | Butterscotch Horseman | Hollyhock | Los Angeles Residents | Hollywoo(d) Residents | Sarah Lynn | TV/Movie Crews | Businesses | Talent Agencies | MBN Network | Other Characters | Tesuque, New Mexico | Charlotte Carson | Works of Fiction

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  • Bad Boss: Nearly every person in Hollywoo treats their assistants like dirt, and when the workers finally have enough in season 6 and call a general strike, the celebrities and executives point-blank refuses to even consider their demands of better treatment. Turtletaub claims that without the assistants to vent their anger on, they might turn on their families instead. The strike only ends when the two groups reach a compromise; rather than treating assistants like garbage, they get treated like recycling, i.e with the understanding that their status might increase at some point.
  • Cerebus Syndrome: As the series has progressed, more attention and drama has put on the long term consequences of Hollywoo's inhabitants' antics, with less and less funny results and more horrifying conclusions.
  • Cloudcuckooland: The entirety of the people living in Hollywoo have a rather weird perception of what's normal, tasteful or even what's correct in everyday life.
  • Conversational Troping: In itself, every star, agent, writer and L.A. citizen worth their backstage access knows the Hollywoo vocabulary, from film references to formula plots to even lampshade whenever something clichéd happens (like you'd do in a movie). Even newcomers unfamiliar with the slang eventually catch in a few months or so. It also extends beyond showbiz; areas, nicknames, places to hang, everything has a name and a place in its culture. Of course, it's only ubiquitous depending on how long you stay: passing outsiders are often confused by the way locals talk, creating a certain Culture Clash for those not familiar with the scene.
    Hollyhock: You must know a place you can get more painkillers.
    BoJack: I do know a guy, but he's somewhat "south of Pico," if you know what I mean.
    Hollyhock: I don't. Why do Los Angeles people think everyone else understands your local references?
  • Crapsaccharine World: Either this or Crapsack World. Hollywoo looks like a nice place at first glance and can be quite pleasant as long as you fall in line and keep your mouth shut.
  • Crapsack World: Either this or Crapsaccharine World. The series and themes are incredibly cynical, and so true to its source, storylines abound about how truly horrible this version of Hollywoo is beyond the surface.
  • Equal-Opportunity Evil: Well, for some measure of it. You can be part of their world if you like, but as the main characters can and will tell you, the promises it gives are not always fulfilled.
  • Executive Meddling: So, so much. The entire town practically runs on it.invoked
  • Horrible Hollywood: Fucked with. A lot. On one hand, there are several obstacles that someone has to overstep if they want to get something done in Hollywoo, especially if it's something new and unexpected. And good luck avoiding Executive Meddling in any of your projects, because it's nearly impossible. On the other hand, sometimes too much freedom and the projects turn into train wrecks of massive proportions, in which case sometimes the executives' intervention is needed.
  • Individuality Is Illegal: The official word and truth is the Holy Grail of Hollywoo. Any attempt to contradict or attempt to debunk it and you will be destroyed by everyone in the media and the public. No exceptions, Diane.
  • In It for Life: If you were to ask anyone who's had the fortune of escaping Hollywoo, they'd probably tell you about how difficult it is to break free once you've accustomed yourself to the attention, the acclaim, the fortune, the fame. Everything becomes addictive, but once you've stopped being useful, you are thrown out in the cold. And unless you have something or someone else to hold on to, or a will made out of solid steel, you'll keep trying to get back in the spotlight over and over again until you do...or don't... or die trying.
  • Istanbul (Not Constantinople): Averted. As it turns out, very few refer to "Hollywoo"'s former name, using the new one as if it had always been so. This serves as an example of the kind of reality changeling Hollywood History runs on.
  • Malicious Slander: Their attack response to any criticism directed their way or against one of them, especially if they have connections.
  • Mock Hollywood Sign: One word – "HOLLYWOO(D)"
  • Monumental Theft: Around mid-2014, the Hollywood sign was defaced by a mysterious criminal, with the D removed from its place and dragged off for several miles downhill. A desperate manhunt searched the missing letter, with suspects being round up like David Duchovny and Dane Cook, until it was discovered Mr. Peanutbutter, star of Mr. Peanutbutter's House, was the culprit as a Grand Romantic Gesture to propose to his girlfriend, Diane Nguyen. At least, that's the official truth. Although there are some who claim they saw the D hours before the discovery at the edge of the hills, in BoJack Horseman's pool while his neighbors claim he seemed to make a scene when driving Diane, his ghost biographer, away from his house, like he wanted to stop her from seeing something in his house. Post-Resolution, the D was destroyed in a freaky accident that wrecked one part of the L.A. County Prison wall, letting several inmates escape.At that point, however, everyone had gotten used to call the place "Hollywoo", nobody bother to replace the letter, thus rechristening Tinseltown to "Hollywoo".
  • No Fame, No Wealth, No Service: Always willing to listen, unless it's about something that could cause a significant loss of money and conflict of interests, as well as bad publicity. Still, they may be able to do something....unless you're a nobody, in which case, good luck!
  • Pragmatic Villainy: There are costs to be cut if rumors start to defame someone's image. Don't think that means you're safe. They'll pop the floats if you start stirring trouble, not because of any moral qualms, mind you, but because of the bad PR. Taking down one bad individual is harder than it looks, because so many people would be in so much trouble if that person goes down that they have a vested interest in covering their butts.
  • Quirky Town: From drug-addicted attention whores to full-on slaughter houses and people allowing three-foot-tall suspiciously young persons in the bar, it says something that the main characters are the most normal out of them.
  • Rushmore Refacement: After "Our A-Story is a D Story", the iconic Hollywood sign is now just Hollywoo. It goes beyond just renaming the city; everything from institutions to casual conversation now have "Hollywoo" as part of the city's official name.
  • Screw the Rules, I Have Connections!: The go-to excuse most of the celebrities in Hollywoo have whenever they do something wrong or illegal. As long as you're profitable and your image is necessary to a venture's success, most of the town will have your back on things. Ain't that right, Hank?
  • Signs of Disrepair: Starting with the "D" being stolen and destroyed in "Our A-Story Is A D-Story" by Bojack and Mr. Peanutbutter, respectively; the city is renamed "Hollywoo" without the D. It's even changed in the opening credits.
  • Spell My Name with an "S": See Signs of Disrepair above.
  • We Have Reserves: There's no Ultimate Job Security in here. If you fail or go against your higher-up's wishes, they have the right to fire you and replace for someone else. There's always some sucker who has big dreams they can exploit.
  • World of Funny Animals: Well, it's a mixed bag, but for every real celebrity appearing, there are 5 more animal Fictional Counterparts involving a few word puns.


Hollywoo(d) Residents

Real Celebrities

    Charlie Rose

Played by: Patton Oswalt

The host of The Charlie Rose Show who interviews BoJack about Horsin' Around in the first scene of the series.

  • The Announcer: The titular host of The Charlie Rose Show and the man who interviews BoJack about his work in Horsin' Around and his current life.
  • Armour-Piercing Question: His final question seems to be basically standard interview fare, but it quite unintentionally turns out to be one of these.
    Charlie Rose: What have you been doing since the show's cancellation eighteen years ago?
    Bojack: Um...
  • Change the Uncomfortable Subject: He does this when BoJack starts digressing on his statements.
  • Consummate Professional: Even when the interview starts going sideways, Charlie maintains the composture and tries to be professional and straight-laced to his guest's shenanigans.
  • Facial Dialogue: To get a clear picture of what Charlie's feeling during the entirety of the interview for BoJack, all it's needed is to take a look at his expressions.
  • Leno Device: His appearance and talk about Horsin' Around helps the viewer identify who BoJack is and the interview just underlines his personality.
  • Mr. Exposition: Charlie's main role in the show is to explain to the audience what Horsin' Around is, why was it popular almost 20 years ago, the critic's lukewarm reception towards it, in contrast to the audience's adoration, as well as introducing his main star as his guest almost two decades after the fact.
  • Not So Stoic: Even if he's pretty straight-laced, his cool attitude dissolves the more he interacts with BoJack and his drunken antics.
  • Perpetual Frowner: Or at the very least, very serious demeanor.
  • The Stoic: He doesn't change expressions that much during the interview.
  • Straight Man: Especially when compared to BoJack.

    Character Actress Margo Martindale
Played by: Margo Martindale

A character actress who often helps Bojack out with some of his crazier schemes.

