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Characters / Bojack Horseman - Gekko/Rabitowitz Agencies
aka: Bojack Horseman Gekko Rabbinowitz Agencies

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This is a list of characters that are employed or were employed by Gekko-Rabitowitz Agencies from season 3 of BoJack Horseman onwards.

For the main character index, see here.

For people related to Hollywoo ventures in any way, see here.

For their predecessor, see here.

For their rival, see here.

Gekko-Rabitowitz Agencies

Once Rutabaga Rabitowitz was let gonote  out of a tentative agency by his partner Princess Carolyn over creative differencesnote , the rabbit sought to find a new partner to create a joint venture. Once Vanessa Gekko came onboard, Gekko-Rabitowitz Agencies was born somewhere around 2015 as a separate entity from VIM Agency. Just like other agencies in Hollywoo, Gekko-Rabitowitz dedicates itself to providing job prospects and gigs to its clients in television and film. The mutual partnership/owners/only employees are Vanessa Gekko and Rutabaga Rabitowitz, who work on the whole the entire company.


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    Vanessa Gekko

Played by: Kristin Chenoweth

A talent agent that Princess Carolyn has a rivalry with.

  • Always Someone Better: She's this to Princess Carolyn. At least until she steps up her game.
  • Animal Motifs: Reptiles, due to her surname. It certainly fits her in personality, not so much in appearance.
  • Arch-Enemy: To Princess Carolyn.
  • Babies Ever After: She surpasses Princess Carolyn in this department as well, since she has two kids.
  • Battle of Wits: Engages in an old fashioned duel with Princess Carolyn after Gekko takes away her place in the Vigor social ladder and after they both clash at getting their clients the main part in Pegasus. Princess Carolyn wins...the first time.
  • Beat Them at Their Own Game:
    • Initially does this to Princess Carolyn, perking up and taking all of her projects without breaking a sweat. It's subverted later since, unlike PC, Gekko cannot deal with the pressure of a deal collapsing and its consequences.
    • In a straighter example, when the bird paparazzi show up at her office wanting to talk to BoJack's agent about some possible compromising photos, Gekko (temporarily being BoJack's agent) owns them by pretending to cave onto their demands, then points out the several legal issues that would arise from them invading private property, then adds the possibility of framing them for the murder of Tupac Shakur and finally forces them to give her the pictures in order to get the charges dropped.
    • She finally gets one over on Princess Carolyn over Pegasus, by getting her and Rutabaga's client the role by turning PC's point of entry to the movie, Laura, against her.
  • Beauty Is Bad: One of the most physically attractive people in the cast and probably one of the most morally ambiguous.
  • Being Personal Isn't Professional: This is her main shtick: as much as PC brags about being able to divide her two lines, it's Gekko who upholds this principle above all. She has no hard feelings about anything, yet she'll never go beyond the obvious to help someone. If you're her client, she'll get you jobs. If you can give her some challenge, great. But if circumstances push it too far? Well, she'll just wash her hands and move on. This is both a good and bad thing: time and time again, several agents have been led to their own downfalls by giving in too much, which turns her stance into a preventative measure and a wise one, but her detachment means she can also drop and shred any client's contract on a whim, sometimes without their knowledge, with chilling ease. And something has to be said about her subtle Lack of Empathy....
  • Bitch in Sheep's Clothing: Don't let the smile fool you, she's a ruthless, heartless bitch with attitude. At least, during working hours.
  • Brainy Brunette: Intelligent, ruthless, can go toe-to-toe with the best agents and is as brown-haired as they come.
  • The Bus Came Back: After a season and a half of not appearing in the show, she returns in season 3 as Rutabaga's partner in their new agency.
  • Catchphrase: "Byeeeeeeee" in a singsong voice.
  • Character Development: Upon her reappearance in season 3, Gekko has become a bit more willing to work in a team and more open to ideas and propositions from a peer. Also, she takes Princess Carolyn's involvement much more seriously than in "Say Anything" and thus is better prepared to find an strategy that can turn the tables on PC.
  • The Con Within A Con: Once Princess Carolyn gains the upper hand by having Laura as an inside contact inside Pegasus, Gekko conceives another tactic: Kelsey, one of their clients, could be used as an Unwitting Pawn to attract BoJack to Jellie Belle, a movie of hers stuck in Development Hell due to funding issues. The result: conflicting schedules forcing BoJack to choose one or the other. Had it gone right, the horse would have dropped out of Pegasus out of loyalty to Kelsey.
