- Cerebus Syndrome: As the series has progressed, more attention and drama has put on the long term consequences of Hollywoo's inhabitants' antics, with less and less funny results and more horrifying conclusions.
- City of Weirdos: From drug-addicted attention whores to full-on slaughter houses and people allowing three-foot-tall suspiciously young persons in the bar, it says something that the main characters are the most normal out of them.
- Cloudcuckooland: The entirety of the people living in Hollywoo have a rather weird perception of what's normal, tasteful or even what's correct in everyday life.
- Conversational Troping: In itself, every star, agent, writer and L.A. citizen worth their backstage access knows the Hollywoo vocabulary, from film references to formula plots to even lampshade whenever something clichéd happens (like you'd do in a movie). Even newcomers unfamiliar with the slang eventually catch in a few months or so. It also extends beyond showbiz; areas, nicknames, places to hang, everything has a name and a place in its culture. Of course, it's only ubiquitous depending on how long you stay: passing outsiders are often confused by the way locals talk, creating a certain Culture Clash for those not familiar with the scene.Hollyhock: You must know a place you can get more painkillers.
BoJack: I do know a guy, but he's somewhat "south of Pico," if you know what I mean.
Hollyhock: I don't. Why do Los Angeles people think everyone else understands your local references?
- Crapsaccharine World: Either this or Crapsack World. Hollywoo looks like a nice place at first glance and can be quite pleasant as long as you fall in line and keep your mouth shut.
- Crapsack World: Either this or Crapsaccharine World. The series and themes are incredibly cynical, and so true to its source, storylines abound about how truly horrible this version of Hollywoo is beyond the surface.
- Equal-Opportunity Evil: Well, for some measure of it. You can be part of their world if you like, but as the main characters can and will tell you, the promises it gives are not always fulfilled.
- Executive Meddling: So, so much. The entire town practically runs on it.
- Horrible Hollywood: Fucked with. A lot. On one hand, there are several obstacles that someone has to overstep if they want to get something done in Hollywoo, especially if it's something new and unexpected. And good luck avoiding Executive Meddling in any of your projects, because it's nearly impossible. On the other hand, sometimes too much freedom and the projects turn into train wrecks of massive proportions, in which case sometimes the executives' intervention is needed.
- Individuality Is Illegal: The official word and truth is the Holy Grail of Hollywoo. Any attempt to contradict or attempt to debunk it and you will be destroyed by everyone in the media and the public. No exceptions, Diane.
- In It for Life: If you were to ask anyone who's had the fortune of escaping Hollywoo, they'd probably tell you about how difficult it is to break free once you've accustomed yourself to the attention, the acclaim, the fortune, the fame. Everything becomes addictive, but once you've stopped being useful, you are thrown out in the cold. And unless you have something or someone else to hold on to, or a will made out of solid steel, you'll keep trying to get back in the spotlight over and over again until you do...or don't... or die trying.
- Istanbul (Not Constantinople): Averted. As it turns out, very few refer to "Hollywoo"'s former name, using the new one as if it had always been so. This serves as an example of the kind of reality changeling Hollywood History runs on.
- Malicious Slander: Their attack response to any criticism directed their way or against one of them, especially if they have connections.
- Mock Hollywood Sign: One word "HOLLYWOO(D)"
- Monumental Theft: Around mid-2014, the Hollywood sign was defaced by a mysterious criminal, with the D removed from its place and dragged off for several miles downhill. A desperate manhunt searched the missing letter, with suspects being round up like David Duchovny and Dane Cook, until it was discovered Mr. Peanutbutter, star of Mr. Peanutbutter's House, was the culprit as a Grand Romantic Gesture to propose to his girlfriend, Diane Nguyen. At least, that's the official truth. Although there are some who claim they saw the D hours before the discovery at the edge of the hills, in BoJack Horseman's pool while his neighbors claim he seemed to make a scene when driving Diane, his ghost biographer, away from his house, like he wanted to stop her from seeing something in his house. Post-Resolution, the D was destroyed in a freaky accident that wrecked one part of the L.A. County Prison wall, letting several inmates escape.At that point, however, everyone had gotten used to call the place "Hollywoo", nobody bother to replace the letter, thus rechristening Tinseltown to "Hollywoo".
- No Fame, No Wealth, No Service: Always willing to listen, unless it's about something that could cause a significant loss of money and conflict of interests, as well as bad publicity. Still, they may be able to do something....unless you're a nobody, in which case, good luck!
- Pragmatic Villainy: There are costs to be cut if rumors start to defame someone's image. Don't think that means you're safe. They'll pop the floats if you start stirring trouble, not because of any moral qualms, mind you, but because of the bad PR. Taking down one bad individual is harder than it looks, because so many people would be in so much trouble if that person goes down that they have a vested interest in covering their butts.
- Rushmore Refacement: After "Our A-Story is a D Story", the iconic Hollywood sign is now just Hollywoo. It goes beyond just renaming the city; everything from institutions to casual conversation now have "Hollywoo" as part of the city's official name.
- Screw the Rules, I Have Connections!: The go-to excuse most of the celebrities in Hollywoo have whenever they do something wrong or illegal. As long as you're profitable and your image is necessary to a venture's success, most of the town will have your back on things. Ain't that right, Hank?
- Signs of Disrepair: Starting with the "D" being stolen and destroyed in "Our A-Story Is A D-Story" by Bojack and Mr. Peanutbutter, respectively; the city is renamed "Hollywoo" without the D. It's even changed in the opening credits.
- Spell My Name with an "S": See Signs of Disrepair above.
- We Have Reserves: There's no Ultimate Job Security in here. If you fail or go against your higher-up's wishes, they have the right to fire you and replace for someone else. There's always some sucker who has big dreams they can exploit.
- World of Funny Animals: Well, it's a mixed bag, but for every real celebrity appearing, there are 5 more animal Fictional Counterparts involving a few word puns.
Important Hollywood Business
- Horsin Around Cast And Crewnote
- Secretariat Biopic Cast And Crewnote
- Philbert Cast And Crewnote
- See L.A. Residents
Played by: Patton Oswalt
The host of The Charlie Rose Show who interviews BoJack about Horsin' Around in the first scene of the series.