  • The Ace: Oh, yes. Beloved character actress even after her multiple crimes, being such a good actress that she can literally disappear in the role to avoid police suspicion and being named in The AV Club's list of "Top 20 Actress That Make Anything They Appear In Automatically Better".
  • Adam Westing: In the BoJack Horseman universe, Margo Martindale is a highly talented method actress, who also happens to love violence, enjoys getting cheap thrills out of committing serious crimes, constantly disobeys orders and plays up the Wild Card to any situation BoJack ropes her in as part of a plan.
  • Affably Evil: To the point when she's hardly evil, she just seems to enjoy thrills. Still, someone with empathic charm and enough cold blood to shoot and kill whoever stands in her way does qualify for this trope.
  • Alas, Poor Yorick: Parodied. During her time navigating through the Pacific Ocean in the Escape From L.A., Margo loses it and starts talking to papier-mache Toddhead (long story) as if he was another human being, even naming him "Skippy". When the ship sinks and the head is destroyed, Margo cradles its remains and proclaims that "Skippy" was Too Good for This Sinful Earth while she and the other ship's crew sink to their (apparent) deaths.
  • Alliterative Name: Margo Martindale.
  • And This Is for...: During her shootout with the police, she explains this is for all the secondary and supporting actors who go unnoticed. As to why the shooting started, see Berserk Button.
  • Ambiguous Disorder: If only she didn't have a bigger ability to plan ahead and a mild empathy, she'd be an actual sociopath. Add an emotional distance from her crimes and emotional freak-outs and good luck figuring out what's going on her head. But let's be clear, there is something wrong with her. And it's not being a really good actor.
  • Anti-Villain: Type I. Margo isn't a good person at all. She'll kill, steal and overstep anything in her path. Hell, she should have been committed to a psychiatric hospital a long time ago due to her decaying mental health and being a clear danger to everyone around her. Still, Martindale doesn't seek to hurt those who haven't done anything to set her off and can appreciate when someone has done her a favor. Just see you don't piss her off and she'll leave you no worse for wear.
  • Ax-Crazy: She shot several policemen just because they couldn't remember her name. You be the judge.
  • Badass Boast: While leaving a convent in a stolen sports car:
    Margo: When you get to Heaven, look up Margo Martindale! I won't be there, but my movies will!
  • The Berserker: While her Berserk Buttons, as detailed below, can be counted on one hand, any opportunity she has to stir up trouble for shits and giggles relies on how much the current situation is bound to test her patience. How often does that happen? Answer: A LOT. Telling her what to do, expecting her to follow the law, challenging her to a Game of Chicken, questioning her acting skills, not remembering her name, being bored...the list goes on and on.
  • Berserk Button: She is furious that everyone knows her work, but nobody bothers to look up her name.
  • The Big Guy: Whenever she's involved in BoJack's crazy schemes, her role is to be either the muscle, a supporting member who uses her acting skills or a backup shooter, depending on the situation.
  • Big Fun: A very twisted version of this trope. Regardless of her seriously unstable and psychotic behavior, her demeanor and clear excitement towards the many illicit activities she ends up roped in, as well as casual jauntiness and determination usually raise up people's spirits. Not to mention how she's a fan favorite out of universe.
  • Big "NO!": Before her "death" by drowning in pasta in season 3, when she finds out olive oil doesn't actually reduce the stickiness in pasta, claiming she wasted her life
  • Bolivian Army Ending: Her last appearance in season two has her getting in a shootout with police. Season 3 reveals she won the shootout and has since been on the run from the law.
  • Brainy Brunette: She has brown hair and is a Diabolical Mastermind.
  • Character Development: At first, Margo was just a famous character actress who did BoJack a (dirty) favor by helping crush Todd's dreams, something which brought her twinges of guilt. As their partnership continues, Margo's pent-up rage, thirst for adrenaline and crazed performance gradually takes hold and morphs her from down-to-earth actress to lunatic theatrical psychopath for hire. Likewise, her planning ranges from well-constructed to winging' it as everything unfolds to fuck everything that makes her bored with the job. Getting from a successful sabotage to a failed bank robbery to a police bloodbath to an international waters fugitive does take time.
  • Chronic Villainy: Not at first, but she eventually gives in and returns to the bad ways as soon as she has a chance. Lampshaded in season 2:
    Bojack: I need your help.
    Margo: Bojack, I just got out of prison. (Bojack looks at her with his shades on.)
    Margo: (smiling) What took you so long?
  • Cool Old Lady: It just doesn't get any cooler than a woman in her middle age knowing how to handle weapons and loves breaking the rules.
  • Cop Killer: The reason why she's on the run. One thing was making a clean getaway, other was escaping with a few casualties, but Margo ends up killing a few cops after the museum shootout.
  • Deconstructed Character Archetype: Of the Heroic Comedic Sociopath and the Lovable Rogue.
    • Contrary to the "villain is famous, but can still live a normal life", Margo is still considered a beloved character actress who'll flip handles if you don't know her name...and a fugitive, since police is looking for her for her numerous crimes, forcing her to go on the run constantly. While people who encounter her try to remain calm, it often ends in violence. Very over-the-top violence.
    • Unlike the "lovable scamp" or a straight version of an Heroic Comedic Sociopath, Margo's crimes and thrilling addictions do have victims, some of which often meet violent ends: cops who get shot and bleed to death, cargo that gets destroyed, people who goes on. And more often than not, she leaves a trail of destruction wherever she goes, not caring about the remains.
    • Even her escapades have stopped being for the hell of it or a feeble purpose and more out of compulsion and have clearly ruined most of her life with the exception of her career. Ultimately, with the ship sinking at the end of season 3, it's clear that for much of her boasts, she's still a human being (and one pushing her sixties, none other) with nearly suicidal impulses and no limit or control.
  • Disney Villain Death: Seemingly perishes in the Season 3 finale via drowning in the ocean after being dragged down into it by several tons of spaghetti.
  • The Dreaded: Let's just say that after her fame as a criminal rose, people in and out Hollywoo have a rather hard time being calm around her. Still won't stop them from praising her for her acting.
  • Early Installment Weirdness: Back in her first appearance, Margo was not the functionally volatile maniac of later seasons, instead preferring simply sticking to her unknown but critically acclaimed roles with the whole mess being kickstarted by BoJack hiring her as a shill to bait Todd into self-sabotage. Of course, she hadn't skirted the edge of her sanity yet because of a sensed lack of respect and new found freedom through the sheer acts of mindless anarchy, so it may have just been what got the ball running.
  • Evil Old Folks: Well established and beloved character actress well into her middle age who pulls off dangerous plans, has a rather darwinistic take on life and morality, has killed a few people and actively cherishes a criminal lifestyle. Matter of fact, her growing age is one of the factors that push her into evolving: she's just no longer getting important roles, it's just a matter of time before she's eventually retired.
  • Friend to Psychos: To BoJack. Whenever he needs someone that will commit any crime just for its own sake, Margo is the default go-to pal. It really speaks volumes when the prima donna BoJack Horseman is the sane one in the relationship.
  • Full-Name Basis: She's almost always referred to as "Character Actress Margot Martindale".
  • Fun Personified: In a way. In a darkly comedic way, her escalation and outright demented way of thinking manage to be highly entertaining for the audience. Within universe, however, the characters react as well as you'd think about a highly psychotic and dangerous character as her.
  • Guilt-Ridden Accomplice: She's this to Bojack when they ruin Todd's rock opera.
  • Inferred Survival: Judging from the fact her body was never found at the wreckage scene and she has survived worse things. She eventually returns in "Head In The Clouds" as a shell-shocked mute residing in a convent.
  • Insistent Terminology: She's always called "Character Actress Margo Martindale". No exceptions.
  • It Gets Easier: A shooting spree and an incarceration later, she seems more comfortable with the crime life.
  • It's All About Me: Downplayed. She's capable of caring for other people but rarely.
  • Just Got Out of Jail: In season 2. She'll surely return soon after.
  • Lack of Empathy: She honestly doesn't care if you end up in a bad position because of her actions, much less if you end up hurt. Matter of fact, she'll probably go out of her way to create a situation in which the most likely outcome will be double digits of injured, with one of them being you.
  • Lost in Character: In her second appearance, Margo's actions reflect how seriously she's taking her Method Acting.
  • Method Acting: In-universe. This is how she works. After doing a favor for Bojack, her mindset spirales into a radical version of this until she rationalizes shooting a place with people as part of her "getting into character".
  • Not Quite Dead: Mysteriously shows up at a convent toward the end of season 5, after having been presumed to be drowned for two whole seasons.
  • Sanity Slippage: Thanks to her descent into crime, Margo isn't exactly the picture of a healthy mind.
  • The Shill: A variation. In "Zoes and Zeldas", Margo appears as herself in a convenience store asking Todd for an article in a ¢99 bin, guiding him back to the Decapathon videogame as part of BoJack's plan to sabotage Todd's rock opera. It's her only criminal regret in the series.
  • Slowly Slipping Into Evil: It's kind of weird looking back now, but in her first appearance, Margo was a reluctant accomplice of BoJack, feeling guilt over what they both had done to Todd. As her appearances became more frequent, she slowly starts to get addicted to the action and becomes more and more unhinged until she ends up in jail after a plan gone awry in the 1st season finale.
  • The Sociopath: Zigzagged and Played for Laughs. Compared to other psychopaths in the series, Margo doesn't start like such. Gradually, however, she disturbingly starts meeting most of the criteria: the reasons behind her crime sprees are partly caused by a need to cover up her misdeeds which would be a lot more excusable if her lack of impulse control wouldn't cause them most of the time; she clearly doesn't care for the collateral damage she should feel responsible for; has a crave for cheap thrills and wants nothing more than utter destruction....and to keep her career, making her reputation more important than any moral quandaries. That being said, she does have morals and has a much more pragmatic and savvy sense of survival than an actual sociopath. Her histrionic fits and ability to emote blurs the line further and it's ultimately open to interpretation whether she's really this or just has some aspects of the disorder.
  • Sociopathic Hero: Well, for a certain measure of it. Usually she'll be this when working with BoJack.
  • Soft-Spoken Sadist: She has a pleasant, soothing tone in her voice which greatly contrasts with her over the wall insanity and sociopathic and hilarious antics.
  • Trauma-Induced Amnesia: The season five episode "Head in the Clouds" shows that she survived the sinking of the Escape from L.A. and is apparently recovering from traumatic amnesia and/or mutism at a convent.
  • Trigger Happy: Someone blocking her way? Shoot him. Someone giving her shit? Shoot him. Someone standing in front of her? Shoot him. She doesn't have a gun? Attack him.
  • Villain Ball: Grabbed and played with like a squeeze ball. Margo prefers to handle things on her own, unless she's carrying out some of BoJack's errands, and is far from a hollow head with some criminal expertise on her belt at least past her prison stay. She's still bonkers, so the possibility of breaking a law, any law be it for a giggle or for a good old fashioned trolling and necessity to cause mayhem wherever she goes makes her an asset and liability: she's certain to crush this pickle in no time, never worse for wear....but the same can't be said for her oft-doomed companions.
  • Villain with Good Publicity: Margo has still the recognition of critics and the public, even if she's now a wanted, dangerous criminal.
  • Wild Card: She calls herself this right before she gets into a shootout with the police.


