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Advertising / Doraemon Toyota Commercials

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Some things never change.

In the early part of The New '10s, car company Toyota created a series of 25 ads in Japan featuring the cast of the TV show Doraemon to advertise the Toyota ReBorn. In these ads, the characters are depicted as live-action grown-ups rather than animated children like in the original show.

These ads contain the following tropes:

  • Adaptation Species Change: Here, Doraemon is Jean Reno instead of a robot cat.
  • Age Lift: In the original Doraemon series, the characters are children. Here, they're adults.
  • Art Shift: A small handful of the ads show an animated clip of the characters as kids before skipping to their live-action, grown-up selves.
  • Circling Birdies: In one ad, Nobita gets a ring of spinning stars on the top of his head after he rides a toy car in circles.
  • Dreadful Musician: Shizuka is shown playing a violin so badly that it knocks out a bear.
  • Advertisement:
  • Live-Action Adaptation: Of Doraemon.
  • Medium Blending: Some of the ads have animated clips in an otherwise live-action campaign.
  • Premiseville: "Toyotown" signs feature prominently throughout the ads, referencing how they are made to sell Toyota cars.
  • Recurring Riff: A song called "GROOOON" is played in the background once per ad in the first several ads.
  • She Is All Grown Up: Here, Jaiko is portrayed by none other than Atsuko Maeda.
  • Time Skip: These ads show the Doraemon cast as adults living 20 years after the events of the original show.


How well does it match the trope?

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