- The Announcer: The titular host of The Charlie Rose Show and the man who interviews BoJack about his work in Horsin' Around and his current life.
- Armour-Piercing Question: His final question seems to be basically standard interview fare, but it quite unintentionally turns out to be one of these.Charlie Rose: What have you been doing since the show's cancellation eighteen years ago?Bojack: Um...
- Change the Uncomfortable Subject: He does this when BoJack starts digressing on his statements.
- Consummate Professional: Even when the interview starts going sideways, Charlie maintains the composture and tries to be professional and straight-laced to his guest's shenanigans.
- Facial Dialogue: To get a clear picture of what Charlie's feeling during the entirety of the interview for BoJack, all it's needed is to take a look at his expressions.
- Leno Device: His appearance and talk about Horsin' Around helps the viewer identify who BoJack is and the interview just underlines his personality.
- Mr. Exposition: Charlie's main role in the show is to explain to the audience what Horsin' Around is, why was it popular almost 20 years ago, the critic's lukewarm reception towards it, in contrast to the audience's adoration, as well as introducing his main star as his guest almost two decades after the fact.
- Not So Stoic: Even if he's pretty straight-laced, his cool attitude dissolves the more he interacts with BoJack and his drunken antics.
- Perpetual Frowner: Or at the very least, very serious demeanor.
- The Stoic: He doesn't change expressions that much during the interview.
- Straight Man: Especially when compared to BoJack.
A character actress who often helps Bojack out with some of his crazier schemes.
- The Ace: Oh, yes. Beloved character actress even after her multiple crimes, being such a good actress that she can literally disappear in the role to avoid police suspicion and being named in The AV Club's list of "Top 20 Actress That Make Anything They Appear In Automatically Better".
- Adam Westing: In the BoJack Horseman universe, Margo Martindale is a highly talented method actress, who also happens to love violence, enjoys getting cheap thrills out of committing serious crimes, constantly disobeys orders and plays up the Wild Card to any situation BoJack ropes her in as part of a plan.
- Affably Evil: To the point when she's hardly evil, she just seems to enjoy thrills. Still, someone with empathic charm and enough cold blood to shoot and kill whoever stands in her way does qualify for this trope.
- Alas, Poor Yorick: Parodied. During her time navigating through the Pacific Ocean in the Escape From L.A., Margo loses it and starts talking to papier-mache Toddhead (long story) as if he was another human being, even naming him "Skippy". When the ship sinks and the head is destroyed, Margo cradles its remains and proclaims that "Skippy" was Too Good for This Sinful Earth while she and the other ship's crew sink to their (apparent) deaths.
- Alliterative Name: Margo Martindale.
- And This Is for...: During her shootout with the police, she explains this is for all the secondary and supporting actors who go unnoticed. As to why the shooting started, see Berserk Button.
- Ambiguous Disorder: If only she didn't have a bigger ability to plan ahead and a mild empathy, she'd be an actual sociopath. Add an emotional distance from her crimes and emotional freak-outs and good luck figuring out what's going on her head. But let's be clear, there is something wrong with her.
- Anti-Villain: Type I. Margo isn't a good person at all. She'll kill, steal and overstep anything in her path. Hell, she should have been committed to a psychiatric hospital a long time ago due to her decaying mental health and being a clear danger to everyone around her. Still, Martindale doesn't seek to hurt those who haven't done anything to set her off and can appreciate when someone has done her a favor. Just see you don't piss her off and she'll leave you no worse for wear.
- Ax-Crazy: She shot several policemen just because they couldn't remember her name. You be the judge.
- The Berserker: While her Berserk Buttons, as detailed below, can be counted on one hand, any opportunity she has to stir up trouble for shits and giggles relies on how much the current situation is bound to test her patience. How often does that happen? Answer: A LOT. Telling her what to do, expecting her to follow the law, challenging her to a Game of Chicken, questioning her acting skills, not remembering her name, being bored...the list goes on and on.
- Berserk Button: She is furious that everyone knows her work, but nobody bothers to look up her name.
- The Big Guy: Whenever she's involved in BoJack's crazy schemes, her role is to be either the muscle, a supporting member who uses her acting skills or a backup shooter, depending on the situation.
- Big Fun: A very twisted version of this trope. Regardless of her seriously unstable and psychotic behavior, her demeanor and clear excitement towards the many illicit activities she ends up roped in, as well as casual jauntiness and determination usually raise up people's spirits. Not to mention how she's a fan favorite out of universe.
- Bolivian Army Ending: Her last appearance in season two has her getting in a shootout with police. Season 3 reveals she won the shootout and has since been on the run from the law.
- Brainy Brunette: She has brown hair and is a Diabolical Mastermind.
- Character Development: At first, Margo was just a famous character actress who did BoJack a (dirty) favor by helping crush Todd's dreams, something which brought her twinges of guilt. As their partnership continues, Margo's pent-up rage, thirst for adrenaline and crazed performance gradually takes hold and morphs her from down-to-earth actress to lunatic theatrical psychopath for hire. Likewise, her planning ranges from well-constructed to winging' it as everything unfolds to fuck everything that makes her bored with the job. Getting from a successful sabotage to a failed bank robbery to a police bloodbath to an international waters fugitive does take time.
- Chronic Villainy: Not at first, but she eventually gives in and returns to the bad ways as soon as she has a chance. Lampshaded in season 2:Bojack: I need your help.Margo: Bojack, I just got out of prison. (Bojack looks at her with his shades on.)Margo: (smiling) What took you so long?
- Cool Old Lady: It just doesn't get any cooler than a woman in her middle age knowing how to handle weapons and loves breaking the rules.
- Cop Killer: The reason why she's on the run. One thing was making a clean getaway, other was escaping with a few casualties, but Margo ends up killing a few cops after the museum shootout.
- Deconstructed Character Archetype: Of the Heroic Comedic Sociopath and the Lovable Rogue.
- Contrary to the "villain is famous, but can still live a normal life", Margo is still considered a beloved character actress who'll flip handles if you don't know her name...and a fugitive, since police is looking for her for her numerous crimes, forcing her to go on the run constantly. While people who encounter her try to remain calm, it often ends in violence. Very over-the-top violence.