A celebrity who ends up being used by BoJack as a distraction in "Our A-Story Is A D-Story".

  • Actor Allusion: In-Universe when Beyoncé trips on some $1 bills that BoJack is throwing into the street and the ensuing report plays as such:
    Tom: Ring the Alarm! Irreplaceable pop icon and Independent Woman Beyoncé has been injured! What more can you give us?
    Reporter: Well, details are sketchy at this point, but we do know Beyoncé is a Survivor and, presumably, she will keep on surviving.
    Tom: But what happened?
    Reporter: Well, Tom, I'm being told that she slipped on All The Single Dollars.
    Tom: ALL The Single Dollars?
    Reporter: ALL The Single Dollars!
    Tom: ALL The Single Dollars?
    Reporter: ALL The Single Dollars!
    Tom: (despairingly) Bills, Bills, Bills...
  • Amusing Injuries: She ends up tripping on the pile of money BoJack throws out on the street, drawing public and media attention and providing the perfect distraction for BoJack and Mr. Peanutbutter to remove the missing "D" from BoJack's house.
  • Cool Shades: Used by her in her only scene.
  • Fictional Counterpart: BoJack Horseman 's version of Beyoncé.
  • Mundane Made Awesome: BoJack throwing hundreds and hundreds of $1 bills on the street as a distraction? Boring. Beyoncé tripping on them? Instant sensationalist scoop.
  • Small Role, Big Impact: She only appears in one scene, providing a device for BoJack and Mr. Peanutbutter to sneak the "D" out of the former's place and for the latter to betray the former and use it to propose to Diane.

    Quentin Tarantulino
Played by: Kevin Bigley

Debut: "Horse Majeur"

Fictional Counterpart to Quentin Tarantino. Big time producer who ends up involved into production of "Mr. Peanutbutter's Hollywoo Heist", regarding Mr. Peanutbutter apparently stealing the "D" out of the Hollywood sign as a marriage proposal for Diane.


    Henry Winkler
Played by: Henry Winkler.

You know who? Exactly. That guy from that one episode of Law & Order: Special Victims Unit.

  • Adam Westing: In this world, Henry Winkler is only known as the guy from an episode of Law & Order instead of that of The Fonz.
  • Adult Fear/Awful Truth: As it turns out, he did steal the copy of Herb's novel, but only because publishing it as per Herb's wishes would have destroyed any legacy he had, since the novel is really awful. Also, he didn't kill him. Herb just crashed. He comments on Herb's tragic desire to leave something more meaningful than Horsin' Around as his legacy and failing by saying the most truthful, yet harsh phrase in the show:
    Henry Winkler: You ascribed a mystery to Herb's death to give it meaning. But there is no meaning in death. That's why it's so terrifying.
    BoJack: It was just easier to believe that you killed him for his book than believe that he just died for nothing.
    Henry Winkler: There is no shame in dying for nothing. That's why most people die.
  • As Himself: He is basically playing an overly exaggerated version of himself. He's much, much better than other celebrities, though.
  • Berserk Button: He hates star mooches who show up at gatherings such as funerals to recruit people rather than pay respect and be human. Princess Carolyn holds her tongue. Mr. Peanutbutter doesn't.
  • Cruel to Be Kind: He and Tina stole Herb's novel in order to prevent Herb's memory from becoming a laughingstock.
  • Due to the Dead: He's an Old Friend of Herb and just wants to pay some respect towards his friend. Someone not doing this is major Berserk Button for him.
  • Everyone Has Standards: No matter how good of a friend he was to Herb or how much he would like to have adhered to his last wishes, there was no way he would have let his novel be published, regardless of loyalty.
    I know that there's No Accounting for Taste, but come on.
  • Evil All Along: Subverted. See above.
  • False Friend: Subverted. The Horsin' Around Cast discover that Herb's brakes were supposed to have worked and deduce that Henry sabotaged them to kill Herb and steal his novel. Granted, both Tina and Henry did steal Herb's novel, but it was so bad that it would have done nothing but make him a public target of embarrassment, not because they wanted to keep it out of the public.
  • Good All Along: See Cruel to Be Kind and Tina's text in the trope above.
  • Nice Guy: Yeah, really. He's never malicious and only comes close to getting mad when a moocher tries to get him to star in something while they're at Herb's funeral. He even accepts BoJack's apology after accusing him of murdering his best friend!
  • Old Friend: Of Herb. He shows up at his funeral just to pay his respects.
  • The Power of Legacy: His desires be damned, Winkler and Tina decide to steal and make sure Herb's novel is never published, to let people remember him fondly as the creator of Horsin' Around instead of a shitty writer no one wants to read. Of course, the line between this and Horsin' Around is very thin, with public acceptance being the key difference.
  • The Reveal: See above.
  • Small Reference Pools: Instead of being remembered for Happy Days, this Henry Winkler is best known as that guy from one episode of Law & Order.

    Naomi Watts
Played by: Naomi Watts

An over the top, caricature version of Watts herself that ends up involved with BoJack as part getting into character as Diane, whom she's playing in an adaptation of the events surrounding Diane's and Mr. Peanutbutter's engagement using the "D" as a Grand Romantic Gesture. Yep.

  • Adam Westing: Following the trend of stars appearing in BoJack Horseman, Naomi plays herself as a creepy, obsessive diva with high attention to details in here.
  • Alpha Bitch: In her normal state, she's quite abrasive, invading of personal space and demanding of everything being the way she wants it. When in the role, she's highly dedicated to the role she has gotten in the movie to the point of eclipsing the original Diane every chance she gets.
  • As Herself: Well, as a version of herself, anyway.
  • Becoming the Mask: Invoked by herself. She wants to portray Diane as real as possible. The more and more time passes, she goes from imitating her to wearing the same clothes to observing her every move and action and so on and on... Subverted at the end, when her part is drastically reduced, at which point she returns to her normal state. Then Double Subverted since as she admits BoJack, she was looking forward to playing a different person rather than be herself.
  • Broken Ace: A high-profile A-star with a high degree of professionalism. Also, an Empty Shell who apparently prefers to play other roles to fill the emptiness of her life.
  • Doppelgänger: An In-Universe, intentional example towards Diane. And, boy, is she freaked out by it.
  • Empty Shell: As it turns out, the reason why she accepts doing roles and why she often goes overboard when playing real people is because she's quite unhappy with her life and prefers to live in someone else's shoes for a while to cover up the feeling of emptiness.
  • Erotic Eating: Invoked by herself. While in character, she eats chili and makes out with BoJack at the same time, in order to get into the character. Weird.
  • Friends with Benefits: With BoJack. At least, as long as the film and her participation on it lasts. She completely disconnects after it's wrapped up.
  • Funny Character, Boring Actor: In-Universe, Played for Drama example. The main reason why she likes acting, as it turns out, is because she enjoys pretending she's other people and hates returning to her old self since she feels empty about her normal day-to-day life.
  • Life Envy: Why she's so passionate about acting. See Becoming the Mask and Lost in Character above for further details.
  • Lost in Character: She's constantly replicating everything to precision about the person she's supposed to be playing, to the point of assuming even the slightest mannerism or expression that person does, never knowing when to stop. As it turns out, this is deliberately invoked by her. See above for why.
  • Method Acting: In-Universe. Like her co-worker, Wallace Shawn, this is her main approach to portraying someone. Unlike Shawn, her reasons to do so may be more personal...
  • The Primadonna: Haughty, perfectionist and entitled as they come. There's a reason why she initially gets along with BoJack before she goes full-blown "methodist" and becomes his own perfect version of Diane.
  • Race Lift: A Vietnamese-American novelist married to a yellow Labrador ends being played by a blonde, white actress with no discernible characteristics similar to her.
  • To Know Him, I Must Become Him: Her M.O., only taken Up to Eleven.
  • Tag-Along Actor: She's often seen almost outright harassing Diane for details and information that may help her with the characterization, inflicting invasion of her personal space, spending time with BoJack in order to "get the relationship" they had, to the point of starting a sexual relationship with him just to do so.
  • WTH, Casting Agency?: In-Universe. Probably one of the biggest Take Thats against Hollywoo is the casting of Naomi Watts as Vietnamese Diane Nguyen being played as an over the top version of typical film whitewashing.
  • Yellow Face: A ridiculous In-Universe example of this trope.

