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Anime / Hell Girl

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When one soul is damned, two graves are dug.

"It’s said life's encounters are governed by fate. Within the tangled threads of destiny cursed flowers bloom – pitiful and frail; lost in their anger, their sorrow, their tears. Beyond midnight's veil lies the revenge you could not exact alone."
Opening Narration

Schoolrooms all over Japan are abuzz with the rumor of the "Hell Correspondence" (Jigoku Tsushin), a mysterious website which can only be accessed at midnight. If you submit the name of someone you hold a grudge against, you will be visited by Enma Ai, the Hell Girl (Jigoku Shoujo), who will give to you the means to carry out your revenge — a black straw doll with a red string tied around its neck. To take vengeance, all you need to do is pull the red string off the doll, and Ai and her associates will send the target of your grudge immediately to Hell. However, this service is not without a price; as the old saying goes "when seeking revenge, first dig two graves" — by sending someone to Hell, you will have bound yourself into a covenant with Ai, and when you die, you will also go to Hell, as signified by the black fire symbol that appears on your chest once vengeance is served.


Such is the premise of Hell Girl, a Genre-Busting, Victim of the Week, Magical Girl-defying, social commentary series with a Japanese horror edge. Originally broadcast in 2005, followed in 2006 by a second season Hell Girl: Two Mirrorsnote . This was followed two years later by Hell Girl: Three Vessels note .

The first season introduces Ai Enma, the Hell Correspondence, and the series' episodic format. Each episode introduces a victim and an antagonist, and the circumstances surrounding them. As each story unfolds, the antagonists' actions push their victim further into despair, and it's only through the use of the Hell Correspondence that their victim can overcome their circumstances and send their tormentor to Hell. After the formula has been established, the series introduces a complication into the mix; single father and reporter Hajime Shibata notices the increase in the site's popularity and starts a personal investigation. Aided by his young daughter, Tsugumi, who has a mysterious connection to Ai, he tries to convince users of the Hell Correspondence not to complete the contract, generally making bad situations worse through his meddling.


The second season picks up a few years after the conclusion of the first season, and continues the established formula (minus Hajime and co.), this time telling each story from the side of Ai and her associates as they investigate and influence the circumstances in each case. This season swaps out the Black-and-White Morality found in most of the first season cases for a Black-and-Gray Morality, in which neither antagonist nor victim is really in the right.

The third season switches up the formula a third time, introducing a new third angle to the standard format, this time in the form of Yuzuki Mikage, who, through interactions with the victims and Ai's associates, is given the rare opportunity to watch her hometown and her entire life crumble around her courtesy of the Hell Correspondence. Amazingly enough, it goes further downhill from there.

The series as a whole is mainly a social commentary, using the Hell Correspondence as a tool to analyze and deconstruct the less appealing aspects of Japanese culture and society (there's even a Nice Boat-inspired episode in Mitsuganae). While many themes are universal, Values Dissonance means some storylines (like Mitsuganae's Wham Episode) are inevitably lost in translation.

The first season holds the distinction of being the only one aired on American television; IFC held the broadcast rights and showed episodes in varying timeslots.

There is also a manga adaptation, which shares the premise and core characters but follows its own storyline. The first series ran for 9 volumes, New Hell Girl for 3 volumes, Hell Girl R for 11 volumes, and Hell Girl: Enma Ai Selection, Super Scary Story for 13 volumes. A Live-Action Adaptation also exists, in series form; set within the timeline of the first anime season, retaining the anthology format while notably averting the anime storyline. At a mere 12 episodes, there wasn't much room for them anyway. Finally, the series spawned two video games, for the Nintendo DS (Jigoku Shoujo Akekazura) and the PS2 (Jigoku Shoujo Mioyosuga) respectively, as well as a puzzle game on the Konami-Net DX service for i-mode compatible mobile phones.

Eight years after the third season aired, a fourth was announced, entitled Hell Girl: Fourth Twilight note . Premiering in July 2017, this season features six new episodes and six episodes pulled from the previous three seasons. A live-action movie directed by Kôji Shiraishi was also announced in 2018 and was released in November of 2019.

No connection to Hellboy.

This show provides examples of the following tropes:

