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Advertising / Messin' with Sasquatch

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Feed Your Wild Side.
Messin' with Sasquatch is a series of commercials run by American packaged snack company Jack Link's Beef Jerky.

The premise typically involves a group of campers spotting the titular Sasquatch. Then, the campers decide to pull a prank on him. The prank works and the campers run off. Then all of a sudden, the Sasquatch shows up, and attacks the campers as revenge.

Tropin' with Sasquatch

  • An Aesop: Don't play with wild animals.
  • Absentee Actor: Many viewers will complain if Sasquatch ever goes missing from a Jack Link's commercial, such as the one where a helicopter is darting and tagging people like animals.
  • Bigfoot, Sasquatch and Yeti: He's now the mascot of a beef jerky company.
  • Bottle Episode: One commercial that has Sasquatch but no humans around is where he picks up a guitar left at a human camp, then goes on a powerful solo until one of his fingers gets hurt so he smashes the guitar.
  • Bucket Booby-Trap: Sasquatch falls for this one time.
  • Advertisement:
  • Bullying a Dragon: The primary and most prominent trope these commercials use.
  • Butt-Monkey: Sasquatch himself.
  • Disproportionate Retribution: Sasquatch resorts to extreme measures to get revenge on the human prankers.
  • Don't Wake the Sleeper: A few times, Sasquatch is sleeping when humans spot him then rudely interrupt his sleep.
  • Dung Fu: After a camper leaves a burning bag of dog feces at Sasquatch's cave, Sasquatch launches his own feces at the camper. And it got in his mouth and eyes.
  • Farts on Fire: One commercial has Sasquatch worsen a campfire by farting into it so that it aims at the humans after they do a chair-pulling prank on him.
  • G-Rated Drug: Some viewers questioned if the beef jerky they're eating is making them braindead because whenever someone pranks Sasquatch they're eating Jack Link.
  • Advertisement:
  • Horrible Camping Trip: The humans go into the woods, find Sasquatch, prank him and then get attacked.
  • Hostile Hitchhiker: One time Sasquatch forced a human in his SUV to give him a ride after offering him one but immediately denying him just for a good laugh.
  • Humans Are Bastards: Their treatment of Sasquatch is abysmal and whatever punishment he inflicts upon them is very well deserved by them as karma.
  • Humans Are the Real Monsters: They bully Sasquatch for no reason other than for their own amusement and to laugh at him before getting pulverized by the enraged beast.
  • Nature Is Boring: The presumptive reason why the humans stupidly anger Sasquatch.
  • Roaring Rampage of Revenge: Sasquatch goes on one after a human wrongs him.
  • Would Hit a Girl: Sasquatch throws a blonde woman who played the cliché water-bucket-on-door prank on him into a pile of dirt. In many other commercials, whenever a woman wronged Sasquatch, he would punish her male associate instead although the water bucket commercial made him enter this trope's gender-neutral territory.
  • Why Did It Have to Be Snakes?: In one commercial, Sasquatch sicks a snake on the campers who pranked him.


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