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Characters / American Dad!

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The dramatis personae for Seth MacFarlane's second animated sitcom, American Dad!, featuring some background information on the characters and tropes they provide examples of. More to come.

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    Roger’s Personas 

Dr Jordan Edelstein

A Jewish College Professor and Head of Political Science Department at Harvard. This is later established to be false; he is Head of Economics.


A crude but sexy Persian wingman.

Horse Renoir

A tough Bounty Hunter born on the bayou.

Sidney Huffman

A nebbishy Nice Guy that became 'alive' on his own.

Roy Rogers McFreely

The powerful and corrupt Chairman of the Homeowners Association.

Dr Rafael Penguin

Originally a prison psychologist and later the family psychologist.

Jeannie Gold

An efficient and mysterious wedding planner with links to organised crime. Has two adults sons she's very proud of, and is Ricky Spanish's sister.
  • Anti-Hero: Or Anti-Villain. Her actions all stem from wanting to pull off the perfect wedding so in a way she's simply giving her clients exactly what they want regardless of her questionable ethics in pulling it off.
  • Arch-Enemy: Of her brother, Ricky Spanish.
  • Bitch in Sheep's Clothing: She's efficient, eager, and a competent wedding planner who also has no problem using physical violence and hired muscle to get what she wants done.
  • Blue-and-Orange Morality: Jeannie's goal is to pull off the best wedding her clients can imagine, ethics be damned! Anything 'good' or 'evil' she does is all in the name of giving her clients the perfect wedding.
  • Bunny-Ears Lawyer: She's a highly competent wedding planner whose only shortcomings are from her clients wasting their budget.
  • Cain and Abel: She's the Abel to Ricky Spanish's Cain.
  • Career Versus Man: She's chosen career.
  • Crazy-Prepared: Her purse comes equipped with a crossbow, fake hymens, and surgical gear. After Steve gets his chest slashed open by Valik, Jeannie immediately has the wound sewn up, bandaged, and disinfected in the space of a minute before casually telling Steve "Don't go into shock, today's not about you."
  • Does Not Like Men: Scoffs at the idea of getting a boyfriend because she's "too set in her ways" at this point in her life.
  • Even Evil Has Loved Ones: She cares about her sons Alex and Ron very much, employing them in her agency and they seem to love her very much.
  • Good Parents: She loves her sons Alex and Ron very much and supports their careers in film school while also hiring them to help with her wedding planning. They in return are very respectful and polite towards Jeannie. When one of them says she did a fantastic job on her third gig with Stan and Francine (despite having nearly no budge), Jeannie exclaims "I did when I made you!"
  • A Lighter Shade of Black: She's done some shady things up to and including ethering Francine and hiring Valik to terrorize Steve and Hayley, but she's downright saintly compared to her brother Ricky Spanish.
  • Manipulative Bitch: She does some questionable things to give her clients what they want, like employing a sadistic thug to frighten the family members of those who employ her to go along with her demands. Or else.
  • Morality Pet: Her sons.
  • Take Our Word for It: The "sexy barnyard stuff" she has on her website which she explicitly tells Stan that he could not be too cautious in scrubbing his hard drive down if he saw it, clearly stating they'd both go to jail.
  • Throw It In!: In-Universe. When her "breast" (an orange) rolls out of her clothes, she rolls with it, declaring herself a breast cancer survivor.

Sweeps McCullough

A washed-up agent who tries to renew his career.
  • Driven to Suicide: After Francine's sitcom White Rice gets cancelled over one mildly-offensive joke Sweeps hangs himself, much to Roger's horror.

Martin Sugar

The owner of an illegal sweatshop.
  • Manipulative Bastard: He runs a sweatshop and treats his workers like garbage, up to and including using an overturned fridge filled with kitty litter as a "Daycare center." He gets away with it by being charming, funny, and seemingly benevolent by remembering his workers' birthdays and distracting people with sentimental stories. The only person his routine doesn't work on is Stan, since he knows who Martin really is and insists on having him brought to justice.

Jenny Fromdabloc

A teenage girl and brief girlfriend of Snot.

Sgt Pepper

A hard-as-nails soldier responsible for cleaning out portajohns.

