Video games and series that made their respective companies household names.
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The Big Three
Nintendo
- The Game & Watch series for Nintendo and Gunpei Yokoi. The success of these games started Nintendo's almost uncontested dominance of handheld gaming.
- Donkey Kong for Shigeru Miyamoto and Nintendo as an arcade game producer. Its success, especially in international markets, surprised the company to the point where it had to license The Mockbuster Crazy Kong for sale in some countries just to keep up with the demand.
- Super Mario Bros. would later be Miyamoto and the company's breakthrough in the console games business, and due to some legal issues concerning Donkey Kong, Super Mario Bros. tends to be considered the breakthrough by the company itself.
- Donkey Kong Country for Rare (as a second-party developer before they were bought by Microsoft).
- Fire Emblem: Shadow Dragon & the Blade of Light for Intelligent Systems in Japan, Super Metroid worldwide. Paper Mario would prove to be another breakthrough for them during the Nintendo 64 days, and Fire Emblem: Awakening is what got them recognized for Fire Emblem worldwide.
- Kirby's Dream Land for HAL Laboratory and Masahiro Sakurai. Sakurai would later get another breakthrough with Super Smash Bros.
- Kirby's Epic Yarn for Good-Feel (as a second-party developer). While their previous effort for Nintendo, Wario Land: Shake It!, was critically acclaimed, it sold under expectations. Their Kirby spin-off on the other hand benefitted from Kirby's greater marketability and sold much better.
- The Video Game Remake of The Legend of Zelda: Link's Awakening for Grezzo (as a second-party developer). While they were already known for their remakes of Ocarina of Time and Majora's Mask for the 3DS, their remake of Link's Awakening had the benefit of being on a more mainstream console, granting it and Grezzo much more exposure.
- The Legend of Zelda: Ocarina of Time for Eiji Aonuma, although both it and its direct sequel Majora's Mask were collaborations with other directors (particularly Yoshiaki Koizumi), and Aonuma didn't take full, sole directorial control of the series until The Wind Waker.
- Mario & Luigi: Superstar Saga for AlphaDream (as a second-party developer).
- Metroid Prime for Retro Studios.
- Punch-Out!! (2009) and Luigi's Mansion: Dark Moon for Next Level Games (as a second-party developer, who would eventually become a first-party developer).
- Xenoblade Chronicles for Monolith Soft. They originally had a small fanbase for the Xenosaga and Baten Kaitos games created under Namco, with some of its personnel also known for Chrono Cross and Xenogears created under Square Co. But it was Xenoblade, made after their move to Nintendo, that got them fully recognized in the mainstream, leading to Nintendo heavily promoting their succeeding projects.
Sony Interactive Entertainment (Sony Computer Entertainment)
- Ape Escape for SIE Japan Studio.
- Astro Bot Rescue Mission for Team Asobi
- Crash Bandicoot for Naughty Dog.
- Everquest for Sony Online Entertainment.
- God of War for SIE Santa Monica Studio.
- Gran Turismo for Polyphony Digital.
- Killzone for Guerilla Games.
- LittleBigPlanet for Media Molecule.
- Shadow of the Colossus for Team ICO.
- Sly Cooper and the Thievius Raccoonus for Sucker Punch.
- Spyro the Dragon for Insomniac Games.
- Syphon Filter for Sony Bend Studio (originally known as Eidetic until the PlayStation 2 era).
- Wipeout for Psygnosis.
Xbox Game Studios (Microsoft Studios)
- Age of Empires II for Ensemble Studios.
- Fable for Lionhead Studios. Black & White was nothing more than a cult hit at best.
- Forza Horizon for Playground Games.
- Gears of War for Epic Games.
- Halo: Combat Evolved for Bungie (and for Microsoft's gaming division). Bungie did make several games before, most notably the Marathon series, but didn't achieve mainstream popularity before Halo.
- Rise of Nations for Big Huge Games.
Others
Third-party developers with multiple (or region-specific) breakthroughs
- Atlus first gained recognition within their home country of Japan with the original Persona. However, they had largely been ignored in the West for its first twenty years, with its flagship Shin Megami Tensei games often either getting the export shaftnote or becoming Cult Classics at best. Then they brought Persona 3 to the West and it really put Atlus on the map, with Persona 4 and subsequent Persona spinoffs practically printing money for Atlus's foreign branches. Persona 5 became not just Atlus's best-selling title to date, but bringing it a level of mainstream recognition that not even 4 received.
- Bandai Namco:
- Pac-Man was this for Namco in the arcade era. While Galaxian was an early hit for them, it was a fairly standard Space Invaders clone, whereas Pac-Man stood out more and gave Namco their mascot.