- Unlike the "lovable scamp" or a straight version of an Heroic Comedic Sociopath, Margo's crimes and thrilling addictions do have victims, some of which often meet violent ends: cops who get shot and bleed to death, cargo that gets destroyed, people who drown...it goes on. And more often than not, she leaves a trail of destruction wherever she goes, not caring about the remains.
- Even her escapades have stopped being for the hell of it or a feeble purpose and more out of compulsion and have clearly ruined most of her life with the exception of her career. Ultimately, with the ship sinking at the end of season 3, it's clear that for much of her boasts, she's still a human being (and one pushing her sixties, none other) with nearly suicidal impulses and no limit or control.
- Disney Villain Death: Seemingly perishes in the Season 3 finale via drowning in the ocean after being dragged down into it by several tons of spaghetti.
- The Dreaded: Let's just say that after her fame as a criminal rose, people in and out Hollywoo have a rather hard time being calm around her. Still won't stop them from praising her for her acting.
- Early Installment Weirdness: Back in her first appearance, Margo was not the functionally volatile maniac of later seasons, instead preferring simply sticking to her unknown but critically acclaimed roles with the whole mess being kickstarted by BoJack hiring her as a shill to bait Todd into self-sabotage. Of course, she hadn't skirted the edge of her sanity yet because of a sensed lack of respect and new found freedom through the sheer acts of mindless anarchy, so it may have just been what got the ball running.
- Evil Old Folks: Well established and beloved character actress well into her middle age who pulls off dangerous plans, has a rather darwinistic take on life and morality, has killed a few people and actively cherishes a criminal lifestyle. Matter of fact, her growing age is one of the factors that push her into evolving: she's just no longer getting important roles, it's just a matter of time before she's eventually retired.
- Friend to Psychos: To BoJack. Whenever he needs someone that will commit any crime just for its own sake, Margo is the default go-to pal. It really speaks volumes when the prima donna BoJack Horseman is the sane one in the relationship.
- Full-Name Basis: She's almost always referred to as "Character Actress Margot Martindale".
- Fun Personified: In a way. In a darkly comedic way, her escalation and outright demented way of thinking manage to be highly entertaining for the audience. Within universe, however, the characters react as well as you'd think about a highly psychotic and dangerous character as her.
- Guilt-Ridden Accomplice: She's this to Bojack when they ruin Todd's rock opera.
- Inferred Survival: Judging from the fact her body was never found at the wreckage scene and she has survived worse things. She eventually returns in "Head In The Clouds" as a shell-shocked mute residing in a convent.
- Insistent Terminology: She's always called "Character Actress Margo Martindale". No exceptions.
- It Gets Easier: A shooting spree and an incarceration later, she seems more comfortable with the crime life.
- It's All About Me: Downplayed. She's capable of caring for other people but rarely.
- Just Got Out of Jail: In season 2. She'll surely return soon after.
- Lack of Empathy: She honestly doesn't care if you end up in a bad position because of her actions, much less if you end up hurt. Matter of fact, she'll probably go out of her way to create a situation in which the most likely outcome will be double digits of injured, with one of them being you.
- Lost in Character: In her second appearance, Margo's actions reflect how seriously she's taking her Method Acting.
- Method Acting: In-universe. This is how she works. After doing a favor for Bojack, her mindset spirales into a radical version of this until she rationalizes shooting a place with people as part of her "getting into character".
- Not Quite Dead: Mysteriously shows up at a convent toward the end of season 5, after having been presumed to be drowned for two whole seasons.
- Sanity Slippage: Thanks to her descent into crime, Margo isn't exactly the picture of a healthy mind.
- The Shill: A variation. In "Zoes and Zeldas", Margo appears as herself in a convenience store asking Todd for an article in a ¢99 bin, guiding him back to the Decapathon videogame as part of BoJack's plan to sabotage Todd's rock opera. It's her only criminal regret in the series.
- Slowly Slipping Into Evil: It's kind of weird looking back now, but in her first appearance, Margo was a reluctant accomplice of BoJack, feeling guilt over what they both had done to Todd. As her appearances became more frequent, she slowly starts to get addicted to the action and becomes more and more unhinged until she ends up in jail after a plan gone awry in the 1st season finale.
- The Sociopath: Zigzagged and Played for Laughs. Compared to other psychopaths in the series, Margo doesn't start like such. Gradually, however, she disturbingly starts meeting most of the criteria: the reasons behind her crime sprees are partly caused by a need to cover up her misdeeds which would be a lot more excusable if her lack of impulse control wouldn't cause them most of the time; she clearly doesn't care for the collateral damage she should feel responsible for; has a crave for cheap thrills and wants nothing more than utter destruction....and to keep her career, making her reputation more important than any moral quandaries. That being said, she does have morals and has a much more pragmatic and savvy sense of survival than an actual sociopath. Her histrionic fits and ability to emote blurs the line further and it's ultimately open to interpretation whether she's really this or just has some aspects of the disorder.
- Sociopathic Hero: Well, for a certain measure of it. Usually she'll be this when working with BoJack.
- Soft-Spoken Sadist: She has a pleasant, soothing tone in her voice which greatly contrasts with her over the wall insanity and sociopathic and hilarious antics.
- Trauma-Induced Amnesia: The season five episode "Head in the Clouds" shows that she survived the sinking of the Escape from L.A. and is apparently recovering from traumatic amnesia and/or mutism at a convent.
- Trigger Happy: Someone blocking her way? Shoot him. Someone giving her shit? Shoot him. Someone standing in front of her? Shoot him. She doesn't have a gun? Attack him.
- Villain Ball: Grabbed and played with like a squeeze ball. Margo prefers to handle things on her own, unless she's carrying out some of BoJack's errands, and is far from a hollow head with some criminal expertise on her belt at least past her prison stay. She's still bonkers, so the possibility of breaking a law, any law be it for a giggle or for a good old fashioned trolling and necessity to cause mayhem wherever she goes makes her an asset and liability: she's certain to crush this pickle in no time, never worse for wear....but the same can't be said for her oft-doomed companions.
- Villain with Good Publicity: Margo has still the recognition of critics and the public, even if she's now a wanted, dangerous criminal.
- Wild Card: She calls herself this right before she gets into a shootout with the police.
A celebrity who ends up being used by BoJack as a distraction in "Our A-Story Is A D-Story".