  • 20 Minutes into the Future: Mitsuganae takes place in the year 2024.
  • Affably Evil: Ai's teammates have a fairly even-minded opinion of humankind, and happily support their co-workers, students, and friends in their many, many jobs. It almost makes you forget what their real job is.
  • Afterlife Antechamber: The Hell banishments take place in one that is tailored to the target's crimes.
  • Alpha Bitch:
    • Aya Kuroda, the very first person sent to hell in the anime, who steals money from a classmate it's entrusted to and then blackmailing her into Compensated Dating.
    • The manga's first tormentor, Satsuki, was also one, extorting money from another classmate and sneaking items into her bag so she'll be accused of shoplifting.
    • The first episode of the TV series has Rina Endou, who extorts money from another classmate, pressuring her into shoplifting and finally smashing her father's watch.
  • And the Adventure Continues: Season 3 ends with Ai once again as Hell Girl, as she and her minions ride off to their next mission.
  • Art Evolution: Mitsuganase changes the art style to one with thinner lines and a brighter, softer color palette. The fourth season mostly changes the art style back, but has slightly more angular character designs and tends to ramp up the contrast whenever anything Hell-related is going on.
  • Art Shift: One of the banishments in season three is done entirely with paper cutouts.
  • Asshole Victim: Most of the time, if the string is pulled, the target was one of these. First subverted in episode 12, where the target is actually Yoshiki Fukasawa, a depressed man who ultimately asks to be killed, and is sad that his student, Akane, the one who killed him has to go to hell as well. It was first inverted in episode 7, where Ayaka seeks revenge on her (strict) adopted mother for not casting her in her show and later for refusing to finalize the adoption. She ends up sent to hell by her rival, who she had sabotaged. Later goes both ways (subverted and inverted) during episode 23.
  • Ass Shove: What the yokai do to the abusive husband in episode 2 of season 3. They turn him into a living plug-in outlet that's powering stoves, video games, air conditioners. Then Hone Onna tries to heat something with a microwave and notices it's not plugged in. So the yokai bends the guy over and ram a torso-sized plug-in into the guy. After a while, Ai finishes him off with a red-hot plug-in to the face.
  • Attack of the 50-Foot Whatever: Enma Ai in the Mind Rape of episode 14 in Mitsuganae.
  • Badass Normal: Yuna Serizawa, the girl that tried to send Ren to hell. When she got sent to hell, her death sequence had her in a competition against Ai and other yokai for Hone Onna's love. By using dirty tactics, she curb-stomps all of them including drop-kicking Ai in the gut. That kick managed to hurt Ai so much that she was wincing even during "Won't you die" speech and when she ferried Yuna's soul to hell.
  • Bait-and-Switch: Sometimes, an episode leads us to think one person will be sent to hell, but the target actually turns out to be someone else.
    • A good example is season one, episode 16. The client is a little girl in the circus named Yumi, who is repeatedly locked up and whipped by the ringmaster, while her twin sister, Yuki, is pampered and doted over. At first, it seems obvious that Yumi contacted Hell Girl to send the abusive ringmaster to hell. However, it turns out the target is actually Yuki, who knew about the abuse and never did anything to stop it - and in fact was implied to have done something to cause it in the first place. After she's sent to hell, the ringmaster begins doting on Yumi and the abuse is stopped.
    • Another example happens in episode 5 of Mitsuganae. A teacher in Yuzuki's school, Mio, was harassed by one of her students' grandmothers after the latter accused her of picking on the granddaughter, Ririka. The old lady sent Mio threatening letters, and even started a smear campaign against her in the school, while Ririka is unable to stop her. However, it is revealed that Ririka has been the one slandering Mio to her grandmother, and as a result, she, instead of the grandmother, was sent to hell.
  • Bishōnen: Ren, who uses this to his advantage when required.
  • Bittersweet Ending: Many of the episodes end with the object of Ai's client's torment banished to Hell and the client coming to terms with the fact that once they die they're bound for Hell too.
  • Black-and-White Morality: A recurring theme in Season 1 is that the person contacting the Hell Correspondence was almost always an innocent soul pushed to their limits and the person they were condemning was almost always an irredeemable monster.
  • Bloodier and Gorier: A lot of the Hell banishments in the live-action series are quite a bit more violent than the ones in the anime. Examples include a guy who gets nailed to a cross with wooden stakes and a guy who gets his hand blown off.
  • Body Horror: Happens quite a bit during the Mind Rape sequences. A notable example is Episode 19 of Season 1, where the person being banished to Hell is gradually turned into a life-size ball-jointed doll.
  • Brand X: Everybody uses the Deegle search engine. Mahoo also appears a few times.
  • Break the Haughty: Several of the people who are vengeance targets go through this.
  • Beware the Quiet Ones: Done a lot, especially during season three. A lot of the quiet, shy, characters end up being cruel and evil.
  • Brother–Sister Incest: One Squicky episode from the second season (episode 9, more specifically) revolves around a pair of siblings, one of whom, Maho, contacts the Hell Correspondence Website to take revenge on her brother, Mikio, who she feels is deliberately sabotaging her relationships out of spite by dressing up as a woman and hitting on her boyfriends. It's eventually revealed that the real reason he is doing it is because he lusts after her sexually and wants to have her all to himself.
  • Bumbling Dad: Although he's something of a pathetic loser and a rogue, Hajime Shibata, the journalist, is actually a doting and loving father.
  • Buried Alive: How Ai and her parents died.
  • Butterfly of Death and Rebirth: Enma Ai's soul, in Mitsuganae, takes the form of a blue butterfly.
  • Catchphrase:
    • No doubt Enma Ai's "O pitiful shadow bound in darkness, looking down upon people and causing them pain, a soul drowned in sinful karma... Would you like to see your death once?" (Yami ni madoishi awarena kage yo, hito o kizutsuke otoshimete tsumi ni oboreshi gou no tama... Ippen shinde miru?)
    • Also her "This grudge will send you to hell." (Kono urami, jigoku e nagashimasu.)
    • Both of these are rendered in the official dub as "O pitiful shadow, lost in the darkness, bringing torment and pain to others. O damned soul, wallowing in your sin. Perhaps... it is time to die?" and "This is vengeance, so I am to ferry you to Hell" respectively.
    • "I hear and grant this revenge." (Urami kikitodoketari), dubbed as "Your grievance shall be avenged."
    • Hone Onna often says some variation of "So, have you learned your lesson yet?" to whoever's getting banished to Hell in a given episode.
  • Circus Episode: The first season has an episode centered on a traveling circus and the twin girls who work there. While one twin is doted on and pampered by the ringmaster, the other is horribly abused.
  • Claimed by the Supernatural: Every person who makes a Deal with the Devil by using Enma Ai's revenge service is marked with a black flame tattoo on their chest once they've pulled the red string and sent someone to Hell; there is nothing they can do about it, and it is a sign that upon death, they will also go to Hell, no matter how they live their lives.
  • Closed Circle: One episode of the first season has Hajime and Tsugumi trapped in an old asylum by a doll that believes she's her owner.
  • Color-Coded Characters: The minions' straw doll forms are different colors.
    • Wanyuudo: Black.
    • Hone Onna: Red.
    • Ichimoku Ren: Blue.
    • Yamawaro: Yellow.
  • Compensated Dating: In the first episode, Hashimoto Mayumi is blackmailed into this.
  • Crapsack World: You can be the nicest person in the world and someone, somehow, will still find a reason to condemn you to Hell. As one episode of Mitsuganae shows, you can be sent there before even being born.
    • That and the general depiction of the world being a filthy, sinful and extremely hateful place.
    • Or you can be that one character who got sent to hell by the stalker because she was too pure for this sinful Earth. This was made even worse because the Hell Correspondence literally didn't know what to show her. This was the point that started to finally chip away at Enma Ai's calm exterior.
    • Oh, and don't think that Ai dying at the end of Futakomori means that's the end of the Hell Correspondence. The very last part of the episode shows that it's still up and running. Even worse, later episodes Mitsuganae show that Yuzuki was only the latest of many Hell Girls to take up the job in Ai's absence.
