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Advertising / Trix Rabbit

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"Silly rabbit, Trix are for kids!"
— The kids in most commercials.

General Mills' cereal Trix is known for its fruity taste. It is also known for its commercial campaigns, which involve the cereal mascot, the Trix Rabbit, in his myriad schemes to get his hands on the titular Trix cereal from a couple of kids. He mostly fails, because "Trix are for kids!" It has become sort of a Running Gag.

One of the most notable of the cereal commercials and one that usually comes to people's minds whenever the topic is being brought up.


Trix Rabbit provides examples of:

  • Adjacent to This Complete Breakfast: Because it is a cereal commercial, of course this trope pops up in some of them.
  • All There in the Script: Two of the kids (Gabby and Brad) featured in the mid-2010's iteration of the ads only had their names mentioned in the closed captioning.
  • Bait-and-Switch: One famous commercial has a human (played by Harland Williams) go out and buy a box of Trix, but he gets home and removes his costume to reveal the rabbit - only to run out of milk, revealing it as a "Got Milk?" ad instead of Trix.
  • Barefoot Cartoon Animal: Some of the Rabbit's disguises fall into this category.
  • Butt-Monkey: Butt Rabbit, undeniably. He never achieves his goal, and he has many misadventures in the process.
  • Catchphrase/Phrase Catcher: "Silly rabbit, Trix are for kids."
    • "Raspberry red, lemony yellow, orangey orange!" (In former days, "Raspberry red, lemon yellow, orange orange!")
  • Advertisement:
  • Cereal Vice Reward: One of the most well-known examples of this trope. It even provides the page image and is the main focus of the page quote.
  • Disembodied Eyebrows: More obviously noticeable at some times than others, depending on which angle he is shown from.
  • Failure Is the Only Option: For the rabbit (Double subverted in one commercial. He disgused himself as a human to buy some cereal, brought it back home... and then found out that he had no milk. It was, naturally, a Got Milk? commercial).
  • Fantastic Racism: An unintentional example: the whole reason the kids give for not letting the rabbit have any Trix is simply because he is a rabbit and "Trix are for kids", which comes across as a pretty lame reason. Imagine if someone in real life said "(some food here) is only for white people."
  • Four-Fingered Hands: The rabbit. In many animated commercials, the kids also only have four fingers.
  • Friendly Enemy: In one commercial made to promote new Trix friendship bracelets, the kids tell the rabbit that even though he can not have Trix, they can still be friends, giving him one of the bracelets.
  • Full-Body Disguise: In the infamous 1995 Got Milk? commercial, he wears a very convincing male human body suit. Even more amazing when you know that he is a cartoon rabbit disguised as a live-action guy.
  • Go-Karting with Bowser: At least one back-of-the-box game for Trix cereal (from when the fruity shapes were brought back to the States) had the Trix Rabbit celebrating the return with the kids he usually tries to steal the cereal from.
  • Hypno Fool: In one commercial, the rabbit tried hypnosis to get over his Trix obsession. Later commercials show that this attempt failed.
  • Hypno Pendulum: In the aforementioned commercial, the therapist uses a pocketwatch to hypnotize the rabbit.
  • Inexplicably Identical Individuals: One commercial had multiple disguised rabbits aboard a train. The real Trix Rabbit is the one among them who steals all the Trix aboard. A second commercial reveals that the rabbit was disguised as the ticket lady. But then who were all the other rabbits that look just like him?
  • Invisibility Ink: In one commercial, he used vanishing cream to make himself invisible to get all the Trix he wanted.
  • Jerkass to One: Of course, the kids are this to the Trix Rabbit.
  • Kick the Dog: In one commercial, the rabbit enters an ice skating competition, with the prize being a trophy with a box of Trix in it. The rabbit gracefully performs with astounding skill and wins fair and square, only for the kids to show up and flat out steal his rightfully earned box of Trix and his trophy.
  • Kids Are Cruel: The kids sometimes even take Trix from the rabbit after he has bought it.
  • Leaving Food for Santa: One Trix cereal commercial in The '90s features kids leaving a bowl of Trix for Santa. After they go to bed, the Trix Rabbit, disguised as Santa, comes in and is about to eat the cereal himself. But then the real Santa shows up and the Rabbit gives him the bowl without hesitation.
  • Lost Aesop: If these commercials were ever meant to have a unique message, nobody has ever realized it.
  • Mind-Control Eyes: The rabbit had these in the commercial where he asked to be hypnotized. They were fake.
  • Never Recycle Your Schemes: The rabbit never tries to simply reuse a tactic and alter it to avoid whatever went wrong the last time. A notable example is the Got Milk? commercial. The only reason his plan in that scenario did not work was because he did not have milk for his Trix. He could simply do the same thing a second time and just be sure to buy milk the second time, yet he never tries this again.
  • No Name Given: The rabbit was never given a real name. One commercial lampshaded this by having him dress up as an adult to ask for Trix from kids only for them to ask him his name. A contest was held for his name, with viewers submitting suggestions. However, this turned out to be meaningless, as the follow up commercial did have someone hand the rabbit his winning name on a piece of paper, but the viewers never see it, and the rabbit blows his cover before he can use it.
