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Bland Name Product / Video Games

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  • 10 Days with My Devil has "Prata" shoes, "Horshey's" chocolate, and "Crackle Jacks". Amusingly, in the prologue sequence, Prada is mentioned by name - Haruhito claims to own the company - but it's referred to as "Prata" in all subsequent dialogue.
  • The 11th Hour has a "Victim" mouse trap in the laboratory.
  • The freeware game 1bit Heart has "BitPhone" for "iPhone" and "Mutter" for "Twitter" (though "tweets" are still the term used for sending messages).
  • The Adventures of Willy Beamish. The Beamishes own a high-end television made by — according to the narrator — Fony. Then, there are Willy's game systems of choice: his Nintari home console and portable Game Buddy.
  • American Truck Simulator. While Kenworth and Peterbilt are real, the rest of the companies in the game are this. You will encounter Chemron (Chevron) gas stations, UDS (UPS) trucks, and CarZone (AutoZone) billboards. Also, some jobs consist of transporting cars to or from Voltison dealerships, whose logo, color scheme, and vehicles look strikingly similar to Tesla's.
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  • In ARMA II - Operation Arrowhead, the BAF's standard offroad vehicle (simply called offroad in-game) is the Hand Over Offender. Totally not a Land Rover Defender, even though they are identical.
  • Maria collects My Precious Pony dolls in the Backyard Sports games.
  • is built around crashing incredibly familiar-looking vehicles with minor design differences from their real counterparts. As an example, the German brand "ETK" produces cars with a very distinctive grill.
  • Black Mesa has "Fony" instead of "Sony", "Swanson" instead of "Samsung", "Tittles" instead of "Skittles", "Coca-Bola" instead of "Coca-Cola", "Del Phoney" instead of "Del Monte", etc. On the more creative end, they have "Ramblers" instead of "Lays" (called "Walkers" in the UK), and "Alpine Hue" instead of "Mountain Dew".
  • In the Sega Saturn game Bug! Too (sequel to Bug!), whenever Bug loses a life, a shoe crushes him. The shoe was apparently made by "Bug Crusha", with a logo that parodies the (long since defunct) shoe company British Knights.
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  • Grottos and Gremlins, board game of choice of the Nerd clique in Bully. The devs wanted to feature it as a playable arcade game in a similar style to Gauntlet, but this was dropped due to time constraints.
  • Call of Duty: Black Ops II averts this with the EOTech Sight; earlier games in the series used sights from the same company under the generic "Holographic Sight" label. At the same time, though, the HAMR scope returning from Modern Warfare 3 is now simply the "Hybrid Optic".
  • An item from Castlevania: Portrait of Ruin is called Penters Natural (Werther's Original).
  • Chinese Parents: Lightning Boy and the Magic Stone movie is a play on Harry Potter and the Philosopher's Stone
  • Cities: Skylines has "Chirper" instead of Twitter.
  • The City of Heroes MMORPG has ads for an energy drink called Red Beast.
  • Control:
    • The Almighty Janitor Ahti listens to a Pony Walkman.
    • The vending machines around the Oldest House sell literal Bland-Name Products - all in plain white packaging, with such wild names like "pistachios" or "chips". This one at least has an In-universe explanation, in that giving them any kind of recognizable feature or imagery could result in objects developing a connection to the Astral Plane and becoming Altered Items or Objects of Power.
  • Disgaea 3: Absence of Justice has Mao playing an unnamed but strangely familiar RPG on his Slaystation Portable.
  • The Arcade Game Drift Out minced the names of its car models: Masda Familio (Mazda Familia), Lancha Deleta (Lancia Delta), Toyata Celca (Toyota Celica), Fard Siara (Ford Sierra), Mitsuboshi Galent (Mitsubishi Galant), BWM AW3 (BMW AWD) and Subaro Legagy (Subaru Legacy). These and other ill-disguised brand names such as Michlin (Michelin) and Shall (Shell) can also be glimpsed on in-game billboards. The sequels avert this.
  • In Driver 2, there is some locomotives located in Las Vegas that read Sharratt Pacific. The color scheme and font are clearly supposed to be that of Southern Pacific, which was already defunct (being merged into Union Pacific in 1995, although several patched and unpatched units would be present for many years after the merger).