- Actor Allusion: In-Universe when Beyoncé trips on some $1 bills that BoJack is throwing into the street and the ensuing report plays as such:Tom: Ring the Alarm! Irreplaceable pop icon and Independent Woman Beyoncé has been injured! What more can you give us?
Reporter: Well, details are sketchy at this point, but we do know Beyoncé is a Survivor and, presumably, she will keep on surviving.
Tom: But what happened?
Reporter: Well, Tom, I'm being told that she slipped on All The Single Dollars.
Tom: ALL The Single Dollars?
Reporter: ALL The Single Dollars!
Tom: ALL The Single Dollars?
Reporter: ALL The Single Dollars!
Tom: (despairingly) Bills, Bills, Bills...
- Amusing Injuries: She ends up tripping on the pile of money BoJack throws out on the street, drawing public and media attention and providing the perfect distraction for BoJack and Mr. Peanutbutter to remove the missing "D" from BoJack's house.
- Cool Shades: Used by her in her only scene.
- Fictional Counterpart: BoJack Horseman 's version of Beyoncé.
- Mundane Made Awesome: BoJack throwing hundreds and hundreds of $1 bills on the street as a distraction? Boring. Beyoncé tripping on them? Instant sensationalist scoop.
- No Celebrities Were Harmed: Very much averted.
- Small Role, Big Impact: She only appears in one scene, providing a device for BoJack and Mr. Peanutbutter to sneak the "D" out of the former's place and for the latter to betray the former and use it to propose to Diane.
- Adam Westing: In this world, Henry Winkler is only known as the guy from an episode of Law & Order instead of that of The Fonz.
- Adult Fear/Awful Truth: As it turns out, he did steal the copy of Herb's novel, but only because publishing it as per Herb's wishes would have destroyed any legacy he had, since the novel is really awful. Also, he didn't kill him. Herb just crashed. He comments on Herb's tragic desire to leave something more meaningful than Horsin' Around as his legacy and failing by saying the most truthful, yet harsh phrase in the show:Henry Winkler: You ascribed a mystery to Herb's death to give it meaning. But there is no meaning in death. That's why it's so terrifying.BoJack: It was just easier to believe that you killed him for his book than believe that he just died for nothing.Henry Winkler: There is no shame in dying for nothing. That's why most people die.
- As Himself: He is basically playing an overly exaggerated version of himself. He's much, much better than other celebrities, though.
- Berserk Button: He hates star mooches who show up at gatherings such as funerals to recruit people rather than pay respect and be human. Princess Carolyn holds her tongue. Mr. Peanutbutter doesn't.
- Cruel to Be Kind: He and Tina stole Herb's novel in order to prevent Herb's memory from becoming a laughingstock.
- Due to the Dead: He's an Old Friend of Herb and just wants to pay some respect towards his friend. Someone not doing this is major Berserk Button for him.
- Everyone Has Standards: No matter how good of a friend he was to Herb or how much he would like to have adhered to his last wishes, there was no way he would have let his novel be published, regardless of loyalty.I know that there's No Accounting for Taste, but come on.
- Evil All Along: Subverted. See above.
- False Friend: Subverted. The Horsin' Around Cast discover that Herb's brakes were supposed to have worked and deduce that Henry sabotaged them to kill Herb and steal his novel. Granted, both Tina and Henry did steal Herb's novel, but it was so bad that it would have done nothing but make him a public target of embarrassment, not because they wanted to keep it out of the public.
- Good All Along: See Cruel to Be Kind and Tina's text in the trope above.
- Nice Guy: Yeah, really. He's never malicious and only comes close to getting mad when a moocher tries to get him to star in something while they're at Herb's funeral. He even accepts BoJack's apology after accusing him of murdering his best friend!
- Old Friend: Of Herb. He shows up at his funeral just to pay his respects.
- The Power of Legacy: His desires be damned, Winkler and Tina decide to steal and make sure Herb's novel is never published, to let people remember him fondly as the creator of Horsin' Around instead of a shitty writer no one wants to read. Of course, the line between this and Horsin' Around is very thin, with public acceptance being the key difference.
- The Reveal: See above.
- Small Reference Pools: Instead of being remembered for Happy Days, this Henry Winkler is best known as that guy from one episode of Law & Order.
An over the top, caricature version of Watts herself that ends up involved with BoJack as part getting into character as Diane, whom she's playing in an adaptation of the events surrounding Diane's and Mr. Peanutbutter's engagement using the "D" as a Grand Romantic Gesture. Yep.
- Adam Westing: Following the trend of stars appearing in BoJack Horseman, Naomi plays herself as a creepy, obsessive diva with high attention to details in here.
- Alpha Bitch: In her normal state, she's quite abrasive, invading of personal space and demanding of everything being the way she wants it. When in the role, she's highly dedicated to the role she has gotten in the movie to the point of eclipsing the original Diane every chance she gets.
- As Herself: Well, as a version of herself, anyway.
- Becoming the Mask: Invoked by herself. She wants to portray Diane as real as possible. The more and more time passes, she goes from imitating her to wearing the same clothes to observing her every move and action and so on and on... Subverted at the end, when her part is drastically reduced, at which point she returns to her normal state. Then Double Subverted since as she admits BoJack, she was looking forward to playing a different person rather than be herself.
- Broken Ace: A high-profile A-star with a high degree of professionalism. Also, an Empty Shell who apparently prefers to play other roles to fill the emptiness of her life.
- Doppelgänger: An In-Universe, intentional example towards Diane. And, boy, is she freaked out by it.
- Empty Shell: As it turns out, the reason why she accepts doing roles and why she often goes overboard when playing real people is because she's quite unhappy with her life and prefers to live in someone else's shoes for a while to cover up the feeling of emptiness.
- Erotic Eating: Invoked by herself. While in character, she eats chili and makes out with BoJack at the same time, in order to get into the character. Weird.
- Friends with Benefits: With BoJack. At least, as long as the film and her participation on it lasts. She completely disconnects after it's wrapped up.
- Funny Character, Boring Actor: In-Universe, Played for Drama example. The main reason why she likes acting, as it turns out, is because she enjoys pretending she's other people and hates returning to her old self since she feels empty about her normal day-to-day life.
- Life Envy: Why she's so passionate about acting. See Becoming the Mask and Lost in Character above for further details.
