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9[[quoteright:346:[[Franchise/{{Pokemon}} https://static.tvtropes.org/pmwiki/pub/images/pokemon_logo_pikachu.png]]]]
10[[caption-width-right:346:[[WebVideo/JonTron I can feel the money loosening from my wallet already.]]]]
11
12A character, creature, etc. which is heavily associated with a fictional universe, to the point of being the (official or unofficial) {{mascot}}. This can be despite the presence of other creatures, characters, etc. Likewise, it usually features good guys as iconic characters of their franchise. In VideoGames, this tends to be a popular enemy (or unit) and can overlap with MascotMook or MascotVillain. In other works, the role can often fall to the TeamPet or another RidiculouslyCuteCritter or SidekickCreatureNuisance.
13
14See {{Mascot}} for when this is used to advertise a product.
15----
16!Examples:
17
18[[foldercontrol]]
19
20!!"Cute" Series Mascots:
21
22[[folder:Anime and Manga]]
23%%* Kon in ''Manga/{{Bleach}}''. He even [[LampshadeHanging points this out]].
24* Pochita of ''Manga/ChainsawMan'', Denji's adorable dog-like Chainsaw Devil. Unlike most examples, he's mostly absent from the series, as the first chapter has him fuse with Denji and save his life to turn him into the titular HalfHumanHybrid.
25%%* Chibi-san from ''Manga/ChibisanDate''.
26* Agumon is something of an unofficial mascot for the ''Franchise/{{Digimon}}'' franchise, being featured as the partner of TheHero in [[Anime/DigimonAdventure two different]] [[Anime/DigimonDataSquad anime series]] and [[Manga/DigimonNext one manga]], and a prominent presence in most -- if not all -- video games and virtual pets.
27%%* In addition to Happy mentioned below, ''Manga/EdensZero'' has an original series mascot named E.M. Pino. (Administrivia/ZeroContextExample)
28* Happy serves as this for ''Manga/FairyTail''. Notably, unlike his fellow Exceeds, Carla and Panther Lily, he doesn't get a power up at any point in the series. Amusingly, a different version of Happy also serves as this for Creator/HiroMashima's succeeding work, ''EDENS ZERO''.
29* Black Hayate (a puppy) and to a lesser extent Xiao May (a baby panda) in ''Manga/FullmetalAlchemist''.
30* For ''Literature/FullMetalPanic'', there's Bonta-kun, with the entire [[Anime/FullMetalPanicFumoffu second season]] being named after the sounds he makes, "Fumoffu".
31* ''Manga/FushigiYuugiGenbuKaiden'' gets one in the form of Genbu Celestial Warrior, [[TokenNonHuman Namame]]... who's a lovable ''8cm ball of rock''.
32* ''Anime/GhostInTheShellStandAloneComplex'' has the Tachikomas, the world's cutest giant spider-tanks.
33* Sadaharu and Elizabeth from ''Manga/{{Gintama}}''. The series also parodies the whole mascot concept with Makoto-chan, the ill-advised, short-lived mascot of the Shinsengumi.
34* ''Franchise/{{Gundam}}'':
35** Haro is this despite not appearing in four of the seven {{Alternate Universe}}s, as well as the mascot for the company Creator/{{Sunrise}}. In fact, Haro always shows up on the VanityPlate for the company in recent titles, making the dotted i in the company name.
36** Invoked in full force for the ''Gundam Build'' continuity with the Petitguys, made in every possible color and even colors homaging a previous season, ''Gundam 00''. While they're still in the franchise as of ''Anime/GundamBuildDivers'', they're in significantly less numbers, with the load shared by the return of Haro.
37* For ''Anime/HeroicAge'' it's B-Navi. Be careful though, because it actually transforms into a gun used to fire the CoolShip's main weapon.
38* ''Toys/{{Jewelpet}}'' has Ruby the white rabbit.
39* ''Manga/{{Kodocha}}'' has a ubiquitous bat/rabbit hybrid, appropriately named Babbit. It probably exists ''only'' for this trope.
40%%* ''Manga/MagicKnightRayearth'': Pu pu-puuu! Mokona! (Also a mascot of sorts for ''Manga/XxxHOLiC'' and ''Manga/TsubasaReservoirChronicle'') (Administrivia/ZeroContextExample)
41* ''Manga/{{Moyashimon}}'' has an unusual example: a cutesy, anthropomorphic ''Aspergillus oryzae'' spore.
42%%* ''Manga/MukaMukaParadise'': "Muka Muka!" (Administrivia/ZeroContextExample)
43* ''Manga/NatsumesBookOfFriends'': A lot of merch features Nyanko-sensei or Nyanko-sensei's face, since he's easy to draw and recognizable. In fact, since the protagonist Natsume has a pretty generic design, fanart and illustrations will often include Nyanko-sensei if Natsume isn't holding the Yuujinchou.
44* Pen-Pen from ''Anime/NeonGenesisEvangelion'' is a quirky penguin that fits the mold as a "cute" series mascot, but is marketed far less than EVA Unit-01 and the two female leads, and is even absent from the third ''Anime/RebuildOfEvangelion'' movie.
45* ''Manga/OnePiece'': Due to his popularity, Chopper has gradually become an icon for the series, to the point where it seems he and Luffy are the only characters.
46* ''Franchise/{{Pokemon}}'':
47** ''Manga/PocketMonsters'' has both Red's Pikachu and his Clefairy. The Clefairy is a reference to how Clefairy was the original choice for the ''Franchise/{{Pokemon}}'' mascot.
48** Pikachu is the ''de facto'' mascot for [[Anime/PokemonTheSeries the animated series]] and (slightly less so) for the games.
49%%* Clara in ''Manga/PrincessJellyfish''.
50* Kyubey from ''Anime/PuellaMagiMadokaMagica''. Its face and catchphrase appears everywhere in the fandom [[BlatantLies because of how cute and innocent it is]]. [[spoiler:[[BitchInSheepsClothing Or at least so it seems...]]]] [=/=]人[[color:crimson:◕]]‿‿[[color:crimson:◕]]人[==]
51* ''Manga/RanmaOneHalf'': Genma Saotome's panda form is the most likely to appear for all promotions and merchandising, though Ranma's [[GenderBender female]] form is a close runner-up (toeing the line between "cute" and "hot").
52%%* Plue is the one for ''Manga/RaveMaster'', and also has the occasional cameo in some form or fashion in the author's other works. (Administrivia/ZeroContextExample)
53* Suzuri from ''Manga/RideBack''. Unusual in that she's one of those rare cute sidekick-type characters who [[spoiler:not only dies during the series, but dies rather brutally (we don't see her head getting crushed; that happens off-screen. But we do see the [[GoryDiscretionShot blood on the asphalt]])]].
54* ''Manga/SeiyusLife'':
55** Futaba's stuffed animal acts as one for, explaining to the audience the inner workings of being a voice actor.
56** Futaba herself voiced Pipo, the mascot for ''[[ShowWithinAShow Buddha Fighter Bodhisattvon]]'', before they were unceremoniously killed off in episode 2.
57* ''Literature/{{Shimoneta}}'': Ayame is the (literal) poster girl and face of the series, who also falls under the "hot" classification. She's featured in all marketing material and promotional art, usually in her "Blue Snow" disguise.
58* ''Anime/TenchiMuyo'' has the adorable cabbit (cat/rabbit) Ryo-Ohki, which has the ability to transform into a spaceship.
59* ''Manga/UzakiChanWantsToHangOut'' has the "Kuso Cat", a gray cat with a perpetually shocked face that's constantly observing the cast's antics. It also serves as the AuthorAvatar in omakes and GagCensor whenever the cast find themselves in compromised situations.
60* ''Anime/WelcomeToTheNHK'':
61** Sato {{lampshades}} this trope by saying "Every RPG needs a wimpy mascot character!" while beating up a lookalike for ''VideoGame/DragonQuest'''s Slimes.
62** The series itself actually contains a ''de facto'' mascot in the form of that creepy-adorable dancing purple alien that is used as a personification for "conspiracy".
63* Odate Buta is so associated with ''Anime/{{Yatterman}}'' that when the live-action movie started getting posters, the first one just showed him looking out at the viewer. Nothing else was needed -- he's ''that'' well-known and associated with ''Yatterman''.
64* ''Anime/YokaiWatch'' has Jibanyan, who is an adorable cat {{youkai}} who talks and lives with Nate. Jibanyan has numerous PaletteSwap yokai similar to him as a result, such as Sailornyan and Tomnyan.
65%%* ''Manga/YuYuHakusho'': Puu!
66* ''Anime/ZombieLandSaga'' has Romero, an UglyCute zombie toy poodle who serves as mascot in-series and out.
67[[/folder]]
68
69[[folder:Comic Books]]
70* ComicBook/SquirrelGirl for the ''ComicBook/GreatLakesAvengers'' series. If anyone's going to appear in an "off-stage" comic to recap the plot, it'll be her.
71[[/folder]]
72
73[[folder:Film -- Animation]]
74* Olaf the talking snowman from ''Franchise/{{Frozen}}'' is probably the best-known character in the franchise not named Elsa (who is mentioned in the "hot" category below).
75* Scrat the saber-toothed squirrel is the single most iconic character from the ''WesternAnimation/IceAge'' series, despite having little to no bearing on the plot and seldom interacting with the actual protagonists.
76* Khalil is this for ''WesternAnimation/JonahAVeggieTalesMovie'', having lots of spin-off merchandise themed around him, playing a role in the VBS program for the film and appearing on the spine of the home video release of not only the film itself (rather than the main character, Jonah), but also on the spine of ''Jonah Sing-Along Songs And More''.
77* ''WesternAnimation/TheSecretLifeOfPets'' has Snowball as he’s voiced by highest paid comedian Creator/KevinHart and has been the main promoted character in the franchise because of that. Even appearing on the Creator/{{Illumination}} logo with the [[Franchise/DespicableMe Minions]].
78* ''WesternAnimation/{{Trolls}}'' has Guy Diamond, the silver glitter troll, being the mascot of the films, though Poppy and Branch are still headliners for being the protagonists. [[TheBigGuy Biggie]], [[TeamPet Mr. Dinkles]] and Cooper, being the odd ones out and animal-like, also seem to represent the films and series.
79[[/folder]]
80
81[[folder:Literature]]
82* The collective works of Creator/DrSeuss are best represented by Literature/TheCatInTheHat.
83* The ''Literature/HarryPotter'' series has Hedwig, the title character's pet owl.
84* ''Franchise/TheHitchhikersGuideToTheGalaxy'': Oddly enough, the cover art for the books in the USA market usually includes a floating eyeless sphere with a large goofy smile, two arms, and a long, protruding tongue; no such creature ever appears in [[Literature/TheHitchhikersGuideToTheGalaxyTrilogy the text]] (or [[Series/TheHitchhikersGuideToTheGalaxy1981 TV show]], or [[Film/TheHitchhikersGuideToTheGalaxy2005 movie]], or [[Radio/TheHitchhikersGuideToTheGalaxy1978 radio show]], or [[VideoGame/TheHitchhikersGuideToTheGalaxy1984 computer game]]...). Most fans consider Marvin to be the series' real mascot.
85[[/folder]]
86
87[[folder:Live-Action TV]]
88* ''Series/DoctorWho'''s robot dog K9, who's lately moved to ''Series/TheSarahJaneAdventures''.
89%%* Ttark from ''Series/KrattsCreatures''.
90* ''Series/LegendsOfTomorrow'' has Beebo, a blue stuffed toy who looks like a half-Furby, half-Muppet. Some fans consider him a mascot for the ''Series/{{Arrowverse}}'' as a whole, since he's cameoed in every show except ''Series/BlackLightning''.
91%%* Abby Sciuto, ''Series/{{NCIS}}''. Full stop.
92* Johnny Crawfish is this for ''Series/TheNoddyShop'', being featured prominently on UK merchandise as well as on the official site. He even has [[https://www.youtube.com/watch?v=nx0yKgTFbEo his own song]]!
93* Eleven is easily ''Series/StrangerThings''' most recognizable character.
94[[/folder]]
95
96[[folder:Music]]
97* A lot of Music/HoneyWorks' music videos and ads feature a pair of bears with heart-shaped ears, originally appearing on the cover of the album ''Rokugen Astrology''. Their names are respectively Panmy (a panda) and Kumamaru (a white bear).
98[[/folder]]
99
100[[folder:Professional Wrestling]]
101* Wrestling/{{AAA}}, the longest lasting breakaway from E/CMLL, has an entire mascot division, though in practice it's more of a mixed TagTeam division between mini estrellas and non-mini estrellas. As with Zacarias below, the mini is usually the mascot, although not always...
102* Parodied by Wrestling/{{CMLL}} with Zacarias, a mini estrella dressed up as a parrot to serve as Rey Bucanero's "mascot", although in function he was more of a {{Sidekick}}. Played straight with [=KeMonito=].
103[[/folder]]
104
105[[folder:Puppet Shows]]
106* Kermit the Frog for ''Franchise/TheMuppets''. He was also the mascot of the Creator/JimHenson Company before {{Creator/Disney}} bought them out.