- Soulcalibur for Namco's team later known as Project Soul. While its predecessor Soul Edge was a modest success, it was Soulcalibur that launched the franchise in the stratosphere, and why it took the Soulcalibur name from then on.
- Tales of Symphonia for Namco's Tales Studio, the first in the series to become a major hit outside Japan.
- if Tales of Symphonia gave the series its cult following in the west, then Tales of Arise helped push the series into the Mainstream.
- Idea Factory:
- Its RPG division (Compile Heart) had released numerous RPGs in the mid- to late-2000s, but Hyperdimension Neptunia, despite being a critical flop, was the first series to really catch on with audiences, and Neptune and friends have become the face of the company ever since.
- On the visual novel (Otomate) side, there's Hakuouki, which was ported to multiple platforms and spawned an Animated Adaptation that ran for three seasons, an OVA, and two films.
- Koei Tecmo Games:
- Ninja Gaiden (NES) for the Tecmo side of the company.
- Dead or Alive for Team Ninja, the most well-known studio of Tecmo after the days of the NES/Famicom.
- Nobunaga's Ambition for Koei in Japan, but the Dynasty Warriors games were this for Koei and its studio Omega Force worldwide.
- Sega had a couple of different breakthroughs in different regions:
- Hang-On, the first of their Super Scaler arcade games, was a mammoth success that cemented Sega as a forced to be reckoned with in the coin-op realm.
- Alex Kidd In Miracle World became a breakout hit in Europe, Australia and Brazil, where the Master System might even have outsold the NES.
- Sonic the Hedgehog made Sega popular in the US and was the title that was most often packaged with the Sega Genesis.
- In its native Japan, it was Virtua Fighter, as it essentially launched the "3D arena fighter" genre, and its Sega Saturn port helped sell consoles there.
- For the two halves of Square Enix:
- Final Fantasy for Square. After their previous games selling poorly, Final Fantasy not only sold well but kickstarted one of the longest-running series in video games.
- Final Fantasy VII was even more of a breakthrough, since that game took the Final Fantasy franchise from popular-but-cult to international JRPG phenomenon (it was the first installment released in Europe, as the series had been virtually unknown in that territory up until that point). FFVII was also the breakthrough of character designer Tetsuya Nomura.
- Dragon Quest I for Enix.
- Final Fantasy for Square. After their previous games selling poorly, Final Fantasy not only sold well but kickstarted one of the longest-running series in video games.
- Take-Two Interactive:
- Grand Theft Auto III for T2's Rockstar Games branch, less than two months ahead of Max Payne. They've had many modest hits prior to GTA 3 including its direct predecessor, Earthworm Jim 64, and the cult classic Midnight Club, but none of them have made a fraction of 3's cultural impact and making the company industry titans.
- BioShock for the 2K Games branch as a developer. Prior to that, they were more known for publishing other developer's games, notably The Elder Scrolls IV: Oblivion. This was their first self-developed hit.
Other publishers and developers
- The .hack R1 tetralogy for CyberConnect2.
- The ACA Neo Geo line for Hamster Corporation. The company had existed in profitable obscurity as a publisher of casual games and no-frills arcade ports since the late 90's, but their line of Neo Geo rereleases ended up being bigger sellers thanks to SNK's resurgence in the video game market and being near-launch titles for the popular but then game-starved Nintendo Switch. The success of ACA Neo Geo allowed Hamster to ink deals with companies like Nintendo and Namco for its Arcade Archives brand as well as give the company the financial resources necessary to purchase the entire catalogue of defunct developers like Video System, cementing Hamster as one of the big players in the retro rerelease market.
- Amnesia: The Dark Descent for Frictional Games.
- Angry Birds for Rovio.
- Apex Legends for Respawn Entertainment. The Titanfall games it spun off from garnered favorable reviews but not very large player bases. Apex's release as a free-to-play title and its unique (at the time) team-based battle royale gameplay greatly helped its popularity.
- Baldur's Gate for Bioware.
- Batman: Arkham Asylum for Rocksteady Studios. It was also the title that got Warner Bros. Interactive Entertainment to shake off the label of The Problem with Licensed Games.
- Battlefield: 1942 for DICE.
- Bastion put Supergiant Games in the spotlight within the early indie game scene, but Hades put them in an even bigger spotlight that rivaled AAA titles.
- Bayonetta for PlatinumGames.
- Bejeweled and Plants vs. Zombies for PopCap Games.
- BlazBlue: Calamity Trigger for Aksys Gamesnote .
- Bomberman for Hudson Soft.
- Borderlands for Gearbox Software.
- Broken Sword: Shadow of the Templars for Revolution Software.