  • Dyscourse: A bunker at an abandoned military base contains an uneaten can of SLAM.
  • Escape from Tarkov has plenty, thanks to heaps of barter items and electronics you would have to collect in your entire PMC career.
    • Suspiciously similar-sounding brands like "Zibbo" (Zippo) lighters, "Paid" (Raid) pesticide, "GPhones", "Roler" (Rolex) gold watches, and even cigarette brands like "Malboro" (Marlboro), "Wilston" (Winston), "Strike" (Lucky Strike), and "Apollon Soyuz" (Apollo Soyuz). The Graphics Card is also modelled after an ASUS GeForce GTX 750 Ti.
    • Averted for certain items like Ibuprofen painkillers, Grizzly First Aid Kit, and the Powerbank, which is clearly modelled after a Xiaomi Mi 10400mah Power Bank with the Xiaomi logo visibly unaltered.
  • Euro Truck Simulator:
    • The game has AI traffic cars that look exactly like IRL cars except for the brand emblem. German police cars, for example, look most very definitely like a 2012 Volkswagen Passat... but their logo is two V's in a circle.
    • Amongst real life Volvo and Renault trucks, there was also the Majestic truck company, along with its sole truck model, the Across. A few patches later, it was changed to the actual Mercedes-Benz Actros.
  • Fallout:
    • Nuka-Cola! Two hundred years after a nuclear war they're still good! They also come in Nuka-Cola Quantum, which is enhanced with a mild radioactive strontium isotope, which gives it a kick and a pleasing blue glow.
    • Red Racer (Radio Flyer) tricycles.
    • Chryslus (after Chrysler) Corvega (portmanteau of Corvair and Vega, two of Chevrolet's worst cars).
    • Cram is obviously a parody of Spam, right down to the packaging.
  • Final Fantasy VII:
    • Cloud is forced to hijack a motorcycle in order to escape from Shinra HQ. It's a Hardy Daytona (Harley Davidson).
    • During Zack and Cloud's escape from Nibelheim, the truck tires read "Goodstone" (Goodyear + Bridgestone).
  • All over the place in First Encounter Assault Recon, if you bother looking - up to and including Cheezee Pooz, a parody of the already bland-name Cheesy Poofs from South Park. Parodied with some vending machines in the second game for a drink called "Professor Doctor", calling it "the original" and asking that you "don't settle for imitators".
  • Flight: One of the billboards in Japan advertises Hitachu, based on the real-life Japanese telecommunications and other electronics company Hitachi.
  • Game Dev Story (and many of Kairosoft's simulation games, in fact) contain too many Bland Name Products to count.
  • Gran Turismo:
    • Throughout the series, due to lack of an FIA license, the F1 cars are generic replicas.
    • Averted in Gran Turismo 5, which has two actual licensed Ferrari F1 cars in it (the F2007 which also appeared in GT5: Prologue, and the F2010). Also notable is the use of a number of RUF-branded cars in GT5 as stand-ins for Porsches (which Sony does not have a license for) although since RUF builds their actual cars on top of unmarked Porsche bodies this doesn't necessarily apply. Instead, the cars are described as being based on "vehicles from a German automaker."
  • Used in Grand Prix Legends when the developers could not gain the rights to use the "Honda" name from the car company, despite the fact that the Honda in question would have been a Formula One car from 1967, or the rights to the long-defunct Cooper team. The Honda became a "Murasama" and Cooper a "Coventry".
  • Grand Theft Auto: Everything in the GTA 'verse is this.
    • Just about every car model in the series is a Bland Name Product version of an existing car. Examples include the Mundano (Ford Mondeo), Counthash (Lamborghini Countach in GTA 1), Beast/Banshee (Dodge Viper; the Banshee is a Corvette in Vice City), Impaler (Chevrolet Impala), Bug (VW Beetle), GTA V's BF Injection (VW Baja Bug), Penetrator (Jensen-Healey Interceptor), Benson (Mercedes-Benz 300 SL), Aniston BD4 (Aston Martin DB4), Phoenix (Pontiac Firebird), Fortune (1990s Ford Thunderbird), Cheetah (Ferrari Testarossa in III and later), Infernus (Lamborghini Diablo in GTA III, Honda NSX in San Andreas, Pagani Zonda in GTA V), Coil Voltic (Tesla Roadster), Buffalo (80's Camaro in San Andreas, Dodge Charger 2012 in GTA V), and U-Jerk truck.

