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Biting The Hand Humor / Anime & Manga
aka: Anime

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  • One arc of Digimon Adventure ends with a climactic battle in the Fuji TV station, which broadcast the show in Japan. It's mercilessly destroyed, although part of the architecture is used to destroy the Big Bad. As for the English version, Fox Kids was owned at the time by Fox Family Worldwide, which was a joint venture with Saban Entertainment, which produced Digimon's English version. Naturally, they averted this trope by simply dubbing the Fuji TV station as "the TV station". Its odd seeing that they could have made the same joke that everyone else on the Fox Network was doing.
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  • Speaking of the Fuji TV station, it also occurred in several Kochikame TV specials which the building was destroyed during the climaxes. One time, its architecture was used as a wrecking ball to knock a few stories off a skyscraper.
  • The first episode of the OVA Dangaioh had the AIC building (Dangaioh's production company) destroyed by the invading bad guys.
  • With Tiger & Bunny, Sunrise figured out that the best way to make use of blatant Product Placement was to make fun of blatant Product Placement.
    Jackson: You know who made you a hero, right?
    Kotetsu: Our sponsors, sir!
    Jackson: Good!
  • A dub example. If you play a scene in episode 130 of Pokémon backwards, you will hear James say "Leo Burnett and 4Kids are the devil! Leo Burnett!" 4Kids Entertainment is the company that dubbed the series. Eric Stuart said that he included this line on purpose, due to 4Kids not paying him for commercials.
  • In-universe example in Kannagi: Crazy Shrine Maidens. Akiba brings a taped show for the main character Jin, because Jin accidentally taped over a show that Nagi hadn't watched yet on a VHS tape. He first hands out a Blu-ray, then when Jin mentions not having a Blu-ray player, he pulls out a tape. Nagi asks what it is, and turns out it's a Betamax tape, which Jin also doesn't have a player for. Cue the characters looking at Akiba.
    • Said show was produced by Aniplex, so it's sponsored by Sony.
  • "Daily Lives of High School Boys was lazily brought to you by these sponsors..." (Since this anime was aired in Otaku O'Clock, the "sponsors" was actually the manga's publisher Square Enix.)
    • "Daily Lives of High School Boys was intermittently brought to you by these sponsors..."
    • "Daily Lives of High School Boys should have been brought to you by these sponsors..."
    • "The last episode of Daily Lives Of High School Boys was lazily brought to you by these sponsors..."
  • When toy sales for Magical Princess Minky Momo dropped, the toy company that sponsored the series pulled their support. In episode 46 of the first series, which could have been the final episode, Momo is killed by a toy delivery truck.
    • Episode 53 of the second series is a scathing satire of the anime industry. Momo visits an anime production company where animators frequently work themselves into comas in the hopes they'll eventually be able to make anime with their own Original Characters. The character of the week Momo needs to help is such an overworked animator. He dies at the end.
  • Chairman Mashita in Gundam Build Fighters is rumored to be based on a certain Bandai executive who doesn't care for Gundam and prefers Tokusatsu properties.
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  • In the animated adaptation of Excel Saga, Lord Ilpalazzo gives Excel a speech about the evils of manga, and demonstrates by tossing a handful of Excel Saga manga volumes into a giant paper shredder, and sends her out on a mission to kill Koshi Rikdo, the series' artist and writer.
  • Pop Team Epic: The protagonists' hatred for Takeshobo (the manga's publisher) is practically a Running Gag. After the anime was announced, the manga added in jabs at King Records and its singers, culminating in the company being a full-blown evil empire in the anime.
  • Season 2 of Osomatsu-san starts with a grotesque parody of the sextuplets' real life fame. The Matsuno brothers are shown lavishing in adoring fangirls and money, even though they've have gotten disgusting, fat, and even greedier than usual and their marketing team is peddling out whatever garbage they can slap together to bank off their image.
  • Shinya! Tensai Bakabon lives off this trope, from taking potshots at Tv Tokyo and its executives, to depicting a mobile game about the show as a cheap cash grab that makes throwing money at it a game mechanic, to criticizing the animation quality and writing of the show itself.
  • Kaguya-sama: Love is War: The fourth wall-poking bonus chapter 64.5 ("Kaguya-sama: Love is War Darkness") ends with Ishigami screaming "SCREW YOU, SHUESHA!" after he's denied fanservice in the manga he was reading; naturally, Shuesha is the publisher of Weekly Young Jump, the magazine that serializes Kaguya-sama.
  • In My Hero Academia, the supervillain Curious secretly converted her publishing company into a Propaganda Machine for a terrorist organization. The name of her company? Shoowaysha note  Publishing.
  • Smile Pretty Cure! contains a subtle version of this. The commercial for the toy that Yayoi wants in episode 35 has a red logo that says "OMO CHA", which resembles the logo for Bandai, who creates the toys for the Pretty Cure franchise and sponsors the anime.
  • In episode 5 of Gintama, Gintoki teaches a student while appearing to be smoking a cigarette. The student tells him not to smoke but Gintoki isn't actually smoking, he's licking a lollipop so fast that it emits smoke. To American viewers, this appears to be a reference to 4Kids' infamous Macekre scene of Sanji's cigarette getting replaced by a lollipop.

Alternative Title(s): Anime


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