- If you join Encyclopedia Dramatica you're free to post racism, sexism, and vulgarities without impunity. Post a Chuck Norris fact anywhere on the site, and you'll be permabanned in a nanosecond.
- As lampshaded by Matt in The Night Before Christmas, this is true of most of the Daleks in The Cult of Scratchwood. They consider anything Dalek to be the ultimate good, to the point that they hope to lure Santa Claus with ultimate "good boy" Matt on the basis that his great loyalty to the Daleks makes him objectively "good". Later in the same episode, Derek admits that trying to exterminate Santa Claus is the only way he can fathom of "believing" in him.
- Idea Channel discussed this in their episode on their episode on the Titan's supposed evilness.
- In Look to the West, a central point of the whole project is to show how economics needn't necessarily been the defining ideological issue to risk nuclear war over. Here, the world's main ideological binary is based on culture: Societism verses Diversitarianism. The former is a sort of One World Order that aspires to unite humanity in a single nation, with a single culture, language, and religion presumably based on a synthesis of patterns found in cultures around the world, while stamping out pre-Societist cultures. The latter champions individual languages, cultures, historical viewpoints in the extreme; some hardline Russian Diversitarians, for instance, portray cross-national friendships as a form of mental illness. So it's not just an alternate history, but an alternate historiography.
- In NES Godzilla Creepypasta, Face asks Yes/No questions to the player that vary from simple (Do you like dogs?), to stupid (Is water wet?), to incredibly creepy (Does it taste good when you bite a woman?) and his reactions to the answers seem to only make sense to himself alone.
- The Elders in New York Magician. They don't like people being able to see them.Michel: Wait, you're saying you had me kidnapped, knocked out, tied up in a basement and dropped here on this bench because you wanted me to know how it feels when I turn to you on the fucking subway and say "hi"?
- According to Elisa (their actress), The Makeover Fairy and Dr. Tease genuinely think what they do is for the greater good.
- Red vs. Blue: The Delta AI claims that "good and evil are human constructs", and tends to focus on whatever produces the most logical, optimal, and courteous result. He'll do things like wish an enemy good luck, attempt to talk one into helping with a What Is Evil? speech, suggest Kick the Dog solutions, or even outright admit he might side with the enemy... while simultaneously performing acts of aid, kindness, self-sacrifice, and loyalty to his allies and bystanders as well. All with a blandly friendly, sincere, and non-malicious demeanor.
- Some interpretations of the Slender Man.
- The demons in The Salvation War have some rather jarring morality. Since they are still basically in the Bronze Age, demons have a very rigid and honor based form of warfare that hasn't changed in millions of years. Cannibalism is considered fine for demons, and not eating the dead is considered "wasting them." They only torture humans because they are told that they need the human's "energy" to move onto their afterlife. All this changes when humans arrive.
- The SCP Foundation has a few examples of this. One notable one is SCP-890, the Rocket Surgeon. He views mechanical objects as patients and humans as unnecessary flesh. However, he's a rather creepy example.SCP-890: I did not [kill him]! My patient not only survived, but recovered quite nicely. If you're referring to the mass surrounding the patient, I left it in place at the patient's request; I suggested it be removed, but the patient was adamant it be left in place.
SCP-049: Good doctor, my cure is most effective.
- The patient in this case is a pacemaker. The "mass of flesh" was the person it was in.
- In a similar vein, SCP-049, the Plague Doctor. When someone touches him, they keel over for no discernible reason. The doctor then kills anyone nearby capable of interrupting his work, fiddles with the original victim's innards, and stitches them up. The process transforms them into rage-fueled zombies intent on slaughtering other human beings. His only recorded discussion with a human being reveals that while he's very affable and respects others trained in medical science, he either perceives something about most humans as a terrible plague, sees humans themselves as a blight, or thinks his touch of death is the disease he seeks to eradicate.
- SCP-962 is a tower (or something inside the tower, it isn't made clear) that sees humanity as "The Great Ones," ranting constantly about its love for us. It shows its "love" by taking animals and alternating them to look vaguely more human, and promises to "clean" the lesser creatures from the Earth.
- SCP-076-2, Abel (yes, that Abel) is a deranged, murderous Blood Knight. Every time he emerges from SCP-076-1, he enters a trance-like state, ignoring everything around him until he finds people to kill. Why? His mind is almost entirely devoid of anything save for the desire to cause violence. It's all that he knows.