107* ''Series/SesameStreet'' has Elmo, who is also the mascot for the show's parent company Creator/SesameWorkshop. Big Bird used to fill this role before Elmo proved to be a massive merchandising success.
108** Cookie Monster, Bert & Ernie, Count Von Count and Oscar the Grouch are used as well to represent the show with Grover too especially in the international logo.
109[[/folder]]
110
111[[folder:Tabletop Games]]
112* The ''[=UrbanMech=]'' in ''TabletopGame/{{Battletech}}'' is an unofficial (and UglyCute) example which gained increasing notice in the later years. Despite being a borderline JokeCharacter with no official presence in any rulebooks, games, or other expanded universe media whatsoever, the fandom loves the "Urbie" and it's arguably the third most well-known 'mech of the franchise.
113* Goblins in ''TabletopGame/{{Pathfinder}}'' are another UglyCute example, overlapping with MascotMook.
114[[/folder]]
115
116[[folder:Theatre]]
117* Young Cosette for ''Theatre/LesMiserables'', despite only being in two scenes -- but the picture of a young, sorrowful girl in rags is a very good way to get the main themes of a play whose name translates to "The Miserable Ones" across. The most common depiction is taken from [[https://upload.wikimedia.org/wikipedia/commons/9/99/Ebcosette.jpg an illustration of her sweeping]] from [[Literature/LesMiserables the book]], although it's usually zoomed in on just her upper torso and face. The image is so universally associated with the show that advertising for [[Film/LesMiserables2012 the 2012 movie]] recreated the poster using the actress playing young Cosette.
118[[/folder]]
119
120[[folder:Toys]]
121* ''Franchise/MyLittlePony'' has many characters, but the major BreakoutCharacter tends to be the mascot of each generation:
122** G1 had Firefly, a tomboyish pegasus who unusually only stars in [[WesternAnimation/MyLittlePonyTVSpecials the pilot]] and is literally [[ChuckCunninghamSyndrome never mentioned again]] (though she's a major character in the UK ''ComicBook/MyLittlePony'' comics).
123** [[WesternAnimation/MyLittlePonyG3 G3]] and [[WesternAnimation/MyLittlePonyFriendshipIsMagic G4]] have FunPersonified Pinkie Pie as their mascots.
124* ''Franchise/SylvanianFamilies'' (''Calico Critters'' in the US) didn't have its own mascot for a period between the 80's and 90's. The rabbit families were the closest the franchise had to having a mascot. It wasn't until the early 2010's that Bell became the main mascot for the franchise.
125* The ''Toys/{{Tamagotchi}}'' virtual pet toys have featured a few of the raiseable breeds of Tamagotchi as their mascot, but the most prominent are Mametchi, a yellow male Tamagotchi who wears a black cap of sorts and vaguely resembles a cat, and Lovelitchi, a female Tamagotchi who looks like a WhiteBunny. Mametchi's other two best friends, the orange Memetchi and the green Kuchipatchi, are also featured alongside him quite a bit in the franchise's various installments and materials.
126[[/folder]]
127
128[[folder:Video Games]]
129* Missile the Shiba Inu police dog has become this for the ''Franchise/AceAttorney'' series, despite initially only appearing once in the main series as an optional character.
130* ''[[VideoGame/AdvancedVariableGeo Advanced V.G.]]'': Yuka Takeuchi, who also falls into the "hot" category, is both the heroine and the face of the series; including [[Anime/VariableGeo the OVA adaptation]]. She's usually featured on the cover of each entry and has even made [[GuestFighter cameo appearances]] in other fighting games.
131* Twilly for ''VideoGame/AdventureQuest'' in particular and all the other Creator/ArtixEntertainment games to a degree.
132* Red the cardinal serves as this for ''VideoGame/AngryBirds''.
133* ''VideoGame/AnimalCrossing'':
134** Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanuki shopkeeper, the canine singer, and the cheat-hater mole.
135** The player's Shih Tzu secretary Isabelle from ''VideoGame/AnimalCrossingNewLeaf'' became another mascot for ''Animal Crossing'' thanks to her adorable design and fun personality. Not only did she gain a big following in her debut game, but also thanks to ''New Horizons.''
136** Rosie, a blue, big-eyed cat villager, is an example as well, getting a fair amount of merchandise and promotional appearances.
137* ''VideoGame/{{ARMS}}'' has two mascots, and Biff is not one of them. However, Biff is the InUniverse mascot of the ARMS Grand Prix, and looks like a cute kid wearing a costume (the English trailers gave him a deep grown man voice, making him seem more like a dwarf, but left the cute costume intact).
138* The ''VideoGame/AtelierSeries'' has the punis, colorful slime monsters with eyes, a smiley face and rosey cheeks.
139%%* Pablo Sanchez from ''VideoGame/BackyardSports''.
140* ''VideoGame/{{Battlerite}}'' has Ashka, who is not as cute as most other examples here, but he is still a small, childish character (who just so happens to be a PyroManiac). His mask serves as the game's logo.
141%%* Tran from ''VideoGame/BeatmaniaIIDX''.
142* The ''VideoGame/{{Borderlands}}'' series has the Claptrap, who was the star of a web series promoting [[VideoGame/Borderlands1 the first game]], is often seen in advertisements, and was eventually made a playable character in ''VideoGame/BorderlandsThePreSequel''.
143* ''VideoGame/CitiesSkylines'' has the [[CreatorsPet controversial]] Twitter {{expy}} Chirper.
144* ''Franchise/{{Disgaea}}'' and other Creator/NipponIchi games have the Prinnies: penguin suits animated by the souls of sinners and criminals, stuck doing manual labor/good deeds[[note]]depending on whether they're employed in the Netherworld or Celestia, respectively[[/note]] until they atone for their sins. They even got their own spinoff game -- ''VideoGame/PrinnyCanIReallyBeTheHero''.
145* The ''VideoGame/DragonQuest'' series has Slimes, the perennial mooks of the franchise that inspired [[CuteSlimeMook the JRPG trope of adorable low-level blob monsters]].
146%%* ''VideoGame/DungeonsOfDredmor'' has the Diggles. Ye gads, the Diggles... (Administrivia/ZeroContextExample)
147* Chickens in ''VideoGame/{{Fable}}''. Hell, ''VideoGame/FableIII'' starts with a chicken running around the city as an allegory for the rest of the game.
148* Vault-Boy from ''VideoGame/{{Fallout}}'', who is a fictional cartoon character in-universe and also serves as the mascot for in-universe corporation Vault-Tec and its products. He also serves as a stand-in for the player character in some respects, almost always having a vault suit with a number matching that of the player character's.
149* ''VideoGame/FateGrandOrder'' uses Fou for this purpose, but it also has Riyo's renditions of [[Webcomic/LearningWithMangaFGO Gudako, Mash, and Saber]] as secondary mascots.
150* ''Franchise/FinalFantasy'':
151** [[HorseOfADifferentColor Chocobos]] and [[RidiculouslyCuteCritter Moogles]], and to a lesser extent, [[MetalSlime Cactaurs]], Cait Sith, and [[BossInMookClothing Tonberries]].
152** The short, cute, big-eyed plant critters known as mandragora have achieved the status of ''VideoGame/FinalFantasyXI'' mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The first and most important fan-made wiki as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in ''[[VideoGame/DissidiaFinalFantasy Dissidia]]''.
153* Missile the Pomeranian from ''VideoGame/GhostTrick'', who shares the same universe as the identically-named dog from ''Ace Attorney'' above, and who is a major character.
154* ''VideoGame/HarvestMoon'' has a cow as its mascot. It used to have the original blue-capped protagonist, Pete, as a mascot, but he hasn't been a playable character in years.
155* Rena is considered the mascot of ''VisualNovel/HigurashiWhenTheyCry''. Keiichi [[spoiler:[[DecoyProtagonist or really, Rika,]]]] is the protagonist, but their friend Rena is the one that appears on most box-arts and in much of the advertising.
156* ''VideoGame/Idolish7'' has two mascots:
157** Kinako is a pet rabbit-like creature who resides in Takanashi Production.
158** King Pudding, which is Tamaki's favorite food brand InUniverse.
159* ''VideoGame/JustDance'':
160** The Panda, who debuted in "C'mon" and "Timber" in ''2014'' and has since become a RecurringCharacter within the series. His likeness is used to promote ''Just Dance'' and he's even the protagonist of the All Stars Mode in ''2020''!
161** The Reindeer from "Make It Jingle" in ''2018'' has also become a RecurringCharacter, appearing alongside the Panda.
162* The priring from ''VideoGame/LaTale'', which is so cute that it was made into a pet.
163* ''VideoGame/LeagueOfLegends'':
164** Teemo, who has become so recognizable that Teemo-inspired plush hats are commonly vended and worn at competitive events. His success has mostly been from his annoyingly cute design, voice, and his skill set, which is rage inducing to face.
165** Even more than Teemo, the [[RidiculouslyCuteCritter Poros]], adorable little critters that look like chubby balls of fluffy fur with tiny stubby limbs, big doe eyes, curly ram horns, and ''enormous'' panting tongues. They've made countless appearances as add-ons for certain champion alternate skins, as alternate ward skins, and the card game ''VideoGame/LegendsOfRuneterra'' features a huge number of them as playable units.
166* ''VideoGame/MasterDetectiveArchivesRainCode'' has Shinigami's ghost form, notable for being cute. While her humanoid form can be considered [[MsFanservice "hot"]], it is not the form that the game is promoted with.
167* ''Franchise/MegaMan'':
168** Mega Man himself from ''VideoGame/MegaManClassic''.
169** The recurring Metool/Mettaur/Mettal enemies, who appear in nearly every series in the franchise.
170** Tron Bonne could also possibly count thanks to representing the ''VideoGame/MegaManLegends'' series in crossovers more than any other character.
171%%** There's also the Servbots for the ''Legends'' series. (Administrivia/ZeroContextExample)
172%%* ''VideoGame/MetalSlug'' has the [[TentacledTerror Mars People]].
173* ''VideoGame/{{Minecraft}}'' has Creepers, who are so adorable that newer players rush towards them and then [[StuffBlowingUp realize their mistake the hard way]]...
174* ''VideoGame/MinionMasters'' has puffs. They dominate the in-game emotes. There is even a [[https://steamdb.info/patchnotes/9252673/ Mana Puff Plushie]]
175* ''VideoGame/MonsterHunter'' has the Felynes serve as its cute mascot, especially in Japan.
176* The Dogoos are the most common enemies and most featured monsters of the ''VideoGame/{{Neptunia}}'' franchise. They even have their own line of merchandise.
177* ''Videogame/{{Overwatch}}'': Pachimari the Tamanegi-Tako is a non-playable icon of the game, and appears to be a SeriesMascot of some kind in-universe too.
178%%* Rappies from the ''VideoGame/PhantasyStar'' series.
179* ''VideoGame/{{Pikmin}}'' has, obviously, the Pikmin; the little cute race of PlantAliens that the game centers around. Nintendo likes to feature them prominently in portions of their handhelds and consoles UI, most notably with system transfers for both the [[Platform/Nintendo3DS 3DS]] and the Platform/WiiU (when transferring original Wii data).
180* ''VideoGame/PlantsVsZombies'' has two different mascots from the Plant and Zombie factions respectively: the Sunflower and the Basic Zombie (the latter being kind of UglyCute). Crazy Dave (the only human character seen in the games) also tends to be featured in advertisements.
181* ''VideoGame/{{Portal}}'':
182** The very friendly CompanionCube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image.
183** The [[EverythingIsAnIPodInTheFuture iPod-esque]] turrets might even have a stronger claim to the title, appearing in Creator/{{Valve|Software}} promotional materials even outside the ''Portal'' franchise, and getting a much greater and more varied role in ''VideoGame/Portal2''.
184%%* The Puyo of the eponymous ''VideoGame/PuyoPuyo'' series. before then Carbuncle was considered the face of the series.
185%%* ''VideoGame/RagnarokOnline'' had Porings, in a very forced way.
186%%* ''VideoGame/{{Robopon}}'' has Sunny.
187* The ''VideoGame/RuneFactory'' series has the adorable sheeplike monsters [[SweetSheep Woolies/Wooly]]. They're the weakest and least-aggressive monsters of the series. Micah, the main protagonist of the third installment, is able to [[VoluntaryShapeshifting transform]] into a Wooly.
188* ''Franchise/ShinMegamiTensei'':
189** JackFrost serves as the mascot for both the ''Shin Megami Tensei'' franchise as a whole, and the developer company Creator/{{Atlus}}.
190** ''VideoGame/Persona4'' and ''VideoGame/Persona5'' have game-specific mascots in Teddie the teddy bear and Morgana the cat, respectively. Both are the only not-completely-humans in their respective game's party.
191%%* The Grox from ''VideoGame/{{Spore}}''. (Administrivia/ZeroContextExample)
192* ''VideoGame/StarWarsTheOldRepublic'' has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher-wielding, Jawa, ''[[PintsizedPowerhouse tanking]]'' companion of the Bounty Hunter class.
193* Kero the frog and Grey the alien in ''VisualNovel/TokimekiMemorial 2''.
