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A video game designed to advertise a product

This trope has been Launched!
Proposed By:
Pichu-kun on Dec 11th 2017 at 2:21:28 PM
Last Edited By:
Pichu-kun on Feb 25th 2018 at 2:54:03 PM
Name Space: Main
Page Type: trope

Since the beginning of gaming, companies have noticed that video games could be used as a way for advertising their products. Thus the advertisement game was born.

An advertisement game, or "advergame" as they're usually called, is a particular sort of licensed video game that is meant to advertise a product, such as a food snack or clothing company. Few are available for retail release, with most preferring to be pack-in, freeware, or online.

As gamers (and parents) are not keen to such blatant marketing, many advertisement games instead opt for the stealthy route. They don't make it noticeable from the title that it's a marketing ploy and don't include blatant Product Placement from the get go. Sometimes this works, however other times gamers can still notice and word of mouth will spread. Tropes Are Not Bad, however, as some advergames have become Cult Classics or have even reached popularity despite being created to market products.

Compare to Merchandise-Driven, Licensed Game, and Product Placement.


First-Person Shooters

  • Duty Calls is a game that parodies military first-person shooter games such as Call of Duty and Medal of Honor. It was a covert advergame meant to advertise another game, Bulletstorm.
  • Chex Quest is a 1996 mod of DOOM that was given away in boxes of Chex Quest cereal.


  • Millsberry was an online game that was in service from 2004 to 2010. It advertised General Mills and their various food products. Millsberry is one of the most well-known example as, despite being a marketing tool, it was still a fun game where you could create your own house, interact with others, and play games similar to Neopets.
  • Pepsi Man is a Japanese-only Playstation game that advertises for Pepsi. It uses one of their mascots, PEPSIMAN, and is an Endless Running Game.
  • Chase the Chuck Wagon is a 1983 video game for the Atari 2600 meant to advertise Purina dog food. It was available through mail order by sending in proofs of purchase to Purina. It's a simple maze game.


  • Doritos Crash Course is a Xbox Arcade game for the Xbox 360 meant to market Doritos chips.
  • McDonald's Treasure Land Adventure is a platformer for the Sega Genesis, released by Treasure in 1993, advertising McDonald's. Ronald McDonald finds a piece of a treasure map, leading to a treasure hunt, and his friends, including Hamburglar, Birdie, and Grimace all appear in the game to help him along his quest.
  • Cool Spot is a platformer starring an anthropomorphized version of the red spot from the logo of 7-Up soft drink, which was part of an advertising campaign in the 1990s.

Puzzle Games

  • Grow Clay is an advergame spinoff of the GROW series in partnership with a Japanese company called TECROSS.

Racing Games

  • 1989's Vette is an early example. It was a racing game that advertised the Chevrolet Corvette. In it, you raced around San Francisco in a 3D environment. It also came with a chance to win a trip to San Francisco.

Role-Playing Games

  • The RPG-style Darkened Skye is an advergame for Skittles candy. However, some sources say the dev team payed for the right to use the brand instead of the other way around. Nevertheless, it contains Skittles scattered around that give the protagonist abilities.

Simulation Games


Feedback: 14 replies

Dec 11th 2017 at 2:52:06 PM


Dec 11th 2017 at 5:02:31 PM

A better, non-blended name might be Advertisement Game or Game-Like Advertisement.

Note that some examples on Product Placement might actually be this trope instead of Product Placement. The aforementioned Mc Donalds Treasure Land Adventure isn't really a Product Placement for McDonald's since the whole point of the game is to be an ad, but the game's work page has PP as an example.

That brings me to the question of whether this is a subtrope of Product Placement or if that sort of example is just misuse of Product Placement?

Dec 11th 2017 at 5:08:48 PM

^ I know it's a sub-trope of licensed games, but I'm not so sure on that. Most advergames are too overt to count as simple product placement.

Dec 11th 2017 at 5:23:54 PM

Yeah, I figure it's probably misuse, which is helpful to know for this trope, imo.

Different topic regarding this draft, though: Can the Weasel Words be revised, please? "X has been called an ad for Skittles," for example, seems to be Word Cruft-y.

Dec 11th 2017 at 7:03:02 PM

^ Different sources say different things on the game. It's consider an advergame but one of the dev members says that it isn't.

Dec 11th 2017 at 7:06:41 PM

Okay, cool. I didn't know that. I'm good with the change since it explains why it says "has been called X." Have a hat.

The name isn't the funniest thing it could be, but it's clear and concise, which is good enough for me.

Dec 12th 2017 at 1:56:45 AM

Action Biker was an eight-bit-era British game for various home computers. The main character was "Clumsy Colin", an advertising mascot for the snack food KP Skips, and eating packets of Skips in the game replenished your energy.

Dec 12th 2017 at 2:08:13 AM


  • Sneak King is a videogame developed by Blitz Studios based on the Burger King advertising character "The King". It has The King sneaking around delivering Burger King food to hungry people. It was sold for $3.99 with the purchase of a value meal at the restaurant.

More here.

Dec 12th 2017 at 6:33:19 AM

I've a question: fangames can work here or this is only for games made by companies to consoles and PC??

I ask because a case I know is MUGEN, in which various mascots of big companies has been converted into fighters for this engine, most notably Ronald McDonald, Colonel Sanders, The (Burger) King and Pepsiman, as well other mascots and stages based on stuff like Microsoft Windows.

Dec 12th 2017 at 10:42:04 AM

I don't think having a company's mascot is enough to count as this. That's more like Product Placement or The Cameo. This is when pretty much the whole game is meant as the advertisement.

Dec 27th 2017 at 11:02:09 AM

In the real world, these things are called "advergames".

Feb 25th 2018 at 2:28:08 PM

Cool Spot is a platformer starring an anthropomorphized version of the red spot from the logo of 7-Up soft drink, which was part of an advertising campaign in the 1990s.