  • Crapsaccharine World: The town of Lovely Hills in Season 2. Originally it was a getaway in the country-side for the wealthy before the housing bubble burst. Now it's been plagued by an epidemic of mass hysteria, paranoia, and a city-wide conspiracy to send people to hell and blame the disappearances on one misfortunate boy. It gets so bad that even the chief of police and the town's only bus-driver get sent to Hell.
  • Creepy Child: Again, Enma Ai. Her gigantic, unnaturally red eyes and white, expressionless face only add to her eeriness. Kikuri, an otherworldly child introduced in the second season, is — thanks to her purple-sclera eyes and her childish sadism — perhaps the only character in the series even creepier than Enma Ai. This is understandable, seeing as how she's actually an avatar to the Lord of Hell, Enma Ai's boss (although, judging from her reaction when she was being taken over by the Lord of Hell in the ending of the third season, she isn't aware of that).
    • Kikuri and Ai can be quite cute and amusing when they're interacting with each other, one instance where Ai and Kikuri get into a typical "Yes!-No!-Yes!-No!-etc" argument, so Ai reverse-winds Kikuri's spring (she's possessed a wind-up toy right now) so she can't move. When they're on the job though, man do they ever revert back to the Creepy Child trope.
  • Dark Magical Girl: Enma Ai often wears a red-and-black Sailor Fuku and even gets a transformation sequence for much of season three to invoke the aesthetic of one, but she averts it in pretty much every other way.
  • Dark World: The Afterlife Antechamber that the antagonist of the week is taken to before being ferried to Hell proper often takes the form of the place where they wronged Ai's client or a place that either the antagonist or the client frequents, but twisted in a way to reflect the antagonist's wrongdoings. These differences often include the place in question having a red or purple sky or some alteration to facilitate a Death by Irony.
  • Dead All Along: Yuzuki.
    • Nina's story from Season 1 counts as well. She's actually just a doll that's haunted by the sadness of her former owner, the real Nina.
  • Deal with the Devil: The driving premise behind the series - enter a name into the Hell Correspondence at midnight and the Hell Girl will offer you a straw doll with a red string around its neck. Pull the string, and the person whose name you entered into the Hell Correspondence will be Dragged Off to Hell, but when you die, you too will be damned to hell, no matter how you live the rest of your life.
  • Death by Ambulance: One episode of the live-action adaptation has a hell banishment where a nurse who left a patient to die is run over by an ambulance and similarly left to rot.
  • Death by Irony:
    • The hell banishments are a variation that are used as a prelude to the target actually going to Hell.
    • There's also one case that occurs without a banishment scene too. One of the contractees in Futakomori is a Jerkass who picks on a bunch of Nerds and lures a puppy over in order to burn his nose with a lighter. When he meets Ai, it's clear he doesn't take the conditions of the contract all that seriously and even doubts if Hell exists. At the end of his episode, after he's sent his target to hell, that same puppy runs into the road right in front of his motorcycle, he swerves to avoid it, and gets thrown completely off the bike by an oncoming train, crashing into a "wear a helmet when riding a motorcycle" sign (he wasn't). As he's dying, he begs hallucinations of the nerds he bullied for help and watches them all walk away. Finally, Kikuri shows up and lets him know that Hell does, in fact, exist.
  • Defacement Insult: During the first episode of the second season, one of the many torments faced by the Victim of the Week was her books being defaced with ugly words.
  • Demon Head: Wanyuudou has the ability to turn into a flaming carriage with one of these on the side and serves as Ai's primary form of transportation. He often just turns into a giant wheel with his face on it as well. During one banishment, he also turned into the target's car.
  • Demon of Human Origin:
    • Ai Enma. During her dying breath, she cursed the villagers that sacrificed her and her parents to their mountain gods. That same night, she came back to life and burned the whole village down, killing everyone in it. After that, she was sent to hell, and the Lord of Hell forced her to take the job of Hell Girl, or else she and her loved ones would suffer in hell eternally. The job comes with a powerful set of powers, and over the course of 400 years, she gains enough mastery of it to be able to confront the Lord of Hell, as seen at the end of Season 1. She manages to get off the job at the end of Season 2... and after a complicated set of events, takes the job back at the end of Season 3.
    • Michiru becomes a second Hell Girl at the end of Season 4 for broadly similar reasons to Ai's.
    • Season two reveals that Hone Onna became this upon her death by absorbing the hatred of other women who were betrayed and killed the same way she was.
  • Despair Event Horizon: Virtually every character who calls on Ai crosses this line. Specifically in regards to the EXACT moment when they pull the doll's string.
  • Devil, but No God: Hell's Correspondence exists and seems like never running out of job. And the Spider AKA the Lord of Hell exists. And we don't get to see if there is a God or a Heaven for those who could resist the temptations of pulling the string, though Ai and/or her entourage mention that their client will never know the joys of Heaven if they pull the thread. In Season 4, when Michiru is ferrying her first soul to hell, she laments the fact the woman who did the deed will never go to heaven, and Ai reacts with confusion at the idea of there being heaven at all.
  • Dirty Coward: The villain in Episode 8 of Futakomori (and its manga equivalent) holds a grudge against her teacher for scolding her but doesn't want to end up going to hell by pulling the string, so she creates a fake Hell Correspondence and blames one of the students when the strict teacher is injured, then pretends to help the student try to get revenge to trick her into sending the teacher to hell. The strict teacher ends up sending her to hell instead.
  • Disappeared Dad: In season one, a Lonely Rich Kid named Nina thinks her father abandoned her...
    • And in the following seasons Hajime Shibata has become one.
  • Disproportionate Retribution: Seriously, do I have to explain it?
    • In a few cases, Disproportionate Retribution (e.g. episode 6 of the first season) begat Disproportionate Retribution.
    • Season 2 episode 10. The victim of the week is a bum, but he isn't malicious or knowingly evil. What does he get sent to hell for? For scratching a guy's car. Accidentally spilling coffee on him was just an additional.
    • In the first manga series, a schoolgirl sent her teacher to hell because he just happened to be nagging her too much to her liking. She is in turn sent to hell because she took a bracelet from her friend.
    • In a few cases, the clients ultimately decide not to send their tormentors to Hell, opting to find other ways to solve their problems. Then the tormentor attempts to kill them, forcing their hand, ensuring that the client will also eventually wind up in Hell. For a person to be damned in situations where they had no other way to protect themselves can come off as this trope.
  • Domestic Abuse: Episodes have featured abusive parents and spouses of both sexes. Season four ups the ante by featuring an entire mutually abusive family, three of whom end up in Hell and two having sold their souls by the episode's end.
  • Downer Ending: Expect one.
    • Averted in one Futakomori episode, where a truck driver's little brother was killed when he accidentally drove off a cliff, due to design faults in a highway, which were only there because a lonely old man didn't want to move out of his house. The truck driver is about to pull the string when Ai's assistants show up and tell him that the old man has died of natural causes. The Truck driver eventually finds out that the old man wasn't as selfish as he thought at the end of the episode and in fact was quite thoughtful. Probably one of the few, if only, episodes where NOBODY went to hell.
    • The live-action adaptation's Alternate Continuity actually makes it worse, in a way. In the anime, after the soul was sent to Hell, the wisher usually had a little supernatural bonus added to their lives, generally restoring the opinions of people the villain had caused to fall, or making somebody survive who would almost certainly have died otherwise because of the villain. This was probably to emphasize that it was, in fact, a Deal with the Devil, and temporary at best (since it's immediately followed by the sender looking at their brand). In the live-action adaptation? Nope, you have to do all that yourself if you can.