194* ''VideoGame/TrailsSeries'':
195** Poms, bouncing little puffballs with eyes that come in all different varieties. The standout example (and the one that represented the franchise in ''[[IntercontinuityCrossover Alternative Saga]]'') is the [[MetalSlime Shining Pom]], which adds wings and a halo.
196** Mishy the cat, the mascot of Crosbell's Mishelam Wonderland and also considered the mascot of Nihon Falcom overall. A plush Mishy was included as an extra in the Thors Academy Edition release of ''VideoGame/TheLegendOfHeroesTrailsOfColdSteel III''.
197* While trailers for ''VideoGame/{{Undertale}}'' showed [[TheFakeCutie Flowey]] as the mascot, Toriel, who is nowhere near small (easily over six feet) but is definitely [[GentleGiant cute and lovable]], became the most prominently featured of the main cast in outside media. There are even plushies of her!
198* The ''VideoGame/WorldNeverland'' series has Ihms, vaguely rabbit-like blob creatures that the player can adopt as pets.
199%%* Rabites from the ''VideoGame/WorldOfMana'' series.
200* Jibanyan, a talking CuteKitten, from ''VideoGame/YokaiWatch'' is the MascotMook of the franchise. He appears on box-art, has the most merchandise, and has many clones. He wasn't the mascot originally though, rather being just another yokai. However, the [[Anime/YokaiWatch anime]] made him into a BreakoutCharacter. ''VideoGame/YokaiWatch2'' featured him more prominently as a result. The original mascot was most likely intended to be Whisper, the protagonist's yokai butler.
201[[/folder]]
202
203[[folder:Webcomics]]
204* [[LampshadeHanging Lampshaded]] in ''Webcomic/BattleKreaturez'' with Wally the Platrox, the mascot of the Wyldcard team, a role which he only begrudgingly accepts.
205* Following the completion of ''Blue Moon Blossom'', the frog from that story was commandeered by the author as the mascot of ''Webcomic/FifteenMinds'' as a whole, and began to supplant the cartoon astronaut that was previously associated with their Jaho-12 Tumblr in avatars for their social media accounts.
206* ''Webcomic/TheOrderOfTheStick'' parodies this trope as it occurs in [=JRPG=]s [[http://www.giantitp.com/comics/oots0388.html in a strip]] where Elan and Thog disguise themselves to get aboard an airship, and Thog dresses up as a Moogle.
207-->'''Elan:''' I'm the famous Treasure Hunter, and this is my marketable (but ultimately useless) recurring mascot character!
208* ''Webcomic/TwistwoodTales'': Loghead is used as the profile picture for the creator A. C. Macdonald and the series on all sites.
209%%* Dust Puppy from ''Webcomic/UserFriendly''.
210[[/folder]]
211
212[[folder:Web Original]]
213%%* ''WebVideo/AitorMolinaVs'' has Martillo Smith.
214* Cuddles the yellow bunny for ''WebAnimation/HappyTreeFriends''. He's best described as the "Original Happy Tree Friend". Also Toothy, Lumpy, Giggles, and Petunia as well.
215%%* P. Monkey in ''WebVideo/Lonelygirl15''.
216%%* [=HTMLvis=] was something of an unofficial mascot for the original ''Maddison Atkins''; fittingly, he returned after the ContinuityReboot. (Administrivia/ZeroContextExample)
217* ''Website/{{Mortasheen}}'' has [[http://www.bogleech.com/mortasheen/chainsawkid.htm Chainsaw Kid]], who's a bit more on the UglyCute (and, obviously, ChainsawGood) side of the spectrum.
218* Sparadrap from ''Franchise/{{Noob}}''. His live-action version played by a grown man downplays the cute part, but his super-deformed design from the comic qualifies and is the one most frequently integrated in multiple-series mascot lineups.
219* ''Roleplay/OpenBlue'''s SuperDeformed Cthulhu CaptainErsatz, "Kukulu".
220* Website/{{Ponibooru}}:
221** Roboshi, TheKirk of the Ponibooru Crufavers Blog/AskAPony blog, is considered this for the site itself.
222** Ponibooru also has another less well-known mascot OC, [[http://derpibooru.org/20923 a blue earth pony]], who is occasionally shipped the above.
223%%* The second and younger Sydney and Lucas for ''Kids WebVideo/{{React}}''.
224* ''WebAnimation/RedVsBlue'' has Caboose, the IdiotHero bordering on ManChild.
225* ''WebVideo/SuperMarioLogan'' has Jeffy, and to a lesser extent, Mario and Bowser Junior.
226[[/folder]]
227
228[[folder:Western Animation]]
229* Goddard, the titular character's robot dog, from ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius''.
230* The main characters' two {{Team Pet}}s, Appa the flying bison and Momo the flying lemur, from ''WesternAnimation/AvatarTheLastAirbender''.
231%%* Snap from ''WesternAnimation/ChalkZone''. (Administrivia/ZeroContextExample)
232* The titular character's pet dog Porkchop from ''WesternAnimation/{{Doug}}''.
233* Cosmo and Wanda, the titular fairies from from ''WesternAnimation/TheFairlyOddParents''.
234* ''WesternAnimation/KaBlam'''s hosts Henry and June. They were even the mascots for [[{{Creator/Nickelodeon}} their own channel]] at one point.
235* ''WesternAnimation/KimPossible'': [[TeamPet Rufus]] the naked mole rat.
236* ''Franchise/MyLittlePony'':
237** Pinkie Pie, and to a lesser extent Minty, were considered the mascots of ''WesternAnimation/MyLittlePonyG3''.
238** ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
239*** Derpy Hooves, who is this to the "brony" community to a larger extent as well. She was a background pony the fandom took to. Eventually she began appearing as a recurring character in the cartoon itself.
240*** Pinkie Pie is also one to the target audience. She inherited this status from her original G3 counterpart.
241* ''WesternAnimation/PAWPatrol'' has Chase and Marshall being the the main mascots as they are the most popular as well as based on Police Officers and Firefighters. Also Skye the only female and Rubble the KidAppeal being the youngest and getting his own spinoff.
242* Silmer the green, slimy ghost from ''WesternAnimation/TheRealGhostbusters'', depending on your definition of "cute".
243* T.J., the leader of the gang from ''WesternAnimation/{{Recess}}'', and to an extent, the tomboyish Spinelli and MilitaryBrat Gus.
244* Rugrats has Tommy, Chuckie, Angelica and Spike and sometimes Reptar representing the franchise.
245* All-star, Casey, Tooter and Occy for ''WesternAnimation/TheSnorks''. As All-Star the Hero, Casey Love interest, and Occy the Team Pet appear in the credit poster while Tooter the odd one out is featured on the opening logo poster.
246* Cartman and Kenny from ''WesternAnimation/SouthPark'' are used to represent the series, especially Cartman, who fills the unique dual role of having a "cute" design ''and'' being an endearing over-the-top {{jerkass}} like so many other adult animated sitcom mascots.
247* The yellow, animate sponge who is the namesake protagonist of ''WesternAnimation/SpongeBobSquarePants'', who has has also been the company mascot for Creator/{{Nickelodeon}} since his debut in 1999.
248* Silkie, Starfire's pet mutant silkworm of the ''WesternAnimation/TeenTitans'' animated series.
249* ''WesternAnimation/TinyToonAdventures'':
250** Buster and Babs Bunny, who are actually based on Bugs Bunny from ''Looney Tunes'', mentioned above.
251** To a lesser extent Plucky Duck, who is similarly based on WesternAnimation/DaffyDuck.
252[[/folder]]
253
254!!"Hot" Series Mascots:
255
256[[folder:Anime and Manga]]
257* ''Anime/NeonGenesisEvangelion'' has Rei Ayanami and, to a slightly lesser extent, Asuka Langley Soryu/[[Anime/RebuildOfEvangelion Shikinami]] are flagship characters both for the series and for Creator/StudioGainax (later Creator/StudioKhara) as a whole, to the point where Gainax was most (in)famous for its use and ubiquitous merchandising of MsFanservice characters. Oddly enough, Rei was actually designed to [[SpringtimeForHitler be a repulsive subversion of the "moe" archetype via her nature and backstory]], but it only ended up making her come across as cuter and more sympathetic, and by far the most popular character in the show (at least until [[PopularityPolynomial Asuka started picking up in her own right]]).
258* Haruko is featured prominently on most cover art and promotional art for ''Anime/{{FLCL}}''.
259[[/folder]]
260
261[[folder:Comic Books]]
262* ''ComicBook/StarWarsLegacy'': Darth Talon, a red-skinned female Twi'lek in a {{Stripperiffic}} outfit, is likely the most memorable character in the comic and graces several of the covers. Probably as a consequence, making a Darth Talon {{cosplay}} toon in ''VideoGame/StarWarsTheOldRepublic'' is ''very'' easy: Twi'leks are one of the default race options for Sith Inquisitors, and with the ''Legacy of the Sith'' update it's even possible to give her a more comic-accurate Sith Juggernaut powerset. Creator/GeorgeLucas even reportedly considered making her a CanonImmigrant in [[WhatCouldHaveBeen one potential version]] of the ''Franchise/StarWars'' sequel trilogy.
263[[/folder]]
264
265[[folder:Film]]
266* The ''Franchise/DCExtendedUniverse'''s Franchise/WonderWoman, being the franchise's BreakoutCharacter and the most buzzed about by fans and critics. Especially considering the fact that she's historically never been quite as famous as Superman or Batman.
267* [[AnIcePerson Snow Queen Elsa]] acts as an unofficial mascot for ''Franchise/{{Frozen}}''. Almost all merchandise and marketing will work her in somehow.
268[[/folder]]
269
270[[folder:Live-Action TV]]
271* Jon Snow and Daenerys Targaryen from ''Series/GameOfThrones'', which is appropriate since they're the resident [[MrFanservice Mr.]] and MsFanservice of the series.
272* Cameron is practically the only character from ''Series/TerminatorTheSarahConnorChronicles'' who ever got to appear on publicity images or DVD covers.
273[[/folder]]
274
275[[folder:Professional Wrestling (female examples)]]
276* For Wrestling/AllEliteWrestling: Riho, Wrestling/HikaruShida, Wrestling/BrittBaker, Wrestling/KrisStatlander, Thunder Rosa, Jade Cargill, and Jamie Hayter are the female names most synonymous with the company.
277* Wrestling/{{GLOW}} had Mountain Fiji, who never won a title belt or tiara, but was still the most consistent {{face}} and defacto [[TheFace face]] of the brand after [[BigGood Jackie Stallone]].
278* For Wrestling/ImpactWrestling: Wrestling/GailKim, Wrestling/TheBeautifulPeople (in particular Wrestling/MadisonRayne and Wrestling/AngelinaLove), [[Wrestling/KiaStevens Awesome Kong]], [[Wrestling/JessicaKresa ODB]], [[Wrestling/LisaMarieVaron Tara]], Wrestling/TarynTerrell, Havok, Wrestling/{{Rosemary}}, Wrestling/SuYung, Taya Valkyrie, Wrestling/TessaBlanchard, Jordynne Grace, Kiera Hogan, Deonna Purrazzo, Tasha Steelz, Masha Slamovich and Gisele Shaw are the female names most synonymous with the company.
279* Wrestling/JimCornette called Wrestling/JillianHall OVW's series mascot until she got [[FakeBoobs implants]] and they leaked into her head.
280* For Wrestling/RingOfHonor: Wrestling/SumieSakai, Wrestling/VedaScott, Wrestling/MsChif, Wrestling/ScarlettBordeaux, Wrestling/MariaKanellis, Mia Yim, Wrestling/MercedesMartinez, Wrestling/TaelerHendrix, Wrestling/MandyLeon, Kelly Klein, Quinn [=McKay=], Rok-C, Miranda Alize, Trish Adora and Max the Impaler all filled this role in the promotion's history.
281* Wrestling/CheerleaderMelissa for Wrestling/{{SHIMMER}}'s [=ChickFight=], as far as promoting for the tournament/promotion. Also of [=ClickWrestle=], which is what [=ChickFight=]'s website became after it stopped being its own promotion.
282* Wrestling/{{WWE}}:
283** For the main roster women's division, Wrestling/WendiRichter, Wrestling/{{Sable}}, Wrestling/{{Chyna}}, Wrestling/TrishStratus, Wrestling/{{Lita}}, Wrestling/TorrieWilson, Wrestling/MickieJames, Wrestling/BethPhoenix, Wrestling/KellyKelly, Wrestling/AJLee, the Wrestling/BellaTwins, and Wrestling/RondaRousey have all filled the role.
284** ''Wrestling/{{WWE NXT}}'':
285*** Wrestling/{{Paige}}, [[Wrestling/TenilleDashwood Emma]], Dakota Kai, [[Wrestling/KanakoUrai Asuka]], Kairi Sane, Wrestling/CandiceLeRae, Wrestling/ShaynaBaszler, Wrestling/IoShirai, Wrestling/BiancaBelair, Wrestling/RheaRipley, Raquel Gonzalez, Shotzi Blackheart, Zoey Stark and Sarray are the wrestlers most synonymous with the brand.