  • Cuteness Proximity: She demands to hold one of Katie's recently born bunnies while taking about the success of the company. Of course, she's also a mother, so of course she would be keenly aware of how to hold a child, probably wanting to repeat the same experience.
  • Cute, but Cacophonic: When voiced by Kristin Chenoweth, it's kinda of a given.
  • Deadpan Snarker: More subtle than other examples, although she'll still do the obligatory quip. Her snarkiness relies mostly on putdowns and the occasional jab done via Passive-Aggressive Kombat. Given her tendency to hide her motives and propensity to mock and gawk, any of her comments that sound vaguely negative could be this.
  • Enemy Civil War: After Gekko joins the Vigor roster, her interactions with Princess Carolyn consist of the two agents trying to one up each other to keep their jobs. Not ones for actual violence, they prefer to use strategy and sabotage as their weapon of choice as a way to keep any possible damage to a minimum. Ultimately, Gekko loses after PC manipulates her clients into making one of her deals fall through.
  • Even Evil Has Loved Ones: While not mentioned enough to be a true redeeming quality, her husband and children certainly occupy a special place in her heart. She also seems to take being a mother very seriously, as she covers for Rutabaga while he goes to accompany his wife when she goes into labor.
  • Evil Counterpart: To Princess Carolyn. While they're both female agents struggling to stay afloat in a No Woman's Land, Gekko manages to remain in control of her life in ways Princess Carolyn hasn't: being able to marry, start a family, balancing both work and personal life without dropping either. Also, while Princess Carolyn remains concerned for her clients and can genuinely get involved in her client's life, refusing to leave them in a time of need even if it drags her down, Gekko cares only for their potential and will most likely drop them without a second thought the moment they stop being marketable. One gets involved and is caring in both lives, the other is only caring in her personal life, not in the professional sense.
  • Evil Duo: With Rutabaga Rabitowitz in "Old Acquintance", since at that point, they have started a agency together and look forward to getting their client the lead in Pegasus.
  • Evil Power Vacuum: She takes advantage of Princess Carolyn's temporary Badass Decay in "Say Anything" to propel herself into a big position and take away her projects and her secretary.
    • It happens again in "Old Acquaintance" when VIM, Princess Carolyn's agency, starts collapsing and Gekko paired with Rutabaga are just in as much trouble as she is. In order to keep their agency afloat, they set up Kelsey as a unwitting Decoy Damsel for BoJack to work with. When that doesn't work, Rutabaga finds a letter that might give them advantage: a pleading letter from PC to Mr. Witherspoon to not promote Laura. Gekko then sabotages BoJack's entrance in Pegasus by informing Laura, PC's point of entry, of her former boss' betrayal, collapsing both deals. Once the agency disappears, it's implied they absorb the remaining clients VIM once held.
  • Family Values Villain: When Rutabaga's wife is about to give birth and he has to go to the hospital without taking care of some unfinished business, Gekko promises to cover up for him and tells him that "family always comes first". Given that she's a mother herself, it's Justified.
  • Faux Affably Evil: Polite, charming, extremely sugary façade even to her enemies) and a great agent to have... as long as you remain popular and capable of landing jobs. Once that's out, she'll probably tell you in the most, affectedly polite tone, she no longer wants to manage and tear your contract up in front of you, or behind your back. She'll not feel very sorry about it, but she'll care enough to pretend to.
  • Foil:
    • To Princess Carolyn. Both are top-notch female agents, morally ambiguous and prone to kicking as many puppies as they have to to achieve their goals, but Gekko manages to have a career, a healthy marriage and kids, something Princess Carolyn has never done. In addition to their opposing positions and philosophies, PC will loyally fight tooth and nail for her clients even if they're no longer hers or are a disadvantage. Gekko will remain a loyal friend up until you're no longer a profitable client of hers, in which case she'll be just as happy stabbing you in the back.
    • To Rutabaga, as well. Both are now enemies of Princess Carolyn, have a rather twisted moral compass and are basically Evil Counterparts of her. While Gekko represents Carolyn if she had an actual life outside her work and was therefore more pragmatic and less sympathetic towards her clients, Rutabaga shows how Princess Carolyn would be if she didn't take anything seriously even at the cost of others' feelings. Needless to say, these two end up making a great team.
  • Frame-Up: Threatens to do this to the two paparazzo if they don't deliver her the compromising pictures of BoJack and Sarah Lynn.
