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Advertising / The Burger King Kids Club Gang

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In 1989, Burger King launched a kid's meal program in the US and New Zealand called "the Burger King Kids Club Gang". They consisted of a group of children: the technology-loving leader Kid Vid, the sporty tomboy Boomer, the nerdy I.Q., the Big Eater Jaws, the artistic Lingo, the Camera Fiend Snaps, the paraplegic Wheels, and the dog J.D. In the 2000s, a music-lover named Jazz was added to the group. The characters have since been discontinued, though the Club itself still exists.


Compare to McDonald's' McDonaldland.

The Burger King Kids Club Gang provides examples of:

  • The Artifact: The gang was discontinued in the 2000s, but some restaurants still show signs of them.
  • Big Eater: Jaws is named because of his appetite.
  • Camera Fiend: Snaps is named because of she always carries a camera.
  • Five-Token Band: The trope image comes from these characters. There's the white male Kid Vid, white female Boomer, white male I.Q., black male Jaws, male dog J.D., latino male Lingo, blonde female Snaps, disabled white male Wheels, and Asian female Jazz.
  • Only Known by Their Nickname: Every character is only referred to by their nickname.
  • Team Pet: The team's pet is a dog named J.D.
  • Tomboyish Name: Boomer is a tomboyish girl.
  • Tomboyish Ponytail: Boomer is a sporty girl who wears her hair in a ponytail.
  • Advertisement:
  • Smart People Wear Glasses: The nerdy I.Q. wears red glasses.

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