286*** For the U.K. brand, Wrestling/RheaRipley, Wrestling/ToniStorm, Kay Lee Ray and Meiko Satomura fill the role.
287*** For the retooled NXT 2.0/White and Gold, we have Toxic Attraction (mainly Wrestling/MandyRose), Cora Jade, Nikkita Lyons, Tiffany Stratton, Wendy Choo and Roxanne Perez.
288** The Four Horsewomen are an interesting case: As individuals, Wrestling/CharlotteFlair and Wrestling/BeckyLynch are more known for their work on the main roster, while Wrestling/SashaBanks and Wrestling/{{Bayley}} are more synonymous with their time on NXT. As a collective they can count as mascots for both.
289** After 2019, Wrestling/BeckyLynch is probably the first example of a female wrestler being a mascot of WWE as a whole rather than just its women's division.
290** Despite not being part of the Four Horsewomen, Wrestling/AlexaBliss, [[Wrestling/KanakoUrai Asuka]], and Wrestling/BiancaBelair also serve as mascots of WWE Women's Division since they're the only women to win both primary Women's Championships outside of the quartet and Wrestling/RondaRousey.
291* [[Wrestling/AllJapanWomensProWrestling Zenjo]]:
292** The Beauty Pair, its first breakout native stars.
293** The incredibly {{tomboy}}ish Wrestling/CrushGals or their nemeses, The Atrocious Alliance, are the faces used when someone has to represent Zenjo.
294** While not as often, if it's not the wrestlers mentioned above, then it will be Wrestling/ManamiToyota.
295[[/folder]]
296
297[[folder:Video Games]]
298* One of the two actual mascots of ''Videogame/{{ARMS}}'' is Ribbon Girl. Her mascot status is from being [[DoItYourselfThemeTune the singer of the game's main theme]], from which [[RecurringRiff most of the music is derived]], but that doesn't change the fact that she's pretty.
299* Morrigan Aensland from ''VideoGame/{{Darkstalkers}}'' is popular enough to be the series' biggest representative in [[VideoGame/CapcomVs Capcom's various crossover games]], surpassing the series' original protagonist Demitri Maximoff (with Felicia coming in a close second).
300* Insofar as any ''VideoGame/{{Deception}}'' character can be considered "main", Millennia from ''Kagero: Deception II'' is often seen in later games as well as any sort of crossover, such as being playable in ''VideoGame/WarriorsAllStars'' and available as a costume in various ''VideoGame/DeadOrAlive'' and ''VideoGame/FatalFrame'' titles.
301* Saber (specifically the one from ''VisualNovel/FateStayNight'') is single-handedly the most iconic Servant due to her historical gender flip and her status as a main character, which guaranteed she was given a lot of development. Proof of this is that she appears in several other installments, either as a major player or in a secondary role. And, when not, some Servant that shares her exact same model (aka, all of the Saber faces) is. She may even be seen as one for Type-Moon as a whole.
302* ''Franchise/FinalFantasy'' has [[VideoGame/FinalFantasyVII Cloud Strife]] and [[VideoGame/FinalFantasyI the Warrior of Light]]. The former is the most iconic and popular character in the series and frequently represents the franchise in crossovers, while the latter is a modernized personification of the protagonists from the first game in the series and the "face" of the cast in the ''VideoGame/DissidiaFinalFantasy'' games.
303* ''Franchise/FireEmblem'':
304** Anna, who has appeared in all games to date except ''VideoGame/FireEmblemGaiden''. Despite being in the series for so long, she's only playable in four mainline games (''VideoGame/FireEmblemAwakening'', ''VideoGame/FireEmblemFates'', and ''VideoGame/FireEmblemThreeHouses'', and ''VideoGame/FireEmblemEngage'' (though only as DLC in ''Fates'' and ''Three Houses'') and two spinoffs (''VideoGame/FireEmblemHeroes'' and ''VideoGame/FireEmblemWarriors'').
305** Marth. Being the [[VideoGame/FireEmblemShadowDragonAndTheBladeOfLight first Lord]] of the series, he is well-associated with ''Fire Emblem'' even though he isn't featured in all of the games. As far as ''VideoGame/SuperSmashBros'' is concerned, Marth representing ''Fire Emblem'' is akin to Mario representing the ''Super Mario'' series, Link for ''The Legend of Zelda'', and Pikachu for ''Pokémon''.
306* Link from ''Franchise/TheLegendOfZelda''; while mostly known for his "hot" adult forms, his child/Toon forms are clearly "cute" mascots. He's also treated as a secondary mascot for {{Creator/Nintendo}} as a whole, only behind [[Franchise/SuperMarioBros Mario]], and joins Mario as a co-mascot in ''VideoGame/SuperSmashBrosUltimate''.
307* ''Franchise/MortalKombat'' has Kitana and Sonya Blade as its main females. Mileena also maybe counts - she's probably been seen in the most provocative outfits and swimsuit issues of magazines - except her face is explicitly meant to evoke the opposite reaction, so your mileage may vary.
308* ''VideoGame/{{Onmyoji|2016}}'' has the [[{{Bishonen}} handsome]] protagonist Abe no Seimei on its logo.
309* ''Videogame/{{Overwatch}}'':
310** [[TimeMaster Tracer]] is the face of the game, being the character most featured in the animated trailers and the only character featured on the box art. Everyone on the development team loved her, and commented about [[TheCutie how cute and beautiful she is]].
311** [[GamerChick D.Va]] is also this to a lesser, albeit increasing, extent, mostly due to her explosion in popularity after the game's release.
312* Bella Goth started out as a [[Franchise/TheAddamsFamily Morticia Addams]] {{expy}} in ''VideoGame/TheSims1'' before skyrocketing in popularity and becoming a mascot for ''VideoGame/TheSims'' series as a whole.
313* Creator/{{SNK}}:
314** Mai Shiranui from ''VideoGame/FatalFury'' and ''VideoGame/TheKingOfFighters'' is pretty much the female face of the company.
315** For male characters, the top candidates are ''Fatal Fury'' protagonist Terry Bogard, ''VideoGame/ArtOfFighting'' protagonist Ryo Sakazaki, ''King of Fighters'' protagonist Kyo Kusanagi, and the latter's arch-rival Iori Yagami.
316* Ivy Valentine is easily the most recognizable female character from the ''VideoGame/SoulSeries'', with Taki being runner-up.
317* Ryu and Chun-Li became faces of the ''Franchise/StreetFighter'' franchise. Ken, Guile, Zangief, M. Bison, Cammy, Akuma, and Juri also qualify to a lesser extent.
318* ''Franchise/{{Tekken}}'':
319** Nina Williams is undoubtedly ''Tekken'''s best known female character, being the only woman to appear in every game in the series so far.
320** The next best known after that is probably Ling Xiaoyu, though she seems to straddle the line between the "cute" and "hot" categories.
321** For more recently introduced female characters, Asuka Kazama and Lili Rochefort count.
322[[/folder]]
323
324[[folder:Webcomics]]
325* Shelley Winters in ''Webcomic/ScaryGoRound''. After her introduction, she slowly [[SpotlightStealingSquad became the main character]] and the emblem of the comic. Even after ''Scary Go Round'' ended, she still appears in its successor ''Webcomic/BadMachinery'''s banners and the artist's blog.
326[[/folder]]
327
328[[folder:Web Original]]
329* Creator/LiaMarieJohnson was undisputedly the face of the ''WebVideo/{{React}}'' series in the first six seasons. Since her departure/sabbatical, each of the shows have had at least one (e.g Mikaela, Chelsea, and Tori for ''Teens'', or Tom and the original Madison for ''Adults''. ''[=YouTubers=]'' is too much of an AllStarCast to have one).
330[[/folder]]
331
332!!"Recognizable" Series Mascots:
333
334[[folder:Anime and Manga]]
335* ''Manga/AttackOnTitan'' has the [[TheHeavy Colossal Titan]] as the most recognizable character from the series, and used in a lot of merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an UglyCute chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
336* ''Manga/CellsAtWork'' uses White Blood Cell U-1146. Whether or not he's the main character of an arc, he's on all of the volume covers. He even serves as the InfoDump narration box in the ''[[Manga/CellsAtWorkBacteria Bacteria]]'' spinoff.
337* In ''Anime/{{Free}}'', Iwatobi-chan is the protagonists' hometown mascot. It's a [[UglyCute distinctive]] rock-headed bird-like... thing, popular among fans as a decal.
338* ''Manga/JoJosBizarreAdventure'' has Jotaro Kujo, the badass protagonist of the third part, ''[[Manga/JoJosBizarreAdventureStardustCrusaders Stardust Crusaders]]'', as its mascot.
339* Evangelion Unit-01 is the most prominent icon of ''Anime/NeonGenesisEvangelion'', despite its pilot Shinji Ikari being marketed less compared to the female leads.
340* The resident monster {{Mooks}} in ''Anime/{{Symphogear}}'', the Noise, are this.
341[[/folder]]
342
343[[folder:Comic Books]]
344* Robotman for the ''ComicBook/DoomPatrol''; the most recognizable full-fledged member (not counting Beast Boy, who's more associated with the Titans) and the only one to be in every iteration of the team.
345[[/folder]]
346
347[[folder:Film]]
348* The titular extraterrestrial creatures from the ''Franchise/{{Alien}}'', ''Franchise/{{Predator}}'', and ''Franchise/AlienVsPredator'' franchises.
349* Along with Wonder Woman above, the ''Franchise/DCExtendedUniverse'' also has Superman, as he started the whole thing and is always hyped by the producers and higher ups.
350* Ash Williams for the ''Franchise/EvilDead'' films, making it one of the few horror movie franchises known more for its hero than its [[VillainBasedFranchise villain]].
351* ''Franchise/{{Ghostbusters}}'':
352** The UglyCute Slimer.
353** The Stay Puft Marshmallow Man. In universe, it's explained that he's the mascot for a brand of marshmallows and the star of his own cartoon TV series.
354** The "NO-GHOST" company logo also serves as a mascot.
355* The UsefulNotes/TyrannosaurusRex for the ''Franchise/JurassicPark'' franchise (its skeleton being the franchise's icon proper).
356* Gollum, Gandalf, and the Eye of Sauron are all used prominently in merchandise for ''Film/TheLordOfTheRings'' movies.
357* ''Film/ThePinkPanther1963'' has an AnimatedCreditsOpening with the titular diamond's flaw visualized as what it's said to resemble -- a pink panther. The animated character was so popular that he got [[WesternAnimation/ThePinkPanther his own series of animated shorts]] in addition to becoming the mascot for the [[Franchise/ThePinkPanther movie series]], even as ArtifactTitle set in.
358* ''Franchise/StarWars'':
359** Mainly Darth Vader, though mascot duties have also been passed around to Yoda, the Stormtroopers, and (especially in the franchise's early days) R2-D2 and C-3PO. ​Even the Death Star is something of an icon for the franchise.
360** The original promotional campaign for ''Film/ThePhantomMenace'' treated Jar Jar Binks as something of a mascot, which the two [[Film/AttackOfTheClones subsequent]] [[Film/RevengeOfTheSith prequels]] backpedaled away from for [[TheScrappy obvious reasons]]. Darth Maul is likely the most iconic character from ''The Phantom Menace'' and the prequels as a whole.
361** ''Film/TheForceAwakens'' adds Kylo Ren as its resident Vader counterpart, as well as BB-8.
362* For the ''Franchise/{{Terminator}}'' series, {{Creator/Arnold|Schwarzenegger}}'s iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic.
363[[/folder]]
364
365[[folder:Literature]]
366* Aslan for ''Literature/TheChroniclesOfNarnia'', to the point that some editions of the books even use his face as part of the logo.
367* Despite only featuring in one of Creator/HPLovecraft's original stories, and being nowhere ''near'' as powerful as the likes of Azathoth or Yog-Sothoth, Great Cthulhu is essentially this for the Franchise/CthulhuMythos.
368* Rincewind, Death, the Librarian, and Great A'Tuin for ''Literature/{{Discworld}}''. Granny Weatherwax doesn't quite make it, possibly because she just looks like a WitchClassic, whereas a wizard with a straggly beard and "WIZZARD" written on his hat is more distinctive.
369* Franchise/TolkiensLegendarium:
370** Smaug, the dragon who guards the treasure the main character Bilbo is after, is this for ''Literature/TheHobbit''.
371** Gandalf is often this for both ''Literature/TheHobbit'' and ''Literature/TheLordOfTheRings'', being the character most likely to appear on any of the covers.
372* Even languages and writing systems have these:
373** Spanish has the enye Ññ.
374** German has the umlauted vowels: Ää Öö Üü : and, to a lesser extent, the eszett ß.
375** The Cyrillic script has Ya and I, better known to Latin-script users as "the backwards R" (Яя) and "the backwards N" (Ии).
376** The International Phonetic Alphabet has the schwa /ə/.
377** The Unicode character set used by all electronics nowadays, as a way to fit all of the world's languages into one encoding, has the "replacement character" � - which started out as a Missingno-type GlitchEntity, but later morphed to a GoodBadBug, and later an AscendedGlitch.