    • Sometimes an episode manages to have an even more depressing ending than usual. For example, in one episode, a young girl is forced to become what amounts to a slave for an absolutely horrible woman after one of her dogs bites her; the woman keeps both of her dogs hostage and threatens to kill them if the girl even thinks of telling anyone what's happening. She makes good on her threat and kills one of the dogs, devastating the girl to the point where she accesses Hell Correspondence. Before she can pull the string, she discovers that the remaining dog was pregnant and has given birth to puppies, something that renews her hope. Unfortunately, the dangerously paranoid woman becomes convinced that the girl is plotting against her and kills the remaining dog; at this point, the police manage to arrest the woman as it turns out that she had murdered her own child and her parents long ago to keep her parent's inheritance for herself. The girl then discovers, to her horror, that the puppies were drowned before the police could arrive; blinded by rage and grief, she pulls the red string and sends her tormenter to hell. The girl doesn't even get any comfort out of this act, as she hates herself for hesitating and not pulling the string before her dog and the puppies were killed.
    • Another really bad one happens right after the aforementioned episode. A young orphan is forced to marry the son of a wealthy doll maker who's the main supporter of the orphanage she grew up in. Although she doesn't mind (and even seems to like) being married to the son, she's tormented by her mother-in-law, who expects her to become a doll; she's not allowed to do anything or have her own personality, all she can do is sit around and look beautiful. If she tries to run away or rebel, the old woman will take it out on the orphanage. The psychological torture of being forced to act like a doll ends up getting to the poor woman and she sends her mother-in-law to hell so she can live freely with her kind husband. However, when she brings up the subject of helping out around the house to her husband, he tells her that all she has to do is sit and behave like a doll; all the poor girl can do is shake with horror and grief once she realizes that she's still trapped, now with no way out.
  • Dragged Off to Hell: This is pretty much the premise of the series in general. By making a deal with Ai, you can have someone sent to Hell, with the price being going to Hell yourself when you die.
  • Dying Candle: Invoked when one makes a bargain with Enma she lights a candle with their name on it that burns for the rest of their life. When it goes out she knows it's time to collect their soul.
  • Easy Road to Hell: All that's needed is for someone to be willing to sell their soul to send you there. It doesn't matter what you did either, it could be for anything as petty as spilling coffee on someone, or worse, for nothing at all. One episode shows that you can be sent to hell before even being born..
  • Emotionless Girl: Enma Ai is a subversion. She does feel, but because of her job, she isn't allowed to express them. Wanyuudo says he can "hear her heart breaking" in one episode, where an innocent was sent to hell, and although she herself isn't shown crying, her face painted in a wall by one of the persons that made a contract with her starts to shed tears when he is about to die, indicating that she was probably crying at that moment too.
  • Entitled Bastard: A frequent trait of the hellbound targets.
    • In the very first episode, Alpha Bitch Aya Kuroda, right up to the point she enters Hell, expresses neither remorse nor regret for essentially ruining Mayumi's life for shits and giggles, and even behaves as if it was her right.
    • In episode 3, a male ace baseball player, Mamoru Hanagasa, who murdered a teammate and framed the innocent client, Daisuke, for it in order to create an incident that would be the perfect excuse to call off a game that might put too much stress on Mamoru's shoulder. Unlike Aya above, Mamoru doesn't even bother minimizing what he did as harmless. Rather, his sense of entitlement is so high that he says that others should be honored to die for his talents since he's just that awesome!!!
    • Ayaka Kurenai from episode 7 is almost exactly like Hanagasa, but far more deceptive and crude. She becomes the apprentice of her soon-to-be adoptive mother, the leader of a successful theater troupe, solely to get her own hands on fame and fortune. When another actress is given the star-making role Ayaka wanted, Ayaka pays a couple of guys to destroy the other actress's voice so she'll never act again. When the leader disbands the troupe in response (as well as telling Ayaka she plans to withdraw from the process of adopting her), Ayaka drops her pretense of innocence and flat-out says she's only pursuing acting for personal gain, and that she doesn't "give a shit" about the woman who genuinely cared for her.
  • Equivalent Exchange: The user can type in a tormentor's name on the website, and Enma Ai will take them to Hell. But in exchange, the user will also go to Hell when they die.
  • Even the Girls Want Her: Ai's companion Honne-Onna. Les Yay with Enma Ai aside, she's so admired and wanted by a bunch of girls of a school where she works at during the Mitsuganae season that one of these girls named Yuna tried to send another of Ai's employés, Ichimoku Ren, to Hell out of jealousy, after mistaking them for a couple.
  • Everybody Hates Hades: The spider is the lord of hell, making Ai similar to Charon in her duties.
  • Everyone Has Standards: In the first season episode "The Light of the Hospital", a rather caring nurse gets sent to hell by an unknown man for unknown reasons, Ai and her companions agree that she didn't deserve it, but have to do the job anyway. It becomes Fridge Horror, when Ichimoku states that this isn't the first time nor it won't be the last, revealing that while the Asshole Victims we see are justified, there can be just as many, if not more, who get sent out of pure spite.
  • Evil Is Not a Toy: In differing aspects, both played straight and averted.
    • Averted, in that contracting with Ai is straightforward and works exactly as promised with the exact stated cost, no more and no less. Ai and her companions will make no effort to make your life any worse or shorter for summoning her and entering into a contract, or even interfere after their end of the deal is done (unless, of course, they are contracted by someone else to take their former client to Hell).
    • Played straight in that, when various characters attempt to control or capture Ai or avoid paying the cost (eg. by making someone else summon Ai and enter the contract instead), it never ends well for them.
  • Evil Matriarch: The villain of The Doll Episode is an ancient dollmaker who attempts to mold Inori, her son's young bride into a perfectly compliant living doll. In the end, her son picks up where she left off, for an even worse Downer Ending than normal.
  • Evil vs. Evil: Although by season 2 the series went for Grey-and-Gray Morality, episode 5 is notable for both Ai's client and the banished are equally despicable persons.
  • The Faceless: The people of the creepy classroom that give Aya her first scare as her consignment to Hell draws near.
  • "Facing the Bullets" One-Liner: Sometimes the companions will ask whether the target is sorry for what they've done. Their answer is almost invariably, "No."
  • Failure Is the Only Option: Somebody always gets sent to Hell, despite any attempts to prevent it (there are exceptions to the rule, but they're very far and few between).
  • Fanservice: There are some instances of this. For example, the hot springs episode of Futakomori and the possession scene from Mitsuganae. Was it really necessary for Ai to kiss Yuzuki, while they were both naked in a bathtub, to possess her? And to show Yuzuki her past in the ending?
  • Faustian Rebellion: Giles de L'Enfer, alias Hell Boy, who claims to have dragged himself out of Hell through use of his psychic powers.
  • Fire and Brimstone Hell: What little of Hell proper is seen when Ai's clients are given a warning of what they're signing up for indicates that Hell (in contrast the banishments the clients' tormentors are subjected to) is generally of the fire and brimstone and spikes variety and generally rather non-ironic. Of course, it's also possible that this is simply what happens to those who haven't done anything for which there is an ironic punishment severe enough to also be worthy of Hell.
  • For Doom the Bell Tolls: Whenever Ai whisks a victim off to hell, she extends an arm outwards with a bracelet with bells on them, which let out a sharp ring. They ring again when she ferries the victim through the gate to Hell. In season 4, when Michiru becomes the next Hell Girl, the sound is changed to the ringing of a windchime.