- Lost in Character: She's constantly replicating everything to precision about the person she's supposed to be playing, to the point of assuming even the slightest mannerism or expression that person does, never knowing when to stop. As it turns out, this is deliberately invoked by her. See above for why.
- Method Acting: In-Universe. Like her co-worker, Wallace Shawn, this is her main approach to portraying someone. Unlike Shawn, her reasons to do so may be more personal...
- The Primadonna: Haughty, perfectionist and entitled as they come. There's a reason why she initially gets along with BoJack before she goes full-blown "methodist" and becomes his own perfect version of Diane.
- Race Lift: A Vietnamese-American novelist married to a yellow Labrador ends being played by a blonde, white actress with no discernible characteristics similar to her.
- To Know Him, I Must Become Him: Her M.O., only taken Up to Eleven.
- Tag-Along Actor: She's often seen almost outright harassing Diane for details and information that may help her with the characterization, inflicting invasion of her personal space, spending time with BoJack in order to "get the relationship" they had, to the point of starting a sexual relationship with him just to do so.
- WTH, Casting Agency?: In-Universe. Probably one of the biggest Take Thats against Hollywoo is the casting of Naomi Watts as Vietnamese Diane Nguyen being played as an over the top version of typical film whitewashing.
- Yellow Face: A ridiculous In-Universe example of this trope.
Noted Hollywoo actress and Mr. Peanutbutter's second wife.
- Adam Westing: Biel plays herself as a rude egotist who is implied to be cheating on Mr. Peanutbutter and is utterly oblivious of the sorry state of her own filmography. According to Word of God, Biel pushed the writers to be meaner about her, which might explain her role in Season 4.
- Ascended Extra: She only appeared in one episode in season 3, but becomes a major character in season 4.
- Ax-Crazy: Goes completely off the deep end in "Underground", screaming about burning people as soon as the crisis starts, eventually succeeding in doing so to Zach Braff, cannibalizing the latter's corpse and attempting to sacrifice Mr. Peanutbutter.
- Best Known for the Fanservice: In-Universe. Twice.
- Diane doesn't know who Jessica is after she names several films she's been in, and it isn't until she says she was "the girl from 7th Heaven who took her clothes off for that one magazine" that Diane recognizes her.
- Later, Mr. Peanutbutter is unsure whether she was in The Illusionist or The Prestige, and she rightfully calls him out on it.Jessica: Do you know which one I was in?
Mr. Peanutbutter: Do you?
- Does Not Like Spam: Exploited. Diane exposes Jessica's dislike of avocados to the public to turn California voters against her, foiling Katrina's plan and ensuring Woodchuck's victory in the special election.
- Foil: To Katrina. Both are the career driven, ex-wives of Mr. Peanutbutter (with both cheating on him during their own marriage to him). However, while Katrina is serious and icy, while Jessica is an Ax-Crazy Large Ham.
- Hypocritical Humor: She is constantly putting down Mr. Peanutbutter for taking every offer he gets regardless of how much he enjoys it, calling them "beneath him", yet keeps bragging about her own participation in critically reviled films (Stealth, Summer Catch, The Rules of Attraction, I Now Pronounce You Chuck and Larry) apparently oblivious to their reception.
- Incredibly Lame Pun: Has gotten the habit of saying "un-Biel-livable" from Justin Timberlake.
- "Our marriage is over! Biel with it!"
- She has a new perfume in Season 4 - "Biel-ist", which Diane rightfully confuses for "B-List".
- Subverted by her Governor campaign slogan: "Change you can Jessica-lieve in".
- Let Us Never Speak of This Again: Regarding the events of "Underground".
- Karma Houdini: Not only does she suffer no consequence for murdering and cannibalizing Zach Braff, she even runs for Governor!
- Overcomplicated Menu Order: A Running Gag is her very pedantic, overly specific way of ordering anything.
- "The Bojack Horseman Show": Take for instance a normal day with her (then) husband Mr. Peanutbutter at a Starbucks. So punctilious even her husband has it memorized.Jessica: Oh, I usually like a cool drink when it's hot outside and a warm drink when it's cold outside. But today is a perfect day, so—
Mr. Peanutbutter: One lukewarm coffee for my gorgeous spouse!
- "lovin' that cali lifestyle!": Several years later (season 5, to be precise), behold her menu order while on an interview with Diane.Ugh! I'll have the avocado toast. But instead of the avocado part, I want fresh sea air, and instead of the toast, I'll have a single grain of rice.
- "The Bojack Horseman Show": Take for instance a normal day with her (then) husband Mr. Peanutbutter at a Starbucks. So punctilious even her husband has it memorized.
- This Is Going to Be Huge: Apparently she was "told" that I Now Pronounce You Chuck and Larry was going to be "a very important gay rights movie"
- Your Cheating Heart: Implied. She speaks of Justin Timberlake (her current real life husband) in very familiar terms while still married to PB.
The actor originally set to star in Untitled Horsin' Around Rip Off(working title), right before the producers hired Mister Peanutbutter and settled for the name Mister Peanutbutter's House.
- Adam Westing: As a humorless actor way too serious to do comedy, who sees a sitcom gig as being below him.
- Funny Background Event: He calls the producer out, saying that what they want is not so much an actor as a mindless entertainer that will do silly tricks for the camera. This turns out to be exactly what Mister Peanutbutter is doing in the background, who also happens to fit Vince's description to a tee.
- True Art Is Angsty: He certainly seems to think so of acting.
- Adam Westing: To the point that he even tries to deliver An Aesop akin to that in Scrubs - at least until Jessica Biel sets him on fire.
- Ignored Aesop: Combined with Ignored Epiphany and a very nasty side of Shut Up, Kirk!. Once things start heating up once the food has run out and Jessica has started with her crazy fire talk again, Zach stops the mob and tries to smooth things over by giving a hefty speech about working together and figuring how to get out...only for Jessica to suddenly set him on fire and twist the mob mentality even further.
- Man on Fire: Zach becomes the first casualty of the Fire Worship Branch and just as he was getting somewhere with his blabbing. And, then he gets eaten.
- Stealth Pun: During the events of "Underground", he continually begs for validation... of his parking.
Played by: Keith Olbermann
A whale news anchor who often provides exposition and typical Hollywoo hype.