378[[/folder]]
379
380[[folder:Live-Action TV]]
381* Barry Allen/The Flash for the ''Series/{{Arrowverse}}''. He's always front and center in the franchise's promotional materials, not to mention [[Series/TheFlash2014 his eponymous show]] being the most popular and acclaimed.
382* The "Grr Argh" monster from ''Series/BuffyTheVampireSlayer'', whom you may remember as the badly-drawn monster that appears after every credits sequence. Not only does Tara quote Creator/MutantEnemy's mascot, it sums up the TearJerker episode "[[Recap/BuffyTheVampireSlayerS2E21BecomingPart1 Beco]][[Recap/BuffyTheVampireSlayerS2E22BecomingPart2 ming]]" '''perfectly''':
383-->"Ooohhh, I need a hug."
384* ''Series/DoctorWho'''s [[SapientShip sentient]] CoolShip, the TARDIS. To the point where when the Metropolitan Police tried to trademark the police box and sue Creator/TheBBC for infringement, the judge ruled that the rights belonged the BBC, since they had been selling merchandise without any complaints for nearly ''40 years''!
385* Sitcoms usually have title characters or breakout characters, like Steve Urkel from ''Series/FamilyMatters''.
386* ''Series/GameOfThrones'':
387** Direwolves serve as this; they're the sigil of House Stark and commonly appear in the show.
388** Daenerys is already mentioned above in the "hot" category, but her dragons can count, especially Drogon.
389%%** Tyrion Lannister. (Administrivia/ZeroContextExample)
390* Kamen Rider #1 for the ''Franchise/KamenRider'' series.
391* Creator/TatianaMaslany for ''Series/OrphanBlack''. Much of the series' acclaim stems from the fact that [[ActingForTwo she played half of the main cast]], ''including'' TheHero.
392* Akaranger, who is typically the leader for the Ranger teams, and also Akared, a PhysicalGod embodiment of the former, for the ''Franchise/SuperSentai'' franchise.
393* Series/{{Ultraman}}, Series/{{Ultraseven}}, Series/UltramanTaro, and Series/UltramanTiga for the ''Franchise/UltraSeries'' franchise.
394* Insofar as a SpeculativeDocumentary can be considered to have a mascot, ''Series/WalkingWithDinosaurs'' really went out of its way to promote ''Liopleurodon'' as its go-to signature beast when it first aired. It didn't really take, mostly because it fell victim to ScienceMarchesOn.
395[[/folder]]
396
397[[folder:Print Media]]
398* ''Magazine/NintendoPower'' had Nester, a snarky redheaded teen that starred in the magazine's ''Howard and Nester'' and ''Nester's Adventures'' comics.
399[[/folder]]
400
401[[folder:Professional Wrestling (male examples)]]
402* For Wrestling/AllEliteWrestling: Wrestling/CodyRhodes, Wrestling/ChrisJericho, Wrestling/KennyOmega, Wrestling/TheYoungBucks, Wrestling/JonMoxley, Wrestling/DarbyAllin, and Wrestling/{{MJF}} are the names most synonymous with the company.
403* Wrestling/AllJapanProWrestling had Wrestling/GiantBaba, The Four Pillars (Wrestling/ToshiakiKawada, Wrestling/MitsuharuMisawa, Wrestling/KentaKobashi and Akira Taue), Wrestling/StanHansen (whom they poached from NJPW), Wrestling/BruiserBrody (more so to overseas audiences than in Japan proper), and Wrestling/GenichiroTenryu (until Baba banned him from the company). Kazushige Nosawa gets a lot of press in the Americas but is otherwise pretty minor.
404* Wrestling/{{CMLL}}:
405** Wrestling/ElSanto and, to a lesser extent, Blue Demon, each having their own "Legend" {{Tournament| Arc}} annually.
406** The promotion tried this with Rush the first time he won a body building contest, going so far as to bill him as "Mr. CMLL". [[XPacHeat It didn't really work out]].
407* Wrestling/JerryLawler for CWA, Memphis Wrestling and USWA, [[CarpetOfVirility if hairy chests]] are your thing. The King made a lot of money selling pictures of himself shirtless in various poses.
408* ''Wrestling/{{ECW}}'': Wrestling/{{Tazz}}, Wrestling/RobVanDam, Wrestling/{{Sabu}}, Wrestling/{{Raven}}, Wrestling/TommyDreamer, and [[Wrestling/JimFullington Sandman]] are the ones who people think most when talking about the company. For the revival, Wrestling/CMPunk and Wrestling/{{Christian}} were the main faces of the brand.
409* Wrestling/{{Rikidozan}} was the big star of the JWA, but the mascots were his successors, the TagTeam known as BI Cannon (Wrestling/AntonioInoki and Giant Baba). For better or worse they broke JWA in half and founded their own companies (AJPW and NJPW).
410* Wrestling/RingOfHonor: Wrestling/TheBriscoes are the long lasting icons of the promotion, no matter the era they compete. [[Wrestling/HunterJohnston Delirious]], Caprice Coleman, Rhett Titus and Wrestling/RoderickStrong also apply to a lesser extent. Specifically, we got:
411** Wrestling/BryanDanielson, Wrestling/SamoaJoe, Wrestling/CMPunk, Wrestling/ChristopherDaniels, Wrestling/LowKi, Wrestling/NigelMcGuinness, [[Wrestling/KevinOwens Kevin Steen]], [[Wrestling/SamiZayn El Generico]], [[Wrestling/NelsonErazo Homicide]], Wrestling/ChrisHero, Wrestling/ClaudioCastagnoli, Wrestling/EddieEdwards, Davey Richards and [[Wrestling/SethRollins Tyler Black]] in the classic era.
412** Wrestling/JayLethal, Kenny King, Wrestling/AdamCole, Wrestling/ReDragon (Wrestling/KyleOReilly and Wrestling/BobbyFish), The Kingdom[=/=]The OGK (Wrestling/MattTaven and Wrestling/MikeBennett), Wrestling/DaltonCastle, Silas Young, Wrestling/CodyRhodes and Wrestling/TheYoungBucks (both representing Wrestling/BulletClub first and later forming Wrestling/TheElite), Wrestling/MartyScurll, Flip Gordon and Jonathan Gresham in the Sinclair era, for the better or worse.
413* Dr. Cube for Wrestling/KaijuBigBattel. He's the BigBad, in case you're wondering.
414* While the Wrestling/NationalWrestlingAlliance World TagTeam Titles were their most disputed belts [[CanonDiscontinuity until the records were wiped in the mid nineteen nineties]], pretty much everyone could agree that the faces of the division until then were Wrestling/TheRockNRollExpress. The RickyMorton trope was based on the fact that the easiest way to earn the ire of the female audience members was usually beating up poor Ricky.
415* ''Wrestling/NewJapanProWrestling'': Wrestling/AntonioInoki, Wrestling/{{Vader}}, Wrestling/ShinyaHashimoto, [[Wrestling/SatoruSayama Tiger Mask]], [[Wrestling/KeijiMutoh Great Muta/Keiji Mutoh]], Wrestling/JushinThunderLiger ([[GermansLoveDavidHasselhoff in the US and Mexico]]), Wrestling/MasahiroChono, Wrestling/HiroshiTanahashi, Wrestling/ShinsukeNakamura, Wrestling/KazuchikaOkada, Wrestling/{{CHAOS}}, Wrestling/BulletClub (Wrestling/KennyOmega to an extent), and Wrestling/LosIngobernablesDeJapon (especially Wrestling/TetsuyaNaito) are the ones people think most of when talking about the company.
416* Wrestling/ProWrestlingNOAH is most synonymous with Wrestling/MitsuharuMisawa and Wrestling/KentaKobashi. Not far behind though are Wrestling/KentaKobayashi, Takashi Sugiura, Naomichi Marufuji, and Go Shiozaki.
417* Most tag team-based companies of the 1980-90s [[FollowTheLeader had their own version of the Rock N Roll Express]] above to use [[SuspiciouslySimilarSubstitute when the originals were not available]]. Perhaps most infamous were The Thrill Seekers of Wrestling/{{SMW}}, since despite being pushed for their sex appeal they wouldn't actually deliver to ring rats, as [[Wrestling/LanceStorm one]] was HappilyMarried and the [[Wrestling/ChrisJericho other]] [[HasAType had a type]].
418* Wrestling/AJStyles for [[Wrestling/ImpactWrestling TNA]], to the point that fans, critics, ''and'' wrestling personalities themselves universally agree that the company truly died upon his departure. Billy Corgan of Music/TheSmashingPumpkins thought he could save the company with a movie about Wrestling/MattHardy, who became [[CareerResurrection unexpectedly popular]] after Styles left, but he was overruled. Wrestling/KurtAngle, Wrestling/SamoaJoe, Wrestling/ChristopherDaniels, Wrestling/MotorCityMachineGuns (Alex Shelley and Chris Sabin), Wrestling/JamesStorm and both of his teammates (Chris Harris for America's Most Wanted and Wrestling/BobbyRoode for Beer Money), Shawn Hernandez, Wrestling/EricYoung, Petey Williams and Wrestling/{{Sting}} also count, to a lesser extent.
419** For the Anthem Era, we have Wrestling/EddieEdwards, Wrestling/SamiCallihan, [[Wrestling/QuinnOjinnaka Moose]], Rich Swann, Brian Cage, [[Wrestling/LAKnight Eli Drake]], [[Wrestling/KarrionKross Killer Kross]], Josh Alexander and Steve Maclin as the top stars of Impact Wrestling. For the X-Division, we have Trey Miguel, Mike Bailey, Ace Austin and Chris Bey as well.
420* Wrestling/{{Toryumon}} and Wrestling/DragonGate had Wrestling/UltimoDragon and Wrestling/{{CIMA}}, Dragon Kid, and BXB Hulk to a lesser extent. Wrestling/AkiraTozawa is often thought of as the MVP of the latter promotion in the US and promoted as such there, but in Japan that was only in 2015. Shingo Takagi, Naruki Doi, Masato Yoshino, and YAMATO may also qualify.
421* ''Wrestling/{{WCW}}'': Wrestling/{{Sting}}, Wrestling/RicFlair, Wrestling/{{Goldberg}}, and the [[Wrestling/NewWorldOrder n.W.o]], and to a lesser extent Wrestling/DiamondDallasPage and Wrestling/BookerT, are the ones people think most of when talking about the company.
422* ''Wrestling/{{WWE}}'':
423** By era:
424*** Wrestling/BrunoSammartino for the WWWF Era.
425*** Wrestling/HulkHogan and to a lesser extent Wrestling/RandySavage for the Wrestling/WWEGoldenAgeEra.
426*** Wrestling/BretHart and Wrestling/ShawnMichaels for the Wrestling/WWENewGenerationEra.
427*** Wrestling/StoneColdSteveAustin and [[Wrestling/DwayneJohnson The Rock]] for the Wrestling/AttitudeEra, with Wrestling/TripleH and Wrestling/MickFoley rounding out the "Big Four".
428*** Wrestling/TripleH, Wrestling/KurtAngle, Wrestling/BrockLesnar, Wrestling/ShawnMichaels, and Wrestling/EddieGuerrero for the early 2000s.
429*** Wrestling/JohnCena for the late 2000s, with Wrestling/{{Batista}}, Wrestling/{{Edge|Wrestler}}, and Wrestling/RandyOrton rounding out the "Big Four" of the late 2000s (or "Big Five" if Wrestling/{{Rey Mysterio|Jr}} is also counted).
430*** Wrestling/CMPunk, [[Wrestling/BryanDanielson Daniel Bryan]], and Wrestling/TheShield for the early 2010s.
431*** Wrestling/BrockLesnar, Wrestling/RomanReigns, Wrestling/SethRollins, Wrestling/TheNewDay, and Wrestling/AJStyles for the late 2010s.
432*** Wrestling/DrewMcIntyre, Wrestling/BobbyLashley and Wrestling/CodyRhodes for the 2020s.
433*** Wrestling/TheUndertaker as an era-transcending icon.
434*** Wrestling/VinceMcMahon, for being the longtime head of the company.
435** By brand:
436*** ''Wrestling/WWERaw'': Wrestling/StoneColdSteveAustin, Wrestling/ShawnMichaels, Wrestling/TripleH, Wrestling/ChrisJericho, Wrestling/{{Kane}}, Wrestling/JohnCena, Wrestling/RandyOrton, Wrestling/CMPunk, Wrestling/BrockLesnar, Wrestling/RomanReigns, and Wrestling/SethRollins are the wrestlers most synonymous with the brand.
437*** ''Wrestling/WWESmackdown'': [[Wrestling/DwayneJohnson The Rock]], Wrestling/TheUndertaker, Wrestling/KurtAngle, Wrestling/BrockLesnar, Wrestling/EddieGuerrero, Wrestling/{{Rey Mysterio|Jr}}, Wrestling/JohnCena, Wrestling/{{Batista}}, Wrestling/{{Edge|Wrestler}}, [[Wrestling/BryanDanielson Daniel Bryan]], Wrestling/TheNewDay, [[Wrestling/JonMoxley Dean Ambrose]], Wrestling/AJStyles and Wrestling/RomanReigns are the wrestlers most synonymous with the brand.
