Biting The Hand Humor / Video Games

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• In the Los Angeles mission of the Japanese Campaign in Command & Conquer: Red Alert 3, the player can (and is actively encouraged with rewards) blow up the EA-Los Angeles building. Upon its destruction, a Japanese soldier will yell "Your ill-begotten products shall taint the shelves no more!"
• The Simpsons Game was filled with jokes directed at Electronic Arts.
• The first thing one saw upon booting up Conker's Bad Fur Day for the N64 was the typical N64 logo...which is immediately ripped apart by Conker with a chainsaw, to be replaced by the Rareware logo. This is probably a good first indicator of what someone seduced by the game's disarming appearances is actually in for...
• Reggie Fils-Aime of Nintendo considers the Blur commercial, a Take That! at Mario Kart, to be this on the basis that the game's publisher Activision is also doing the GoldenEye Wii game exclusively for Nintendo.
  • On a similar note, Blur was developed by Bizarre Creations, who developed a few Disney games back in the day. When Blur failed to meet sales expectations, Bizarre went defunct and most of their employees went to SUMO Digital, and helped them develop, wait for it...Sonic & All-Stars Racing Transformed. A company that made fun of the kart-racer genre in a commercial, then went on to developing a kart-racer.

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• Overlapping with Self-Deprecation, Dragon Age: Origins has the Human Noble origin: "Giant rats? It's like the start of every bad adventure tale my grandfather used to tell."
• Strong Bad does this quite often towards Telltale Games in Strong Bad's Cool Game for Attractive People and its making-of mockumentary Behind The Bad (and eventually carried over in Poker Night at the Inventory), usually complaining about how they never follow his idea of the "perfect" Strong Bad video game. This, however, is subverted near the end of "8-Bit Is Enough" when the developers finally made an albeit lo-res polygon render of a concept sketch from Strong Bad for the episode's final battle, and Strong Bad couldn't be more happy about it.
• Nitrome did this and a bit of Self-Deprecation with their 100th game, Nitrome Must Die. Example: in one level, the whiteboard in the background shows ideas for a new game... with a deadline of 8 hours.

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• Crossing over with Take That, Audience!, Valve Software pokes fun at a specific type of Team Fortress 2 modders (*cough*pony*cough*) in this page. This was after it was discovered that Valve CEO Gabe Newell watches the show.
• In the Portal 2 Game Mod Portal Stories: Mel, Virgil says that test chambers usually need to be tested three times before they're finalized, and that apparently, "some people just can't count further than that".
• Ultima: In Ultima V, "ELECTRONIC ARTS" is found in the profanity filter file. In Ultima VI, the pirates are named after Electronic Arts employees Trip Hawkins, Bing Gordon, Stewart Bonn and Joe Ybarra. In Ultima VII, Elizabeth and Abraham form the initials EA, and the cube, sphere and tetrahedron generators match the square, circle and triangle of the EA logo. The cube, sphere and tetrahedron appear in the morphing object in Ultima VIII.
• Paper Mario: Sticker Star falls victim to the You All Look Familiar trope heavily — almost every generic NPC is a Toad, with the only rare distinguishing characteristics being different-colored spots on their mushroom caps. In a sub-franchise renowned for its creative and engaging characters, this... did not go over well with the fanbase.. Judging from a throw-away line in the follow-up Paper Mario: Color Splash, though, it seems the American English localizers aren't any happier about it:
  Rescue V Member: Mario, sir! I'm a huge fan! Thanks for taking the time to talk to a normal Toad like me with no unique traits or discernable characteristics!
• You can find some programming Claptraps in Borderlands: The Pre-Sequel!. Dialogue includes:
  Invalid - I've just decided that's a feature!
  Won't fix, won't fix, won't fix - gosh, this is easy!
  Hmm...what do I name THIS file? Ah, screw it...nobody's gonna see it anyway!
  F*** - ship it!
  More like Memelands 2. More like Memelands, the Pre-Memequel. More like Bordermemes. More like meme meme meme meme meme meme meme...meme.

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