- SCP-2006 just wants to scare people. Not kill them or trap them in some Fate Worse than Death, but just a good-natured spook for fun, usually jumping out and yelling boo. It's actually quite friendly, cooperative, and jovial otherwise. Its containment and danger ironically both come from its lack of understanding concerning human psychology. The Foundation has convinced SCP-2006 that cheesy B-movies like Robot Monster are the epitome of horror and must act terrified whenever it tries to scare them regardless of its form. Should SCP-2006 breach containment, it could learn about things like phobias, nuclear war, or even an XK-class scenario, turing a funny prank into The End of the World as We Know It. And there's the tale that implies it's learning what really what scares the Foundation...
- For a less horrifying example, SCP-3171 is a species of intelligent cactus-like plants that communicate by sound. They share food (in liquid form) with each other via root networks, but refuse to do this with relatives, considering it akin to incest. When they first learned that humans share food on a regular basis, they considered this disgusting - but only in public. They frequently make private requests to the Foundation to tell them stories about humans sharing food, which the Foundation goes along with because SCP-3171 are a source of amnestics and produce this when they... release spores. That's right - they're an entire species with a fetish for incest-themed phone sex.
- The Foundation itself. They do some truly horrible things For The Greater Good to the point that it's impossible to call them 'the good guys,' but also protect the world from some seriously Nightmare Fuel-tastic Artifacts Of Doom. They also Pet the Dog to a surprising degree on occasion, and many refer to homes and families and just more life outside the Foundation than you'd think they'd have. It only increases the effectiveness of the horror around them - these people are not as inhuman as you want them to be even as they do some inhuman things.
- As they sometimes have to remind us, they're cold, not cruel.
- Most non-humans in Tales of MU, like mermaids, demons, and dragons, who each have no problems eating humans. For example: Iona, a mermaid, killed another student because she was in water, making her prey. In retaliation Vice-Chancellor Embries, a greater Dragon, devoured her and enchanted the one witness so she couldn't tell anyone.
- Mercenaries in various stories of the Union Series. It's not about who commits massive war crimes or who plays knight in shining armor, it's more along the lines of being loyal to the original credit line versus switching sides for better pay.
- This is constantly on display in Welcome to Night Vale, where the townspeople are Conditioned to Accept Horror and think government-induced plagues, human sacrifice lotteries, arming schoolchildren, and kidnapping the loved ones of voters in an effort to ensure "correct" voting is a normal, necessary part of American life. (Given the implications that Night Vale is barely holding back a variety of extra-dimensional horrors at any one time, they may not be wrong.) However, a barber cutting the perfect hair of the most beautiful man in town is totally cause to run that barber out of town. Also, a white guy wearing a cartoonish feather headdress and referring to himself as "The Apache Tracker" is still totally racist.
- This is extra apparent in their conflict with Desert Bluffs, a town of equal and opposite horrors that are normal to them, but disturbing to Night Vale.
- Rachel Lindt/Bitch couldn't care less about other humans, even kids, getting hurt, but don't harm dogs in her presence if you want to live, or at least avoid a mauling. It's strongly implied that her powers have changed her brain in such a way that she thinks more like a dog than a human, and her own POV chapters support this.
- The Number Man sees entirely in terms of mathematics. "Normal" human things like fashion or morality are of very little interest or use to him.
- Blag Hag wrote a short story concerning animal morality, somewhat different from humans.
- The Hunters of The Jenkinsverse consider it morally correct to hunt, butcher and devour intelligent forms of life. Meanwhile, the existence of another species besides themselves which the "prey" fear - namely, humanity - is a tremendous evil.
- Part of what makes Jobe Wilkins come across as a Jerkass is that his/her sense of morality - yes, s/he does have one - is so thoroughly out of sync with just about everyone else's. Being an Insufferable Genius with 'all the tact of a T. Rex with a toothache' doesn't help, though.
- Helen in Twig, as an Adorable Abomination in the shape of a human child, has a moral compass based around her own enjoyment of life, and her instincts are far warped; for example she experiences loneliness as being aware that there is unliving air around her, and love and affection as the desire to kill, distinct from her affection for her "den mates," the rest of the Lambs, with whom she reasons that if she were able to feel the inside of their skin they'd be dead, and she doesn't want them to die.
- Tabris, the in-game Big Bad from Noob, has a rather strange set of values. He's pretty much planning The End of the World as We Know It, but the novels has him value nice works of art and architecture over human lives. The webseries has him throwing himself into a Hopeless Boss Fight once or twice, while having a one-on-one interaction with him gets some of the elite players rewarded with high-end equipment.
- The Nostalgia Critic clearly has a sense of morals; he gets pissed whenever the movies he reviews spread bad messages or have completely unlikeable protagonists, is fiercely protective of children, and is loyal to the people he cares about. That doesn't stop him from blowing the head off particularly annoying characters with his gun, or gleeing at the thought of animals dying, or just generally being an insufferable asshole to everyone around him.
Blue And Orange Morality / Web Original