438*** ''Wrestling/{{WWE NXT}}''
439*** Competition format: Wrestling/TheNexus and [[Wrestling/BryanDanielson Daniel Bryan]] are the names most synonymous with the brand.
440*** Black and Gold Era: Wrestling/SamiZayn, Wrestling/KevinOwens, [[Wrestling/FergalDevitt Finn Balor]], Wrestling/SamoaJoe, Wrestling/JohnnyGargano, Wrestling/TommasoCiampa, [[Wrestling/TrevorMann Ricochet]], Wrestling/AleisterBlack, Wrestling/TheUndisputedEra (featuring Wrestling/RoderickStrong), Damian Priest, Wrestling/KeithLee, Wrestling/KarrionKross, Legado del Fantasma (mainly Santos Escobar), Cameron Grimes, Dexter Lumis, Wrestling/LAKnight and Diamond Mine (also featuring the aforementioned Strong) are the wrestlers most synonymous with the brand.
441*** NXT UK: Wrestling/BritishStrongStyle, Pretty Deadly, Ilja Dragunov, Tyler Bate and IMPERIUM (especially Wrestling/{{Walter}}) fill the role.
442*** NXT 2.0/White and Gold: Bron Breakker, Tony D'Angelo, Solo Sikoa, Grayson Waller, Andre Chase, Von Wagner, The Creed Brothers, Joe Gacy and Carmelo Hayes are the top names from the retooled show.
443%%* The Rockers in the WWF, although after the group broke up Shawn Michaels instead became a GorgeousGeorge. (Administrivia/ZeroContextExample)
444[[/folder]]
445
446[[folder:Tabletop Games]]
447* ''TabletopGame/{{Battletech}}'' has had three over its long run, all three iconic Battlemechs:
448** The beginning of the franchise had the WHM-6R ''Warhammer'' heavy Battlemech as the mascot, featuring it heavily on the front pages of the manual and in much of the early press material. Unfortunately, the ''Warhammer'''s artwork was originally licensed from [[Anime/{{Macross}} an anime]], which has caused ''decades'' of [[ExecutiveMeddling legal trouble with the litigation-happy US distributor of the anime]], so it was dropped like a pile of bricks in the mid 1990s. Following [[WritingAroundTrademarks a redesign of the 'mech's appearance]] that made it physically distinct from its originator, the ''Warhammer'' eventually began showing up in official artwork once more, but became mostly superseded by the below two as mascots.
449** Following the release of the Clan Invasion storyline and the ''VideoGame/MechWarrior'' video games, and the massive upshoot in popularity for the franchise, the ''Timber Wolf/[[ReportingNames Mad Cat]]'' heavy 'mech became the mascot for both the game series and for most of the franchise set after 3049 InUniverse. The ''Timber Wolf'' is still ''the'' iconic battlemech for many of the franchise's fans as a result, and also because it is one of the most powerful 'mechs to drop on the table in a match. [[spoiler:(And calling it the ''Mad Cat'' among the wrong group of fans will get you labeled a [[FantasticSlurs stravag freebirth]].)]]
450** Following the ''Warhammer'' being taken out of official artwork, the duty of official mascot of franchise material set before the introduction of the Clans (such as the Star League and Succession Wars era) went to the [=AS7-D=] ''Atlas'' assault Battlemech, a massive [[SkullForAHead skull-faced]], [[ShouldersOfDoom broad-shouldered]] [[WeaponForIntimidation death machine]] often depicted ripping enemy battlemechs limb from limb. Its skull-faced visage is part of the logo for the 2018 ''VideoGame/{{Battletech}}'' video game, [[spoiler:with the story mode itself featuring an SLDF Atlas II as [[TheHero Kamea's]] second 'mech]].
451* Warforged fill this role for the ''TabletopGame/DungeonsAndDragons'' setting TabletopGame/{{Eberron}}.
452* The Lady of Pain for the ''TabletopGame/{{Planescape}}'' setting; her ominous face with her cold stare is on the cover of every product.
453* ''TabletopGame/Warhammer40000'': The SpaceMarines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.
454[[/folder]]
455
456[[folder:Theater]]
457* Creator/CirqueDuSoleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the [[UsefulNotes/LasVegas Las Vegas]] resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.
458** ''Theatre/LeCirqueReinvente'' and ''Theatre/{{Fascination}}'' -- The King of Fools.
459** ''Theatre/{{Mystere}}'' -- The Red Bird (the EnsembleDarkhorse dancer).
460** ''Theatre/{{Alegria}}'' -- A Nymph for the original staging, Monsieur Fleur for the 2019 revival.
461** ''Theatre/{{Quidam}}'' -- The Target (one of the heroine's sidekicks).
462** ''Theatre/{{O}}'' -- The Zebras.
463** ''Theatre/LaNouba'' -- The Green Bird (another EnsembleDarkhorse dancer).
464** ''Theatre/{{Dralion}}'' -- Yao (one of the four gods).
465** ''Theatre/{{KA}}'' -- The Twins.
466** ''Theatre/TheBeatlesLOVE'' -- Sergeant Pepper.
467** ''Theatre/{{KOOZA}}'' -- TheTrickster.
468** ''Theatre/{{Zarkana}}'' -- Tarantula the spider woman.
469** ''Crystal'' -- The titular heroine.
470[[/folder]]
471
472[[folder:Toys]]
473* Croco Bile from ''Toys/FlushForce'' is commonly used as the lead Flushie.
474* Blow Fly and Trash-A-Pillar from ''Toys/TheTrashPack''. They're both the main characters of the [[WebAnimation/TheTrashPack webseries]], too.
475[[/folder]]
476
477[[folder:Video Games]]
478* Spring Man is one of the two true mascots of ''Videogame/{{ARMS}}'', presented to players as an easy [[JackOfAllStats character to learn to play with]] and renowned in the story mode as an exemplary fighter all others are measured against.
479* Ezio Auditore from ''Franchise/AssassinsCreed''. The only character in the franchise to have [[VideoGame/AssassinsCreedII his]] [[VideoGame/AssassinsCreedBrotherhood own]] [[VideoGame/AssassinsCreedRevelations trilogy]].
480%%* The Big Daddy from ''VideoGame/BioShock''. (Administrivia/ZeroContextExample)
481* The ''VideoGame/{{Borderlands}}'' series also has the [[MascotMook Psycho Bandit]], as they tend to be featured on the games' covers. A Psycho is even one of the playable characters in ''VideoGame/Borderlands2''.
482* Creator/{{Capcom}}:
483** On the "non-cute" side side of ''Franchise/MegaMan'' mascots, there's [[VideoGame/MegaManX Ze]][[VideoGame/MegaManZero ro]] and the Sniper Joes.
484** Ryu, who doubles as the SeriesMascot for ''Franchise/StreetFighter'' and the face of Capcom's fighting game division.
485** For being the original protagonist, Dante is the main representative of the ''VideoGame/DevilMayCry'' series, appearing as the usual GuestFighter in many {{Crossover}} events of other franchises. He's also the original face of StylishAction games.
486** The ''VideoGame/MonsterHunter'' series has the Rathalos as its non-cute mascot. Each game in the series also has a flagship monster that usually plays a significant role in the plot.
487** ''Franchise/ResidentEvil'':
488*** Chris Redfield is this overall, though it's downplayed since he doesn't appear in every game, and this role zigzags with Jill Valentine, his sister Claire Redfield, and Leon Scott Kennedy, depending on the game.
489*** Jack Baker for ''VideoGame/ResidentEvil7Biohazard''.
490---->"Welcome to the family, son!"
491*** Lady Alcina Dimitrescu for ''VideoGame/ResidentEvilVillage''.
492%%* Max Damage from the ''VideoGame/{{Carmageddon}}'' series. (Administrivia/ZeroContextExample)
493* ''VideoGame/{{Civilization}}'' has an unofficial example in UsefulNotes/MahatmaGandhi, or more specifically the [[MadBomber "Nuclear Gandhi"]] characterization that appears in the games, stemming from how his AI's attempts at deterring war in ''Civ I'', [[UrbanLegendOfZelda supposedly due to a programming oversight]], boiled down to threatening to nuke anyone who crossed him. So pictures of a wanly smiling Gandhi posing next to [=ICBMs=] or boasting how his "words are backed with NUCLEAR WEAPONS!" have become a shorthand for the ''Civ'' games and their capacity to make some AlternateHistory.
494* [[{{Snowlem}} Bad Mister Frosty]] in the ''Videogame/ClayFighter'' series, who appears on the cover art for every game and is prominently featured in adveertising.
495%%* ''VideoGame/CommandAndConquer'' series: The [[TankGoodness Mammoth Tank]]. Also The Commando and Agent Tanya. (Administrivia/ZeroContextExample)
496* The [[LargeAndInCharge Green]] [[PersonWithTheClothing Beret]] for ''VideoGame/{{Commandos}}''. Interestingly, he is a rare example of a series mascot who is the main character.
497* David Jones from the ''VideoGame/CriminalCase'' franchise, being the most prominent character across all seasons both in-game and among the fandom.
498* ''VideoGame/CustomRobo'' has [[JackOfAllStats the Ray series]] of Shining Fighter class robos, one of which represents the franchise in ''VideoGame/SuperSmashBrosBrawl''.
499* ''Franchise/DanganRonpa'' obviously has its BigBad [[KillerTeddyBear Monokuma.]]
500* ''VideoGame/DarkSouls'': Solaire, also known as the Sunbro and 'Praise the Sun' guy. Doubles as a FountainOfMemes.
501* Thorn from ''VideoGame/{{Destiny}}''. An unusual example in that it's a gun, not a sentient being. [[EvilWeapon We think?]] It's appeared on a lot of posters for ''Destiny'' and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination -- the thing looks weird, and ObviouslyEvil. Plus, it captures the CosmicHorrorStory aspects of the game rather well.
502* The Cacodemon for ''Franchise/{{Doom}}'', even becoming the official mascot for Doomworld, the biggest ''Doom'' fansite.
503%%* ''VideoGame/DungeonKeeper'' has the Horned Reaper, along with the Dark Mistress. (Administrivia/ZeroContextExample)
504* ''VideoGame/EldenRing'': [[Characters/EldenRingMalenia Malenia, Blade of Miquella.]] In-game, she's a SuperBoss and one of the primary characters in the backstory. In ''Elden Ring'''s advertising, she gets in all the trailers and TV spots (her theme music was even used for the story trailer),[[note]]Phase one of it plays over the siege of Leyndell while phase two plays during our brief glimpse of her battle with Radahn, continuing into Ranni's ending narration.[[/note]] gets referenced by official websites and social media accounts with regularity, and is plastered all over the physical marketing [[https://gamerant.com/elden-ring-malenia-statue-mall/ including nearly to-scale statues in stores.]] The game's [[https://assets-prd.ignimgs.com/2021/11/04/elden-ring-collectors-edition-1636036230103.jpeg collector's edition]] came in a box adorned with her heraldry (golden tree on a crimson field), and also included a 9-inch statue of her. The premium edition [[https://static1.thegamerimages.com/wordpress/wp-content/uploads/2021/11/elden-ring-premium-collectors-edition.jpg?q=50&fit=crop&w=740&dpr=1.5 added a replica of her helmet]], which [[https://twitter.com/grrmspeaking/status/1498690334242578432 George RR Martin]] posted a picture of himself wearing to promote it. She's also on the [[https://comic-walker.com/contents/detail/KDCW_MF09203324020000_68/ series cover]] of the ''Road to the Erdtree'' spin-off gag manga, long before she's actually showed up in the series proper.
505* [[MemeticBadass Captain Falcon]], the stern (and occasionaly HotBlooded) bounty-hunting racer of the ''VideoGame/FZero'' series.
506%%* Headcrabs from ''VideoGame/HalfLife''. (Administrivia/ZeroContextExample)
507%%* Master Chief for ''Franchise/{{Halo}}''. (Administrivia/ZeroContextExample)
508* Fulgore from ''VideoGame/{{Killer Instinct}}'' is the most recognizable from the game, despite not being the main character.
509* The [[GasMaskMooks Gas Mask]] Helghan troopers in ''VideoGame/{{Killzone}}''.
510* Nugget is the character featured on most of the merchandise for the ''VideoGame/{{Kindergarten|2017}}'' [[VideoGame/Kindergarten2 games]]. He wasn't originally designed to be this, but got the role when his amusing {{Cloudcuckoolander}} personality made him the EnsembleDarkhorse of the first game.
511* ''Franchise/TheLegendOfZelda'':
512** Link and his various incarnations serve as the face of the series, with advertising often defaulting to the Link from the most recent title.
513** The fairies, Navi and her ball-of-light kin in particular; they tend to be used as menu cursors.
514%%* Marco Rossi from ''VideoGame/MetalSlug''. (Administrivia/ZeroContextExample)
515* ''VideoGame/{{Metroid}}'':
516** Series protagonist [[BountyHunter Samus Aran]], who is mainly portrayed as a mysterious masked badass type of character.[[note]]Her [[MsFanservice Zero Suit form]] handily qualifies as "hot", but is less synonymous with the series.[[/note]]
517** The eponymous energy-sucking, flying, fanged jellyfish aliens of the series as well; very young infants are UglyCute, though.
