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Awesome / Marvel Cinematic Universe

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Loki: I have an army.
Tony Stark: We have a Hulk.
— Loki and Tony Stark try to outboast each other, The Avengers

What Marvel has made out of its comics on the big screen into a cinematic universe is nothing short of awesome.

Phase One

Phase Two

Phase Three



  • The MCU became the highest grossing movie franchise in history (unadjusted for inflation) in a mere 7 years. It did so in a slightly shorter amount of time than it took for the Harry Potter franchise to reach this goal (8 years), and given that said franchise made $2.3 billion between the time it reached the #1 and the conclusion of the main film series, that's no small feat.
    • As of November 2017 and the release of Thor: Ragnarok, the Marvel Cinematic Universe has become the first film franchise to gross 5 billion dollars domestically in the USA.
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    • And for the big cherry on top, as of July 21st, 2019: Avengers: Endgame is the highest grossing film of all time: meaning that the biggest film franchise in history finally gets the top spot in the list of highest-grossing films: with the Grand Finale film defeating James Cameron's top hits Titanic and Avatar after great amounts of effort and time. Marvel Comics went from a company increasingly sinking closer to bankruptcy, to a position of what can only be described as the king of modern media.
  • The sheer success of the MCU is mindboggling. Without access to their most iconic characters, Marvel Studios had to rely on lesser known heroes like Iron Man and Thor to build their franchise, and they pulled it off. What's more, they intended to build a coherent universe around said characters, with plot threads and characters weaving in and out of different films before coming together in a crossover, as well as having TV shows whose plots also tied into the universe. And it worked.
    • And not only did it work, it turned those lesser known heroes into icons themselves, perhaps even outclassing (or at least matching) the popularity of those three franchises.
  • The Phase Three announcement set the Internet on fire.
    • Characters fans have been clamoring for cinematic adaptations of are finally going to be seen on the big screen. Kevin Feige made a point of saying that the direction the MCU is going is a direct result of fans speaking out.
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    • Kevin Feige originally announced that Captain America 3 would be subtitled Serpent Society to audience approval before feigning buyer's remorse and saying that he wanted to change the title right then and there to Captain America: Civil War, meaning that the MCU will have a major crossover event outside of the Avengers films. The audience roared in excitement before taking it Up to Eleven when Robert Downey Jr. and Chris Evans suddenly walked out to the Avengers theme blaring and performed a brief skit.
      • Then Chadwick Boseman was announced as the actor who will play Black Panther and joined Downey and Evans on stage, where Downey and Evans proceeded to play Roshambo to determine which side Black Panther will be on in the upcoming Civil War movie.
  • Spider-Man is now a part of the MCU. Marvel Studios was able to work out a deal with Sony and share the rights to the character.
  • This celebration of Phases 1 and 2 as a whole. The fighting, the running, the highlights, the sheer awesomeness from every movie up to Guardians—it really shows how much has been achieved in the most badass way possible. Oh, and the Winter Soldier is shown as part of the Avengers, if in future.
  • Another one has to go to the Captain America trilogy itself. The First Avenger "only" made $370 million worldwide and scored an 80% on RT. The Winter Soldier made $715 million worldwide and got an 90% on RT. Finally, Civil War got a 91% on RT and made $1.2 billion worldwide. The Captain America trilogy is the first superhero trilogy where each film does better both critically and financially than its predecessor, something that even Chris Nolan's The Dark Knight Trilogy failed to accomplish (although The Dark Knight Rises made more money than its predecessor, it didn't quite get the critical acclaim The Dark Knight received).
  • With Disney's acquisition of 20th Century Fox, this means that Marvel Studios finally have the theatrical rights to the X-Men, Deadpool, and the Fantastic Four! And that means Marvel Studios has theatrical rights to ALL of its properties (aside from She-Hulk due to a quirk in their deals with Universal).