  • Friend to All Children: She has kids of hers whom she loves and holds one of the Rabitowitz bunnies with tender care.
  • Gaslighting: Gekko's tactics when dealing with Princess Carolyn have shades of this: There's absolutely nothing special about her rearranging PC's appointments with possible directors, using every opportunity she interacts with Witherspoon to downgrade her position and take away most of her privileges, making specific comments disguised as compliments designed to make her insecure and overload her with stress, making her prone to messing up...Yep, nothing to see here. She's just probably imagining things.
  • The Ghost: Gekko is this through season 2: she's frequently mentioned by others and is brought up as another possible partner in the early stages of VIM by Rutabaga in order to convince Princess Carolyn to be the actual partner. She finally reappears in season 3, and it's payback time for Gekko.
  • Had To Be Sharp: It's kind of a given when a woman tries to break into Hollywoo, but she stands out even more than Princess Carolyn since, unlike her, she happily embraces the ruthlessness that comes with the job description in more practical, if assholish ways. She's certainly doing it to keep her place in the machine or to get the jobs her clients need, but she clearly relishes the thrill of underhanded tactics.
  • Happily Married: And constantly rubs it in the single Princess Carolyn's face.
  • Hate Sink: Very much in her first appearance. She's nothing short of spiteful, rude and does everything in her power to usurp Princess Carolyn's position in the company, including taking all of her projects and constantly gaslighting her capability by messing up her already crowded schedule. Tie it all up with a condescending attitude and constant Kick the Dog moments towards PC and BoJack, punctuated with Professional Buttkisser to curry favor with Mr. Witherspoon and congratulations, you're one of these.
  • Helpful Hallucination: During "The Shot", though she only gets more helpful when she acts more antagonistically to Princess Carolyn.
  • Hold Your Hippogriffs: She and Princess Carolyn may not be very alike, but they have this in common.
    Gekko: Sweet shit on a ham sandwich! This is AAMMAAZING!
  • Honorary Aunt: To the recently born Rabitowitz children. She even holds one of them when Rutabaga, Katie and her are together in the hospital room.
  • Hypercompetent Sidekick: To Bojack as his agent. Points where it's due. Then, again, this is Bojack we are talking about.
  • Incoming Ham: Inverted. She makes a grand exit every time by singing her goodbye in a high-pitched voice.
  • Ironic Name: In a World of Funny Animals, she's build up to be an actual reptile besides being Princess Carolyn's rival which would have been a case of Astonishingly Appropriate Appearance...only to then appear as an actual human. Subverted when taking into account the implications such a name carries. See Meaningful Name below.
  • Jerkass: Constantly rubs her success in Princess Carolyn's face and is rarely geniunely nice to anyone.
  • Jerkass Has a Point: While she's less trying to dissuade PC from trusting too much in getting the kind of money needed to save VIM from Kelsey's indie project and more manipulating her into making a mistake, she does raise a valid point in the sense that Kelsey's movie cannot compete on the same level of budget and salary as Pegasus and that PC is pushing her luck.
  • Jerk with a Heart of Gold: To the Rabitowitz family, and only to them, especially when Rutabaga's about to become a dad and wants to be there for Katie's labor.
  • Kick the Dog: Her talks with Princess Carolyn are a long session of this, albeit in a subtle way.
  • Kick the Son of a Bitch:
    • Her treatment and dismissal of the two bird paparazzo who want to Blackmail Bojack would fall into Kick the Dog, but those two are so inept, pathetic and cruel that it's kind of satisfying.
    • Her dealing with Princess Carolyn in the third season becomes this, since her way of doing it involves revealing Princess Carolyn's sabotage of a promotion to Laura, who had up to that point being a loyal friend to her.
  • Lack of Empathy: She doesn't seem to have remorse when doing something morally reprehensible: shredding a contract for BoJack as a way to get Cate Blanchett aboard, while having said previously she was looking forward to have him as a challenging client? Sure, she was ordered to by Mr. Witherspoon, but she has way too casual of an attitude. Subtly mocking her rival over Gekko taking over her projects? Kind of uncalled for. Using one of her clients as a patsy to get another a part in a big budget blockbuster, even at the cost of the former's passion project? Holy shit. She's not completely devoid of empathy, as evidenced by her interactions with Rutabaga, but when not stopped by love, relationships and connections, she can be nigh-sociopathic in her drive to achieve her goals.
  • Laser-Guided Karma:
    • After taking away Princess Carolyn's project from her and humiliating her, Princess Carolyn shows her fangs and rigs everything so it will come crashing down on Gekko at the worst moment.