      Grand Theft Auto London 1969: Fat = Fiat, Squealey = Austin Healey, James Bomb = Aston Martin DB5, Crapi = Ford Capri, Myni = Mini Cooper, Locust = Lotus, Reno = Renault, Harold = Triumph Herald, Raver = Rover, Jug Swinger = Austin Powers Jaguar E-Type, MC Hamper = MG Midget, S-Cart = Ford Escort.

      GTA V added car manufacturers that are basically an IRL manufacturer by another name. "Bravado", for example, is the in-game equivalent of Dodge: they make the Gauntlet (2008 Challenger), the Buffalo (2006 Charger), the Banshee (2013 Viper), the Bison (2013 Dodge Ram), and the Gresley (2013 Durango).

      It's also important to point out that very few vehicles (at least in the later 3D sequels) are actually exact replications of the car. Although you can usually tell what it's supposed to be mimicking (especially iconic vehicles), it will never be completely accurate (not including the new name).
    • Grand Theft Auto IV uses "Panoramic" instead of "Panasonic".
    • San Andreas and IV have Sprunk soda, an obvious reference to Sprite.
    • "Eris" shoes for "Nike" in San Andreas, both being Greek goddesses.
    • Geta Life, eCola, Burger Shot, Well Stacked Pizza...
  • Hatoful Boyfriend has Calorie M**te and Keymania IIDX.
  • Headhunter sports several boxes bearing the amusing logo "Nosy" done in Sony's font.
  • In the much-loved "A New Life" stage of Hitman: Blood Money, one of the best ways to get started is to slip a pair of drugged donuts to some FBI agents, so you can steal their uniforms. The fauxnuts are, of course, from "Delicious Donuts", using the characteristic color scheme and font of Dunkin' Donuts.
  • In Homescapes Austin's father has a collectable "Forche" in the garage.
  • The Hunter: Call of the Wild features what looks almost exactly like cans of Sprite in one map. Look closely, though, and you'll see the label reads "Spirit". Does that mean it's alcoholic?
  • The intro to Interstate '82 reveals that retired auto-vigilante Groove Champion drinks Dan Jackal's Bourbon (rather than Jack Daniels' Tennessee Whiskey). And then there are all the cars - the Courcheval Manta, the Phaedra Clydesdale, and the Reliable J to name just a few.
  • In The Last of Us Part II, most of the storefronts are made-up companies to keep things lawyer friendly but there are a couple that are clearly based on real ones.
    • Ellie has to go through a cosmetics store called “Merci” to progress. The store’s layout and black and white color palette makes it a clear stand-in for Sephora. The name’s also a giveaway because Sephora is a subsidiary of French luxury conglomerate LVMH.
    • There’s an optional supermarket with tropical theming and liberal use of chalkboards that isnreminiscent of Trader Joe’s.
  • Kerbal Space Program features the rocket engine manufacturer "Kerbodyne". The real company was Rocketdyne, designer of numerous engines, including the F-1 and J-2 that powered the Apollo missions.
  • Subverted in Kid Icarus: Uprising. Palutena starts talking about "Super Bash Sisters", only to be corrected by Pit that it's actually Super Smash Bros..
  • Kindergarten has the McGlob's Silly Meal instead of the McDonalds Happy Meal.
  • Kingdom of Loathing has more of these than you can poke a stick at, although it's more because the dev team love puns than for legal reasons. Cloaca Cola and Dyspepsi Cola, Tom's of the Spanish Main toothpaste, Hatorade sports drink, Red Minotaur energy drink, Domesticated Turkey bourbon, Eye-Pod mp3 players, Elmley sunglasses... The list of crimes against the English language is almost endless.
  • The pain PEELZ bottle in Left 4 Dead is very clearly based on that of Target-brand ibuprofen tablets.
  • Mafia III' has Perfect Waffle restaurants which are ones for Waffle House, a breakfast restaurant chain usually found in the southern United States.