- Burnout 3: Takedown for Criterion.
- The Chronicles of Riddick: Escape from Butcher Bay for Starbreeze Studios.
- Command & Conquer for Westwood Studios.
- Contra for Konami on home consoles, its fame owed mainly to a certain cheat code in the NES version. Castlevania was a cult hit at the time, and the franchise never became super-popular until long after Contra.
- Crash Team Racing Nitro-Fueled for Beenox.
- Crysis for Crytek. Far Cry, the studio's previous game, was also a hit, but Crysis made Crytek well-known for pushing the boundaries of PC graphical hardware.
- Dark Cloud and Professor Layton for Level-5. The former was their first successful game, but the latter is the first series they're really known for.
- Dark Souls for FromSoftware. Though its spiritual predecessor Demon's Souls was critically acclaimed, it was only a mildly cult hit that was exclusive to the PlayStation 3, while Dark Souls was Multi-Platform and able to ride the positive word-of-mouth afterwards to monstrous success.
- Dead by Daylight for Behavior Interactive.
- Dishonored for Arkane Studios.
- Disgaea: Hour of Darkness for Nippon Ichi Software.
- Divinity: Original Sin for Larian Studios.
- DoDonPachi for Cave.
- Dragon Ball Fighterz for Arc System Works. In terms of original IP, their next game, Guilty Gear -STRIVE-, would be this, massively outselling every previous game in the franchise within a year. Previous games were only really known to hardcore fighting game players.
- Dragon Slayer for Falcom, establishing their brand as an Action RPG developer. Later, the Ys series became their most recognizable titles internationally.
- While The Legend of Heroes games were respected Eastern RPG titles in their own right, it would be The Legend of Heroes: Trails in the Sky FC that won them critical acclaim and spun off the more well-known Kiseki/Trails series, becoming their new flagship property in Japan.
- Duke Nukem 3D for 3D Realms.
- Earth Defense Force for Sandlot.
- Earthworm Jim for Shiny Entertainment.
- The Elder Scrolls III: Morrowind for Bethesda Softworks. Oblivion and Skyrim took the franchise to even greater fame afterwards.
- Fate/stay night for Type-Moon.
- Frequency and Amplitude (2003) brought Harmonix into the gaming business, but it was their first entry in the Guitar Hero franchise that made them a household name in the Rhythm Game genre.
- Genshin Impact for miHoYo.
- Gex for Crystal Dynamics.
- Gunstar Heroes for Treasure.
- Half-Life for Valve Software.
- Harvest Moon for Natsume.
- Homeworld for Relic Entertainment.
- IL-2 Sturmovik for 1C Company.
- Just Cause 2 for Avalanche Studios.
- The King of Fighters '94 for SNK. Its popularity surpassed the games it was spun off from (Fatal Fury, Art of Fighting) and quickly became a recognizable franchise of its own.
- King's Quest for Sierra and Roberta Williams.
- Layers of Fear for Bloober Team.
- League of Legends for Riot Games. For more than a decade, League was the only game Riot was known for, but its continued popularity years after its initial release allowed it to branch out into other genres like Card Battle Game (Legends of Runeterra), auto-battler (Teamfight Tactics), and First-Person Shooter (Valorant).
- LEGO Star Wars The Video Game for Traveller's Tales.
- Lineage for NC Soft in its native South Korea, and City of Heroes and Guild Wars overseas.
- Life Is Strange for Dontnod Entertainment.
- The Longest Journey for Funcom.
- Lunar: The Silver Star for Working Designs.
- The Madden NFL series eventually became this for Electronic Arts, as it wasn't until the 2000s that the series became synonymous with football in video games.
- Magicka for Paradox Interactive. For fans of the company's more traditional grand strategy fare, Crusader Kings II also counts.
- Maniac Mansion for LucasArts and Ron Gilbert.
- MapleStory for Nexon.
- Mario + Rabbids Kingdom Battle for Ubisoft Milan
- Max Payne for Remedy Entertainment.
- Mega Man 2 for Capcom and Keiji Inafune on home consoles, and Street Fighter II in arcades.
- Mega Man Zero for Inti Creates, a studio created by former Capcom employees.
- Monster Manor/StreetPass Mansion for Prope. It was so successful that Prope has since become a recurring contributor for StreetPass Mii Plaza.
- Mortal Kombat (1992) for Midway Games, Ed Boon, and John Tobias. It was one of the most popular and best-selling games of the 1990s, and also one of the most controversial, directly leading to the creation of the Entertainment Software Ratings Board. While Midway was earlier known for publishing several arcade games from other companies as well as overseeing the development of Ms. Pac-Man with Namco's blessing, Mortal Kombat was the first homegrown property Midway became known for.