    • She returns the favor by revealing Princess Carolyn's sabotage of Laura's promotion to convince Laura to turn her back on PC. What makes it even more telling is that there was no manipulation on Gekko's part: she knew what Laura would do after she found out and PC would have no one to blame but herself.
  • Manipulative Bastard: Yep. She can do with just cunning and wit, but if winning is needed, why not add a bit of manipulation into the mix? See Gaslighting and The Usurper for a little taste, and if there any doubts left, see Lack of Empathy.
  • Meaningful Name: While it is ironic for the most part, since she's human, upon closer look Gekko's full name becomes this. She's certainly sneaky and underhanded in her methods, and her screeching mocking voice resembles the squeaky vocals attributed to geckos. Reptiles are also associated with untrustworthy and cheating people, something which no one can accuse Gekko of not being. Driving this home is that, by not being an actual reptile, Gekko represents her most terrifying aspect: her ability to disguise her true nature.
    • It also works if you take her name to be a riff on Gordon Gecko. Unreliable, untrustworthy...yep, a true successor.
  • Mocking Sing-Song: She doesn't sing, that's her normal tone of voice.
  • Non-Indicative Name: Despite what her name would make someone believe, especially with the kind of world this one is, she's a human, not an actual gecko.
  • Out-Gambitted: By Princess Carolyn in "Say Anything".
  • Pet the Dog: Her interactions with Rutabaga and his family show a softer side of her
  • Platonic Life-Partners: What her relationship with Rutabaga seems to have become, now that they're partners at their own agency.
  • Punch-Clock Villain: Implied. When only seen from her interactions with Princess Carolyn, she comes off as a theatrical, dastardly villain with no qualms about her clients's well-being outside of the possible benefits it can give her. Whenever her family is mentioned, however, she seems to be a devoted wife, a doting mother and part of a healthy family, which indicate that her villainous actions are restricted to her job and are less actual features of herself.
  • Smug Snake: She's slimy and a lot less clever than she thinks she is. Subverted by season 3, where she manages to beat Princess Carolyn.
  • Species Surname: Averted, she's a human woman.
  • Sugary Malice: With more emphasis on the "sugary" part, since her more nasty side only comes out when interacting with Princess Carolyn.
  • The Svengali: Deconstructed, just like Princess Carolyn and Rutabaga. Of course, she'll exploit your talent for profit and fame; the less said about her complete lack of interest in who you are and what you want, and about her blood-leaching approach to new talent, the better. Which is not to say she's a bad agent: far from it, that's what makes her so effective. Sure, once you run out of talent she'll split but until all's said and done she'll fight for your rights in TV or Film and get you a part. She's a darker take on it, that's all, in keeping with her Evil Counterpart vibe she's got going. Not looking out for you in any sense, but willing to push you forward if you still have some spark left.
  • The Rival: To Princess Carolyn.
  • True Companions: With the Rabitowitz family. She really cares about her partner, his wife and kids and truly enjoys Rutabaga's company, assistance and pitching in.
  • The Unfettered: Contrasting Princess Carolyn in a way, Gekko has no moral restraints when it comes to doing her job. If you're not part of her family, associated with her in any meaningful way whatsoever, or even someone who has done something good for her at any point of life, you're an easy target for her plans or whatever she pleases. This has also proved to be a major flaw: she has a lot to learn about being a team player. ZigZagged in season 3: while no less rough around the edges, she's a lot more sympathetic in her motives and more prone to working as part of a team and showing kindness more openly.
  • Unsportsmanlike Gloating: In a passive-aggressive way.
  • The Usurper: She starts taking away all of Princess Carolyn's privileges and accomplishments, including a movie deal she was handling and a cushier position with her boss, Mr. Witherspoon.
  • Took a Level in Badass: After her humiliating defeat in season 1, she's more prepared and determined to beat Princess Carolyn in the field when season 3 rolls. She even manages to call the bluff PC tries to pull during one of their conversations and manages to come on top.
  • Villain Decay: Zigzagged. She's a lot less antagonistic and hateful in her second appearance. Her skills and effectiveness, however, have increased, making her more of a threat.
  • Villainous Cheekbones: Her features look kind of unnatural and with excessively high cheekbones, denoting some vanity and possible surgeries to keep a youthful appearance. She's also a cold-blooded bitch.
  • Villain Team-Up: Gekko goes into the agency business with Rutabaga in season 3, locking horns with Princess Carolyn in the process.