  • The Japanese version of Mario Kart 64 features sponsors such as Marioro (cleverest use of a cigarette brand ever), Luigip (after Italian motor oil company Agip - the logo is Luigi's nose-and-'stache instead of the six-legged lion), and Yoshi 1 (after German motor oil Mobil 1). The only one that carried over to the American version was Koopa Air (while the name does not denounce any brand, its boards have the same color scheme as those of Goodyear tires in the Japanese version, unlike the American version). Luigi Raceway also has a "64 ball", a reference to the Union 76note  ball.
  • Mass Effect refers a few times to an in-universe MMORPG called Galaxy of Fantasy, in which, according to the dossier the Shadow Broker has on them, Legion apparently have a level 612 Ardat-Yakshi necromancer. They also have the maximum possible score in N7 Code of Honor: Medal of Duty.
  • In Mega Man 3, there is IBN computer equipment.
  • Metal Gear:
    • In Metal Gear 2: Solid Snake, Snake's favourite brand of cigarettes is Lucky Strikers, in a white box with a red spot.
    • In the Japanese version of Metal Gear Solid, Snake mentions that his favorite brand is now "Moslems". This brand actually appeared before in Policenauts, where they were sold packaged in a Marlboro-style red box.
    • Most of the guns in the recent games are real, save the obvious fantasy weapons, but in the original Metal Gear, Snake's submachine gun was a Mac II Ingram. Squint at it. Yes. Not a Mac 11 Ingram, that would be a real gun.
  • Mushroom Men runneth over with various, amusingly-labeled products. If it exists in the game, chances are good it either has a humorous made-up name (like matchbooks from "Ned's Banjos & Feline Taxidermy") or a Bland Name. Some of them are quite subtle, too—very few people outside of artists would recognize what "Prissy Color" pencils are related to (Prismacolor art products, for the curious), for example.
  • Nanashi no Game's plot centers around a dual-screened handheld game system called the TS.
  • Nancy Drew:
    • Throughout the series, a brand of chocolate bar called "Koko Kringle" is enjoyed by various suspects and background characters. When Nancy finally gets to eat one in game #17, the unwrapped bar has its name embossed on its surface, closely mimicking the brand names on Hershey bars. Koko Kringles could also be considered a Shout-Out or Easter Egg to previous games, considering they were made in Wickford Castle from game number four, which was apparently turned into a candy factory after you solved the mystery.
    • Danger by Design has a tin of "Pricsy Colors", whose tin closely resembles that of some Prisma color boxes.
  • In New York City Bus Simulator, the streets are filled with these (as well as, inexplicably, what appears to be Engrish). Chevy becomes Cheyyv, Cold Stone becomes Old Son... witness it here.
  • The arcade version of Ninja Gaiden has signs for "Caca" Cola and "Fefs" (Pepsi), and "Esso Gus" barrels.
  • D.Va's "Game On" emote in Overwatch is directly inspired by the Mountain Dew and Doritos-obsessed "Gremlin D.Va" that the fandom created. She munches from a bag of "D.Vatos" while playing her game.
  • Several of the Papa Louie Arcade time management games use "Creameo" bits as a dessert topping, whereas in real life Oreo bits are a popular dessert topping.
  • All Glock-inspired firearms in PAYDAY: The Heist are manufactured by Chimano.
  • Poke646: The vending machines of the titular company are full of different sodas. Would you like a bottle of Poke?
  • The Pokémon series generally avoids using this trope, with most named in-universe products being wholly original. However, in Pokémon Omega Ruby and Alpha Sapphire, a brand of dolls named "Hi Skitty" is brought up a few times.
  • Postal 2 features a game called SymHomeless. The trope is lampshaded by a local newspaper telling that "lawsuit narrowly averted by changing i to y".
  • This trope goes all the way back to GameTek's MS-DOS and Commodore 64 adaptations of The Price Is Right, released in 1990. The prices roughly correspond to their real-world counterparts.
  • The import/export warehouse level in Rainbow Six 3 Raven Shield has boxes labeled "Panafonic".