- No One Lives Forever for Monolith Productions (not to be confused with Monolith Soft above).
- Odin Sphere for Vanillaware.
- Operation Flashpointnote for Bohemia Interactive.
- Pitfall! for Activision in the Atari 2600 era, and Tony Hawk's Pro Skater in the PlayStation era. Call of Duty provided the company with yet another breakthrough.
- Pokémon Red and Blue for Game Freak. Most of the games they produced before (and some after) Pokémon have faded into obscurity, while Pokémon went on to become a global pop-culture juggernaut.
- Pong for Atari.
- Puzzle & Dragons for GungHo Online Entertainment.
- Ragnarok Online for Gravity Interactive.
- Rayman for Ubisoft and Michel Ancel.
- R-Type for Irem.
- The Sam & Max: Freelance Police episodic series proved to be very successful for Telltale Games, inspiring two additional "seasons." A few years later, their award-winning adaptation of The Walking Dead would give them even further recognition beyond being "the LucasArts franchise reviver."
- Scribblenauts for 5th Cell.
- Serious Sam for Croteam, which before then had produced an handful of Amiga titles.
- Serious Sam 3: BFE also helped establish Devolver Digital as a publisher, along with Hotline Miami the following year.
- Shadowrun Returns for Harebrained Schemes.
- Shantae for WayForward Technologies, though the series as a whole was strictly a niche hit until going multiplatform with Shantae and the Pirate's Curse, the third entry in the series.
- Shining Force for Camelot Software Planningnote .
- Shogun: Total War for The Creative Assembly.
- SMITE for Hi-Rez Studios. While games like Tribes Ascend and Global Agenda were modest successes for the company, SMITE's popularity easily eclipsed those, owing a lot to its unique take on the Multiplayer Online Battle Arena genre dominated by League of Legends and Dota 2.
- Sniper: Ghost Warrior for CI Games (formerly City Interactive). While not particularly well-received, the game sold very well and shifted City Interactive from publishing a large number of low-budget PC games to investing in fewer but bigger budget games.
- Sonic & Sega All-Stars Racing for Sumo Digital.
- Space Invaders for Taito Corporation.
- The Star Ocean series for tri-Ace. Since the first game wasn't released outside of Japan until its PSP remake, First Departure, the second game was the one to achieve this status in North America and Europe.
- Super Stardust HD for Housemarque.
- Teenage Mutant Ninja Turtles: Shredder's Revenge for Tribute Games.
- Tomb Raider for Eidos Interactive.
- The Unreal series, specifically Unreal Tournament, for Epic Games.
- Until Dawn for Supermassive Games.
- Viewtiful Joe for Clover Studio.
- Warcraft: Orcs and Humans for Blizzard Entertainment.
- Warhammer: The End Times: Vermintide for Fatshark.
- WCW vs. nWo: World Tour for THQ.
- The Witcher for CD Projekt RED, though it would be The Witcher 3: Wild Hunt that would make them a household name.
- Wolfenstein 3-D and Doom for id Software and two of its producers, John Romero and John Carmack.
- World of Tanks for Wargaming.net.
- Worms for Team17.
- The Zen Pinball/Pinball FX collection for Zen Studios.
Individual creators/producers
- Castlevania: Symphony of the Night for Koji Igarashi. Symphony singlehandedly popularized the Metroidvania genre, and dictated the direction of almost all future Castlevania games from that point on.
- Civilization for Sid Meier.
- Defender and Robotron: 2084 for Eugene Jarvis.
- Devil May Cry for Hideki Kamiya.
- Drakengard may have been what got people to start noticing Yoko Taro, but it was NieR: Automata that propelled him to mainstream recognition.
- Eternal Darkness for Denis Dyack.
- Final Fantasy XIV for Naoki Yoshida.
- Five Nights at Freddy's for Scott Cawthon.
- Gabriel Knight for Jane Jensen.
- Killer7 for Suda51.
- The Last of Us for Neil Druckmann.
- Leisure Suit Larry for Al Lowe.
- Metal Gear Solid for Hideo Kojima.
- Ninja Gaiden for Masato Kato.
- Populous for Peter Molyneux.
- SimCity for Will Wright.
- Syberia for Benoît Sokal.
- Super Meat Boy and The Binding of Isaac for Edmund McMillen.
- Twisted Metal for David Jaffe.
- Ultima for Richard Garriott.
- Undertale for Toby Fox. Granted, Toby is more of a musician than a game developer by trade, as seen by his contributions to Homestuck and an EarthBound (1994) tribute album.
- Wasteland for Brian Fargo.
- Wing Commander for Chris Roberts.