Vote up names you like, vote down names you don't. Whether or not the title will actually be changed is determined with a different kind of crowner (the Single Proposition crowner). This one just collects and ranks alternative titles.
...while that might seem to be a fairly bland name at first glance, any of us who lived through that generation can still look at it and wince. We've all knew that guy who kept making them up. There is a distinct flavor to them from rumors for other things, too — something about their silliness, or the persistence of the kids who kept inventing them. They're worth their own trope.