  • For the Evulz:
    • One episode has a nurse named Kanako Sakuragi, sent to hell. For most of the episode, Tsugumi spends trying to find out if Kanako had any dark secrets or was a Bitch in Sheep's Clothing, to find out what could've made anyone want to send her to hell. Turns out, the nice and self-sacrificing image is not a front, it's actually how she really is... and she gets sent to hell anyway by a guy she doesn't even know who did it just because he could. To hammer in just how messed up this was, not even Ai's companions know what to make of the situation, as both them and Ai know it's wrong but due to the contract they can't do anything about it!
    • One episode revolves around Maki Onda, a girl that wants to send her unknown tormentor to hell. The unknown tormentor writes horrible things on the girl's desk, hides caterpillars in the girl's pencil box, traps the girl in a locker room that appears to be a sadistic Death Trap, and pours hydrochloric acid on the girl's back when they finally meet. And the bully's reasoning? It was an experiment. The sentiment gets thrown right back at her when she is inevitably sent to Hell.
  • Foil: In season 4, Michiru becomes one to Ai since they both died under broadly similar circumstances and were both damned for taking revenge in their dying moments. Even as a newly-minted Hell Girl, however, Michiru is much kinder and more idealistic than Ai, even encouraging a suicidal client not to send himself to Hell so that they can meet again in Heaven someday.
  • Force Feeding: Happens in the first season when a theater actress is cornered by a gang of thugs, and force-fed a tonic that completely destroys her voice.
  • Genre-Busting: A fusion of suspense, drama, and horror, with some slice of life and social commentary about the least appealing aspects of the Japanese society thrown in for good measure. The third season is full of Mind Screw as well.
  • Ghost Amnesia: Michiru has this during Yoi no Togi. She first remembers her name at the beginning of the season's fifth episode and the rest of her memories return in short order after that.
  • Giant Woman:
    • In the episode "The Street Corner of Bitterness" of Three Vessels, the hallucinatory punishment of the person sent to Hell involves a giant-sized Ai Enma standing taller than the surrounding buildings and chasing after him, ultimately crushing him under her foot.
    • The punishment from the episode "Bury Me Deep" of Fourth Twilight involves the victim being folded like a paper origami, before getting crushed by a giant-sized Kikuri. Ai and Wanyudo can be seen next to her for comparison, standing no taller than her knees.
  • Gone Horribly Right: Sending the person who made your life a living hell to hell does not solve everything.
  • Hard Work Hardly Works: Played hellishly straight on the 3rd episode of season three.
  • He Who Must Not Be Seen: Enma Ai's "grandma". All we ever see of her is her silhouette. The only human character that sees her runs away from the house, screaming in sheer terror.
  • Here We Go Again!: The second and third seasons end with someone accessing the Jigoku Tsushin, even though it looked like Ai was finished being Hell Girl.
  • Heroic Sacrifice: Enma Ai herself, when she refuses to transport the soul of Takuma Kurebayashi, whose life situation somewhat mirrored her own. As punishment she becomes mortal and later dies while trying to defend the boy from violent townspeople.
    • She does it again in Mitsuganae to save Yuzuki from being condemned to hell after she oversteps her authority as the new Hell Girl.
    • Some people pull the string in order to save people they care about.
  • Hikikomori: Two in the anime, one in the live-action adaptation.
  • Holy Ground: Averted. Ai and her minions can enter shrines, temples, and churches with no ill effects.
  • Hooker with a Heart of Gold: Hone-Onna. No. Really. She was once a human girl named Tsuyu who was sold to work at a brothel.
  • Hot Springs Episode: Episode 19 of Futakomori. Also gives some detail into Wanyuudou's past.
  • Human Sacrifice: The Hell Hotline demands the soul of whoever uses it as payment.
  • Humans Are the Real Monsters:
    • Ai's minions often lament the state of modern humanity, though things weren't any better when they were alive.
    • At the end of one first-season episode, an old man being ferried to Hell asks Ai if he will see the man he banished there long ago. Ai replies that she doubts it, as Hell is a vast place.
  • Iconic Outfit: Hone Onna often wears a reddish business suit while in the world of the living. Ai wears it during one of Futakomori's Hell banishments.
  • Intrepid Reporter: Hajime Shibata, a freelance reporter that begins pursuing Ai and her clients.
  • Idiot Ball: As the series starts to move in a more grey morality, some of the people who summon Hell Girl carry this. And let's not forget that this series is all about people trying to improve their lives by sentencing themselves to eternal suffering. Which might not be the most logical of plans. Some of them outright state that they don't care about going to Hell anyway, just as long as their targets are out of their lives. But considering that the dolls send both the user and the target to Hell, thus forcing them to be in the same place forever, well...
    • Then again, it's highly unlikely they will see their tormentors again in Hell. It's a rather large place.
  • Interrupted Suicide: In the first episode, the bullying that Mayumi goes through eventually drives her to jump off a building. She comes face-to-face with Ai mid-plummet and becomes the Hell Girl's client instead.
  • Ironic Hell:
    • Downplayed - the "banishments" prior to actually being sent to Hell are generally ironic punishments if they were sent for tormenting others, but there is little indication whether Hell itself deals in ironic punishments or not, or indeed, about any real specifics of Hell. When someone innocent is sent, the ride is a simple trip with a sad conversation with Ai.
    • In Episode 3, it is implied that at least part of Hanagasa's punishment is for the rising star of Japanese baseball to have to play baseball with an entire team made up of copies of Shinichi Muroi, the boy he had murdered at least in part out of disdain for Muroi's poor fitness and barely high school-level skills.
    • Being Hell Girl is an ironic punishment for Ai, who sought vengeance on her murderers from beyond the grave.
  • I Want My Beloved to Be Happy: One episode features a girl named Tae Sakairi, who is so in love with the idea of playing the "victim" of this trope, that she actually becomes distressed when the object of her affection, her childhood friend Kei, rejects the "other woman" and decides to fall in love with Tae instead. Tragedy soon ensues.
  • Japanese Mythology: Ai's minions either reference or are named after beings from Japanese mythology. Hone Onna's meeting with Kiyo, an Ubume, in season two shows that they're not the only ones.
  • Karma Houdini: Subverted by the townspeople of season 2. Sure they've escaped mortal justice but they'll still go to Hell when they die.
    • Played straight in Season 3 with the townspeople in Yuzuki's backstory. They treated her and her mother like crap and did absolutely nothing to help her mother when she got sick enough to start coughing up blood,, yet not a single person is seen getting any sort of comeuppance at all. Although it's entirely possible, that they're doomed to go to hell as well
  • Kick the Dog: Many of Ai's targets do plenty of this, driving their victims to seek vengeance through the Hell Correspondence.
    • A girl named Miki Kawakami has two Welsh Corgis. The evil, greedy, abusive rich woman the girl is forced to keep house for, Chinatsu Shimono, poisons both dogs and then drowns the puppies that the second dog had given birth to the day before. Miki, who had made the contract with Enma Ai but was hesitant to fulfill it, sends the bitch to Hell immediately after finding out about the puppies. This is literally seconds after the police arrived and arrested the woman for multiple murders, so this could be also interpreted as an act of guilt. "I couldn't stop her in time and I deserve to go to hell for it." (episode 18 of the first season)
    • A girl named Mioi Hatsumi owns a chihuahua and lives in a building with a woman named Shimatani. Shimatani attempts to get Hatsumi's dog kicked out of the apartment, and finally ends up poisoning the dog and causing Hatsumi to fall off a balcony. Yes, she gets it. (episode 8 of Mitsuganae)
    • A veterinarian by the name of Yoshiyuki Honjou, who doesn't care about treating the animals in his clinic, and eventually allows young Junko Kanno's dog to die. Yup, another one who gets sent to Hell for being mean to puppies. (episode 4 of the first season)
