KCL Productions, a company focused on mascot costumes, has produced the costumes for many Nintendo advertisements in North America. These commercials are characterized by their signature full-body costumes and goofy plots.
Many of these commercials are well-known amongst American gamers. They're known for both their costumes and the pure oddity of the advertisements. Instead of being straightforward advertisements, most do the bare minimum of being related to the game being advertised in exchange for having wacky, eye-catching gags. Their most iconic ad is their Super Smash Bros. 64 ad that starts with the roster strolling happily together in a meadow before it turns into a free-for-all brawl.
The games featured in their ads are: Super Smash Bros. 64, Mario Kart: Super Circuit, Super Mario Advance 2, Super Mario Advance 3, Super Mario Sunshine, Mario Party 4, Mario Party 6, Kirby: Canvas Curse, Mario Superstar Baseball, Super Mario Strikers, Mario Sports Mix, and Super Mario 3D World. Mario Sports Mix also has a 10-minute interview between one of the reporters and a fully voiced Mario.
These commercials provide examples of:
- Blush Stickers: The female reporter in the Mario Sports Mix ads has pink cheeks.
Mario: And Luigi, well, he's my bro. He's got nothing to do and he was up for it.
- Luigi gets his car blown up in one commercial.
- The Mario Sports Mix interview has a few potshots at Luigi. For example, Mario's reason for how he got Luigi to play sports with him?
- A Dog Named "Dog": In the Kirby Canvas Curse commercial, Kirby is accompanied by a giant finger simply called "Finger".
- Every Car Is a Pinto: In one of the Mario Superstar Baseball ads, Peach hits a car with a baseball and it instantly blows up into flames. For the record, the car was Luigi's car
- Hurricane of Puns: One of the Mario Sports Mix commercials contains several puns on "Mii".
- Interspecies Romance:
Kelli: A walrus moved into the village today.
- Played for Laughs in an Animal Crossing ad:
Leslie: (high five) Hot!
Jeff: A sheep moved into the village today.
- In a separate Animal Crossing ad:
- Live-Action Adaptation: They're all live-action commercials.
- Mood Whiplash: The Super Smash Bros 64 ad starts out as saccharine fluff starring Nintendo characters holding hands, until Mario kicks in the shin. It then turns into a fight.
- Punny Name: The male reporter Mii in the Mario Sports Mix is named Miichael.
- Vocal Dissonance: Played for Laughs in the Animal Crossing ads, which feature naturalistic voices but cartoony Super-Deformed characters.
- Whole Plot Reference: The Animal Crossing ads parody the reality show The Real World.