    Rutabaga Rabitowitz

Played by: Ben Schwartz

Princess Carolyn's co-worker at Vigor and good friend.

  • Alliterative Name: Rutabaga Rabitowitz.
  • Amicable Exes: With Princess Carolyn. Despite the circumstances of their romantic fling, they managed to work well together in season 4.
  • Ambiguously Jewish: His last name hints at a Jewish background.
  • Arch-Enemy: To Princess Carolyn, especially after what happened in the season 2 finale.
  • Awful Wedded Life: Rutabaga's descriptions of his home life and wife Katie aren't jolly, at all. He obviously resents her for her obsessive eye on interior decorating, as well as other things.
    Rutabaga: Give me some gossip. My wife is making me go to the opera tonight. I need something to distract me from the thought of D-bags singing songs in German about their boners.
    • Averted as of season 3: they have been going to couple's counseling and finally made peace with each other.
  • Bullying a Dragon: Since when is berating a Chessmaster fellow agent who not only is your lover, but also happens to have one of your properties at her name and reasons to cut you out a good idea? Rutabaga was lucky that's all Princess Carolyn ended up doing.
  • Burning the Ships: What he and Princess Carolyn intend on doing when they quit Vigor. While Princess Carolyn backs down when Mr. Witherspoon, their boss, has a stroke; Rutabaga goes ahead and does it for both of them.
  • Call It Karma: While not a completely bad guy, Rutabaga ends up being conned out of his and Princess Carolyn's company, whom he had named as owner to avoid conflicts with his wife, because he ends up pissing her off. This, after having burned a bridge by quitting Vigor. Out of the frying pan and into the oven...
  • Camp Straight: Has a flair for the dramatic, is most decidedly giddy about any deal he can make, and his calls with Princess Carolyn often sound like a discussion between two female friends, yet is shown to be married to Katie and has a sexual relationship with Princess Carolyn.
  • Character Development: His only appearance in season 3 shows that he has worked things out with his wife, which is a sharp contrast to their relationship in the previous season.
  • Character Tics: His ears pop up when he gets excited, and he slicks them back down to keep looking cool when they do.
  • Crossing the Burnt Bridge: Regardless of the outcome, this is the position Rutebaga's in right now: he has just quit his cushy job at Vigor to jump into a new agency with Princess Carolyn, except that tie has been cut by her because of his misdeeds and because he signed the property over to her name as a way to avoid his wife's lawyers, Rutabaga has no legal rights over the agency. He could return to Vigor, right? No. He took care of it, and let's just wait when he tells his wife that he lost the agency and his job because he was cheating on her... However, Subverted. The season 3 episode "Old Acquaintance" reveals that he ended up partnering with Vanessa Gekko instead to form an agency and judging from their session together, Rutabaga and Katie are stronger and happier than ever, especially with some kids on the way.
  • The Dandy: He's a bit effeminate and is very conscious of image and wardrobe.
  • Defector from Decadence: While not as bad as Princess Carolyn, Rutabaga also feels under-appreciated in his job, which spurns him into trying to start his own agency company and try to sign Carolyn for it.
  • The Dilbert Principle: An incompetent former intern ends up promoted to the floor 27 and competent ones like himself and Princess Carolyn are held down a floor below.
  • Divorce Assets Conflict: When he starts the divorce proceedings with his wife, he has to sign the secret company at Princess Carolyn's name, in order to avoid a conflict of interests. This bites him in the ass later on.
  • Divorce Is Temporary: As it turns out, he reconciled with his wife and never formalized his divorce, using Princess Carolyn as a side piece.
  • Dude, Where's My Respect?: The reason behind his defection: he hasn't advanced the way he wants and believes he never will, so decides to jump ship.
  • Ears as Hair: Often brushes his bunny ears backwards as if it was hair as a Character Tic, the same way someone would straighten their tie.
  • Effeminate Misogynistic Guy: As Camp as much as a straight guy can be, Rutabaga reveals a much darker side to his mindset: for as much as he often shares interest and pastimes with Princess Carolyn, he still has a retrograde attitude towards women in general, believing that Princess Carolyn should be grateful that they are together both professionally and sexually since, from his perspective, she doesn't have a lot of options in either field being 40.
  • Establishing Character Moment: His first appearance shows him as a friendly shoulder and co-worker of Princess Carolyn, as they talk about their work and home life, even implying some sort of attraction between them. That still doesn't stop him from redirecting a conversation about Carolyn's feelings back to himself or taking over a project of hers as a vehicle for his client behind her back.
  • Even Evil Has Loved Ones: Once they reaffirm their relationship, his wife Katie and his recently born bunnies. One of the signs of his Character Development is that when faced between saving the company and being there to witness the birth, Rutabaga chooses the latter.
  • Evil Duo: With Rutabaga Rabitowitz in "Old Acquintance" since at that point, they both have merged and start a agency together and look forward to getting their client the lead in Pegasus.
  • Evil Power Vacuum: A weird variation, in which he and Gekko absorb the power, since otherwise they would go the same route. It happens again in "Old Acquaintance" when VIM, Princess Carolyn's agency starts collapsing and Gekko paired with Rutabaga are just in as much trouble as she is. In order to keep their agency afloat, they set up Kelsey as a unwitting Decoy Damsel for BoJack to work with. Then, Rutabaga finds a letter of pleading from PC to Mr. Witherspoon about Laura's possible promotion, with her suggesting Laura should not be promoted since she's a great assistant. Unfortunately, he can't be there to talk to Laura, so Gekko does it for him. Once the agency disappears, it's implied they absorb the remaining clients VIM once held.
  • Fair Weather Friend: He seems nice in his first appearance, until he makes a move in favor of his client at the cost of Princess Carolyn's client when a studio deal goes sideways.
  • False Friend: Turns out to be this to Princess Carolyn.
  • Fatal Flaw: Lust. Rutabaga is quite smart and devious, but has the sex drive of, well, a rabbit and as revealed through the 2nd season, seriously can't keep it in his pants. This ultimately leads to a situation where a Woman Scorned in the form of Princess Carolyn screws him professionally (after screwing him literally) as payback for his philandering and unreliability.
  • Foot-Dragging Divorcee: In the 2nd half of the 2nd season, as he and his wife start drifting apart and then, proceed with the necessary paperwork.