    J.D. Salinger

Played by: Alan Arkin

A famous novelist known for The Catcher in the Rye...and not much else. Tired of writing and pressure from the public, he ends Faking the Dead and becomes a Reclusive Artist, at least until Princess Carolyn finds him and gets him started on MBN and Hollywoo.

  • Alternate History: This universe's J.D. Salinger is still alive. It should be stated that while it would be cool, there's no way the real Salinger is Faking the Dead at all.
  • Artist Disillusionment: In-Universe, this is the reason why he faked his own death. He was tired of the constant demands from fans of The Catcher in the Rye, as well as pressure to write a new book and increasing dislike for the médium. Princess Carolyn pulls him out of retirement by telling him that in Hollywoo, nobody ever reads, meaning he could start anew.
  • Berserk Button: Eventually the fact that people in Hollywoo don't know any of his works becomes a sore subject for him. The final nail in his and Princess Carolyn's working relationship is when she's unable to identify a reference to his short story collection "Nine Stories".
  • Black Sheep Hit: In-Universe. The Catcher in the Rye is this for him, admitting that once it got published, the public wanted more in the same style in spite of his desire to do other things.
  • Byronic Hero: Played for Laughs. He's passionate, driven, jaded, selfish and quite pushy because he wants to create the perfect TV show. Even his grandiose demands are nothing more than Mundane Made Awesome.
  • The Cobbler's Children Have No Shoes: Despite his cover being a simple bicycle shop owner, he never really bothered learning anything about bikes to keep up the charade. As such, when Princess Carolyn comes looking for him, his cover is blown within the first few seconds.
  • Creator Backlash: In-Universe. Once fed up with writing, he reinvents himself as a loner with no traces to his former life. He also often expresses regret about certain of his novels, especially certain elements he sees in Hollywoo's everyday life that might have fit better in the context (according to him, anyway).
  • Creator Breakdown: In-Universe. He ended up jaded and cynical about his passion of writing, eventually to the point of wanting to leave everything behind and do something else. The only reason he decides to make it big into Hollywoo is because he's informed hardly anybody reads anymore.
  • Drunk with Power: Upon being given full control of his own TV show, Salinger starts playing a mean game of Prima Donna Director, with every single thing having to go according to plan and unreasonably high expectations from the crew and participants, all fitting within his design and vision.
  • Deadpan Snarker: More subdued, and exasperated, but a consistent snarker still.
  • Faking the Dead: The poor guy, having become cynical towards writing, pretended to have died and went into seclusion, starting a bike shop, just to get away from his legacy and everything else.
  • Giver of Lame Names: He gives his fairly simplistic game show an Overly Long Title.
  • Jerkass: Short tempered, demanding and willing to exploit other people's feelings for what he considers "higher art". That an artist who once valued honesty and frankness over aesthetic goes mad with power once released of any constraints only serves to underscore how Inherent in the System it is to become carried away with your desires and ideals in a place as rampant with excesses and vacuous morons as Hollywoo.
    I'll tell you when it's too far. This is my art, goddamn it. I'm J. goddamn D. goddamn Salinger, and I want rain!
  • Large Ham: He starts as The Quiet One, but as the creator of his own show, he soon starts ranting and chewing the scenery in order to get things done.
  • Mean Boss: To Todd, for a brief time at least, and, to some degree, towards Mia. Nothing gets in the line of making a good show, emotions especially.
  • Mission Control: His main worksite, in which he handles every single thing that happens in Hollywoo Stars & Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, and when it should happen. In short, like
  • Put On The Bus: Since joining Gecko-Rabitowitz in season 3, he has only made a handful of cameos.
  • Rousing Speech: To the team of his show.
    J. D. Salinger: Listen up, everyone. What you are part of tonight is bigger than you. It's bigger than any of us. I expect all of you to work together. But I also expect that one of you will tower above the rest. And that outstanding individual will receive this pen. It was through this pen that I bled Raise High The Roof Beam, Carpenters upon the page. Also, it has four different colors. Black, red, blue and for some reason, green. By the end of tonight, this pen will be bestowed upon the person most deserving. Because nothing is more important than television, and no one more important than the people who make that television. Now, let's get to work.
  • Serious Business: Network television, since it's his best shot at doing what he believes is true art.
  • Screw the Money, I Have Rules!: When Pinky mentions wanting to continue the show of Hollywoo Stars & Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, Salinger instead pulls the plug right there, admitting that he doesn't want the show to overstay its welcome and that it has served its purpose: Now people know if celebrities know anything.
  • So Proud of You: By the end of "Let's Find Out", Salinger has declared Mia as the true hero of the night after saving the transmission of the program, to the point of giving her the pen, his respect and lampshade her importance to the staff.
  • Small Reference Pools: One of the main selling points Princess Carolyn presents to him in order to aboard the Hollywoo ship: hardly anybody in there would recognize him, let alone identify one of his works, so he's got a clean slate. She previously proved her point by failing to guess which were his works while introducing herself:
    Princess Carolyn: I wanna say The Hobbi...
    Princess Carolyn: Look. I'm an agent. It doesn't matter whether I've read your work.
  • Starting a New Life: He tried to do so after faking his death. Alas, his plan had one flaw: he seriously didn't knew anything about selling bikes to customers.
  • That Man Is Dead: After resurfacing back into business, this time in Hollywoo, one of J.D.'s main goals is to distance himself as much as possible from his writer days, wanting to carve a reputation of a producer. Although he still brags about his books from time to time to impress his peers.
  • The Last Straw: For him, the fact that Princess Carolyn failed to recognize one of the most obvious references to his work Nine Stories is the final insult and leads to him to renounce VIM and move to Gekko-Rabitowitz.

    Vincent D'Onofrio 

The actor originally set to star in Untitled Horsin' Around Rip Off (working title), right before the producers hired Mister Peanutbutter and settled for the name Mister Peanutbutter's House.

  • Adam Westing: As a humorless actor way too serious to do comedy, who sees a sitcom gig as being below him.
  • Funny Background Event: He calls the producer out, saying that what they want is not so much an actor as a mindless entertainer that will do silly tricks for the camera. This turns out to be exactly what Mister Peanutbutter is doing in the background, who also happens to fit Vince's description to a tee.
  • True Art Is Angsty: He certainly seems to think so of acting, seeing this cheesy sitcom gig as not meaty enough and an affront to his classical background.

    Zach Braff 
Played by: Zach Braff

  • Adam Westing: To the point that he even tries to deliver An Aesop akin to that in Scrubs - at least until Jessica Biel sets him on fire.
  • Ignored Aesop: Combined with Ignored Epiphany and a very nasty side of Shut Up, Kirk!. Once things start heating up once the food has run out and Jessica has started with her crazy fire talk again, Zach stops the mob and tries to smooth things over by giving a hefty speech about working together and figuring how to get out...only for Jessica to suddenly set him on fire and twist the mob mentality even further.
  • The Jeeves: Appears as Beatrice's butler in Bojack's Dying Dream in The View from Halfway Down.
  • Man on Fire: Zach becomes the first casualty of the Fire Worship Branch and just as he was getting somewhere with his blabbing. And, then he gets eaten.
  • Stealth Pun: During the events of "Underground", he continually begs for validation... of his parking.

    Daniel Radcliffe

Played by: Daniel Radcliffe

The surprise "big celebrity" that Bojack has to go up against in his Game Show Appearance.

  • Accidental Misnaming: He never gets Bojack's name quite right, calling him everything from "BJ Novak" to "Jockjam Doorslam." This ends up biting him and the studio in the ass later.
  • Acquired Situational Narcissism: BoJack, in an effort to get him to remember him, recalls that during the party they met, Daniel was a young actor who felt uneasy about the future and everything that fame carried along with it and so asked BoJack, who (for once) apparently gave him helpful advice. He mentioned that he would never forget what he had done for him or his name. Daniel, having become a famous actor, thinks nothing of this.
  • Adam Westing: Plays a self-aggrandizing, condescending, oblivious version of himself.
  • As Himself: He appears as a celebrity surprise guest contestant in Mr. Peanutbutter and J. D. Salinger's new show, opposing Bojack in both luck and audience reception.
  • The Cameo: For the real Daniel Radcliffe, who is a professed fan of the series.
  • Creator's Favorite: In-Universe. Being a huge star and pitted against BoJack, Radcliffe is clearly the favored one of the two contestants, with J. D. Salinger and Mr. Peanutbutter trying their best to give him an easy victory by giving complicated questions to BoJack and easy ones to Radcliffe.
  • Everyone Has Standards: Daniel had already showed dickish behavior before, but at the episode's climax, he's horrified at the fact that BoJack would stoop low enough to burn charity money just to get back at him, and tries in vain to persuade him against it.
  • Evil Brit: Well, "evil" is stretching it, but he does act like a massive ass towards BoJack during most of the episode.
  • Forgotten First Meeting: See Acquired Situational Narcissism. Sure, he might have been younger then, but he still remembers Veronica from makeup at MBN from an even smaller context, which only adds salt to the wound.
  • Friendly Enemy: Pompous behavior and snide remarks, Daniel Radcliffe actually acts decently towards BoJack when things are going his way in the game. As soon as his luck runs out, he returns to his jerk self.
  • Ink-Suit Actor: An animated version of his voice actor right down to the similar Perma-Stubble.
  • Jerkass: Due to a pretty bad case of smugness and Acquired Situational Narcissism. Still, he's no Hank Hippopopalous.
  • Jerkass Has a Point: Jackass as he is, he's downright heroic when he tries to stop BoJack from throwing the game, which would cause money directed for charity to be burned on live television.
  • Kick the Dog: Not recognizing BoJack, despite the useful advice he gave him when he was younger.
  • Laser-Guided Karma: He spends the majority of "Let's Find Out" being condescending and insulting BoJack by not remembering his name while winning the game. Then, when it turns in BoJack's favor and the question for All or Nothing involves the main actor of Harry Potter, well..
  • Malicious Misnaming: Unintentionally, but his constant misnaming of BoJack's name causes much friction between them and ends up being the ignition for a real payback coming his way.
  • My Name Is Not Durwood: Constantly confuses the name of Bojack, calling him "Chadwick Boseman" or "Jock-jack Door-slam", despite having met before. Then, at the end, comes the time to say the name of the star of the Harry Potter franchise and the turn is for Bojack and...well..
  • Pet the Dog: He's doing the show to donate the money for charity. Also, following his Kick the Dog moment above, there's also his praise for Veronica, the makeup girl, which is unusually nice considering how people like her are usually overlooked.
  • The Rival: The fake rivalry between Radcliffe and Elijah Wood is referenced. Though it might be more real with this Adam Westing Daniel.
  • Shipper on Deck: For Bojack/Mr. Peanutbutter, apparently. He suggests that the two of them kiss to even the score, and is absolutely ecstatic when they go for it.