518* ''Franchise/MortalKombat'':
519** The [[TheUndead spectral]] {{ninja}} be seen as Scorpion has gradually become the mascot of the series. Sub-Zero is a close second, being the first "[[PaletteSwap ninja]]" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since ''[[VideoGame/MortalKombatDeadlyAlliance Deadly Alliance]]''. As of ''[[VideoGame/MortalKombat9 Mortal Kombat 2011]]'', a Scorpion look-alike also serves as the figure on the logo for Creator/NetherrealmStudios, making him a company mascot as well.
520** Liu Kang can also be considered the mascot of the series, being the [[VideoGame/MortalKombat1992 longest-running]] [[VideoGame/MortalKombatII protagonist]] [[VideoGame/MortalKombat3 by]] [[VideoGame/MortalKombat4 far]]. His ability to shape-shift into a dragon evokes the iconic logoa after all, even [[Film/MortalKombatAnnihilation before]] said dragon was redesigned from klassic green to chrome black.
521** In many ways, Raiden can be seen as a mascot for the series as well due to his iconic look and status as the BigGood in almost all the games, including the one where he was the counterpart to the DC Universe's own Superman.
522%%* Mr. Saturn for the ''VideoGame/{{Mother}}'' series, the race of childish wacky creatures featured first in ''MOTHER 2''/''VideoGame/EarthBound1994''.
523%%* Tanatos, Alister Dalimar's raven familiar, developed into this for the Ravenhearst StoryArc of ''VideoGame/MysteryCaseFiles''.
524* ''Franchise/{{Pokemon}}'':
525** Pikachu became this for the franchise as a whole, as well as doubling as the company mascot for The Pokémon Company. Being one of the only available [[ShockAndAwe electric]] type Pokémon before [[ElementalRockPaperScissors Cerulean City]] helped solidify its status over the original intended mascot Clefairy. As a nod to Pikachu's status as mascot, every generation since has its own electric rodent meant to resemble Pikachu.[[note]][[FunSize Pichu]] and [[MakingASplash Marill]] are [[VideoGame/PokemonGoldAndSilver Johto's]], [[TagTeamTwins Plusle and Minun]] are [[VideoGame/PokemonRubyAndSapphire Hoenn's]], Pachirisu is [[VideoGame/PokemonDiamondAndPearl Sinnoh's]], [[NotQuiteFlight Emolga]] is [[VideoGame/PokemonBlackAndWhite Unova's]], [[OurFairiesAreDifferent Dedenne]] is [[VideoGame/PokemonXAndY Kalos's]], [[ExtraOreDinary Togedemaru]] is [[VideoGame/PokemonSunAndMoon Alola's]], [[JekyllAndHyde Morpeko]] is [[VideoGame/PokemonSwordAndShield Galar's]], and [[BareFistedMonk Pawmi, Pawmo and Pawmot]] are [[VideoGame/PokemonScarletAndViolet Paldea's]]. Alola even has a "Pikachu impersonator" in the form of Mimikyu, a Ghost/Fairy who dresses like Pikachu [[IJustWantToBeLoved so it can be just as popular]].[[/note]]
526** Later on, BreakoutCharacter Eevee started being marketed as a direct counterpart to Pikachu, especially in ''VideoGame/PokemonLetsGoPikachuAndLetsGoEevee'', and as such it seemed to become the secondary mascot of the franchise.
527** The series also has "Version Mascots", which are the Mons that appear on the front cover of each version. Usually they're the [[OlympusMons Legendary Pokémon]] that can be caught in the game.
528** [[GaidenGame Gaiden]] FightingGame ''VideoGame/PokkenTournament'' has Pikachu Libre -- Pikachu in a MaskedLuchador costume -- as its de facto series mascot, both because it sums up the hybrid game style, and [[RuleOfCute because it's a Pikachu in a luchador costume]].
529%%* The Fiend from ''VideoGame/{{Quake}}'', who was also the mascot for Creator/IdSoftware in the latter half of TheNineties.
530%%* The Raiden jet from ''VideoGame/{{Raiden}}'' and ''VideoGame/RaidenFighters'' series. The fifth ''Raiden'' game even splits it into various models.
531%%* Pyramid Head, a giant-knife-wielding monster who stalks the protagonist of ''VideoGame/SilentHill2'', is this for the entire ''Franchise/SilentHill'' series as well.
532* [[BigBad Nightmare]] for the ''[[VideoGame/SoulSeries Soul]]'' series, who represents the series' evil sword [[ArtifactOfDoom Soul Edge]]. Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's ''host'' (and in ''SCIII'' and ''SCIV'', [[AnimatedArmor Nightmare is literally the living incarnation of Soul Edge]]). Nightmare, however, was featured on the Project Soul logo from ''SCIII'' up to ''[[VideoGame/SoulcaliburV SCV]]'' (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from ''SCIII'', which was then changed back to the original logo starting with the ''SCII HD Online'' re-release) and is essentially the central antagonist of the series starting in his ''Soulcalibur'' debut (Soul Edge/Inferno being the ''de facto'' BigBad), making Nightmare's claims have a bit more weight to them. Ironically, most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
533* ''VideoGame/SuperRobotWars'': The [[CombiningMecha SRX]] is the mascot of the series and Creator/{{Banpresto}} in general. It has a head shaped like the company logo, and its GameBreaker upgraded form is even named ''Banpreios''!
534* ''Franchise/{{Splatoon}}'':
535** While the playable Inklings are highly customizable, in [[VideoGame/{{Splatoon|1}} the first game]], an orange female Inkling takes front and center in several trailers and pieces of official artwork, with her also representing the series in games such as ''VideoGame/SuperSmashBros'' and ''VideoGame/MarioKart''. She is sometimes accompanied by a blue male Inkling as her rival as well. Each game would continue to have their own represenatives though: ''VideoGame/Splatoon2'' uses a short-haired pink female inking with a green male rival, while ''VideoGame/Splatoon3'' uses a yellow Inkling with FashionableAsymmetry and a purple Octoling rival, as well as an additional bespectacled red Inkling to represent the game's Tricolor Turf Wars.
536** Each game also introduces an [[IdolSinger idol group]] who also host a news broadcast detailing in-game events, and collectively serve as additional mascots for their respective games. The first game has the Squid Sisters, consisting of pop singers Callie and Marie; ''Splatoon 2'' has rapper-and-DJ duo Off the Hook, made up of Pearl and Marina; and ''Splatoon 3'' introduces Deep Cut, a three-person band consisting of Shiver, Frye, and Big Man.
537* ''VideoGame/TeamFortress2'' is represented by [[TheBigGuy The Heavy]]. He is front and center ''everywhere'' in the game. He's the very center in the class selection, he was the first to get [[WebAnimation/TeamFortress2 a "Meet The" video]], with cameos in every single video since, he's right there on the boxart, and his loud, scenery-chewing, Creator/BrianBlessed-rivaling presence draws attention to him even more than his ''massive'' size. He's also a company mascot, as he represents Creator/{{Valve|Software}} in most third-party promotions and crossovers.
538* ''VideoGame/{{Tekken}}'' has the main trio of BigBad Heihachi Mishima, his son Kazuya Mishima, and Kazuya's son Jin Kazama.
539* Wild Dog fills this role in ''VideoGame/TimeCrisis'', taking the role of TheDragon to the BigBad of each game in the main series, [[JokerImmunity despite every defeat having him seemingly killed by an explosion]].
540%%* The Koala in ''VisualNovel/TokimekiMemorial: Forever With You''. (Administrivia/ZeroContextExample)
541* Sweet Tooth ([[MonsterClown Needles Kane]]) is considered this for the ''VideoGame/TwistedMetal'' franchise overall, to the point where he appeared in ''VideoGame/PlayStationAllStarsBattleRoyale'' to represent the series.
542* Because of the mysteries revolving around him [[spoiler:and the amount of shit you eat in his boss fight]], Sans the skeleton became a [[BreakoutCharacter fan favorite]] for ''VideoGame/{{Undertale}}'' fans. The announcement of his Mii suit in ''VideoGame/SuperSmashBrosUltimate'' overshadowed [[Franchise/TheKingOfFighters Terry]]'s full character release!
543* In ''{{Videogame/Warframe}}'', every new warframe (or otherwise) usually gets a [[ADayInTheLimeLight turn in the mascot spotlight]], featuring in their own promotional or splash screen art when their respective update is released. However, the biggest, most permanent mascot is the Excalibur warframe, which either gets a prominent role or otherwise features in most promotional content (either fully visible or as a silhouette) to show off any non-signature weapons or cosmetics.
544[[/folder]]
545
546[[folder:Web Original]]
547* Serperior for the ''LetsPlay/MarioPartyTV'' series, because it's [[VillainProtagonist Mr. Doom]]'s favorite Pokémon.
548* Platform/{{Newgrounds}} often advertises with characters from their most popular hosted series, but two faces stand out over the rest:
549** VideoGame/{{Pico}} is a creation of website founder Tom Fulp, who also doubles as mascot of his home series. Nene is often used as Pico's female counterpart in ads, while Darnell ocasionally appears as a mascot for various aspects of the site.
550** While the Tankman was originally a simple {{Mascot}}, logo designer [=JohnnyUtah=] eventually created [[WebAnimation/{{Tankmen}} a series of shorts]] about them, which became the basis for all future appearances.
551* ''Website/SCPFoundation'':
552** [[https://scp-wiki.wikidot.com/scp-173 SCP-173]], a living statue that kills anyone who breaks eye contact with it. Being the first paranormal entity created for the site, and with a rather distinctive appearance to boot, it's pretty much the (un)official mascot.
553** [[https://scp-wiki.wikidot.com/scp-682 SCP-682]] follows SCP-173 by a close second. It's an unkillable, [[HealingFactor regenerating]] giant reptile which (temporarily) [[AdaptiveAbility adapts to any new form of attack]], and who wants to [[OmnicidalManiac kill all Earth life]]. The SCP Foundation is constantly trying ([[JokerImmunity and failing]]) to destroy it with many different methods, which has made SCP-682 one of the most recurring antagonists.
554%%* Catherine, Don, Rock, and Bill for ''Elders WebVideo/{{React}}''. (Administrivia/ZeroContextExample)
555* The WWWF Grudge Match had Creator/MrT, who won the honor in a match with Mr. Clean, and then kept it in a match with Wrestling/JesseVentura.
556[[/folder]]
557
558[[folder:Western Animation]]
559* ''WesternAnimation/AmericanDad'': Roger Smith the alien, is undoubtedly the most recognizable character in the series.
560* For ''WesternAnimation/FamilyGuy'', both Peter Griffin, the show's UnsympatheticComedyProtagonist, and his megalomaniacal son Stewie seem to be equally recognizable.
561* ''WesternAnimation/FilmationsGhostbusters'' have Belfry the pink bat; the [[CoolCar Ghostbuggy]]; Prime Evil, the series BigBad; and Tracy, the gorilla.
562%%* Bender Bending Rodriguez, the lovable hedonistic {{jerkass}} of a TinCanRobot, serves as this for ''WesternAnimation/{{Futurama}}''.
563* Bart Simpson was the first big mascot for ''WesternAnimation/TheSimpsons''. Remember all the T-shirts from the 90's with "Ay Caramba" and "Don't Have a Cow, Man!", not to mention [[http://en.wikipedia.org/wiki/Do_the_Bartman "Do the Bartman"]]? Eventually the position was taken over by his father Homer Simpson instead, whose distinctive face will always show up in promotional content and licensed merchandise.
564%%* ''Franchise/StarWarsExpandedUniverse'': (Administrivia/ZeroContextExample)
565%%** ''WesternAnimation/StarWarsTheCloneWars'' tends to use the Clone Troopers.
566%%** ''WesternAnimation/StarWarsRebels'' uses Chopper a lot.
567* [[BigFun Owen]] is the primary advertising figure of the ''WesternAnimation/TotalDrama'' series, partly because he was [[spoiler:the first winner]], and because kids (the series' target audience) [[KidAppealCharacter really love him]]. Chris [=McLean=], the sadistic host of the show, also counts.
568* Optimus Prime, the leader for the good guys the Autobots, is this in almost every ''Franchise/{{Transformers}}'' incarnation. Though after [[Film/Transformers2007 the live-action movie]], [[KidAppealCharacter Bumblebee]] started giving him a run for his money.
569[[/folder]]
570
571!!Company Mascots:
572
573[[folder:Anime and Manga]]
574* ''Manga/{{AstroBoy}}'' alongside ''Manga/KimbaTheWhiteLion'' and ''Manga/{{Unico}}'' serves as this for [[Creator/OsamuTezuka Tezuka Productions]]. [[Creator/MushiProductions A Japanese production company]] that holds the rights to all of Osamu Tezuka's manga and works, alongside other animated content.
575* Aside from an original dragon creature, Manga/{{Doraemon}} serves as the mascot for ''Magazine/CoroCoroComic''.