    • In addition, the much-beloved Deadpool franchise will NOT be altered in his solo films or in the films featuring him prominently—still Ryan Reynolds, and still all "R".
  • Two US skiers at the 2018 Olympics wearing practice suits modeled after Captain America and Captain Marvel. There's a publicity coup for you.
  • The announcement that Clark Gregg, as Agent Coulson, would be returning to the film side of the MCU in 2019 in Captain Marvel.
  • New limited series for supporting superheroes are now in development for Disney's new streaming service. Among the superheroes who will be getting A Day in the Limelight? Scarlet Witch and Loki.
    • And to prove that these series won't be ordinary Marvel TV series like ABC and Netflix's series? Not only will each of these series have a budget the size of a major blockbuster, but they will be overseen by Kevin Feige himself.
  • On the day James Gunn was rehired for Guardians of the Galaxy Vol. 3, the internet collectively exploded with unanimous rejoicing.
    • It really should be properly appreciated that in the end, all the trolls who dug up his old tweets did was essentially get him paid for the movie twice, as Disney had to buy out his contract to get rid of him, and then pay him again to actually make the movie. And in the meantime we still get his Suicide Squad film as a bonus, so thanks for accidentally making the comic book movie world a little more awesome, guys.
    • The loyalty his cast and Kevin Feige showed him was nothing short of awesome as well. The entire main cast signed a letter to Disney saying that they were upset with the decision and more or less all threatned to quit if he didn't get the job back. Dave Bautista went the furthest in his criticism of Disney. He said that he felt especially loyal to Gunn because he took a chance on him and believed in him coming out of wrestling. He said that he would fulfill his contract to avoid a legal fight against their army of lawyers but he wouldn't extend it nor would he be likely to do another project with Disney. He said he didn't want to work with a company that rose to troll bait so easily to appease a bunch of internet bigots. On Feige's part, he wasn't read in on the decision to fire Gunn and heard on the news like everyone else. The decision came from his boss, Alan Horn who is the head of the live action group and he didn't support the decision. But thanks to Gunn's sincerity and graceful acceptance of his firing, Horn ultimately was won over and rehired him.
  • Disney themselves deserve a pat on the back for being excellent stewards to the MCU after acquiring Marvel in 2009. They provided Marvel with a strong financial foundation, the might of their promotion and distribution arms and on the whole, basically no Executive Meddling. Feige's and everyone else's creative visions survived the acquisition largely unharmed, but now with the House of Mouse fighting their corner; whenever Executive Meddling did happen, it was the fault of the Marvel Creative Committee. Heck, Disney's biggest involvement in the MCU in an active capacity was to separate Marvel Studios from the rest of Marvel after Feige convinced Alan Horn that Ike Perlmutter and the MCC (which they also had dissolved) didn't have everyone's best interests at heart, which freed Feige and crew up to steer things back on track starting with Phase 3.
  • If you thought the Phase 3 announcement was intense, the Phase 4 announcement blew it out of the water.
    • In quick succession we got the announcement of the all-star cast of The Eternals, the revelation that Shang-Chi and the Legend of the Ten Rings would finally feature the Mandarin as the Big Bad, news of the first official Marvel horror movie in Doctor Strange in the Multiverse of Madness, news that Jane Foster would return and become female Thor (including an amazing moment where Natalie Portman confirmed her return by walking onto the stage and being given Mjolnir) in Thor: Love and Thunder, and confirmation of (and a trailer for) Black Widow!
    • We also got a ton of new details regarding the Disney+ series, including confirmation that- unlike shows like Agents of SHIELD or the Netflix shows these installments will be tied more closely the cinematic MCU.
    • While they weren't shown off in detail like the others, we also got official confirmation that both a Blade reboot (starring Green Book star Mahershala Ali) and a Fantastic Four reboot are in the works!
    • You also have to hand it to Tessa Thompson, after she was so annoyed by a shot explicitly showing Valkyrie with a woman in bed getting cut from Ragnarok, entrapping the studio by publicly stating during the announcement that she'd be looking for a queen in Love and Thunder.


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