    Ethan Hawke 

Played by: Ethan Hawke

An unfortunate version of Ethan Hawke.

Fictional Celebrities

    Sextina Aquafina
Played by: Aisha Tyler (Seasons 1-2), Daniele Gaither (Season 3).

An up-and-coming international pop star that seems to have occupied the place left vacant by Sarah Lynn after her fall into addiction. In the season 2 finale, she hires Diane to be her ghost tweet writer per the suggestion of Princess Carolyn.

  • Alpha Bitch: Sextina is a non-high school example. She holds an elevated opinion about herself, is quite dismissive of those she sees beneath her attention and a is really spoiled star on her own.
  • Anti-Hero: Her song about abortion is raunchy, tasteless, and juvenile, but it making light of such an incredibly heavy and controversial topic gives lots of women the courage to make their own choices about it rather than caving into the toxic sentiments of the extremists on either side. She then decides to have her fake abortion live, for profit and publicity, a crass and exploitative move to say the least, except she manages to keep it tasteful and even educational.
  • Cheated Angle: She's never shown looking down, always fixed in the same angle wherever she turns. Justified, since that's the correct anatomy of dolphins.
  • Conspiracy Theorist: Among her requests to Diane as her ghost-twitter is to post about some "cryptic bullshit about the Illuminati" with all upper caps and no punctuation.
  • Early-Bird Cameo: Sextina first appears in an interview with A Ryan Seacrest Type in "Prickly Muffin" commenting about Sarah Lynn's decline and her own rising career.
  • Earn Your Happy Ending: One of the earliest examples in the show. She quietly retires to have her baby but releases music on a schedule to maintain her career. Last we heard, she was happy with this decision.
  • Fake Pregnancy: Zigzagged and Deconstructed. Eventually she did get pregnant for real and decides to keep the baby.
  • Foil: To Sarah Lynn. They both went into the show business at a young age and adopted a hedonist lifestyle to deal with the stress. The difference, however, is that Sextina had a stronger support system and knew when to quit when her priorities changed. That was when she had a baby. Sarah Lynn only had her Stage Mom, a bear stepfather that may have molested her, and BoJack; she thus clung to her star status to ensure she would remain relevant, rather than retire to go to college as she always wanted to do.
  • Furry Reminder: In discussing her active sex life, she mentions how dolphins have sex for pleasure, which is theorized to be true of Real Life dolphins.
  • History Repeats: A female example. A current pop star concerned about appearances, acting bratty due to popularity and thinking too highly about herself. Yeah, Sarah Lynn says hi, Sextina. Sextina actually lampshaded this herself in her very first line of dialog.
  • Hotter and Sexier: Her image is more sexed up than Sarah Lynn, even though Sextina is even younger than when Sarah Lynn broke into the music scene. There seems to be a recurring pattern with all the tween and young pop stars, each generation trying to outdo the previous one in looks and popularity.
  • Let No Crisis Go to Waste: When Diane accidentally tweeted out that she's having an abortion on Sextina's twitter account, Sextina manages to become the new face of the Pro-Choice movement and uses it to further promote her career.
  • Phoneaholic Teenager: During her meeting with Diane, she pays more attention to the phone than to what Diane is saying, only removing her eyes from the screen to tell her how she wants her Twitter account to be.
  • Really Gets Around: She mentions that she has a lot of sex, which she justifies by saying dolphins have sex for pleasure. As such, she seems to have no idea who her baby daddy is, but doesn't seem to care either.
  • Sassy Black Woman: Sextina Aquafina's accent and attitude combine to make her the dolphin equivalent of this character type. Both of her voice actresses are black in real life, and this reinforces the idea.
  • Serious Business: She's not leaving anywhere without parking validation because Hollywoo tolls are insane.
  • Shout-Out: Her name is a combination of the bottled water brand Aquafina and brings fellow pop star Christina Aguilera (whose 'musical alter ego' is named Xtina) to mind.
  • Spiritual Successor: To Sarah Lynn in terms of musical career. Sextina seems to be more successful, though.
  • Stripperific: Being a sexed-up pop star, her outfits typically involve lots of cleavage (often through a Cleavage Window), a bared midriff, and very short shorts.
  • Teen Pregnancy: Since she was fourteen in Season 1, she would be about sixteen during her fake pregnancy/abortion stunt in "Braap Braap Pew Pew," although her age never gets brought up during the episode, even when she gets pregnant at the end and wants to keep it.
  • Victoria's Secret Compartment: She keeps her cellphone in her cleavage.
  • Younger Than They Look: In her first appearance, she's introduced by A Ryan Seacrest Type as being fourteen years old.
  • What Happened to the Mouse?: After "Braap Braap Pew Pew," she never gets another major appearance, only a background cameo during the finale. This means we never learn if she had her real baby.

    Hank Hippopopalous
Uncle Hankie.
Played by: Philip Baker Hall

Former host of Hank After Dark, a late talk show in The '90s, Hank becomes one of the judges for the MBN show "I Think You Can Dance" and Mr. Peanutbutter's co-worker, who idolizes him. However, this seemingly harmless celebrity may have his own skeletons in the closet...