576* [[Manga/DragonBall Goku]] and the Holy Shonen Trinity aka the Big Three ([[Manga/OnePiece Luffy]], [[Manga/{{Naruto}} Naruto]], and [[Manga/{{Bleach}} Ichigo]]) for ''Magazine/ShonenJump''. Though the company's oldest and longest lasting mascot (to the point that it's still used today) is the emblem of a pirate with a beard, hat, and eye patch. The main protagonist (usually) serves as a mascot for their respective series on the issue covers, and promotional material for ''Shonen Jump'' as a whole (this is true of other manga magazines as well).
577%%* ''Anime/MyNeighborTotoro'': The big, fluffy forest spirit Totoro plays this role for Creator/StudioGhibli.
578%%* ''Creator/StudioTrigger'' has Miss Trigger, [[spoiler:or [[Anime/SpacePatrolLuluco Luluco]], as which she's also known]]. The other two Trigger Girls (Muzzle and Spring) are original, fitting more under {{Mascot}}.
579%%* ''Creator/ToeiAnimation'' has Pero, their version of ''Literature/PussInBoots'' from ''Anime/TheWonderfulWorldOfPussNBoots''.
580[[/folder]]
581
582[[folder:Comic Books]]
583* ''ComicBook/TwoThousandAD'' is represented by Tharg the Mighty, a green-skinned alien who claims to be the editor of the Galaxy's Greatest Comic.
584* The title character Archie Andrews represents ''Creator/ArchieComics''.
585%%* Creator/DCComics:
586%%** ComicBook/{{Superman}}, ComicBook/{{Batman}}, and ComicBook/WonderWoman. All three of them are collectively known as DC’s trinity.
587%%** There's also the far more obscure character [[http://en.wikipedia.org/wiki/Johnny_DC Johnny DC]].
588%%* Creator/MarvelComics:
589%%** ComicBook/SpiderMan and ComicBook/{{Wolverine}}.
590%%** ComicBook/CaptainAmerica, ComicBook/IronMan, and [[ComicBook/TheMightyThor Thor]] also became this later on thanks to [[Franchise/MarvelCinematicUniverse a massive boost in popularity]].
591%%** [[ComicBook/FantasticFour The Thing]] was this during TheSixties and TheSeventies.
592[[/folder]]
593
594[[folder:Film -- Animation]]
595* Creator/{{Disney}}:
596** WesternAnimation/MickeyMouse is undoubtedly one of the most famous mascots of all time, serving as the face of the Walt Disney Company. His friends WesternAnimation/DonaldDuck and WesternAnimation/{{Goofy}} aren't too far behind either.
597** To a (much) lesser extent, [[WesternAnimation/PeterPan Tinkerbell]]; Creator/WaltDisney used her as the mascot for ''Series/WaltDisneyPresents'', as well as the original ad campaigns for Ride/{{Disneyland}} (this was at {{Creator/ABC}}'s insistence; they didn't want the project to take Mickey down with it if it tanked). She's also used in place of Mickey as the mascot of the 1994-1999 ''Walt Disney Masterpiece Collection'' of VHS tapes and Laserdiscs, Disney DVD, and Disney's [=FastPlay=].
598** Similar to Tinkerbell, [[WesternAnimation/{{Pinocchio}} Jiminy Cricket]] also become a secondary mascot and served as the spokesperson for The Walt Disney Company. Jiminy even hosted occasional TV Specials, albums, shows at the Ride/DisneyThemeParks, and hosted a few vacation planning videos for Walt Disney World.
599** Creator/{{Pixar}}:
600*** Luxo Jr. the lamp, which appears in the studio's VanityPlate.
601*** [[Franchise/ToyStory Buzz Lightyear]] also qualifies, being the most popular Pixar character.
602* Creator/{{Universal}}:
603** Creator/DreamWorksAnimation:
604*** [[http://static.neatorama.com/images/2008-11/dreamworks-logo.jpg The kid on the moon]], which appears in the logo (and which is also this for Creator/DreamWorksSKG[[note]]a legally separate company which [=DreamWorks=] Animation spun off from; it's a long and complex story[[/note]]).
605*** {{Franchise/Shrek}} also qualifies, being their most famous and recognizable character.
606** The Minions from the ''Franchise/DespicableMe'' series serve as this for Creator/IlluminationEntertainment.
607[[/folder]]
608
609[[folder:New Media]]
610* The [[{{Imageboards}} 2ch]] [[EverythingsCuterWithKittens cats]], particularly [[{{Troll}} Mona]].
611* [[WebAnimation/{{RWBY}} Ruby Rose]] is this for Creator/RoosterTeeth, given the massive popularity of her show. She's the focus of tons of merchandise, makes a cameo appearance in ''Film/ReadyPlayerOne'', and is even the icon for their animation Website/YouTube channel.
612[[/folder]]
613
614[[folder:Professional Wrestling]]
615%%* Captain All Japan, Ryoto Hama, for Wrestling/AllJapanProWrestling. Didn't last long. (Administrivia/ZeroContextExample)
616* Captain New Japan, a {{superhero}} TagTeam specialist who has the Wrestling/NewJapanProWrestling company logo on his costume.
617* Captain NOAH, an identity "awarded" Mohammad Yone in Wrestling/ProWrestlingNOAH.
618* Suicide, a wrestling gimmick created for the [[Wrestling/ImpactWrestling TNA Impact]] videogame and became later a CanonImmigrant portrayed by different wrestlers in the roster.
619[[/folder]]
620
621[[folder:Toys]]
622* Wooser of ''Anime/WoosersHandToMouthLife'' serves as one for Good Smile Company, with him making frequent cameos in shows the company sponsors.
623[[/folder]]
624
625[[folder:Video Games]]
626* [[Platform/AmstradCPC Amstrad]]'s first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
627%%* The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US. (Administrivia/ZeroContextExample)
628* Creator/{{Atlus}} Corporation:
629** Jack Frost from the ''Franchise/ShinMegamiTensei'' franchise is a recognizable Atlus mascot. While the monsters you meet in ''Shin Megami Tensei'' are based on mythologies, possibly because of Jack Frost's status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five, and Lucifrost. ''VideoGame/RaidouKuzunohaVsTheSoullessArmy'' has the dapperest Frost [[http://megamitensei.wikia.com/wiki/Raiho of them all]].
630** In later years, Teddie from ''VideoGame/Persona4'' seems to have taken over Jack Frost as the company mascot. Fitting, considering that Teddie became the in-universe mascot of the local Junes department store.
631* VideoGame/PacMan, the face of his own franchise and Creator/BandaiNamcoEntertainment's mascot for over 30 years. He has had a few redesigns here and there but still manages to be one of their most popular characters.
632* Until he was displaced by VideoGame/MegaManClassic and [[Franchise/StreetFighter Ryu]], VideoGame/CaptainCommando was the face of Creator/{{Capcom}}.
633* The Japanese mobile game company COLOPL, Inc.'s mascot is [[ADogNamedDog Kuma the Bear]], who appears in many of their games.
634* Creator/{{Compile}}'s cute mascot, Randar ([[SpellMyNameWithAnS or Lander]]), appeared in several of their games before being replaced by ''VideoGame/PuyoPuyo'''s Carbuncle during the mid-90's.
635* Franchise/{{Kirby}} can easily be considered the unofficial mascot of Creator/HALLaboratory. Over the years, he also became a mascot for ''VideoGame/SuperSmashBros'', being face-to-face with Mario [[VideoGame/SuperSmashBros64 in the first game]] and being the only survivor of the BigBad's attacks in ''[[VideoGame/SuperSmashBrosUltimate Ultimate]]''.
636* Creator/HudsonSoft:
637** The company's primary mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including ''VideoGame/AdventureIsland'' and ''VideoGame/MilonsSecretCastle''.
638** Aside from the logo bee, Hudson usually treats VideoGame/{{Bonk}} and VideoGame/{{Bomberman}} as their mascot characters.
639* Creator/HumongousEntertainment has its four main protagonists of their Junior Adventure series: VideoGame/PuttPutt, VideoGame/FreddiFish, VideoGame/SpyFox, and VideoGame/PajamaSam (plus Putt-Putt and Freddi’s respective sidekicks Pep and Luther), and ''VideoGame/BackyardSports''' ace athlete Pablo Sanchez.
640* {{Creator/Konami}}:
641** They tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though ''Konami VideoGame/WaiWaiWorld'' gave him the leading part and a DistaffCounterpart, Konami Lady. He still makes occasional cameos in ''Franchise/{{Castlevania}}'' games.
642** [[VideoGame/MetalGear Solid Snake]] and [[{{Franchise/Castlevania}} Simon Belmont]] also qualify, due to being the heroes of some of Konami's biggest franchises. After Konami fully absorbed Creator/HudsonSoft, Bomberman also served this role to an extent.
643* Unofficially, [[VideoGame/SamAndMaxHitTheRoad Max]] for Creator/LucasArts' adventure games.
644* Creator/{{Nintendo}}: There's Mario, the main character of the ''Franchise/{{Super Mario|Bros}}'' series and its numerous spin-offs, who is the mascot for Nintendo as a whole. To a slightly lesser extent, Mario is the face of the cast in the ''VideoGame/SuperSmashBros'' crossovers, and is joined by Link in ''VideoGame/SuperSmashBrosUltimate''. Other characters from the ''Super Mario'' series will follow along, and the theme park Ride/SuperNintendoWorld is solely based on the series.
645* Asagi serves as one for Creator/NipponIchi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
646** For a time, the company used Nisa (a MoeAnthropomorphism representing the company in ''VideoGame/{{Neptunia}}'') as their mascot.
647* Unofficially, [[VideoGame/DonkeyKongCountry Donkey Kong and Diddy Kong]] were the mascots for Creator/{{Rare}} back when it was still with Nintendo, and so was [[VideoGame/BanjoKazooie Banjo and Kazooie]]. In the New Tens, [[VideoGame/{{Battletoads}} Rash]] started taking over this role for the company.
648%%** Mr. Pants is this more officially. (Administrivia/ZeroContextExample)
649* Franchise/SonicTheHedgehog has been Creator/{{Sega}}'s mascot since 1991. VideoGame/AlexKidd is commonly remembered as having been Sega's mascot before Sonic, though [[VideoGame/FantasyZone Opa-Opa]] was actually used more often for cameos back then.
650* In Japan, Creator/SonyComputerEntertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a SuperDeformed style. Outside of Japan, Sony has had more than temporary mascots (VideoGame/CrashBandicoot probably being the most famous) but none have really been their official one.
651* The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Creator/SpiderwebSoftware, showing up in every game of the ''VideoGame/{{Exile}}'' series, the ''VideoGame/{{Avernum}}'' remake series, and ''VideoGame/{{Nethergate}}''.
652* Creator/{{Toaplan}} has Pipiru, who appears at the end of ''VideoGame/ZeroWing'' and is hidden in ''VideoGame/OutZone'' and ''Truxton II''. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in ''VideoGame/DonPachi''.
653* Neko-Arc (a comedic miniature {{catgirl}} form of ''VisualNovel/{{Tsukihime}}'''s main heroine) is the official mascot of Creator/TypeMoon and the ''Franchise/{{Nasuverse}}''.
654* VideoGame/{{Shantae}} for Creator/WayForwardTechnologies.
655* Platform/{{Xbox}} tried the cute variation with ''VideoGame/{{Blinx}}'', but the series ended up being a StillbornFranchise when the game was criticized for its clunky controls. [[Franchise/{{Halo}} Master Chief]] is considered the Xbox mascot now.
656* ''Creator/DevolverDigital'' parodied the concept of video game mascots in their 2023 Direct with "Volvy the Vole", the supposed mascot of Devolver who was once considered the most popular video game mascot of his time and had even appeared in prior DD works such as ''Videogame/CultOfTheLamb'' and ''Videogame/HotlineMiami'' until an [[DarkerAndEdgier overly edgy 7th Gen version of the character]] caused him to be retired. Officially, Devolver has no real mascot.
657[[/folder]]
658
659[[folder:Western Animation]]
660* Bob and Larry from ''WesternAnimation/VeggieTales'' are featured on the logo of Big Idea (the company that made this show).
661* [[WesternAnimation/TrueAndTheRainbowKingdom True and the Wishes]] are the most commonly advertised characters of Creator/GuruStudio, even moreso than the studio's [[WesternAnimation/PAWPatrol biggest hit]].
662* Creator/WarnerBrosDiscovery:
663** Creator/TheWB television network used [[WesternAnimation/OneFroggyEvening Michigan J. Frog]] as one.
664** Most logos throughout the history of Creator/WarnerBrosAnimation used WesternAnimation/BugsBunny, but starting in 2018, WesternAnimation/DaffyDuck (with [[DependingOnTheWriter his wackier Bob Clampett persona]]) started being used.
665** Creator/HannaBarbera: Originally, WesternAnimation/HuckleberryHound and WesternAnimation/YogiBear served as these for the company. Next it was [[Franchise/TheFlintstones Fred Flintstone]]. Now Franchise/ScoobyDoo and Shaggy remain their best-remembered and most marketable characters well into the 21st century.
666* WesternAnimation/WoodyWoodpecker served as the official mascot for Creator/UniversalStudios and [[Ride/UniversalStudios it's theme park division]] of the same name.
667[[/folder]]

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