  • Genre Blind: Telling your mistress that you're her best choice, given how old she is, and that's she nothing more than a side piece is not a smart or tactful move.
  • Good Parents: As "Stupid Piece of Sh*t" confirms, Rutabaga is taking his role as a parent to his 7 kids seriously, as he leaves work at 6:30 p.m. to go and parent his kids with Katie and also saying to Princess Carolyn that they are important to him.
  • Handsome Lech: What he turns out to be, much to Princess Carolyn's disappointment.
  • Happily Married: Rutabaga and Katie finally become this after a lot of couple counseling in season 3.
  • Harem Seeker: It's revealed that Rutabaga never went ahead with allegedly divorcing his wife, making his relationship with Princess Carolyn an affair rather than a formal compromise. Even then, he still wants to continue with the relationship, implying that he just wants to have as much tail as possible.
  • Hoist by His Own Petard: See Leonine Contract, Laser-Guided Karma below and Divorce Assets Conflict above to see why.
  • I Gave My Word: The reason why he's unable to be the one that talks to Laura personally: he promised Katie he would be there when she would starting going into labor and he doesn't want to miss any moment anymore. It's a sign that he has changed for the better, at least when it comes to his family life.
  • In Spite of a Nail: The ending of season 2 leaves Rutabaga into a dead end: either forced to go back and beg for a job at Vigor or simply admit to his wife how everything transpired possibly resulting in divorce. And season 3 reveals that Rutabaga's agency project still turn out fine with Vanessa Gekko, with his marriage with Katie traveling smoothly in the same waters.
  • Interspecies Romance: Rutabaga, a rabbit, has a fling with Princess Carolyn, a cat. Defied with his marriage, as his wife is another rabbit.
  • Jerk with a Heart of Gold: Despite his Opportunistic Bastard tendencies, he does care about Princess Carolyn and seems to hold her in high regard. He later become this to his wife and children becoming a devoted husband and father.
  • Jerk with a Heart of Jerk: Then, again, there are limits to how far does he truly care about her...
  • Laser-Guided Karma: He ends up being screwed out of his idea of a new agency by the same person he had screwed in more than one way.
  • Keet: Very much so. He's hyperactive, adorkable, a bombastic loudmouth by excellence and constantly in motion.
  • Last Disrespects: Unintentionally, he ends up doing this towards Charlie and the hospitalized Mr. Witherspoon as a final "fuck you" gone wrong.
  • Leonine Contract: In order to escape his wife's lawyers, Rutebaga puts the property of the new agency in the name of Princess Carolyn. When their affair collapses, Princess Carolyn uses this to take the company away from him, and since she's the legal owner, Rutabaga can't do anything but squirm in anger and disbelief.
  • Loophole Abuse: Used by him in order to escape his wife's attorneys and then exploited against him as payback for being a double-faced, backstabber cheating bastard.
  • Lovable Traitor: Part of his schtick. He's just as an Opportunistic Bastard as everyone at Vigor but he's much more overt and open about it, so it's a kind of a given whenever you're dealing with him. Of course, the "Loveable" part can fade away when it comes to intimate matters..
  • The Mistress: Inverted, although he can be considered a Rare Male Example himself. Princess Carolyn is this for him as well, or at least that was his intent. She was looking for something more formal, though.
  • Mistreatment-Induced Betrayal: After finding out that Rutabaga didn't go through with the divorce and being personally insulted by him, she takes advantage of her name in the properties to kick him out of her life.]]
  • Oops! I Forgot I Was Married: At the end of season 2, Carolyn discovers that Rutabaga hadn't gone through with the divorce papers for his wife, making her the other woman and mistress in their relationship. It doesn't sit well for her.
  • Open Mouth, Insert Foot: Seriously, Rutabaga, you couldn't have hold it together and not be a dick towards your boss' son? Did you really have to kick him while he was down?
  • Office Romance: With Princess Carolyn in season 2. It doesn't go well.
  • Opportunistic Bastard: Yes. He can still be your friend and all, but if he has a motive and he has an opening, he will stab you. Just take a look at Fair Weather Friend and Foreshadowing above. It's all within the game, and it's usually non-personal. Unfortunately, when It's Personal, people might not react well to the discovery or the fact that he could play them like that..
  • Pet the Dog:
    • Everything else besides, Rutabaga does help Carolyn by giving her a tip of Bonito's Not Quite Dead client, J. D. Salinger.
    • In Season 3, it's shown that he's genuinely made an effort to reconcile with his wife, and shows dedication to being there for her when she goes into labor and has their children.
  • Platonic Life-Partners: What his relationship with Gekko seems to have become, now that they're partners at their own agency.
  • Rewarded as a Traitor Deserves: Rutabaga initially decides to restart again when he and Katie start strolling down the road to divorce, by propositioning Princess Carolyn for a (read:sexual from his part, romantic from her part) relationship, only for the Rabitowitz couple to patch things up...which leads for Rutabaga to make the brilliant choice to keep feeding lies to PC as a twisted unknown Friends with Benefits situation. Once the jig is up, PC gladly pays him back by conning him out of his agency, paid lot and building included.
  • Rousing Speech: Gives one to Princess Carolyn after the latter invokes it from him:
    Okay. Carolyn, you are the star of a movie. This is the part of the movie where you get your heart broken. Where the world tests you, and people treat you like shit. But it has to happen this way. Otherwise, the end of the movie, when you get everything you want, won't feel as rewarding. There are assholes out there, but in the end, they don't matter. Because this movie's not about them. It's never been about them. All this time, the movie's been about you.
  • Speak Ill of the Dead: Unintentionally. See Last Disrespects above.
  • Species Surname: Somewhat; it does say part of the word Rabbit but mixing it up a bit with some Jewish naming suffixes.
  • The Southpaw: If one freeze-frames, he's seen writing a few things with his left hand.
  • True Companions: With Vanessa Gekko. He cares about his partner and often appreciates the work and mutual helping they lend each other.
  • Villain Team-Up: Rutabaga goes into the agency business with Gekko in season 3, locking horns with Princess Carolyn in the process.
  • Your Cheating Heart: As it turns out, he never really formalized the divorce and has been carrying on the affair with Princess Carolyn as a side relationship. Needless to say, this ends up screwing him over.


