"C'mon, Aussie, C'mon" is an Australian Cricket anthem, originally written as a 60-second jingle by Allan Johnston, Alan Morris and other creative staff at the Sydney advertising agency Mojo in 1978 to promote the second season of Kerry Packer's cricket competition World Series Cricket for the Nine Network. The song eulogised players such as Dennis Lillee, the Chappell brothers Ian and Greg and Rod Marsh, used the Limerick metre in its verse structure and ended with the refrain, "C'mon Aussie, c'mon, c'mon" sung again and again.
The popularity of the chorus and the success that the new cricket competition enjoyed in the 1978/79 summer season inspired the Mojo agency to recut the track and release it as a single in 1978. The jingle's double limerick was split into two, additional refrains were added and a 2' 15" version was produced for radio release and sale. Performed by the Mojo Singers (including Allan Johnston and other agency and recording studio personnel), it topped the charts in Australia for two weeks in February 1979.
The jingle continued to be used to promote World Series Cricket in subsequent seasons even after the rebel competition was reunited with the sanctioned Australian Cricket Board fixtures. The song was played at the WSC games and the chorus was sung by crowds at those games and also the official Test matches. In those subsequent advertising campaigns the lyrics would change to announce who the Australian cricket team's opponents for that summer and to highlight the latest stars of the team. Although the advertisements using the song were discontinued after the 1980s, new versions have occasionally been made with updated lyrics, including a version by Shannon Noll in 2004 and one made to promote the 2020 Women's T20 World Cup, featuring players from the Australian women's team.
The Advertisments and Songs contain examples of:
- Bragging Theme Tune: For the Australian cricket team, although later versions sometimes also hype up their opponents. The best example is the 1983/84 version, which builds up Pakistan and the West Indies as major threats to Australia.
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Dueling Works: The song inspired Nine's main rival, the Seven Network, to create "Up There Cazaly" to promote Australian Rules Football. - Limerick: The main verse structure.
- Patriotic Fervor: The point of the campaign was to get people to cheer for the Australian cricket team.
- Quarreling Song: Occasionally, opposing teams appeared to make their case, the best example being a version that suddenly switches to reggae as the West Indies appear on the scene.
- Top Ten Jingle: The song made it to #2 on the Australian charts.