    • And of course, there is Leon Yamada, the town bully, who harasses geeks in episode 5 of Futakomori. He sits outside a convenience store one day, playing with a lighter, and a dog comes nearby. Yamada entices the dog to come closer, and when it does, he lights the flame right under the dog's nose. The dog runs off crying in pain, and Yamada laughs wickedly. Oh don't worry... he gets it in the end, shortly after he banished his gang's Boss no less, even though he made the contract for a completely unrelated circumstance.
  • Knife Nut: Honne-Onna is a skilled knife thrower.
  • Last-Second Chance: Maybe. Ai's companions often ask the target of the week if they regret what they've done to the client and, if the person is unrepentant, tell Ai something along the lines of "You heard what s/he said" before she sends them to hell, but it's never elaborated upon if genuine regret would actually save them or not. Most people are unrepentant or insist that they are not to blame, a few act repentant but only to save their own hides (which never works), and benevolent people who are targeted by jerkasses never even get the question asked. Then there's also the factor that Ai and her companions are tied by their own contracts to carry out their duties.
  • Little Miss Badass: Enma Ai herself, who takes on the form of a vulnerable young girl clad in either a kimono or a black and red fuku. When angered, she has the power to take out an entire village.
  • Look Ma, I Am on TV!: One episode had a man tracking down and murdering a bunch of people who did this during a news report talking about the death of his wife and son in an accident.
  • Magic A Is Magic A: A somewhat questionable case. In some episodes, it seems to be implied that if the victim shows remorse, even after the string has been pulled, they may yet be saved. However, other episodes seem to indicate that people in this world are sent to hell not because they've done anything wrong, but because they're hated by another person (and could even be sent for no good reason at all). This can, however, be resolved by saying that Ai and her family were simply tormenting the victim before sending him or her to hell.
    • Also, almost nobody ever actually does show remorse, which means it's never actually tested whether or not they could save themselves if they owned up to what they did. The targets almost always boast that either what they did was insignificant (episode 1's target) or that their actions were ethically justified (episode 11's target) or that the victim had it coming (episode 7's target). And the people who do show remorse are always the ones who for some reason accept being sent to Hell anyway: to name just one example, in episode 12, the schoolteacher repents how he treated the client, but this particular schoolteacher wanted to be sent to Hell, and the fact that his client will soon join him isn't what he wanted at all.
  • Magic Versus Technology: In the Season 3 episode of Professor Hell vs Hell Girl, the professor is able to shut out the rest of the Yokai's powers with tech until Ai used her far greater magical powers. The professor was also able to subvert the regular restriction of Hell Correspondence needing a person with a great hatred to their intended victim, simply by using hypnosis. His ultimate intention is to destroy Hell for its arbitrariness and his means for this is with reductionism of Hell through an obscure branch of mathematics. There was just one flaw. He let Ai inside.
  • Mark of the Beast: Hell's seal, which marks people as having sold their soul for vengeance and thus damned for all eternity.
  • Mind-Control Eyes: Tsugumi Shibata, when she "synchronizes" with Enma Ai
  • Mind Rape: Before the actual sending-the-target-to-hell segment, this is the form the "banishments" take. The target is first made to go through an inverse illusion of his/her own crime, with other supernatural horrors thrown in to make it worse. For example, Aya, the target of episode 1, has a series of pranks pulled on her by other classmates (including faceless-demons-as-classmates) inside a school that rapidly switches from day to night, mirroring the way Aya threw Mayumi's life into chaos. For another example, the target of episode 2, a stalker who almost murdered the girl who sent him to hell, is forced to wander through a hospital where he's first pinned to the floor by skeletons, and then has to watch the girl he stalked cry over her father...who turns into a skeleton that attacks the stalker, all of this mirroring how the stalker had trapped the girl in a sick life and murdered anyone who got in his way.
  • Mind Screw:
    • Pretty much any time an antagonist is in the interdimensional before getting dragged to hell.
    • In episode 13 of season 1, Hajime Shibata gets a mind screw moment when the porn-shop owner's parakeet starts talking to him.
  • Minor Injury Overreaction: One episode features a playboy movie director named Tetsuro Megoro. In the end, he's sent to hell by a guy that he accidentally dumped coffee on early in the episode.
    • The sender is also the guy whose car he scraped up a little deeper into the episode (although the flash-backy nature of the episode can excuse the oversight).
  • Mistaken for Murderer: A few different cases involve both targets and clients who are either implied or stated to be this. Makes for a real downer ending if the target is the one and the thread still gets pulled.
  • Mr. Seahorse: In Season 2, the episode that explores Hone Onna's origin, the villain of the week abandons his pregnant ex-girlfriend after bankrupting her. When she finally sends him to hell, he ends up on Ai's boat heavily pregnant. The baby rips its way out of his belly, leaving him in agony for the rest of the trip to Hell.
  • Moment of Weakness: Arguably the entire reason Tsugumi's mother died was caused by Hajime's Moment of Weakness after discovering that she'd cheated on him, but the moment that really comes back to haunt him and Tsugumi is right after he discovers her death and tries to deny responsibility for it. His later actions make it really clear that he definitely does take responsibility for what happened to her.
  • Motive Decay: In the first season, most people who called on Ai Enma did so because they really, really could not expect retribution. This premise is diluted as the plot demands in the next two seasons.
    • From the first season one notable exception is the girl whose dogs got abducted and later killed (episode 18). She sent her tormentor to hell after the police arrested her and from the findings would go to prison for at least multiple murders. Don't mess with dogs in this series!
  • Mummies at the Dinner Table: In episode 15 of the first season, the thread is ultimately pulled on a stepmother who was refusing to let her niece be together with a man from off the island. The trigger for the string being pulled was two-fold, but one was the discovery that the stepmother had actually killed the niece's mother upon her second attempt to leave the island and still talked with her corpse as if she was still alive, complete with ventriloquy imitating her mom's voice (There's a small bit of Foreshadowing of this when the woman insists that the niece's mom "knows" she is right, then promptly switches to knew).
  • Mundane Made Awesome: Untying strings requires dramatic music!
  • Musical Nod: Sakasama no Chou, the opening theme from the first season is used as a ringtone, bowling alley music and on a billboard for the single (in which the music video is shown) in both Futakomori and Mitsuganae. NightmaRe, from Futakomori, gets used in Mitsuganae as well.
  • My Beloved Smother: In Futakomori, one episode centers on a woman who doted on her son so much that he grew to resent her and started taking his motorcycle out on long nighttime drives just to get the hell away from her. See Sanity Slippage below for more about how that turned out.
  • My God, What Have I Done?: Episode 1 of Mitsuganae. A girl named Itsuko sends her apparently mean teacher to hell for throwing away her iPod. Two seconds after the string is pulled, Yuzuki runs into the room to give her back her iPod - it turns out the teacher was joking. Itsuko's face says it all.
  • Never My Fault: A lot of the more repulsive targets refuse to admit to their crimes and will even blame things on the people they wronged when questioned by Enma and company. This makes it all the more satisfying when they're dragged screaming into hell with a good dose of Laser-Guided Karma.
  • New Job as the Plot Demands: Ai's minions frequently take up different identities in the human world in order to keep up with their next client.
    • In season three, they become part of the faculty in Yuzuki's school to keep an eye on her.
  • Nice Job Breaking It, Hero!: In Season 3, after being separated from Ai, Yuzuki can sense when a person might use Hell Correspondence in the future, and so she tries to warn those people against doing so. In one episode, the person she warned had never even heard of it before - and then she had a bad day.