- Allegorical Character: Just like A Ryan Seacrest Type, he represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda. Their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems.
- Amicable Exes: He used to be married to a squid note , and if his aside comments in "Chickens" are any indication, he still thinks highly of her.
- The Announcer: For MSNBSea, a Show Within a Show news report in Hollywoo.
- Aww, Look! They Really Do Love Each Other: He may blame every little thing on Randy, but come Season 4, he's genuinely concerned when Randy passes out at his keyboard, and happily welcomes him back when he recovers.
- Coincidental Broadcast: Whenever Bojack or his friends have done anything infamous, Tom is always the first one to report on the news. note
- I Fight for the Strongest Side: Tom knows his trade and as such, makes a point of always siding with the great companies and entrepreneurs. He spouts obvious Character Shilling for Chicken 4 Dayz and Hank Hippopopalous and being a more subtle version of a Professional Butt-Kisser.
- I Shall Taunt You: His response when trying to goad someone to speak their version of the news. Especially prevalent in "Bojack Hates The Troops" and "Hank After Dark".
- I Was Quite a Looker: In a Flashback in "The Telescope" while outing the news about Herb's incident, Tom is shown to have been much thinner and with actual hair.
- If It Bleeds, It Leads: MSNBSea's (and by default, his and Hollywoo's) M.O.
- Kent Brockman News: His program, MSNBSea, is often used to provide exposition on the episode's plot, as a Separate Scene Storytelling or it's just used as a Cutaway Gag.
- MSNBC Conservative: Nobody's buying his claims about being an impartial onlooker and judge. Especially with his suspiciously lousy defense of the other side of the argument and "unwitting" defense of the strongest faction.
- Malicious Slander: More than once. Since Tom's job often involves quieting down any accusations towards famous people, the preferred method is this: be it by goading them into muddling things further themselves or just outright dismissing them.
- Mouth of Sauron: Whenever the protagonists are up against someone, Tom's judgement is always biased in favor of the bigger man and as such, offers them good publicity.
- Mr. Exposition: He usually provides context or unfolds the plot by showing others' opinions about it, especially the ones involved.
- Non-Mammalian Hair: In a weird version, as whales are mammals, but typically lack hair, but in the Flashback to The '90s, when he was reporting to the Herb Kazzaz scandal, Tom had chestnut colored hair and was a lot thinner.
- Practical Voice-Over: Whenever it's needed, Tom provides an In-Universe example of this.
- This Just In!: Always relevant news, almost to the point of being omniscient.
- Who Writes This Crap?!: Tom Jumbo Grumbo's response to the the MSNBSea news story being called "The Great Bojack Jerk-Off"Tom: Really? That's the best name we came up with? (yelling to someone off camera) Who came up with that? Was it Randy? Did Randy come up with that?
- Worst News Judgement Ever: Constantly, with the worst example being an important education bill before Congress gets interrupted by the "Jerk-off"note .
Played by: N/A
- Tom Jumbo-Grumbo: Who wrote this? Was it Randy? It was Randy, wasn't it?
A writer for MSNBSea whom Tom always ends up in a squabble with.
- Butt-Monkey: Tom berates him to no end, because of his constant (sometimes, just perceived) screw-ups, most of the time on air.
- The Ghost: He never appears on-screen, being a catch-it-all Butt-Monkey when something in the show goes wrong.
- Giver of Lame Names: Often berated for this, especially when the story is one of their main ones. The "Jerk-Off" is just one of many, apparently.
- Sitcom Archnemesis: Tom really has it against him. To be fair, the guy does screw up, but not as often as Tom thinks he does.
- Writers Suck: He's often blamed for things in the script that are non-sensical and for coming up with lame names like "Jerk-Off"note for important news.
- Who Writes This Crap?!: Randy, apparently. Nobody seems to disagree.
Played by: Adam Conover.
Yeah, this one is exactly what you think. A No Celebrities Were Harmed version of Ryan Seacrest, he often hosts Excess Hollywoo(d) with Some Lady, functioning as the series' other Coincidental Broadcast.
- Allegorical Character: Just like Tom Jumbo-Grumbo, he represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda. Their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems.
- Ambiguously Gay: Well, for one, his reactions to the news he gives. Then, some of his mannerisms are quite flamboyant, his tone of voice is really effeminate and he keeps a quite well groomed appearance to the point of obsessive detail. It really helps that he's a caricature of Ryan Seacrest.
- Apparently settled as of Season 4; he identifies himself as a straight white man to justify weighing in on the women with guns issue. Not that it matters too much either way, since he's little more than living set dressing.
- The Announcer: Along with Some Lady and An Actress Or Something, he serves as this for Excess Hollywoo(d).
- Camp: His attitude and tone towards everything always involves some sort of overly excited reaction or just extreme movement with his arms.
- Camp Straight: Possibly. Despite the Ambiguously Gay and Camp behavior above, he's never really confirmed as such, so those could be just as well not related to his sexuality.
- Apparently settled as of Season 4, where he self-identifies as straight on the air.
- Coincidental Broadcast: Whenever Bojack or his friends have done anything infamous, this guy is always the first one to report on the news. note
- Gossipy Hens: Along Some Lady and An Actress Or Something, talking about the recent scandals and rumors circulating through Hollywoo is their own bread and butter.
- Hidden Depths: After BoJack bails on an interview due to a Eureka Moment in Season 5, A Ryan decides to monologue, explaining that his father was a man with many scars, and each scar had a story. Presumably, he kept on relating this for the rest of the 48 minutes he had off-screen.
- If It Bleeds, It Leads: The main criteria for his storylines. The dirtier and more intrusive it is, the better to tell everyone.
- Kick the Son of a Bitch: Given how much he derides and ignores about life beyond the superficial, how he will joke about people's lives and his insufferable saccharine and condescending attitude, BoJack did a horrible things running him over, but he couldn't have picked a better candidate for something like that.
- Lack of Empathy: Doesn't care one ounce about the damage he causes with his uncaring, pushy attitude or people's opinion. Their co-stars getting kidnapped doesn't change anything.
- Look Both Ways: He didn't really saw BoJack's limousine coming through in "Brrap Brrap Pew Pew".
