In the early part of The New '10s, car company Toyota created a series of 25 ads in Japan featuring the cast of the TV show Doraemon to advertise the Toyota ReBorn. In these ads, the characters are depicted as live-action grown-ups rather than animated children like in the original show.
These ads contain the following tropes:
- Adaptation Species Change: Here, Doraemon is Jean Reno instead of a robot cat.
- Age Lift: In the original Doraemon series, the characters are children. Here, they're adults.
- Art Shift: A small handful of the ads show an animated clip of the characters as kids before skipping to their live-action, grown-up selves.
- Circling Birdies: In one ad, Nobita gets a ring of spinning stars on the top of his head after he rides a toy car in circles.
- Dreadful Musician: Shizuka is shown playing a violin so badly that it knocks out a bear.
- Live-Action Adaptation: Of Doraemon.
- Medium Blending: Some of the ads have animated clips in an otherwise live-action campaign.
- Premiseville: "Toyotown" signs feature prominently throughout the ads, referencing how they are made to sell Toyota cars.
- Recurring Riff: A song called "GROOOON" is played in the background once per ad in the first several ads.
- She Is All Grown Up: Here, Jaiko is portrayed by none other than Atsuko Maeda◊.
- Time Skip: These ads show the Doraemon cast as adults living 20 years after the events of the original show.