  • No Ontological Inertia: Often the villain getting sent to Hell also makes whatever trouble they caused their victim to be mostly fixed. This gets less and less common as the series goes more into a Grey-and-Gray Morality.
  • No Sympathy: There are some rather jarring examples in this series, and not even from the targets the clients have grudges against, either; in several episodes, the client would not have felt the need to send the target to hell if everyone else involved, including the client's loved ones and friends, weren't so quick to assume the worst about the client. Some especially egregious examples include:
    • The client of Episode 1, who is manipulated into having a photograph of her and a male escort taken in town and the principal's first assumption is that the client is a slut, and he calls her to the office to scream at her about this without giving the client a chance to explain herself
    • The client of Episode 3, who's framed for murder merely on the hearsay of the target since everyone else in town is apparently willing to quickly assume guilt without evidence
    • The client of Episode 6, whose mother is raped because of blackmail by the target and the client's father's first assumption is that the client's mother was cheating on him (as opposed to showing concern for his wife who is obviously miserable and crying)
    • The twin clients of Episode 9, since after their secret recipe shows up on TV at the same time as they were trying to show it off in their bakery, the first assumption of the citizens is that the fraud lies with the clients, without even giving the clients a chance to explain their side of the story
    • The client of Episode 11, whose father was framed for corruption by an editor who was really convinced the father was guilty, but the son ends up losing his education, his money, and his home on top of that, and all his supposed "friends" dump him the second he no longer has money. Really, sometimes one wonders why the clients even bother sending the targets to hell, given that the average Japanese citizens as depicted in this show can be so cruel and/or unloving that the client would just be victimized by another target anyway, only without the ability to make a contract since they already used up their chance.
    • The icing on the cake, though, was Ai herself in her backstory: After being tormented for years and eventually Buried Alive to death along with her parents by an entire Jerkass village, she understandably snapped as a spirit and invoked Roaring Rampage of Revenge. And then the Master of Hell came along and decided to punish... her and her innocent parents — instead of, you know, the Asshole Victim villagers — via either eternal damnation or her servitude as a Psychopomp. Blue-and-Orange Morality 101.
  • No Sympathy for Grudgeholders: Downplayed. While the series never really makes forgiveness a major Aesop and never lets wrongdoers off the hook morally, a central theme is that revenge is never worth it in the long run. People who take revenge through supernatural means are damned for it and those who seek revenge through mundane means tend to set off a Cycle of Revenge that usually gets them killed even when they don't wind up in Hell in the end.Those who take revenge from beyond the grave or with their dying breath are still punished by being conscripted as agents of Hell.
  • Offing the Offspring: Meiko Shimono killed her own son so she wouldn't have to share her money.
  • Once per Episode: Someone goes to Hell. Most of the time.
  • One-Woman Wail: The soundtrack uses these a lot to evoke a lot of different emotions. "Ake Ni Somaru" uses both a woman's voice and a child's voice seemingly to mock characters as they finally teeter over the Despair Event Horizon while "Mangetsu" plays over some of the few genuinely happy moments in the series to heartwarming effect. "Kumo To Rouba To Shoujo" is a sad mix of strings and female vocals that is used to evoke sympathy both for the Victim of the Week and for Ai and her minions depending on when it plays. And those are just from the first season's soundtrack.
  • Only One Name: Yumi, the girl who signed a contract with Ai in episode 16, as confirmed by her candle at the end. The same can presumably be said for Yuki, her twin sister.
  • Our Ghosts Are Different:
    • After Ai Enma died, but before she became the Hell Girl she was an Onryo.
    • Wanyuudo and Hone Onna both became Youkai after they died.
    • In season two, Kiyo, Hone Onna's friend from that episode's Troubled Backstory Flashback, is revealed to be an Ubume. Season three gives us Yuzuki, who thinks she is alive, but actually died years before.
  • Paparazzi: Hajime Shibata used to work with one, Inagaki, who frames an innocent guy and his father. Predictably, Inagaki ends up sent to Hell by his victim.
  • Parental Abandonment: Tsugumi Shibata, the journalist's daughter who has a psychic link to Enma Ai, lost her mother Ayumi in an accident, although notably, the circumstances surrounding this death have a large role to play in the first series' denouement. Enma Ai herself suffered through the deaths of both of her parents. And their tragic murder was explored in a flashback episode. It was revealed at the beginning of the second season, that the parent's souls were being held hostage by the forces of Hell in exchange for Enma Ai's cooperation as one of Hell's agents of vengeance.
  • Perma-Stubble: Hajime Shibata.
  • Perspective Flip: Of the urban legend horror genre like The Ring or The Grudge except we see from the monster's point of view.
  • Pocket Dimension: The space where Ai and her associates take the "offender" before they are formally sent to Hell. Has to be this, since 1) Ai still hasn't ferried them through the gate to Hell, and 2) it can't just be a Mind Rape illusion, since we've seen the offender be physically removed from our dimension (easiest to see in the first season due to the Shibatas' involvements)
    • Also, the place where Ai keeps the candles with the names of everyone that made a contract with her that are still alive. You can go there by entering into a vase inside Ai's home.
    • The sunset world with Ai's hut is also one.
  • Poor Communication Kills: Many clients' problems could be solved if they talked about it (like the very first: "Sorry everybody, I lost the money but I'll work hard to pay it back." might be shameful but beats being blackmailed or going to hell), or found the right person to talk about it, or talked with the person they did it for (The Doll Episode, what level of not communicating did she do to miss "like mother, like son" that badly?).
    • Futakomori features an episode where a young woman is tormented by her neighbor after adopting a stray cat. Things escalate after she sends a letter, begging the neighbor to be patient a little longer while she works on moving to another apartment that allows pets. The problem? The neighbor actually loved the cat, and considered it her Only Friend. During the boat ride to Hell, Ai asks the woman why she didn't simply talk to her victim. The woman admits it just never occurred to her. The client later stumbles into the neighbor's empty apartment, and discovers walls covered in photos of the cat, realizing the unwillingness of the two women to just talk to each other has doomed them both to Hell.
  • Power at a Price: Ai will grant you a black straw doll with a red string tied around its neck, and explain to you that you can send whoever wronged you directly to Hell by pulling the string off. Once your intended victim's damnation is finalized, however, you will be branded and condemned to Hell when you die.
  • The Power of Hate: The Hell Correspondence is an odd example. Anyone who truly hates another person can access it and sell their soul for revenge. Season three shows that this works even if the hatred is induced through hypnosis. Another version of this trope is part of Hone Onna's backstory: she became a Youkai after dying by absorbing the resentment and bitterness of other betrayed women.
  • Punch-Clock Villain: Ai hangs around the hut and her minions work their day jobs when they're not dragging some poor soul into Hell.
    • Wanyuudo running his own oden stand was particularly amusing.
    • They actually get jobs as teachers in season three in order to spy on Yuzuki.
  • Pyrrhic Villainy: Literally. No matter how much better your life becomes after you send someone to Hell, you will be joining them soon enough. And you get a cheerful mark on your chest to always remind you of this.
    • Although there are a few cases where it's done for the sake of someone else. A girl named Haruka did it to the person who was ruining her mother. And for her sake, the mother seems nice to the child of the victim... whether that will hold or not is left unseen.
    • Pyrrhic Victory: When the person who untied the thread is innocent up to that point.
