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  • How about single-handedly bringing the entire American video game industry Back from the Dead after market over-saturation caused by Atari and its many, many competitors caused the The Great Video Game Crash of 1983? Say what you want about some of the company's draconian policies during the era, but there's no denying that Nintendo paved the way for the continued future of home console gaming in America, allowing for other major players to enter and help keep the industry going.
  • Nintendo showed why they were top banana after Universal Studios tried to sue them for Donkey Kong. Nintendo tried to be reasonable and offer a partnership. Universal refused, hoping to destroy the video game company. At a formal dinner where Universal expected Nintendo to agree to pay profits from their game, Nintendo of America stated their intent to take them to court. A court case that the small company won thanks to the fact that the characters and story of King Kong were actually in the public domain.note 
  • The page image for Made of Indestructium is a Game Boy that still worked after being inside a building that was bombed during the Persian Gulf War. And in a Heartwarming Moment, Nintendo sent the nurse who owned it a free replacement.
  • The year is 2006. Nintendo has been lagging behind the competition since 1995, when Sony's PlayStation overtook the video game industry. The PSX beat Nintendo 64 by a landslide, and the Nintendo GameCube threw the company into last place behind both the PS2 and newcomer Microsoft's Xbox. People were wondering what Nintendo had up their sleeve to stay in the home console race. About a week before E3 2006, Nintendo finally announced their next console (codenamed "Revolution") would be called the Wii. Yes, the Wii. It would be only slightly more powerful than the GameCube (in fact, it's famously said to basically be two Gamecubes taped together, specs-wise). It will utilize a freaking remote control instead of a traditional gamepad as its main controller. Many laughed it off as marketing suicide. Then E3 came and went, and once everyone had gotten the laughter out of their system, they were starting to admit that it could be pretty cool. Come the system's launch that autumn and the Wii quickly became one of the biggest mainstream success in the video game industry, putting Nintendo at the top of the heap for the first time in a decade. And even three years later, it was still the top seller, with everyone and their grandmother (quite literally) owning one. The Wii wasn't Nintendo committing suicide; it was their ultimate comeback story.
    • So a group of Moral Guardians were bashing Nintendo for releasing MadWorld on the Wii console despite Nintendo saying that the Wii was meant for everyone. Their response: that the Wii is indeed for everyone... and gamers that play games like MadWorld are included with everyone.
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  • E3 2010. Microsoft was going gaga over the Kinect, while had Sony showed little of note outside Playstation Move). Come Nintendo's press conference, where the public was expecting the waggling and casual games of prior years, Nintendo instead announced and showed off AAA-title upon AAA-title upon AAA-title, and topped it off with the announcement of the Nintendo 3DS! Sure, some of those games are now divisive within their fanbases, and the 3DS had a slow start, but at that time it was nothing less than awesome and proved why Nintendo should still be considered relevant to hardcore gamers. Saying that the fandom rejoiced is an understatement. Summed up here. (Slightly NSFW)
  • E3 2014. The Wii U wasn't doing so great and Nintendo needed to drum up interest in the system. Failing that, they at least needed to satisfy the audience that had purchased the system and were wondering where all the games were. Their method of doing so? Start the presentation by having Iwata and Reggie fight each other to the death, leading into a new trailer for Super Smash Bros. for Nintendo 3DS and Wii U and the announcement of amiibo. After that, we got a slew of game trailers mixed with short developer interviews. Yoshi's Woolly World made its reappearance after being missing-in-action for eighteen months. The beloved "Captain Toad" levels got the Spin-Off treatment in Captain Toad: Treasure Tracker. We our first look at then-untitled The Legend of Zelda: Breath of the Wild and a new trailer for Hyrule Warriors, with news that Bayonetta 1 would ship in a two-pack with the upcoming sequel squeezed in-between. We had a return to stylus gameplay in the form of Kirby and the Rainbow Curse alongside footage of Xenoblade Chronicles X. We witnessed the birth of future Sleeper Hit Splatoon and closed the main conference off with another Smash Bros. character reveal... as well as a stealth reveal of Star Fox Zero via blurry cam. Combined with the excellent Treehouse coverage, while Nintendo didn't Win Back the Crowd for the Wii U in the long term, the presentation was loved to the point where 4chan's /v/ board actually made a gigantic Thank You card and sent it to the company. Not a bad showing for Nintendo's worst-selling console.
    • All of this is made even more impressive by Nintendo being the only company there that didn't do a traditional press conference, continuing instead with the pre-recorded format they began in 2013. In true Nintendo fashion, they took their own path, and boy did they succeed.
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    • At the end of the Smash Bros. Invitational, Reggie congratulates the champion and officially sums up his Memetic Badass status with this:
    Reggie: "And next time, I'll come kick your ass!"
    • Better yet, one year later, in 2015, Reggie FOLLOWED THROUGH ON HIS PROMISE AND CHALLENGED HUNGRYBOX TO A MATCH! He ended up on the receiving end of a Curb-Stomp Battle, but given that this is a corporate executive against a professional gamer, he did reasonably okay.
  • E3 2015. The revival of the Nintendo World Championships on its 25th anniversary! 'Nuff said.
  • A fan-related example: A fan-made Satoru Iwata Amiibo sold for 1900 dollars, all going to charity.