- No Celebrities Were Harmed: Well, not exactly. It's less in the sense of attacking a celebrity personally and more recognizing a particular attitude as a disease. It's "A Ryan Seacrest Type", alright.
- Perpetual Smiler: Never stops smiling at all. Even when told of a possible kidnapping, he keeps his cheery demeanor.
- Spell My Name with a "The": In "Brrap Brrap Pew Pew", Sextina refers to him as "A Ryan".
- Those Two Guys: With Some Lady and at times An Actress Or Something.
- The Announcer: Along A Ryan Seacrest Type for Excess Hollywoo(d).
- Allegorical Character: Just like Tom Jumbo-Grumbo and A Ryan Seacrest Type, she represents the attitude of sensationalistic media willing to exploit any possible coverage for viewership and propaganda, their oft violation of personal privacy and disregard for the damage caused also underscore how much does Hollywoo respect the individual and real life problems. Additionally, Some Lady represents the low standards of professionalism given to beautiful women who are hired for their looks to be nothing more than glorified Lovely Assistants.
- Brainless Beauty: A bombshell without much deep thought.
- The Chick: Doesn't really serve any purpose other than as human set dressing and to giggle and laugh at A Ryan Seacrest Type's banter.
- The Ditz: If A Ryan is knowingly uncaring, she's ignorant and uncaring.
- Everyone Calls Him "Barkeep": She's billed as "Some Lady". Then again, much like A Ryan, this could be her real name.
- Gossipy Hens: Along A Ryan and An Actress Or Something, talking about the recent scandals and rumors circulating through Hollywoo is their own bread and butter.
- Hired for Their Looks: More an accommodating accessory than a journalist. Very attractive, very much an airhead.
- If It Bleeds, It Leads: How she knows which stories should be squeezed for its juice. The dirtier and more intrusive it is, the better to tell everyone.
- Lack of Empathy: Doesn't think very much of discussing about a victim of Erotic Asphyxiation and joking about it.
- Laser-Guided Karma: All too willing to discuss private life and embarrassing secrets on camera, ends up being kidnapped with no one caring one bit.
- No Name Given: Just "Some Lady".
Played by: Wyatt Cenac
A writer for Buzzfeed (and Diane's ex) who's writing an article on Mr. Peanutbutter in "Zoes and Zeldas". Author of the dichotomy and famous Meme "Are you a Zoey or a Zelda?", based on the Polar Opposite Twins featured in Mr. Peanutbutter's House.
- Amicable Exes: Subverted. Try as he might, he and Diane are not in a good stance about their previous relationship. Double Subverted in "One Trick Pony" when she asks his help for publishing Bojack's biography behind his back.
- Black and Nerdy: Well, he'd argue it's more of an "intellectual" look, but it still fits, even if it's just in appearance and intelligence, not attitude.
- Chekhov's Gunman: While his first appearance in "Zoes and Zeldas" seemed like a one-shot, he returns in "One Trick Pony" to assist Diane.
- The Cynic: One of the reasons why Diane broke up with him. He just can't see past the flaws of people and accept the good things. Another reason may be because Diane's secretly afraid they're Too Much Alike.
- Five-Second Foreshadowing: Just when Diane is about to confront him over the real reason he's been around Mr. Peanutbutter and her after most likely finishing his article, a Freeze-Frame Bonus reveals that in-between the gibberish he's been writing, there's a sentence: "dianeiloveyouleavethatdumbdogalready". Guess why he was so intent in getting close to Diane and demeaning Mr. Peanutbutter.
- Hipster: Implied with his clothes and personality.
- Jerkass: He's exactly as smug and self-righteous as anybody gets, especially when it comes to high-brow subjects of which he considers himself an specialist. This is one of the reasons why Diane got quickly tired and broke up with him: he's too willing to accept the negativity and criticize everyone without any basis.
- Jerkass Has a Point:
- Looking back, he's right about Diane's inability to accept she's unhappy in a life giving everything she has ever wanted and how every step she takes is one of obliviousness to avoid breaking up with Mr. Peanutbutter.
- He was also right about Diane's desire for fame being more important than any friendship, seeing as how quickly she turned on BoJack once he refused to approve an advance of One Trick Pony.
- Kirk Summation: Doubles as a pretty harsh "The Reason You Suck" Speech. However, it doesn't come out of bitterness, but as an attempt to make Diane wake up about her situation:Wayne: You know what your problem is? You're trying to be a Zelda but you're so obviously a Zoe.
Diane: Ugh! Don't label me. You don't know who I am.
Wayne: You can live your happy Zelda life in this happy Zelda town and pretend you're a happy Zelda, but I know you, and this isn't you. People don't change, Diane, not really. Mr. Peanutbutter's a Zelda. He's happy and he's carefree and he's loving, but you and me, we're Zoes. We're Zoes, Diane. We're cynical and we're sad and we're mean. There's a darkness inside you, and you can bury it deep in burritos as big as your head, but someday soon, that darkness is gonna come out, and when it does, I want you to call me.
- Knight of Cerebus: His speech at the end of the episode about people not being able to change, coupled with the events intersected along with it, are the specific moment where the series starts delving deeper into the dark state of its characters.
- "The Reason You Suck" Speech: See Kirk Summation above.
- The Reveal: He finished the article about Mr. Peanutbutter a long time ago, and it's far from flattering.
- Static Character: He reveals some depths about himself and Diane's character, providing Alternate Character Interpretation for her. He also doesn't believe people can change, at least fundamentally.
- A Wolf in Sheep's Clothing: Turns out he finished his article about Mr. Peanutbutter a while ago, and he's just starving off to get close to Diane.
- Writers Suck: A writer for Buzzfeed and definitely a sad jerk.
Played by: Cedric Yarbrough
A cat policeman who shows up repeatedly over the course of the series.
- Added Alliterative Appeal: In the French dub he's called "Miaou-Miaou Minou Mignon" (Meow-Meow Cute Kitty).
- Ambiguously Evil: How aware is he of Gentle Farms' crimes is never stated.
- Badass Baritone: Being a gruff-voiced cop and all.
- The Comically Serious: Despite his ridiculous name, he's one of the more straight-faced characters.
- Cowboy Cop: He and the entire LAPD discuss what "type" of Cowboy Cop he is, even using a white-board to organize the thoughts. They decide that he's a "Loose Cannon who follows his own rules".