  • Paper-Thin Disguise:
    • Although he has had a few good ones, like disguising himself as a cute, adorable - and real - bunny. (Unfortunately, his enthusiasm gives him away.)
    • Averted in this commercial where his disguise is so great that nobody recognizes him until The Reveal.
  • Parody: A genre in and of itself, there are plenty of parodies of the Trix commercials, usually involving the rabbit getting his long-deserved revenge. Some examples include:
    • This video depicting the Rabbit failing as usual. It starts to deviate from the norm when one of the kids elbows the Rabbit in the stomach, finally causing the Rabbit to call them out. His mental state deteriorates from there, until he murders both kids and declares Trix to be for rabbits. It is incredibly satisfying.
    • In a cutaway gag from the Family Guy episode "Breaking Out is Hard to Do", an advertisement for Asian Trix during Sumo Tonight shows an Asian version of the Rabbit who, after being told the familar phrase, shouts "YOU SHARE!", and proceeds to knock two of the kids out and snaps the third kid's neck, before running off with the Trix.
    • This short Flash animation shows the aftermath of the Rabbit's revenge. Among the atrocities he committed include setting a girl on fire (who is still on fire and screaming), hanging a boy by his underwear on a tree, tying another boy to the same tree, and something unspecified to another girl and a blonde boy (who looks suspiciously like Calvin; this spawned jokes in the comment section that a Hobbes attacked the Rabbit after the video ended). While this is happening, the Rabbit is sitting on a stump eating a bowl of Trix, unfazed by what he did.
    • The Rabbit also appeared on the infamous Green Jellÿ song "Cereal Killer" as the first victim of Toucan Son of Sam. Sam yells the familiar phrase before knocking his head off in an over-the-top gory fashion.
    • The SuperMarioLogan episode "Fountain of Youth!" reveals that "Trix are for kids" is not just a tagline, it is a very strict law that the police waste no time in enforcing. Not even adults can legally eat Trix in this world.
    • The Powerpuff Girls comic book story "Steal a Meal" had Him using three cartoon cereal mascots to steal all the cereal in Townsville. One of them was a brown ragged rabbit, named Dumb Bunny.
  • Protagonist-Centered Morality: The rabbit is shown to be in the wrong for trying to steal or beg for Trix from the kids, but one commercial had him legally buy his own Trix only for a group of mean children to steal it from him. Apparently it is okay for kids to steal from the rabbit, but not vice versa.
  • Rube Goldberg Machine: He tried to build one to make his own Trix in one commercial, but accidentally set it to "Chewy" (rather than "Crunchy") and made Trix Bubble Gum. (Which became a Free Prize at the Bottom.)
  • Special Guest: One two-part commercial has Bugs Bunny show up to help him; he is upset that the cereal has no carrot-flavor. Unfortunately, Bugs' plan is as flawed as all the others, in contrast to his usually well-engineered plans against his adversaries.
  • Team Rocket Wins: Sometimes the rabbit actually managed to get the Trix cereal.
    • Most notably, a commercial depicted the rabbit participating in a bicycle race with a bowl of Trix as the prize. He managed to win by using his floppy ears as wind sails to gain more speed. The cartoon judges of the race then are split. One judge says that the Trix rabbit won, so he should get the cereal because it is only fair. The other judge says "Trix are for kids," which supersedes all other considerations and the Rabbit should be denied the Trix. A vote was held where kids could send in a cereal boxtop with "yes, give the rabbit the Trix" or "no, don't give the rabbit the Trix" as their choice for how the dilemma would be resolved in a future commercial (supposedly). The eventual follow up commercial did not include actual numbers for each vote, but it was reported that the "yes" vote won. The rabbit got the Trix, but it was specified that it was only for one time.
      Judge 1: The kids voted, "YES!"
      Judge 2: Just this once.
    • In an older commercial, he manages to eat a spoonful of Trix, his disguise is ruined, and this happens.
      Kid: Silly Rabbit, Trix are for kids!
      Rabbit: And sometimes for tricky rabbits!
    • They also used to hold an 'election' in the same years as the US presidential election (1976, 1980, 1984, and 1988), but since the Rabbit won in every election, they stopped doing it. Real kids are not as cruel as the ones in the commercial, and were more than happy to give the rabbit his Trix.
  • White Bunny: The rabbit himself.
  • Yank the Dog's Chain: He guest starred in one commercial where he used what is perhaps his best disguise to finally get a box of Trix and retreated to his apartment. Unfortunately, before he could chow down, he discovered to his dismay that he was out of milk.


Video Example(s):


The rabbit wins the Trix!

The rabbit participates in the Tour de Trix bicycle race in order to win the Trix he's dying to have. He wins, but the judges decide whether he should have the Trix or not. Thankfully, the kids vote "yes" and the judges decide to let the rabbit finally have his beloved Trix - just this once.

How well does it match the trope?

5 (15 votes)

Example of:

Main / ThrowTheDogABone

Media sources:

Main / ThrowTheDogABone