  • In 2016, Nintendo raised a lot of eyebrows when they said the only game they'd be bringing to E3 was the then-unnamed The Legend of Zelda: Breath of the Wild. Many were skeptical of the idea, even after Nintendo stated that some smaller games would be featured the following day during Nintendo Treehouse. After all, putting all your focus on a single game for the bulk of your E3 presence? That's insanity. Then the game was revealed and suddenly Nintendo didn't seem so crazy.
  • In the announcement trailer for Nintendo Switch, a guy is shown playing The Legend of Zelda: Breath of the Wild, which so far showcases nothing special. Then his dog barks at him, telling him that it wants to go out. Does the man save the game and turn the console off? No, he removes both sides of his controller, places them on both sides of a tablet inside the console, takes said tablet out of the console, and continues playing as he and his dog go out. This marked the moment when we all knew that this was not going to be your usual gaming platform. The Switch became a runaway success that surpassed the lifetime sales of the Wii U in only ten months' time and is on track to surpass the lifetime of the Nintendo GameCube by the end of its second year. Hell, by December 2018, it outsold the original XBox at roughly 25 million units!
  • You'd think all the rivalry between the fandoms of two major video game companies would get in the way of general platitudes? Yeah, nope. Doubles as a Heartwarming Moment.
  • E3 2017 was no slouch, either. During their "Spotlight" segment, they showed several well-recieved trailers for several Nintendo Switch games, including Super Mario Odyssey, Splatoon 2, Fire Emblem Warriors, new Kirby and Yoshi platformers, Xenoblade Chronicles 2, and third-party favorite Rocket League, in addition to the announcement that a core Pokémon RPG was coming to the Switch. That all pales to the real firestarter, though which was a 43 second teaser showing only two words and the number '4'. The announcement triples as a Tearjerker and a Crowning Moment of Heartwarming, with many people overjoyed to see Samus Aran returning to a Nintendo console for the first time in years, especially considering the low note she left on last time. Many people declared Nintendo the "winner" of E3 2017 just for that less-than-a-minute announcement alone.
    • Metroid fans got thrown another bone at that E3, too. Prime 4 was the only Metroid game announced for the Switch, but it was followed by Metroid: Samus Returns on the 3DS to tithe fans over in the interim. The game got two amiibo figures to go along with it, too.
    • Super Mario Odyssey proved to be a showstopper too, being one of the most popular games among guests and viewers the world over. Within hours, the trailer became the second-most-watched E3 preview, after Star Wars Battlefront II (2017). Some compared the trailer favorably to the one for Breath of the Wild the previous year, and speculate that the final game may even rival it's success!
    • Investors were pleased too, as Nintendo's stock rose to new heights following the show.
    • ARMS was in a bit of a tight spot during E3 - skill didn't seem to matter next to just spamming the grab move, and gameplay was really boring to watch. ENTER MR. YABUKI, who not only proved that ARMS was indeed a game of skill, but did so only using the grab FOUR times.
    • Nintendo and Microsoft Studios both got positive publicity when it was announced that multiple titles, including Rocket League and Minecraft, would support cross-network multiplayer between the Switch, Xbox One, PC, and, in Minecraft's case, mobile versions of the games. The announcement was positively-received and both companies were praised for bringing more players together, with many deriding competitor Sony for not joining in.
  • While there are assorted moments of awesomeness from E3 2017 from the various games announced, there is one very unstated one that PC fans have taken notice of: the Switch runs DOOM (2016). One of the most brutally system-intensive games on the PC, one that the PS4 and XBOne can barely manage to run at 60fps, works on the Switch. That sound you heard in the background is the PC port floodgates shattering under the pressure of this revelation, as this essentially means that with proper optimization, just about any game can work on the Switch as well, a point which was reinforced when Mortal Kombat 11 came out afterwards: while it did come with some graphic losses (especially on the Krypt mode, with its terribly small draw distance), Nether Realm Studios took the lesson as seriously as possible when they did everything in their power to port the game without leaving anything out, or sacrificing framerate in the fights.
  • The directs. Instead of relying on con, interviews, and shows Nintendo has taken to hosting half-hour long presentations to give their consumers ideas of whats being done and what games are coming and updates on existing games. It doesn't sound like much but, unlike their competitors, it allows them to control the hype and keep it from dying. There is also the added benefits of allowing them to have Directs to be about one thing ie; just Smash, Bayonetta, Pokemon, Zelda and so on.
  • As of September 13th 2018, Nintendo and Square Enix seem to have buried the hatchetnote , with all the PlayStation-exclusive Final Fantasy titles (VII, IX, X, X-2 and XII) being ported to the Switch (with VIII being missing most likely due to the Source Code being gone, although E3 2019 has revealed that its own remaster is on the way). While some players got frustrated that the Switch version of VII wouldn't get the Remake treatment of the other competing consoles, instead being a straighter port from the PSOne, this is nevertheless a win for Nintendo as VII is notable for being the game which led Square to break away from Nintendo and start to favor Sony.
  • On January 24th 2019, Nintendo shows how much respect they have for their consumers and fans of the Metroid series by openly admitting about Metroid Prime 4's sudden drop and restart in development.note  The announcement has been met with utter understanding of the situation from the fans and said fans have been praising Nintendo for being completely transparent about the whole situation.
  • Prior to E3 2019, Nintendo sent a cease & desist letter to somebody who was threatening to reveal their E3 lineup. Nintendo pretty much prevented their entire line-up from being spoiled, and ruining the surprises that year.

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