A flock of flying bras? How about... allbratosses?
In 2015, Triumph followed up its Stand Up For Fit campaign with Find The One. Where the focus of Stand Up For Fit was on the consequences of picking the wrong bra, Find The One is about the need to find the perfect bra, not settle for anything less, and also accept that as you age what is the perfect bra changes. To communicate these messages, fournote CGI commercials were created within a three-year span. The first two are Disneyesque Animated Musicals starring an animated version of the model Hannah Ferguson. The second set are day & night variations of each other starring a different model, namely Jessica Hart. These commercials are inspired by the James Bond franchise. The two characters all four commercials have in common are the Fairy God Mother, a living dress form that provides the women with their ideal bras, and Fred the Frog, the resident animal mascot.
The four commercials of Find The One are:
- March, 2015: "Find The One": Hannah and her friends stumble into a luxurious bra store where they look around for something nice. Hannah insists she'll only bother with "the one". A dress form comes alive to help her out in finding the perfect fit among all the others.
- April, 2016: "Find The One Again": It's some years later and Hannah has a baby now. Life is hectic and Hannah no longer is happy with herself. Her friends and the Fairy God Mother come cheer her up and provide her with a new bra that gives the right kind of support to her new life.
- April, 2017: "Find The One For Every You": Jessica has an important appointment, which depending on the version is a girls' night out (night version) or a business lunch (day version). She seeks help at the Triumph Super Bra Lab, run by the Fairy God Mother, and receives the perfect bra to wear for the occasion.
There are also "Making Of"s of each commercial. All four commercials were produced and written by Stories AG, animated by Brunch Studio and Eddy TV, and the songs of the first two commercials were composed by Jason Robert Brown.
Find The One provides examples of:
- All-CGI Cartoon: All of the animated bit are in CGI. The commercials do end with live-action sequences, but at that point the commercials' stories and songs are already over.
- All There in the Manual: None of the characters are named in the commercials. They are only found in promotional art and interviews. So to get it all out: "Find The One" stars Hannah (green), Tammy (red), and Mara (blue). The frog is called Fred and the dress form is the Fairy God Mother, alternatively called the Fairy Dress Form. "Find The One Again" brings back Hannah, Fred, and the Fairy God Mother, but gives Hannah new friends known as Luna (yellow/blue) and Jade (purple/black). The baby is only referred to as "baby" or "toddler". "Find The One For Every You" brings back the Fairy God Mother and Fred while substituting Hannah with Jessica.
- Animated Musical: The dialogues of the first two commercials are almost completely delivered in song form. "Find The One" features a Disney-inspired "I Want" Song. "Find The One Again" starts with a slow, tragic melody that veers straight into Gospel Music territory as soon as Hannah's friends enter.
- Ass Kicks You: A non-battle example. In "Find The One", Tammy at one point uses her shapely bottom to bump Hannah aside.
- "Before" and "After" Pictures: In "Find The One Again", Hannah, Luna, and Jade all get a before-photo in which they look forlorn without a good bra and an after-photo in which they're perky — mood and breasts likewise.
- Chromatic Arrangement: In "Find The One", Hannah dresses in green/yellow, Tammy dresses in red, and Mara dresses in blue. "Find The One Again" has hints of a chromatic arrangement in that the trio never dresses in the same colors as each other, but the characters make an outfit switch that also changes up the defining colors.
- Disneyesque: The commercials' looks, themes, and music all evoke the Disney oeuvre. The first two commercials play off the Disney Princess feel, while the last two are partly inspired by The Incredibles.
- Fairy Godmother: Also known as the Fairy Dress Form, the Fairy God Mother of Find The One is a magical dress form with a strong opinion on bras in particular and underwear in general. She's always able to find or make a poor lost woman the perfect bra.
- Gadgeteer Genius: The Fairy God Mother takes the role of gadgeteer to make bras for every occasion in "Find The One For Every You".
- Glamorous Single Mother: It's implied in "Find The One Again" that there's no father to Hannah's baby in the picture. So that makes her a single mother. Furthermore, they live in a huge house if Hannah's bedroom is anything to go by. And while Hannah may be down at the start of the commercial, she's gorgeous and confident by the end of it.
- Gratuitous Animal Sidekick: There's no reason for Fred the Frog to be in the commercials, let alone all four. But he is and he gets woven into the flow well enough.
- Hartman Hips: Hannah's friends, Tammy and Mara, both have these.
- Ink-Suit Actor: Hannah and Jessica, the stars of their respective commercials, are CGI versions of Hannah Ferguson and Jessica Hart. Hannah's friends have corresponding real-life models as well, but in their case the CGI characters don't represent the real-life people.
- Knows the Ropes: The Fairy God Mother wields her measuring tape as a rope, which especially happens in "Find The One Again" to drag Hannah into a new search for the perfect bra.
- "I Want" Song: Hannah's part of the song in "Find The One" is about how she will only be satisfied with the perfect bra. Other ones may look nice or feel quite right, but that's not good enough for her.
- Laser Hallway: Played with. The main hallway in the Triumph Super Bra Lab has the look off one, but they're actually threads.
- Magic Wand: The Fairy God Mother wields a magic wand. She uses it to create well-fitted bras.
- Magic Versus Science: The first two commercials cast the Fairy God Mother as a fairy tale magic-wielder. The second two commercials cast the Fairy God Mother as a spy fiction gadgeteer. She gets the job done in either scenario, but it's just that where there's one, the other is superfluous.
- Makeover Fairy: The Fairy God Mother's role in the commercials is to provide women with a bra they can depend on and which brings out the best in their looks.
- Medium Blending: The commercials are in CGI until the last seconds. Then a switch is made to live-action sequences for a face moment of the celebrity model tied to the marketing campaign.
- Murderous Mannequin: The Fairy God Mother is a living dress form topped by a bobcut wig floating above the Triumph crown. She is dressed in a loosely fitted pink robe, possesses invisible arms, and gets things done with a Magic Wand and measuring tape. Her role in each commercial is to facilitate the discovery of the perfect bra among the many choices available.
- Of Corset Hurts: In "Find The One", Mara helps Tammy fit in a corset. It clearly isn't a comfortable fit to Tammy.
- One True Love: Parodied and subverted. In case of "Find The One", "the one" is not the one true love in the sense of a partner, but in the sense of a bra. Because a bra should support you too! That said, "Find The One Again" implies that Hannah's loss of the one is about not having a partner anymore as well. There's no father to her child in the commercial, Hannah's clearly on her own taking care of the baby, and Hannah very much does not feel attractive anymore. A consequence of this is that "Find The One Again" also has a message that there's no such thing as a one true love.
- Sexy Silhouette: In "Find The One Again", the women are silhouetted towards the end. They're clothed, but they do strike sexy poses showing off their curves.
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Spiritual Successor: The "Find The One For Every You" commercials star a different lead character and shift from magic to technology. Fred the Frog goes from being Hannah's pet to being the pet of the Fairy God Mother, and the Fairy God Mother's personality is drastically less exuberant.
