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The Kickstarter campaign

  • Playtonic employees revealed that when the Kickstarter first went live, they literally didn't see the counter at zero. People started pledging that quickly.
  • Within the first 38 minutes of being launched, Yooka-Laylee managed to hit its minimum funding goal of £175,000 (US$270,041).
  • Within six hours of starting, the Kickstarter hit US$1,000,000 (£796,876), the fastest a video game Kickstarter had ever hit that sum at the time. Though Shenmue III eventually reached that mark even faster, that's still very impressive.
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  • In just twenty-one hours after starting, the campaign reached the £1,000,000 (US$1,513,850) mark, fulfilling all eleven of its initial stretch goals.
  • Since they hit everything on the first day, Playtonic added two more stretch goals for an additional £200,000 (US$302,770), which they then hit around twelve hours later.
  • After a total of 10 days, the Kickstarter hit its new largest goal of an orchestral soundtrack, for a total of over £1,500,000 (US$2,337,825).
  • On 16 June 2015, a little more than 12 hours away from the funding deadline, they managed to hit their final stretch goal of £2,000,000 (US$3,130,500), which means free DLC for all backers! The campaign finished the same day for a final total (not counting PayPal pledges) of £2,090,084 (US$3,270,417.14).