    J.D. Salinger

Played by: Alan Arkin

A famous novelist known for The Catcher in the Rye...and not much else. Tired of writing and pressure from the public, he ends Faking the Dead and becomes a Reclusive Artist, at least until Princess Carolyn finds him and gets him started on MBN and Hollywoo.

  • Alternate History: This universe's J.D. Salinger is still alive. It should be stated that while it would be cool, there's no way the real Salinger is Faking the Dead at all.
  • A Father to His Men: A stern, grumpy Parental Substitute with no sense of humor, but a father figure, nonetheless, especially in his interactions with Todd and Mia.
  • Artist Disillusionment: In-Universe, this is the reason why he faked his own death. He was tired of the constant demands from fans of The Catcher in the Rye, as well as pressure to write a new book and increasing dislike for the médium. Princess Carolyn pulls him out of retirement by telling him that in Hollywoo, nobody ever reads, meaning he could start anew.
  • Badass Boast: To the team of his show.
    J. D. Salinger: Listen up, everyone. What you are part of tonight is bigger than you. It's bigger than any of us. I expect all of you to work together. But I also expect that one of you will tower above the rest. And that outstanding individual will receive this pen. It was through this pen that I bled Raise High The Roof Beam, Carpenters upon the page. Also, it has four different colors. Black, red, blue and for some reason, green. By the end of tonight, this pen will be bestowed upon the person most deserving. Because nothing is more important than television, and no one more important than the people who make that television. Now, let's get to work.
  • Berserk Button: Eventually the fact that people in Hollywoo don't know any of his works becomes a sore subject for him. The final nail in his and Princess Carolyn's working relationship is when she's unable to identify a reference to his short story collection "Nine Stories".
  • Black Sheep Hit: In-Universe. The Catcher in the Rye is this for him, admitting that once it got published, the public wanted more in the same style in spite of his desire to do other things.
  • Byronic Hero: Played for Laughs. He's passionate, driven, jaded, selfish and quite pushy because he wants to create the perfect TV show. Even his grandiose demands are nothing more than Mundane Made Awesome.
  • The Cobbler's Children Have No Shoes: Despite his cover being a simple bicycle shop owner, he never really bothered learning anything about bikes to keep up the charade. As such, when Princess Carolyn comes looking for him, his cover is blown within the first few seconds.
  • Creator Backlash: In-Universe. Once fed up with writing, he reinvents himself as a loner with no traces to his former life. He also often expresses regret about certain of his novels, especially certain elements he sees in Hollywoo's everyday life that might have fit better in the context (according to him, anyway).
  • Creator Breakdown: In-Universe. He ended up jaded and cynical about his passion of writing, eventually to the point of wanting to leave everything behind and do something else. The only reason he decides to make it big into Hollywoo is because he's informed hardly anybody reads anymore.
  • Despair Event Horizon: J.D. is tired of writing and how much disappointment and so little fulfillment he has gotten out of doing it, so he decides to fake his death and become a bicycle seller. Princess Carolyn shows up to sway him to Hollywoo's comforting wings.
  • Developers' Foresight: Non-videogame variation. It'd be easier to proclaim Salinger and his Mission Control as Crazy-Prepared, given the many deviations the game takes and how truly unpredictable the tests are. They still pull it off with great results.
  • Drunk with Power: Upon being given full control of his own TV show, Salinger starts playing a mean game of Prima Donna Director, with every single thing having to go according to plan and unreasonably high expectations from the crew and participants, all fitting within his design and vision.
  • Deadpan Snarker: More subdued, and exasperated, but a snarker still.
  • Faking the Dead: The poor guy, having become cynical towards writing, pretended to have died and went into seclusion, starting a bike shop, just to get away from his legacy and everything else.
  • Giver of Lame Names: He gives his fairly simplistic game show an Overly Long Title.
  • A God Am I: He proclaims himself as such while directing his show in MBN. Most of the problems Bojack faces in the game show that are not caused by Mr. Peanutbutter are a direct consequence of Salinger's demented whims.