  • RE: Alistair has its MMORPG "Rivenwell Online". Stores in the mall include "Boundary's Books", "The Divide", and "Gamego". Boundary's sells a book called "Planetost" (the others are generic, like notebooks and encyclopedias), and Gamego sells "Movie Maniac", "Diamond Moon: Final Phase", "Other Saga", "Monochrome Diet", "Demon of Edo", "Walk This Way", and "Rock Festival".
  • Resident Evil:
    • All of the games use real-life weapon models for the guns, but only in the first game do they actually go by their brand names (Beretta, Remington shotgun, the Colt Python magnum, and a MAC-10 automatic gun in the PC version). Later games either address guns with a generic title ("handgun", "magnum") or give them a different name altogether (In the remake, for example, the Colt Python became the Silver Serpent). Resident Evil 6 has a mixture of both (a 909 and the "Wing Shooter", for one).
    • Resident Evil 2 has plenty of these, such as vending machines selling "Cho Cho Cola" in a red can and "Cool Soda" in a blue can with a white recurved stripe; because the stripe is also a trademark of Coca-Cola, the former was replaced in later releases by a plain black can, the latter by a coffee machine. There's also a cigarette billboard that resembles the Marlboro chevron, only green— Capcom was evidently unaware Marlboro uses that particular color scheme for their menthol line. Finally, there are the Exevia batteries, parody of Exide.
    • Resident Evil 3: Nemesis has a DeLorean replica (sans emblems) at the Stagla gas station. And ads for "Safsprin", "Aquacure", and "Adravil".
  • Ridge Racer series:
    • Devil = Lamborghini Diablo, Age Erisso = Fiat 500, Age Abeille = Renault 5 Turbo, Age Pegase = Lotus 7, Lizard Bayonet = Corvette, Assoluto Istante = Vector W8, Assoluto Gephardo = Porsche 952 LM, etc. The cars in R4 and later are mostly completely made up, although some have bits and pieces from real cars. The car on the RR7 cover resembles a Saleen S7.
    • The Gamespot reviewer for Ridge Racer 6 once confused the "Klonoa" signs found in the game with the real-life "Nokia."
  • A rather badly-done example in the Robot Wars game Arenas of Destruction (no, not that Robot Wars). In the Robot Builder, some of the motors and batteries you can equip your machine with include "Dosch" and "Yuarta"... except in the preview images for these items, the names and logos of the real-world companies (Bosch and Yuasa) are shown on them instead. Oops.
  • Sam & Max Hit the Road: The Freelance Police can stop at one of three locations for Snuckey's, a rest stop and convenience store based on the real-life roadside chain Stuckey's.
  • San Francisco Rush series: Most of the cars are knockoffs of real ones, although a few are completely made up. Compact = Acura Integra R, Muscle Car = Corvette Sting Ray, Bruiser = Plymouth Hemi Cuda, Exotic & Super GT = Vector M12, Mobster = Chevy Fleetline, Sportster = Dodge Viper (RT-10 roof, but with GTS competition stripes), 4x4 = Ford Explorer, Protoype = Ford GT90 concept car, Euro LX = BMW Z9, Venom = Lamborghini Diablo, Concept = possibly the BMW Nazca C2, Panther = McLaren F1. The gas stations are also generic imitations of Shell, with the word "Fuel" and a smiley face in place of the shell logo.
  • Like the GTA example above, Scarface: The World Is Yours does this with its cars.
  • Season of the Sakura: The Yamagami Electronics Shop has Sany and Shapr TV sets, and the video game consoles Neo Ger CD, Sage Seturn, Playson, and an obscured PC-FX.
  • Shenmue has "Bellwood's Cola", which has a graphical design very close to Coca-Cola. This is because in Japan it actually is Coca-Cola, complete with the actual license, but the license didn't carry over to the international market.
  • Superliminal: Some boxes are labelled "Idea" (over the IKEA logo).
  • Persona:
    • Persona 3:
      • The vending machines all have Captain Ersatz brands of beverages, such as Cielo Mist, SoBay, Mad Bull, Dr. Salt, One-Up, and Fountain Dew. Lampshaded or at least poked fun at by the punny item descriptions. SoBay, for example, is described as a drink that has uncanny popularity in Internet auctions. The BauerBar is said to have enough energy packed to "keep you going for 24 hours straight".
      • There's also Cylon Tea, which comes in twelve flavors.