- Cultured Badass: He expresses astonishment that "Becca" prefers Bach instead of Vivaldi.
- Early-Bird Cameo: He showed up to make an statement about Mr. Peanutbutter stealing the D from the HOLLYWOOD sign way before his more prominent appearance in season 2.
- Great Detective: Once he finds out Diane and Todd have the chicken, he starts using sharper deductive skills to capture them, although they often fall into Bat Deduction.
- Headbutting Heroes: With her boss and, to a lesser extent, with his co-workers.
- Inspector Javert: His approach indicates that he views criminals as scum, regardless of the justifiability of their crimes.
- Police Brutality: Implied:
- Rabid Cop: He's very emotional and passionate about the job.
- Scary Black Man: Justified, as he's a cop. Ironically, he's a (mostly) white cat.
- Skyward Scream: CCHHHIIICCCKKEEENNNNN!!!!
- Small Role, Big Impact: In both of his two major appearances, he declares Mr. Peanutbutter to be the thief of the D of the Hollywood sig, which subsequently gets destroyed and has played the Unwitting Pawn to a slaughterhouse that reveals the true nature of meat.
- Sunglasses at Night: Lampshaded by Todd in "Chickens".
- Sympathetic Inspector Antagonist: Despite chasing after Todd and Diane, he's not portrayed completely in the wrong either. They kidnapped a chicken, after all. He's just being blind to other, more serious, if legal crimes.
- Technician vs. Performer: He's the performer (immediate action, Cowboy Cop, busting heads) to his boss's technician (prefers to do things by the book, intolerant towards insubordination).
Played by: Khandi Alexander.
Officer Fuzzyface's superior.
- Asskicking Equals Authority: She has a very demanding voice and berates Fuzzyface whenever he has gotten out of the line.
- Black Boss Lady: To Officer Fuzzyface.
- The Big Board: How she and the rest of the Hollywoo PD come to the conclusion of what kind of cop Fuzzyface is: They discard the entirety of the options he doesn't fit in by writing them on a white board.
- Cowboy Cop: She reunites the entire LAPD to discuss what "type" of Cowboy Cop Meow-Meow Fuzzyface is, even using a white-board to organize the thoughts. They decide that he's a "Loose Cannon who follows his own rules".
- Da Chief: Of course.
- The Good Captain: One kinda gets the feeling that she's only berating Fuzzyface because of improper ways and she's quite a Reasonable Authority Figure.
- Headbutting Heroes: With Officer Fuzzyface.
- Obstructive Bureaucrat: How Fuzzyface sees her; her influence, bad opinion about him and adherence to by-the-book procedure often conflict with Officer Fuzzyface's more hands-on approach.
- Technician vs. Performer: She's the technician (prefers to do things by the book, intolerant towards insubordination) to Meow-Meow's performer (immediate action, Cowboy Cop, busting heads.)
- The Strategist: Prefers to think ahead and plan everything, which clashes with Fuzzyface's method.
- Sympathetic Inspector Antagonist: Just like Fuzzyface and the rest of Hollywoo PD.
- See Businesses.
Sarah Lynn's personal physician who provides her with drugs and pills. Often confused by Bojack with Doctor Who.
- Atrocious Alias: Bojack thought so, given he thought it was Doctor Who.
- Dr. Feelgood: A professional doctor who sells prescripted pills and experimental drugs to Sarah Lynn, regardless of the ethical conundrum. However, as of Season 5 he's now a pediatrician and is no longer this trope due to Sarah Lynn's death being a wake-up call for him.
- Friend in the Black Market: To Sarah Lynn. BoJack tries to treat him like this in season 5, but by then he's past that life.
- HeelFace Turn: Goes fully legit as a pediatrician after Sarah Lynn's death, which proves less than helpful for BoJack when he tries to go to him for painkillers.
- Morally Ambiguous Doctorate: See Dr. Feelgood above. However, as of Season 5 he's now a pediatrician who is trying to be legitimate.
- Name Is The Same: Bojack confuses his name with that of Doctor Who because of their similar sounding. Sarah Lynn, the good Dr. and Todd fail to get the connection.
- Real After All: When Sarah Lynn first mentions him as her contact for drugs, Bojack thinks he may be a fake doctor using an Atrocious Alias. When he shows up as a real doctor and person, Bojack is speechless.
- Who's on First?: His name causes a similar situation:
- Bojack: Oh, it's "Hu." Dr. Hu.Dr. Hu: That's right, Dr. Hu. Dr. Allen Hu.Bojack: No, no, no, but I thought it was "Who," like Doctor Who.Dr. Hu: Yes, that's exactly what it's like.Bojack: No, not H-U, but, "who," like, "Hello, who is it?"Dr. Hu: (confused) Uh, I don't know. Who is it? I'm sorry, is this a joke? Is he telling a joke that I just don't—-Sarah Lynn: Hard to tell. Sometimes I just laugh after he talks so he'll leave me alone.
A recurring doctor who often has to deal with Bojack or Mr. Peanutbutter.
- Deadpan Snarker: In both of his two appearances, he takes shots at Bojack and Mr. Peanutbutter.
- Dr. Jerk: Downplayed, but he's quite sarcastic and condescending towards his patients. Not that Bojack or Mr. Peanutbutter do anything but aggravate him.
- Dressed to Heal: He uses his doctor labcoat and equipment every time he appears.
- Early-Bird Cameo: His first appearance was in the pilot as Bojack's physicist after he suffers a panic attack.
- Labcoat of Science and Medicine: Often seen wearing this.
- Long Bus Trip: He appears in the first episode of the series, then disappears until the second season premiere.
- The Medic: Obviously, to Bojack and Mr. Peanutbutter.
- Messy Pig: Averted. He's very clean.
- Shorter Means Smarter: He's small, fitting as he's a pig, and a doctor.
- Stoic Spectacles: Wears glasses and doesn't let emotions run rampant.
Hollywoo Stars & Celebrities Contestants
- See MBN
A former race horse from The '70s and Bojack's personal hero. After being banned from ever racing again for betting on his races, he commits suicide by jumping off a bridge.
- For the tropes related to Secretariat, see Historical Characters.
- For the tropes related to Jeffretariat, see Historical Characters.