  • Allegorical Character: Hank might be considered an Expy of Bill Cosby or David Letterman due to allegations against those two men involving sexual assault, but in a way, he is a stand-in for all A-list celebrities that do nothing more than gratifying themselves at other people's expense and mask themselves as good guys while letting their notoriety and popularity cover all of their sins.
  • Alliterative Name: Hank Hippopopalous.
  • Antagonist Title: Well, the title of the episode is "Hank After Dark" and he's the main antagonist of the episode.
  • Arc Villain: Of "Hank After Dark". Also, through all the series, he's so far the only character in a show filled with Anti-Heroes, Anti-Villains, and just plain stupid people who is played straight at all times, has done some truly heinous actions and is clearly a horrible person.
  • Armor-Piercing Response: He lays one on Diane while talking to her in private- "Who are you?" as a disarming way to get her to back down from accusing him. It's especially poignant, since up until then, Diane has been struggling to define who she is and where is her life headed.
  • Astonishingly Appropriate Appearance: It's hard to tell if this was intended or not, but in Real Life, despite how hippos are portrayed as cuddly and adorable creatures due to their size and apparently peaceful and passive nature, they're actually some of the most dangerous and violent animals out there. Quite fitting that Hank, one of the closest things the series has got to a villain, is shown as one.
  • The Bad Guy Wins: At the end of the episode, Hank has gotten away with everything: the Hollywoo media has successfully deflected public attention of his case towards pettier business like Kanye West not liking thin mints, Hank has kept his job and his reputation as the beloved Uncle Hanky and won't be held accountable for his actions by any court and the primary detractor, Diane Nguyen, has been dissuaded into defeat by her best friend and husband and escapes to Cordovia to try to make a difference there.
  • Big Name Fan: He has one in the form of Mr. Peanutbutter, from Mr. Peanutbutter's House. This comes in handy later when Mr. Peanutbutter, out of concern for Hank, the status of his job and his wife as well, convinces Diane to drop the entire subject altogether. invoked
  • Beware the Nice Ones: Subverted. In reality, he's far from nice but quite willing to play nice if you go along with him. If you don't, well, there will be some really nightmarish implications.
  • Bitch in Sheep's Clothing: Exaggerated. The grandfatherly, apparently harmless and good guy Hank Hippopopalous is, deep down, a sociopathic abuser of sadistic proportions who preys on his secretaries using his fame as a form of self insurance and who's not above threatening those who might oppose him in any way whatsoever.
  • Cerebus Retcon: In "Yesterdayland", Hank appears in television while BoJack and Wanda meet and he seems to be a relatively nice guy. Then, he's put in the spotlight in "Hank After Dark" and we find out that he's much worse than he appears at first...
  • Cool Old Guy: Exploited in an Affably Evil way. He has an air of geniality on him even with all those years on his body, but make no mistake that he's a disgusting and dangerous abuser.
  • Convicted by Public Opinion: Deconstructed. It's because of the public's love of Hank Hippopopalous that any kind of criticism coming from Diane or Hippopopalous' secretaries, no matter how well-documented or firm founded, is nothing but defamation to a beloved figure and star like Hank. Meanwhile, Diane and her crusade only suffer more and more, despite being on the right, since the public opinion keeps her down.
  • Curb-Stomp Battle: Downplayed. While the campaign against his persona never reaches the heights needed to properly discredit Hank as a household name, it does pose a threat towards tarnishing his image, which only speeds up Hollywoo's necessity to quiet it down.
  • David vs. Goliath: An abusive, yet pop-cultural behemoth like Hank Hippopopalous against a righteous, yet poorly influential crusader like Diane Nguyen. Gentlemen, place your bets and make the right, no, the correct choice.
  • Depraved Kids' Show Host: His public persona of the lovable announcer and host only serves to mask how self-serving, cruel and horrible he's towards his secretaries and women in general.
  • Disc-One Final Boss: His status as an Arc Villain comes up in the middle of the 2nd season, but he only has a couple of appearances before his case is solved and ultimately dismissed, as he disappears out of sight afterwards in the 2nd half of the season.
  • Does This Remind You of Anything?: The multiple references and Shout Outs his character has with Bill Cosby and David Letterman are no coincidence, people. This is as venomous as a response will get in regards to the scandals surrounding these two television figures.
  • Early-Bird Cameo: His first appearance was in "Yesterdayland" in a TV showing an interview of him while BoJack and Wanda were getting to know each other. Of course, given this show's nature, this was very likely he would return.
  • Establishing Character Moment: The flashback portion in "Hank After Dark" has him acting friendly towards Mr. Peanutbutter and after he leaves, Hank goes to comfort BoJack about the loss, but then proceeds to gloat saying BoJack can't beat "Uncle Hankie".
  • Evil Counterpart: To Secretariat. They're both heroes to two of the main protagonists and are well known in Hollywoo history. However, as much as Secretariat fell into dark business especially to maintain his reputation, he was never as much of a bastard as Hank is.
  • Evil Gloating: His private conversation with Diane has shades of this all over his tone of voice and the way he threatens her into backing off. He's seriously confident that he won't be held responsible for anything, so he's trying to see how far can he go into intimidating Diane.
  • Evil Old Folks: Much more older than BoJack or Mr. Peanutbutter (he was already known in the business while BoJack and Mr. Peanutbutter were only starting to make their bones) and a much more evil character than either.
  • Evil Sounds Raspy: He has a graveling voice, in addition to being a Badass Baritone/Evil Sounds Deep example.
  • Face Framed in Shadow: A less extreme example that others, but during his reunion with Diane, he's standing the shadows with only the parking lot's lights revealing his face, in a Chiaroscuro setting. This only helps reinstate the dark underbelly of Hank's life and actions and makes him look kind of intimidating.
  • Famed in Story: He's known as "Uncle Hankie" in the industry due to his on-air persona and great charisma. Not even assault accusations manage to sink his image.
  • Fat Bastard: A given, since he's an anthropomorphic hippopotamus, but the decades have made him even more overweight, compared to what he looked when he was younger.
  • Faux Affably Evil: And to his credit, he plays it very well to the point of sometimes genuinely coming off as Affably Evil when dealing with people. However, the façade will drop the minute someone meddles in his life and his personal matters, and then the carefully hidden monster surfaces in the coldest way possible.
  • Good Smoking, Evil Smoking: Yeah, most definitely "evil" smoking, especially in the scene where he does it.
  • Hannibal Lecture: He gives a really powerful, cruel one to Diane in regards of where is she standing in terms of influence:
    Hank: I'm not a bad guy, Diane, and I truly do believe that. Twenty-four hours from now, the news cycle will move on to something else. I'll go back to hosting my dance show, which employs hundreds of nice, good, hardworking people. You, on the other hand, are pretty much done. People love me and they're not gonna forgive you for this.
    • A smaller, but sharper one pops up a little later:
    Hank: Sweetheart, everyone knows who I am. I'm Hank Hippopopalous. Who the hell are you?
  • Hate Sink: Played subtly, then ramped up more and more upon repeat viewings especially when knowing where to look. Hank's first appearances are cameos that show him smiling, being friendly, never uttering a single word beyond promoting So You Think You Can Dance. Then, in his major role in "Hank After Dark" shows him as a condescending, tad smug presenter from The '90s with more years of experience that make him win an award above BoJack and Mr. Peanutbutter, young newcomers. Initially somewhat understanding of the rough uphill climbing both comedians'll have to do through the years, he mocks them behind their backs while gloating about "nobody beating Uncle Hankie" in a disguised fatherly tone. Already he is a Jerkass Bitch in Sheep's Clothing Smug Super. Just the standard for Hollywoo, right? Weeellll, as it turns out, there are some allegations regarding his secretaries, all of whom have worked or are working with him, about something....something they really want to talk to with someone. While he does not appear in person again until much later, Hollywoo does a pretty good job of trying to cover up his sins through Victim Blaming, Playing the Victim Card and deflection from fellow Hate Sink Cardigan Burke. When he does appear, it's to prevent a possible leak on the case through his current secretary, who he tries to confront in a creepy, threatening way, and oozes pure smugness and a profound lack of conscience that few in Hollywoo, no matter how self-centered and shallow, can rival. This while he gives Hannibal Lectures to Diane, the only one who dares to confront him over it. Instead of any remorse or shame, Hank simply comments that he believes himself to be innocent and as such he'll be judged. Heartless, selfish and without any depth beyond a slimy attitude and borderline-sociopathic levels of justification for his actions due to his status as untouchable, Hank is simply an amalgamation of all of Hollywoo's Karma Houdinis from a more critical standpoint.
  • He-Man Woman Hater: The reason for the scandal. He seriously doesn't consider their consent a problem and thinks his fame entitles him to be treated differently.
  • Historical Hero Upgrade: In-Universe. Everyone vehemently refuses to believe a beloved figure like Hank Hippopopalous would do such despicable things like taking advantage of women and as such pin the blame on the victims. Hollywoo uses this to their advantage and paint Hippopopalous in an almost martyr figure innocent in every sense of the word, all while vilifying Diane for standing up.
  • Implied Death Threat: It's left up on the air whether Hank was warning or outright threatening Diane during their brief conversation and if he would have follow through it, but there's no doubt that had Diane continue with her attacks, something bad might have happened..
  • In-Series Nickname: "Uncle Hankie", because of his approachable and warm façade. It gets creepier when one takes into consideration what she does with her secretaries.
  • Joker Immunity: In-Universe and Deconstructed. Hank is popular and beloved by audiences, which brings a lot of revenue for Hollywoo and seals his status as "untouchable". However, their continuous justification of his actions and offering of immunity enables him to get away with some heinous shit with no possible retribution.
  • Karma Houdini: Ultimately, he ends up forcing Diane to withdraw his accusations and gets away scott-free.
  • Lack of Empathy: As evidenced by the fact that he keeps one of his victims as her secretary, even engaging in some terrifying sweet-talking, and his self-delusion and absence of remorse towards Diane's accusations, Hank has zero qualms about the repercussions of his actions and how people are affected by it.
  • No Celebrities Were Harmed: Seemingly of Bill Cosby, a popular comedian faced with accusations of sexual harassment later in life. Unlike Cosby however, Hank's career isn't ruined and everything works out for him. He also has characteristics similar of David Letterman, down to the show host look and the secretaries' accusations.
  • Noodle Incident: Used completely dramatically, albeit downplayed. We never technically find out exactly what he does, aside from it being positively abhorrent, but given the way it's discussed and who specifically he's based off of, it might not be too hard to infer.
  • Role-Ending Misdemeanor: An In-Universe, infuriating subverted example. Not only Hank keeps his job and manages to get away with everything, the victims in the scenario end up being cowed by the public and media into being quiet, meaning that Hank will continue his escapades with no possible repercussions whatsoever.
  • The Sociopath: Hank has an affable vibe and calm demeanor toward everyone which doesn't stop him from revealing in private how stuck in his own orbit he is. Even then, that's just the tip of his depravity with his mask covering a complete lack of regard toward anyone not in his circle of connections or whoever dares stand in his way. It can go further with his well-webbed self denial of his cruel actions even if he's quite conscious about the pain he causes: long as he has a career, he can do as he pleases and no one else has to get hurt...if they stay in line and don't threaten his livehood. Mostly a high-functioning case, Hank's nastier side can show up when there are people who aren't buying into his personal truth in which he'll resort to give them a warning through thin-veiled threats and personally parading his victim as a coated good gesture.
  • Villain Has a Point: Unfortunately, he's completely correct when he tells Diane that her case against him isn't going to succeed, as she lacks the necessary pull to sway people to her side, making everything she's doing pointless at best and detrimental to her career and well-being at worst.
  • Villain with Good Publicity: Being a beloved TV star means that he has the support of the public.
  • Walking Spoiler: His true personality is key to the main twists in "Hank After Dark".

    Alexi Brosefino 

Played by: Dave Franco

A famous movie star, and one of the clients at VIM. He invites Diane to a party at his house.