      • One of Elizabeth/Theodore's requests requires you to ask for Junpei's COMP-Station Portable, and its description states that there's a disc for Odin Cube inside of it.
    • The spinoff game Persona Q: Shadow of the Labyrinth mentions both Mad Bull and Dr. Salt again, with the former even getting its own tagline ("Mad Bull gives you wins!"), and when you encounter a fake wedding photo in the second labyrinth (based on Group Date Cafes and wedding imagery), several characters will comment that the picture looks "Photochopped".
  • Silent Hill has an out-of-place bag of jellybeans bearing a logo almost identical to Jelly Belly's. Oh, and buried somewhere in there is a legitimate Jack Daniels logo painted on a cargo door.
  • The software store in Space Quest IV has games titled "Boom", "Sim Sim", "It Came For Dessert", etc.
  • The car manufacturers in Split Second are pastiches of real companies. Ryback cars look like modern versions of classic American muscle cars such as the Camaro, Mustang, and Dodge Challenger. Cobretti look like Italian speedsters and the name sounds like Ferrari or Lamborghini. Hanzo has cars that resemble the Impreza and Lancer, and the name sounds like Mazda or Honda.
  • Super Hang On featured real-world brand names on billboards in the game in its original arcade iteration. However, when released on the Sega Genesis, the names were changed. "Bridgestone" became "Dridalstone", "Marlboro" became "Morobare", and "NGK Spark Plugs" became "NOK Spark Plugs", to name a few.
  • Super James Pond (also known as [Super] James Pond II) has "Bony" stereo systems.
  • Sword of the Stars has, among others, Kaprica and Heegaraa.
  • Tattletail has the eponymous Talking Tattletail doll, an extra-creepy version of the infamous Furby dolls.
  • Thrash Rally, a top-down Neo Geo rally racing game, has - among others - Toyot GT-Four/Land Crusher (Toyota Celica GT-Four), Parsche911/OD 6000X (Porsche 911), and Mitsuboshi/Thunderjet (Mitsubishi Pajero).
  • Time and Eternity gives us Rad Bowl energy drinks.
  • Tokyo Xanadu takes place in contemporary Tokyo, and one of the stores is an electronics shop with shelves of video games, sorted by console manufacturer. One third is for "Sany" games, one third is for "Antendo" games, and one third is for "Mystsoft" games.
  • Tokyo Xtreme Racer Zero lacks licensed cars, instead using replicas of them, each named "TYPE-_____." If you get up close to a car and look at its emblem, you'll notice that it looks almost like a real brand name, but altered slightly; for example, Isuzu-like trucks have the emblem spelling out "USUZU."
  • Several instances are shown in Tony Hawk's American Wasteland. Most notable are "The Foxy Theatre", "69 Gas", and "Kuchi", a clever take on the Gucci clothing brand.
  • The original Transport Tycoon used real names for trains/trucks/planes. In Transport Tycoon Deluxe, however, they changed these names to something that sounds similar (for example, "EuroStar -> AsiaStar).
  • The remake of the first Trauma Center has Pochy. No points for getting the reference right.
  • A Vampyre Story has an energy drink called "Scarlet Bovine". This is a double bland-name, referring both to the Red Bull energy drink and Crimson Cow, the game's publisher.
  • The Walking Dead repeatedly takes advantage of the stylized graphics to disguise nonsense names as proper brand names. For example, one part of Season 2 has you distracting walkers by honking the horn of a "CHOVET" truck, which, thanks to the smudges and dirt, looks almost indistinguishable from "Chevrolet".
  • Wall Street Kid ran on this. It's about buying stock in very familiar-sounding companies (Carnivore Cruise Lines, Rattel Toys, Pan Nam flights, etc.).
  • Nintendo 64 racing game World Driver Championship has, among others: Ellipse Stallion = Ford Mustang Cobra R, Rage 512 EVO = Porsche 911 GT1 EVO, Reeds R12 Manta = Chevy Corvette C5R, Elan Swift TT = Lotus Esprit GT1, Ram Venom GTR = Dodge Viper GTSR, and EXR Mystic = TVR Speed 12.
  • The Saints Row series has the Freckle Bitch's fast food chain, an obvious stand-in for Wendy's and its freckled female mascot.


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