  • Reality Warper: Ai seems to be able to do this, as seen when she's sending people to hell and during the season one finale, when she's bullying Tsugumi to make her send her father to hell. Although maybe she was just mind raping her, it's not very clear.
  • Really 700 Years Old: Enma Ai who is over 400 years.
  • "The Reason You Suck" Speech: The hell banishments are usually a form of this. There have been exceptions, however. The most obvious ones are in season three.
  • Red and Black and Evil All Over: Ai Enma has this twice: She has black hair with red eyes and her standard costume is a black sailor uniform with a red collar. She also happens to be a Villain Protagonist.
  • Reincarnation: It is implied that Hajime is a reincarnation or distant descendant of Sentarou, a boy Ai cared about during her life, forming part of the driving force for the climax of the first season.
  • Ret-Gone: Records of the past few years of Yuzuki's life begin disappearing. Turns out she's been dead all this time, and this life is a complete illusion.
    • Hone-Onna does this to two women she befriended at the end of an episode in Futakomori.
      • She also did this to two office workers she was talking to about an episode's target in season one.
  • Revenge Before Reason
  • Rock Me, Asmodeus!: The Hell banishment during the third episode of Mitsuganae has Ai's minions doing a rock concert in which they play the background music for the scene.
  • Sanity Slippage: A woman in one episode of Fukatomori really didn't take it very well when her beloved son died in a fiery motorcycle crash on a poorly-lit street. She neglects the rest of her family to send out petitions and lawsuits to try to force the town to own up to causing the accident, and it gets to the point where her daughter sets up a contract with Ai. And after the mother's gone to hell, the daughter is seen sporting the same slightly crazed expression...
  • Screw the Rules, I Have Supernatural Powers!: After Yuzuki becomes the new Hell Girl, she immediately attempts to use her powers to take revenge on a woman who had unjustly sent her best friend to hell, not even bothering to listen when Ai's former helpers try to warn her against it. If she had waited one more second she might've learned that this was exactly the one thing she was NOT supposed to do. Would it have stopped her anyway? Debatable.
  • Screw Destiny: Yuzuki tries so hard to do this...
  • Self-Made Orphan:
    • Meiko Shimono killed her parents to inherit her fortune.
    • Also, at the end of the first season, Enma Ai tries to convince Tsugumi to send Hajime, her father, to Hell, by using the memories of her mother Ayumi's death. She fails, though: Tsugumi rejects the deal and Ai leaves her and Hajime alone.
  • Series Fauxnale: Season 2.
  • Shout-Out:
    • The show's concept of a team accepting to end the lives of their clients' grudges for a price is an homage to the Hissatsu series. Made explicit in the intro, which is a tribute to the earliest entries' opening sequence.
    • Episode 21 of season two. A guy named Makoto coldly rejecting the woman pregnant with his child. Sound familiar?
    • To Initial D of all things, in episode 10 of season two.
  • Sins of Our Fathers: When Ai discovers that Hajime and Tsugumi are distant relatives to a childhood friend who ended up helping bury her alive she decides to try and Mind Rape Tsugumi into sending her father to Hell.
    • In Mitsuganae, Yuzuki's best friend Akie becomes the target of a woman who wants to make Akie's father, the chief of police, suffer for covering up a crime in which the woman's own father was injured.
  • Spoiler Opening: Subverted. Mitsuganae's opening credits set it up as the same stand-alone episodic fare of the first two seasons, but this is only to avoid drawing attention to Yuzuki before she's established as an important character, after which it changes to reflect the series's new direction.
  • Soul Jar: In the third season, a girl named Yuzuki Mikage becomes one for Enma Ai through Demonic Possession. Eventually, she becomes Ai's successor.
  • Start of Darkness: One of the fourth season's episodes has a very different ending compared to most Hell Girl episodes: the boy who pulls the string decides that since he's going to hell anyway, he's going to take his terrible Dysfunctional Family and his sister's violator with him, fully equipped to kill them all.
  • Stepford Smiler: Usagi Shinohara knows her friends laugh about her behind her back and that her parents have no confidence in her future. Still, she smiles and made her peace with being the token "dimwitted" friend. But when her brother returns, she starts losing it...
  • Stringy-Haired Ghost Girl: Ai sometimes verges on this trope. As it turns out, she was once an onryo before being conscripted into her duties as the Hell Girl.
  • Stupid Sacrifice: A particularly tragic example in episode 20, when Inori sends her fiance's mother, who wants her to act like a living doll, to Hell. In the end, it turns out that her fiance is not so different from his mother.
  • Taking You with Me: People who formed a contract with Ai have no problem going to Hell, so long the person they hate were also sent there.
  • This Is Unforgivable!: The victim of the Alpha Bitch in the first episode of the live-action TV series utters this in tears before pulling the string after the Alpha Bitch smashes her father's watch apart.
  • To Hell and Back: Giles de L'Enfer, if he's to be believed, claims to have done this. Due to this, he considers himself a rival of sorts to Ai.
  • Tomato in the Mirror: One episode begins with a woman named Shizuko Amagi pulling the string on her straw doll. After that, it shows what led up to this, and at the end, it's revealed that Kyoko Tachibana, the recluse who was harassing and playing pranks on her was forced to live the ordeal through the woman's eyes, and the entire misunderstanding could have been cleared up had she just calmly talked it over and told her that she had adopted the cat first.
  • True Companions: Ichimoku Ren spent an episode considering how their group is like a family. And in season 3, Ai Enma reiterates their group as such to Yuzuki.
  • Unmoving Plaid: When Ai wears her flower-patterned black kimono, they look like they're green-screened on. This is likely deliberate, to show the magical nature of her kimono, as the flower pattern on it is used to induce death in victims. The same applies to Michiru's rose-patterned kimono.
    • The second seasons credits showed Ai in a red-patterned kimono, blending it with a swarm of butterflies with the same pattern and the same effect applied. This kimono is eventually worn by Yuzuki in the finale of the third season.
    • Ai's kimono in Mitsuganae has an animated pattern, with some of the objects at the edges moving in and out of view even while she stands still.
  • Victim of the Week: Every episode has a different client, and many of them have been abused in a certain way.
  • Villain Protagonist: Ai's job is to send people to hell, whether or not they actually deserve it. When the one who makes the contract with her finally dies, she would also be the one to carry them there.
  • Wham Episode: Episode 24 of Mitsuganae: By the way, Yuzuki, you're really just a ghost, and this entire season was a lie.
  • When the Clock Strikes Twelve: People can only access the Hell Correspondence website at midnight (although they need to have a real desire for revenge for it to work).
  • Xanatos Speed Chess: This is essentially the entirety of the third season and a good amount of the first and second seasons. In the third season, the question then becomes ... who is the master of this particular game? The cynical might say it's the Lord of Hell playing Ai to trap her as his servant for all eternity ... those with a bit more heart might say it's Ai's desperate gambit to save one innocent soul from Hell.
  • You Can't Fight Fate: Played straight most of the time (the target of the contract will go to hell if the string is pulled, and the person that pulled it will end up there too after dying), but subverted in some cases: Enma Ai escapes from the Lord of Hell in the ending of the first season even after he said it was her destiny to end up in hell if she ever opened her heart again, and ends up avoiding going to hell at all when everything is said and done. At the end of the second season, Ai saves the life of Takuma even after the string was pulled and he was destined to go to hell. And in the third season, although Yuzuki turns into the new Hell Girl after fighting against it and refusing to accept it as her fate, in the end, she does it more in desperation (she was dead all along and never really had the life she thought she had, nor does she had anything left in the normal world) than because she "accepted her destiny"... and she doesn't even keep the position for long anyway.

Alternative Title(s): Jigoku Shoujo


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