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Ash Harrison
- Mr. Fanservice: The looks, the laid back personality.
- One-Steve Limit: Ashleigh.
- Took a Level in Jerkass: His only flaw was defending Helen.
Ashleigh Coyle
- Anti-Hero: While not a very nice person, she was one of the few willing to stand up to Helen.
- Bitch in Sheep's Clothing: Was presented as a cute 18 year old, but was rather cold and argumentative.
- Bratty Teenage Daughter: Was rather stroppy.
- One-Steve Limit: She once thought the 'Get Ashleigh Out' chants were for Ash.
Biannca Lake
- Ms. Fanservice: She was fond of getting her breasts out, even on her eviction.
- We Hardly Knew Ye: Only lasted four days.
Chris R. Wright
- One-Steve Limit: Was called Little Chris to distinguish him from Christopher.
Christopher Hall
- One-Steve Limit: Was called Christmas to distinguish him from Chris.
Danielle Mcmahon
- Asshole Victim: Her eviction was cruel, but nobody cared as she was such an annoying person.
- Religious Bruiser: Loved to tell the housemates how they are all going to hell.
- Think of the Children!: Was horrified at the mention of the word sex, despite being a webcam porn star. Also hated same sex relationships due to her religion, but insisted she was not a homophobe.
Helen Wood
-
Creator's Pet: It felt like for the entire series that despite being an awful person and devoid of anything redeemable, the producers loved her so much that she would ultimately win the series. - The Good Guys Always Win: Averted, despite having zero redeemable qualities, she managed to win the show.
Jale Karaturp
- Designated Victim: Was a target for bullies.
- Tragic Hero: She was liked by the viewers, who sympathised with her.
Kimberley Kisselovich
- Ms. Fanservice: She was in Playboy.
Mark Byron
- Queer as Tropes: The ultimate gay stereotype.
Marlon Wallen
- Greed: Let the housemates have no food for a week, just to save himself from eviction.
Pauline Bennett
- Alpha Bitch: The predecessor of Helen, loved to bully Jale.
- Bitch in Sheep's Clothing: Was the favourite on launch night, but soon became hated for being a bully.
- The Bully: Her favourite pasttime.
- Jerkass: Described herself as a 'statementer' whilst picking on Jale, no such word exist.
- Mama Bear: She was this to some housemates, like Steven.
Tamara Stewart-Wood
- Asshole Victim: Her jaw hit the floor when she realised she was first to be evicted.
- Jerkass: Claims to be 'better than everyone''
- We Hardly Knew Ye: First out and forgotten quickly.
Toya A. Washington
- Alpha Bitch: Subverted, she tried to be this but was not interesting enough to make the highlights.
- Asshole Victim: Was the power housemate in Week 3, but due to a twist, ended up facing eviction and was ultimately kicked out to a hostile reception of boos and negative chanting.
- The Bully: She joined in the bullying of Jale.
- Flat Character: Not as interesting or as controversial as she thought she was.
- Jerkass: Looked down her nose at Marlon's occupation and constantly bragged about her apparent TV presenting career in Nigeria. Was so hated by the public, she evicted in an 8 way public vote.
Winston Showan
- Nice Guy: He was probably the nicest guy in there and will always stand up for someone if they were getting picked on.
Zoe Birkett
- Musical Episode: She is a musical theatre performer.
- Oh No You Didn't: Was a candidate to win the show or at least get to the final, but blew it by saying she wouldn't know how to speak to someone who worked in Tesco.