  • Mushroom Samba: Though we're never explicitly told what "Gush" is or what exactly it does, it seems to have psychedelic effects. Just as he's trying to stop Diane from running off into the night while tripping on hard drugs, he drops this gem:
    Alex:' That tree is amazing.
  • Name's the Same: He falls victim to this. Specifically, he mistakenly texts Diane, who works with him, instead of the girl he wanted to get with, who's also named Diane.
  • Nice Guy: According to him, he runs a foundation that brings clean water to neglected communities. Also, when he mistakenly invites Diane, his social media manager, to his house, instead of the girl he wanted to hook up with, he welcomes her warmly, entertains her and tries really hard to make her feel like part of the group.
  • Really Gets Around: Shares this with his friends. This also seems to be the origin of the "Snatch Batch" nickname, not that he is too thrilled about it.

    The Snatch Batch 

Played by: ???

Alexi Brosefino's friends: Carlos, David, and Shitshow.

  • Butt-Monkey: Shitshow. He's the butt of a lot of the group's jokes, as shown by his nickname. However, his friends will not let anyone else fuck with him.
  • Hidden Depths: All of them are wild party bros who also do charity work and give Ted Talks.
  • Nice Guy: Carlos. Apparently, he met Alexi while doing charity work.
  • The Voiceless: Shitshow. Never talks onscreen, instead participating in conversation with a series of raspberries. Apparently, he does talk, since, according to Alexi, they met at a Ted Talk he gave.

    Courtney Portnoy 

Played by: Sharon Horgan

A spoiled aloof actress whom Princess Carolyn sets up with Todd to improve her relatability to audiences.
  • Marriage of Convenience: Once her movie falls through and she needs some zeitgeist to get back in the spotlight, she's set up to marry Todd as a publicity stunt. It goes belly up when Todd, being asexual, backs down after consulting Princess Carolyn over the morality of it.
  • Tongue Twister: Pretty much the only reason she was created. Rhyming tongue-twisters abound in reference to her.
    Princess Carolyn: You know the actress Courtney Portnoy?
    Todd: I think so. She portrayed the formerly portly consort in the seaport resort.
    Princess Carolyn: Courtly roles like the formerly portly consort are Courtney Portnoy's forte.
  • Uptown Girl: Invoked. Her false romance with the simpleton Todd is made to make her look like more approachable, but she does not fall for the simple boy.

    Vance Waggoner 

Played by: Bobby Cannavale

One of the most controversial movie stars in Hollywood, Waggoner has slipped in and out of people's minds due to a long list of misdemeanors (including some of the most disgusting, over-the-top behavior any celebrity would dare to replicate) which have threatened his career over the years. Now hoping for work, Waggoner is approached by Princess Carolyn to star in Philbert, which is only a recipe for disaster... if only BoJack wasn't already taking an accidental shot at Waggoner.

  • Allegorical Character: He's a stand-in for all male celebrities who have maintained a career despite accusations (and sometimes evidence) of abusive behavior, with one or two references to specific celebrity controversies (such as his drunken rant at the police officer a la Mel Gibson's 2006 arrest tape).
  • Asshole Victim: Whenever he gets in trouble, it's almost a given he deserves it. Shame it never sticks.
  • Ax-Crazy: Completely unstable, violent and very quick to anger. That's assuming he won't switch back and forth between insane and rude in seconds.
  • Backhanded Apology: He's gotten so used to getting his way in and out of trouble, he can recite half-hearted apologies the same way someone would tell a lame joke.
  • Chronic Villainy: No matter how many times he's caught doing horrible shit to others and being a dangerous psychopath to other people, he's always back to doing the same over and over again. Even with the apology cleanse he gets from Hollywoo every time he returns, it doesn't occur to him that maybe he could stop doing it, if only to save himself the trouble of doing fake apologies and shame walks. Then again, he might caught on to the fact his infamy might add to his "bad boy" myth...
  • Domestic Abuse: He has even strangled his wife at least once before. He also (verbally) threatened his teenage daughter.
  • Easily Forgiven: His antics are considered to give him a natural bad-boy vibe by Hollywoo executives, so when he does something that would be a career-killer for an actress or any other professional, he's actually doing himself a favour.
  • Hate Sink: Up to Eleven. Not once in his entire appearance is this scumbag made to be likable or cool, but in addition to being a waste of a human being who has engaged in domestic violence, sexual harassment, possible pedophilia, among other horrible stuff, and feels only paper-thin regret in how it affected his career; he's also a backstabber who will bail on any project if a better one comes along, and has no respect for anyone: co-workers, his publicist, and even his own family included.
  • Hates Everyone Equally: He's very much a Politically Incorrect Villain who definitely has some preferred hate targets, but he's antagonistic towards everyone to varied extents, with the thin veneer of charm only appearing when there's something in it for him.
  • Hypocrite: Despite being a known wife-basher, he claims to have become a feminist ally just to try and improve his reputation.
  • Jerkass: He's racist, sexist, violently abusive to his own family, and just an overall douchebag to everyone around him.
  • Jerkass Has a Point: Douchebag he may be, Vance is entirely correct that Philbert is full of misogyny and sexism. Too bad he genuinely doesn't care about that and just uses the bad press to save his own career.
  • Jerk with a Heart of Jerk: Despite any claims he's made about his misbehavior being a thing of the past, he hasn't really changed at all.
  • Laughably Evil: His actions are never condoned, but most of the things he's described as having done are so ludicrous, over-the-top, and offensive, it's impossible not to laugh. Not to say anything about his pathetically insincere apologies.
  • No Celebrities Were Harmed: Vance Waggoner is a thinly veiled parody of Mel Gibson, with a touch of Alec Baldwin, Sean Penn, and any other celebrity with a bad-boy reputation. His drunken antisemitic outburst is even directly based on a real DUI incident from 2006 involving Mel Gibson.
  • Pet the Dog: When BoJack's name becomes mud, he becomes the horse's new sponsor for AA and casts him in a movie. He also gives him legitimate advice to embrace his new persona and give the public what they want.
  • Politically Incorrect Villain: Misogyny and sexism aside, he's also made racist rants against Jewish, Swedish, and Chinese people.
  • Shadow Archetype: He displays a lot of traits that Bojack has either tried to move away from, or he would draw the line at. As much of a jerkass that Bojack can be, he's not a particularly violent person. This comes to a head when Bojack is caught strangling his own girlfriend (albeit under the influence of drugs). Unlike Vance however, Bojack suffers guilt from his actions and takes earnest steps to repent his mistake, despite being able to get away with it as easily as Vance does.
  • The Sociopath: A realistic example. Egotistical, highly narcissistic, superficially charming, completely shameless, devoid of any empathy (even for his own family), and constantly engaging in dangerously illegal behavior against better judgement.
  • Some of My Best Friends Are X: When Vance gets caught in a DUI arrest, he goes into a long tirade against women and Jews. Once he's forced to give a statement in A Ryan Seacrest Type's radio show, he brings his Jewish "friend" (and associate) Mark Feuerstein to show that no, he's totally not antisemitic.
  • Straw Character: He exists solely to show how famous men are held to a lower standard.
  • Straw Misogynist: He outright admits that he has no respect for women, not even for his own wife and daughter.
  • Toxic Friend Influence: Zig-zagged with him offering to become Bojack's sponsor in the final season. While he ultimately demonstrates that he hasn't changed at all and puts Bojack in the situation which causes him to relapse, he also produces and directs Horny Unicorn for Bojack to star in with no strings attached, which the series finale revealed was a huge success and has revitalized Bojack's career.
  • Villain Has a Point: In the last season, he tells Bojack to embrace his new persona and give the public what they want in having someone to hate. Vance points out that if he can make a comeback, then so can the horse. Sure enough, the next year Bojack's career is revived thanks to the film they make together.

    Biscuits Braxby 

Played by: Daniele Gaither

A talk show host Princess Carolyn enlists to salvage BoJack's reputation in Season 5.

  • Allegorical Character: Biscuits has perfected the penitent interview, and thus represents the forgive-and-forget mechanisms of Hollywood for its problematic celebrities.
  • Alliterative Name: Has the very catchy name of Biscuits Braxby.
  • The Fixer: Her personal style is to keep things light, which is perfect for making a celebrity come off as sympathetic. This has earned her a reputation as a softball interviewer. In Season 5, an appearance on her show is enough to stop the fallout of BoJack strangling Gina, while in season 6, after the Sarah Lynn story breaks, BoJack comes out of his first interview with her smelling like roses. Too bad his ego gets the best of him and he demands a second interview just as Paige inspires Biscuits to move past this and dig deeper.

    Joey Pogo 

Played by: Hilary Swank

  • Junior Counterpart: Pickles notes that in terms of personality, he is essentially a young Mr. Peanutbutter, although both of them refuse to acknowledge this.
  • No Celebrities Were Harmed: A parody of a parody! Joey shares several similarities with Justin Bieber. Both are young pop idols with notably high voices, a chill-bro fashion sense, and a public struggle with drug addiction. Both even have crown tattoos near their collarbones. But in terms of appearances and mannerisms, he is based on Kate McKinnon's impression of Bieber from Saturday Night Live.


    Tom Jumbo-Grumbo

Played by: Keith Olbermann

A whale news anchor who often provides exposition and typical Hollywoo hype.

