| 1 | Even a casual study of commercials (at least those made in or for the United States) will reveal that they can be broken down into a number of fundamental "atomic" types or approaches. These can be used by themselves or in combinations to create advertisements. |
| 2 | ---- |
| 3 | !!Tropes: |
| 4 | |
| 5 | [[index]] |
| 6 | * AdvertisingDisguisedAsNews |
| 7 | * AppealToFlattery |
| 8 | * BandwagonTechnique |
| 9 | * MediaNotes/BeerCommercials |
| 10 | * BottledCool |
| 11 | * CelebrityEndorsement: Trying to convince the audience to want your product by having a celebrity speak fondly of the product. |
| 12 | * CharacterCelebrityEndorsement: Convincing your audience that your product is desirable by having a fictional character praise it. |
| 13 | * CommercialSwitcheroo |
| 14 | * ConsumerConspiracy |
| 15 | * DesignStudentsOrgasm |
| 16 | * FaceOnTheCover |
| 17 | * HiveMindTestimonial |
| 18 | * {{Infomercial}} |
| 19 | * KitschyLocalCommercial |
| 20 | * MadeOfShiny |
| 21 | * TheManIsStickingItToTheMan |
| 22 | * PerfumeCommercial |
| 23 | * PhonyArticle |
| 24 | * PhonyNewscast |
| 25 | * ProductAsSuperhero |
| 26 | * PublicRelationsAd |
| 27 | * PublicServiceAnnouncement: A short film intended to educate the viewer on important social subjects. |
| 28 | * PutAFaceOnTheCompany |
| 29 | * ReversePsycho |
| 30 | * ScapegoatAd |
| 31 | * ScareEmStraight: A public service announcement intended to deter people from misbehavior by claiming that terrible things will happen to them if they do this bad thing. |
| 32 | * SexForProduct |
| 33 | * {{Straightforward}} |
| 34 | * TalkingPest: A mascot for a product that's a member of the species the product is designed to wipe out. |
| 35 | [[/index]] |
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