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Advertising / Orangina

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"Naturellement pulpeuse."note 
2008 tagline

Orangina is a French carbonated beverage made from, well... oranges. The drink even has orange pulp in it, that's why they have the tag line "Naturally juicy!" They've expanded their flavors since then, with flavors of other citrus fruits. The product has appeared in other countries, notably in the United Kingdom and even in North Americanote . They come in somewhat bulb-shaped bottles (though originally, they were made in an orange-shaped bottle). They also come in more typical packaging, like cans or larger plastic bottles.

Commercials? Well, back then, they varied. One involved a man and his angels, who ended up fighting over the drink. Others involve men in Orangina suits while... dancing. Or being used as a pinball machine ball. And in said men-in-Orangina-bottle commercials, a few featured the Orangina Rouge blood (Sicilian) orange product, with an insane, chainsaw-wielding man-in-Orangina-bottle playing up the blood theme. He was a de-facto Mascot. You have to see it to believe it!

Of course, most people are more familiar with the newer commercials. You know, those certain commercials (and those are just a handful!). In 2008, they decided to make a rather... risqué... commercial, originally supposed to air in late night. What it had was a bear with a leaf on his groin, a female octopus, chippendale chameleons and pumas, pole dancing in general, anthropomorphic plants, the soda splashing all over them... in other words, furries in a beach party. In fact, it had a cut version (the uncut was the one provided in the link), though the cut version itself still had some naughty stuff intact. The ads proved a sensation, and soon they sort of become their advertising icons, using some of the characters as an advertising on top of taxis and on posters, and they followed up with new ads with a (mostly) similar cast for their newer products. Some are less risqué, like the cowgirl ad (a female horse riding the Orangina bottle), while others are not subtle, like its accompanying Indian ad (a male cougar using the Orangina bottle...with an orgasmic look on his face). Recently, they made a series of ads that poke fun at various Commercial Tropes, with Orangina being a magical product being able to do X task! Most are safe for work, though the panda and the cougar (again!) crossed the line once more (the latter even became a bit controversial due to its homoerotic undertones).

You can view the new commercials in this YouTube account.

The old Orangina commercials contain examples of:

  • Ax-Crazy: Orangina Rouge. A psychotic chainsaw carrier who attacks people and does evil things for no reason.
  • Red Is Violent: Orangina Rouge is red and a chainsaw wielding maniac.

The new Orangina commercials contain examples of:

  • Bizarre Beverage Use: This is the premise of one campaign for the soft drink parodying other kinds of commercials, in which the spokesanimals use the drink in the place of aftershave, perfume, mouthwash, soap, zit cream, etc.
  • Chippendales Dancers: In the first advertisement, the cougars and chameleons wear typical Chippendales outfit - with the cougars in their spotted speedos and the chameleons in their black speedos, collar, bow tie, and cuffs... without the upper clothing!
  • Cthulhumanoid: The anthropomorphic female octopus in the first commercial.
  • Does This Remind You of Anything?: Where to start...
    • The first commercial itself looks like a beach party with undertones of an orgy.
      • It has a pole dance section too!
      • The characters splash themselves with the Orangina drink. Doubly so if you realize that sodas tend to be sticky. And that the Orangina drink has a yellow tint.
      • The bottles pop out in a strange, familiar look.
      • The female octopus squeezing a couple of oranges on her chest.
  • Lions and Tigers and Humans... Oh, My!: The animal commercials take place in a world where humans and anthropomorphic animals coexist with each other, form Interspecies Friendship, and yes, even Interspecies Romance and Interspecies Adoption. There's even at least one Plant Person in the commercials too.
  • Motion Capture: As shown in "the making of" video.
  • Nipple and Dimed: The panda always gets stripped, revealing her boobs in two different ads! The first one is in the first commercial where the cougar accidentally strips her while dancing, showing that her nipples are covered with STARS! The second is from this, although this time she has no nipples.
  • Non-Mammal Mammaries: All the animals have breasts, including reptiles and sea creatures. Some commercials and print ads even feature anthropomorphic plants with breasts!
  • Overly-Long Tongue: In the first commercial, the small chameleon wraps his tongue around the plant woman, with his face making a strange look as his colors change quickly!
  • Parody Commercial: A set of commercials are parodies of various "X product" being a life saver of a specific problem, with "X product" being Orangina. A specific animal is assigned to a problem (e.g. the bear has body odor, the giraffe has laundry problem, the cougar has aftershave) and they use Orangina to solve it.
  • Peacock Girl: The female peacock dancers are females... though.
  • Plant Person: Some of the picture-only characters are anthropomorphic plants like violets, cacti, palm trees, and the like.
  • Rated M for Manly: The male-themed commercials, especially the bear.
  • Roger Rabbit Effect: Some of the ads have the CGI animal people interacting with the humans.
  • Stripperific: Many of their ads feature the animals dancing around sexily with only their swimwear or underwear, if even that.
    • Although their most recent ads are less prone to this. The three males are strangely enough, shirtless.
  • Shirtless Scene: Males, and even females!
  • Visual Innuendo: In this Indian commercial, where a cougar beats on an Orangina bottle positioned between his legs until it explodes, making some pleasured facial expressions all the way, as if masturbating.
  • What Were They Selling Again?: While it does show that the CGI Beast Men are getting a lot of attention and are the ones that get stuck in people's heads, the Orangina bottles tend to be also prominent in their ads.
  • Your Size May Vary: In the first commercial, the plants are small. Okay. Then we have chameleons who are as big as the rest of the animals. Okay. But then we see a chameleon who is as big as the plants, as he is seen dancing with one of the plants!