  • It Will Never Catch On: One can literally see the gears switching in Princess Carolyn's head from "this is gonna be huge" to "This Is Gonna Suck" when Salinger pitches a Cliché Storm with a Overly Long Name to MBN for a TV show. Fortunately, because the network head is Wanda Pierce, the show gets green lighted.
  • Jerkass: Short tempered, demanding and willing to exploit other people's feelings for what he considers "higher art". That an artist who once valued honesty and frankness over aesthetic goes mad with power once released of any constraints only serves to underscore how Inherent in the System it is to become carried away with your desires and ideals in a place as rampant with excesses and vacuous morons as Hollywoo.
    I'll tell you when it's too far. This is my art, goddamn it. I'm J. goddamn D. goddamn Salinger, and I want rain!
  • Large Ham: He starts as The Quiet One, but as the creator of his own show, he soon starts ranting and chewing the scenery in order to get things done.
  • Mad Artist: He has quite an interesting take on what's artistic.
  • Mean Boss: To Todd, for a brief time at least, and, to some degree, towards Mia. Nothing gets in the line of making a good show, emotions especially.
  • Mission Control: His main worksite, in which he handles every single thing that happens in Hollywoo Stars & Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, and when it should happen. In short, like Big Brother if his plaything was a TV show.
  • Old Master: Played With. Within the walls of MBN Network, he's probably the most experienced person in any room he's in; but being new to the television and media business makes him a Fish out of Water, both a blessing (he wants to be as nondescript as possible) and a curse (he has to start from scratch in Hollywoo). He catches up for the most part.
  • Put On The Bus: He hasn't been seen ever since joining Gecko-Rabitowitz.
  • Reclusive Artist: In-Universe. After failing to deal with the stress of celebrity status, Salinger faked his death and opened a bike shop in order to avoid dealing with people who would recognize him. Princess Carolyn convinces him to turn from literature to TV.
  • Renowned Selective Mentor: The reason why Mia and Todd desperately want to impress him: He wants someone who will tower above everyone and subjects himself to anything but the highest demands and quality of work. Anything short of that won't do for him.
  • Rousing Speech: See Badass Boast.
  • Serious Business: Network television, since it's his best shot at doing what he believes is true art.
  • Screw the Money, I Have Rules!: When Pinky mentions wanting to continue the show of Hollywoo Stars & Celebrities: What Do They Know? Do They Know Things? Let's Find Out!, Salinger instead pulls the plug right there, admitting that he doesn't want the show to overstay its welcome and that it has served its purpose: Now people know if celebrities know anything.
  • So Proud of You: By the end of "Let's Find Out", Salinger has declared Mia as the true hero of the night after saving the transmission of the program, to the point of giving her the pen, his respect and lampshade her importance to the staff.
  • Small Reference Pools: One of the main selling points Princess Carolyn presents to him in order to aboard the Hollywoo ship: hardly anybody in there would recognize him, let alone identify one of his works, so he's got a clean slate. She previously proved her point by failing to guess which were his works while introducing herself:
    Princess Carolyn: I wanna say The Hobbi...
    Princess Carolyn: Look. I'm an agent. It doesn't matter whether I've read your work.
  • Starting a New Life: He tried to do so after faking his death. Alas, his plan had one flaw: he seriously didn't knew anything about selling bikes to customers.
  • Student and Master Team: With Mia, who's not only The Apprentice, but also an Hypercompetent Sidekick to the already competent Salinger.
  • That Man Is Dead: After resurfacing back into business, this time in Hollywoo, one of J.D.'s main goals is to distance himself as much as possible from his writer days, wanting to carve a reputation of a producer. Although he still brags about his books from time to time to impress his peers.
  • The Last Straw: For him, the fact that Princess Carolyn failed to recognize one of the most obvious references to his work Nine Stories is the final insult and leads to him to renounce VIM and move to Gekko-Rabitowitz.
  • What Could Have Been: In-Universe. During the Kiss Cam shot with BoJack and Mr. Peanutbutter, Salinger laments that he didn't have one for The Catcher in the Rye. Oh, well, just another regret of many.

     Kelsey Jannings 
  • For Kelsey Jannings, see here.

Alternative Title(s): Bojack Horseman Gecko Rabbinowitz Agencies, Bojack Horseman Gekko Rabbinowitz Agencies


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