  • Allegorical Character: Just like A Ryan Seacrest Type, he represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda. Their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems.
  • Amicable Exes: He used to be married to a squid note , and if his aside comments in "Chickens" are any indication, he still thinks highly of her.
  • The Announcer: For MSNBSea, a Show Within a Show news report in Hollywoo.
  • Aw, Look! They Really Do Love Each Other: He may blame every little thing on Randy, but come Season 4, he's genuinely concerned when Randy passes out at his keyboard, and happily welcomes him back when he recovers.
    Tom: This isn't just a news room, this is a family!
  • Coincidental Broadcast: Whenever Bojack or his friends have done anything infamous, Tom is always the first one to report on the news. note 
  • I Fight for the Strongest Side: Tom knows his trade and as such, makes a point of always siding with the great companies and entrepreneurs. He spouts obvious Character Shilling for Chicken 4 Dayz and Hank Hippopopalous and being a more subtle version of a Professional Butt-Kisser.
  • I Shall Taunt You: His response when trying to goad someone to speak their version of the news. Especially prevalent in "Bojack Hates The Troops" and "Hank After Dark".
  • I Was Quite a Looker: In a Flashback in "The Telescope" while outing the news about Herb's incident, Tom is shown to have been much thinner and with actual hair.
  • If It Bleeds, It Leads: MSNBSea's (and by default, his and Hollywoo's) M.O.
  • Kent Brockman News: His program, MSNBSea, is often used to provide exposition on the episode's plot, as a Separate Scene Storytelling or it's just used as a Cutaway Gag.
  • MSNBC Conservative: Nobody's buying his claims about being an impartial onlooker and judge. Especially with his suspiciously lousy defense of the other side of the argument and "unwitting" defense of the strongest faction.
  • Malicious Slander: More than once. Since Tom's job often involves quieting down any accusations towards famous people, the preferred method is this: be it by goading them into muddling things further themselves or just outright dismissing them.
  • Mouth of Sauron: Whenever the protagonists are up against someone, Tom's judgement is always biased in favor of the bigger man and as such, offers them good publicity.
  • Mr. Exposition: He usually provides context or unfolds the plot by showing others' opinions about it, especially the ones involved.
  • Non-Mammalian Hair: In a weird version, as whales are mammals, but typically lack hair, but in the Flashback to The '90s, when he was reporting to the Herb Kazzaz scandal, Tom had chestnut colored hair and was a lot thinner.
  • Practical Voice-Over: Whenever it's needed, Tom provides an In-Universe example of this.
  • This Just In!: Always relevant news, almost to the point of being omniscient.
  • Who Writes This Crap?!: Tom Jumbo Grumbo's response to the the MSNBSea news story being called "The Great Bojack Jerk-Off"
    Tom: Really? That's the best name we came up with? (yelling to someone off camera) Who came up with that? Was it Randy? Did Randy come up with that?
  • Worst News Judgement Ever: Constantly, with the worst example being an important education bill before Congress gets interrupted by the "Jerk-off"note .


Played by: N/A

Tom Jumbo-Grumbo: Who wrote this? Was it Randy? It was Randy, wasn't it?

A writer for MSNBSea whom Tom always ends up in a squabble with.

  • Butt-Monkey: Tom berates him to no end, because of his constant (sometimes, just perceived) screw-ups, most of the time on air.
  • The Ghost: He never appears on-screen, being a catch-it-all Butt-Monkey when something in the show goes wrong.
  • Giver of Lame Names: Often berated for this, especially when the story is one of their main ones. The "Jerk-Off" is just one of many, apparently.
  • Sitcom Archnemesis: Tom really has it against him. To be fair, the guy does screw up, but not as often as Tom thinks he does.
  • Writers Suck: He's often blamed for things in the script that are non-sensical and for coming up with lame names like "Jerk-Off"note  for important news.
  • Who Writes This Crap?!: Randy, apparently. Nobody seems to disagree.

Excess Hollywoo(d)

    A Ryan Seacrest Type 

Played by: Adam Conover.

Yeah, this one is exactly what you think. A No Celebrities Were Harmed version of Ryan Seacrest, he often hosts Excess Hollywoo(d) with Some Lady, functioning as the series' other Coincidental Broadcast.

  • Allegorical Character: Just like Tom Jumbo-Grumbo, he represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda. Their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems.
  • The Announcer: Along with Some Lady and An Actress Or Something, he serves as this for Excess Hollywoo(d).
  • Camp: His attitude and tone towards everything always involves some sort of overly excited reaction or just extreme movement with his arms.
  • Camp Straight: Despite his Camp behavior, he self-identifies as straight on the air.
  • Coincidental Broadcast: Whenever Bojack or his friends have done anything infamous, this guy is always the first one to report on the news. note 
  • Gossipy Hens: Along Some Lady and An Actress Or Something, talking about the recent scandals and rumors circulating through Hollywoo is their own bread and butter.
  • Hidden Depths: After BoJack bails on an interview due to a Eureka Moment in Season 5, A Ryan decides to monologue, explaining that his father was a man with many scars, and each scar had a story. Presumably, he kept on relating this for the rest of the 48 minutes he had off-screen.
  • If It Bleeds, It Leads: The main criteria for his storylines. The dirtier and more intrusive it is, the better to tell everyone.
  • Kick the Son of a Bitch: Given how much he derides and ignores about life beyond the superficial, how he will joke about people's lives and his insufferable saccharine and condescending attitude, BoJack did a horrible things running him over, but he couldn't have picked a better candidate for something like that.
  • Lack of Empathy: Doesn't care one ounce about the damage he causes with his uncaring, pushy attitude or people's opinion. Their co-stars getting kidnapped doesn't change anything.
  • Look Both Ways: He didn't really saw BoJack's limousine coming through in "Brrap Brrap Pew Pew".
  • No Celebrities Were Harmed: Well, not exactly. It's less in the sense of attacking a celebrity personally and more recognizing a particular attitude as a disease. It's "A Ryan Seacrest Type", alright.
  • Perpetual Smiler: Never stops smiling at all. Even when told of a possible kidnapping, he keeps his cheery demeanor.
  • Spell My Name with a "The": In "Brrap Brrap Pew Pew", Sextina refers to him as "A Ryan".
  • Those Two Guys: With Some Lady and at times An Actress Or Something.

    Other Excess Hollywoo(d) Hosts 
Various hosts and announcers who accompany A Ryan Seacrest Type

Some Lady

  • The Announcer: Along A Ryan Seacrest Type for Excess Hollywoo(d).
  • Allegorical Character: Just like Tom Jumbo-Grumbo and A Ryan Seacrest Type, she represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda, their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems. Additionally, Some Lady represents the low standards of professionalism given to beautiful women who are hired for their looks to be nothing more than glorified Lovely Assistants.
  • Brainless Beauty: A bombshell without much deep thought.
  • The Chick: Doesn't really serve any purpose other than as human set dressing and to giggle and laugh at A Ryan Seacrest Type's banter.
  • The Ditz: If A Ryan is knowingly uncaring, she's ignorant and uncaring.
  • Everyone Calls Him "Barkeep": She's billed as "Some Lady". Then again, much like A Ryan, this could be her real name.
  • Gossipy Hens: Along A Ryan and An Actress Or Something, talking about the recent scandals and rumors circulating through Hollywoo is their own bread and butter.
  • Hired for Their Looks: More an accommodating accessory than a journalist. Very attractive, very much an airhead.
  • If It Bleeds, It Leads: How she knows which stories should be squeezed for its juice. The dirtier and more intrusive it is, the better to tell everyone.
  • Lack of Empathy: Doesn't think very much of discussing about a victim of Erotic Asphyxiation and joking about it.
  • Laser-Guided Karma: All too willing to discuss private life and embarrassing secrets on camera, ends up being kidnapped with no one caring one bit.
  • No Name Given: Just "Some Lady".

An Actress Or Something

A Billy Bush Type

Again, exactly what it says on the tin, this time a pastiche of Billy Bush. He appears in "Thoughts and Prayers" alongside A Ryan Seacrest Type.

Hollywoo(d) PD

    Officer Meow-Meow Fuzzyface 

Played by: Cedric Yarbrough

A cat policeman who shows up repeatedly over the course of the series.

    Police Chief

Played by: Khandi Alexander.

Officer Fuzzyface's superior.

  • Asskicking Equals Authority: She has a very demanding voice and berates Fuzzyface whenever he has gotten out of the line.
  • Black Boss Lady: To Officer Fuzzyface.
  • The Big Board: How she and the rest of the Hollywoo PD come to the conclusion of what kind of cop Fuzzyface is: They discard the entirety of the options he doesn't fit in by writing them on a white board.
  • Cowboy Cop: She reunites the entire LAPD to discuss what "type" of Cowboy Cop Meow-Meow Fuzzyface is, even using a white-board to organize the thoughts. They decide that he's a "Loose Cannon who follows his own rules".
  • Da Chief: Of course.
  • The Good Captain: One kinda gets the feeling that she's only berating Fuzzyface because of improper ways and she's quite a Reasonable Authority Figure.
  • Headbutting Heroes: With Officer Fuzzyface.
  • Obstructive Bureaucrat: How Fuzzyface sees her; her influence, bad opinion about him and adherence to by-the-book procedure often conflict with Officer Fuzzyface's more hands-on approach.
  • Technician vs. Performer: She's the technician (prefers to do things by the book, intolerant towards insubordination) to Meow-Meow's performer (immediate action, Cowboy Cop, busting heads.)
  • The Strategist: Prefers to think ahead and plan everything, which clashes with Fuzzyface's method.
  • Sympathetic Inspector Antagonist: Just like Fuzzyface and the rest of Hollywoo PD.

Hollywoo(d) Businesses

Alternative Title(s): Bojack Horseman Supporting Characters


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