Roland Chang

An Asian young man who is very positive.
  • Nice Guy: His entire shtick is that he's eager to help everyone and never has a harsh word to say.
  • Out-of-Character Moment: When he holds down Nemo, Stan tries stabbing the child, but ends up stabbing Roger, he screams at him, calling him an idiot, before realizing that's not who Roland is.

Spartacus Vanderhill

A rich snob at the Havercamp Country Club.
  • Golddigger: He got rich by marrying an incredibly wealthy and incredibly old woman whom he got rid of by pulling the plug on her life support.
  • I Love the Dead: He admitted to having sex with his wife after he pulled the plug as he was mocking his elderly stepdaughter.

Ricky Spanish... (Ricky Spanish)

A psychotic criminal hated by everyone in town. He's the brother of Jeannie Gold and considers Jeannie his Arch-Enemy.
  • Arch-Enemy: To his sister, Jeannie Gold.
  • Ax-Crazy: To the point that even Roger seems scared of him. Case in point: killing Avery Bullock's wife for seemingly no reason.
  • The Corruption: Implied in the episode "Persona Assistant," as Stan immediately goes crazy with power and unleashes chaos on the town when he wears the Ricky Spanish costume, suggesting that the persona itself is so evil that anyone who wears it, not just Roger, becomes an unrepentant, immoral, sociopathic asshole. The only possible exception to this is Rogu, who wears a Ricky Spanish costume but still saves Roger/Jeannie Gold, but even then he still slices open Ricky!Stan's "throat" with a knife.
  • Eviler Than Thou: Roger is terrified of him.
  • For the Evulz: He's betrayed, backstabbed, and brutalized every person around him for no reason other than he's Ricky Spanish.
  • Jerkass: The king. Think Roger is bad? Just go see the things he has done.
  • Manipulative Bastard: He pretends to go straight as part of one long con that ends with Steve getting framed for it and put in jail.
  • The Sociopath: Has shown to be incredibly cruel and incapable of feeling sorry for anything he's done.

Pete Pendelman

An executive for a concrete company.
  • Something Completely Different: He's a stark contrast to Roger's other personas: a lonely widower, a recovering alcoholic, and a diabetic. The only remotely Roger-ish thing he does is pretend to be a superhero.

Tom Yabo

A Yoga instructor and Stan's new stepfather.

Max Jets

Elderly and wealthy prisoner who enjoys showering the family in cash.

  • Cool Old Guy: Lavishes the Smiths with money and gifts whenever he's around and is generally a fun guy they enjoy spending time wit (though admittedly it's for his money).

Skyler Montessori and Madeline Carpal-Tunnel

Sisters who run a day care center and a girls' finishing school respectively.

South Dakota Slim

A teenage boy and bumper pool champion. Real name Justin Delanoe Hemingway. Has a father who has been on a "business trip" for three years (and is also Roger.)

Ruby Zeldastein

An elderly medium who frequently deals with copyright infringement lawsuits and disperses advice on sex. Is called in to handle the personification of Francine's repressed sexual needs when it manifests as a bloodthirsty ghost.
  • The Empath: She recognizes the spirit haunting the Smith household has been created due to Francine's unfulfilled sex life with Stan.
  • Even Evil Has Standards: Is rather squicked at the idea that Steve might have been offering to please Francine's needs in place of Stan (he wasn't).
  • Never Mess with Granny: When it looks like they're about to die because Stan has yet to fully pleasure Francine, Ruby (or more likely Roger breaking out of character) forces a bottle of Mexican tar Viagra suppositories down Stan's throat and orders him to get back in bed.
  • No Celebrities Were Harmed: She's a blatant parody of Zelda Rubinstein and her role in the Poltergeist franchise.

Dudley Dingleberry

  • Criminal Amnesiac: Subverted. Roger is not a saint, far from it, but he's still less insane than the puppet persona (especially since he has no memory of whats happening while as the puppet).
  • Perverse Puppet: He's even more psychotic than the regular Roger due to the fact that the makeup used to simulate his wooden appearance is causing psychosis.

Dan Ansom Handsome

Roger's most charming persona.

Dom Fikowski

Langley's overweight concrete king.

Scout Finch

The main character and narrator of To Kill a Mockingbird by Harper Lee.


A blond, vaguely Eastern European man who works for Jeannie Gold.

Demitri Krotchliknioff

A Russian wrestler who goes after Stan's high school wrestling record.


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