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1[[quoteright:286:https://static.tvtropes.org/pmwiki/pub/images/and_be_a_villain.jpg]]
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3The eleventh Literature/NeroWolfe mystery novel by Creator/RexStout, published in 1948.
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5A popular radio program hosted by charismatic interviewer Madeline Fraser is facing a public relations crisis. During a live commercial tasting for a popular brand of soft drink, one of the guests -- Cyril Orchard, publisher of a weekly horse racing magazine -- has been murdered with poison in his glass. As this happens to coincide with Nero Wolfe's hefty tax bill, he reluctantly spies the opportunity to earn some money, and persuades the show's producers and sponsors to hire his services to catch the culprit and end their difficulties for a generous fee. But the matter is more complicated than Wolfe and Archie Goodwin anticipate, because behind the show's cheerful exterior there are many secrets that the show's cast and crew are determined to keep, even more so when it looks like Fraser may have been the murderer's real target. And then another murder reveals another possible motive, and another possible actor at play -- a shadowy, ruthless mastermind of the New York criminal underworld, who has no intention of allowing Nero Wolfe to unravel his devious schemes and will do whatever it takes to prevent it...
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7The novel is the first in the "Zeck" trilogy, in which Nero Wolfe matches wits with the mysterious criminal mastermind Arnold Zeck.
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9----
10!!Tropes in this work: [-(Tropes relating to the series as a whole, or to the characters in general can be found on Literature/NeroWolfe and its subpages.)-]
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12* AccidentalTruth: [[spoiler:Zeck's syndicate intentionally uses fraudulent secrets to blackmail their victims, reasoning that most people will simply pay up rather than take more drastic measures. But when they blackmailed Madeline Fraser, their lie of choice was actually the truth, and she murdered three people to cover it up.]]
13* AssholeVictim: Cyril Orchard and Beula Poole, [[spoiler:both of whom turn out to be part of a blackmail syndicate]]. Downplayed, as exactly how deeply involved and how much they really knew is left open to question, but even so it's made clear that they would have had some inkling of what was really going on, so they still belong here.
14* BavarianFireDrill: Wolfe acts as if he's already been hired to investigate the case so that he and Archie can question all of the suspects and get them stirred up enough to hire Wolfe.
15* BestFriendsInLaw: Fraser's best friend and manager Deborah Koppel, is the sister of her later husband. [[spoiler:Ultimately this friendship fails to survive Deborah's suspicions that Madeline killed her brother, and Madeline's murder of her.]]
16* BlandNameProduct: Several of the products sponsoring or trying to sponsor Fraser's show fall here, but most prominently is Hi-Spot, which -- being a dark-coloured, heavily marketed popular soft-drink with a unique and secret taste that is not to everyone's fancy, which a gourmet like Wolfe would distinctly turn his nose up at and [[spoiler:which can be visually substituted with coffee]] is pretty clearly supposed to be Coca-Cola.
17* CutLexLuthorACheck: Based on Professor Savarese’s description of Orchards magazine it’s implied to be a well-written operation which could have maintained a respectable subscription even without the blackmail racket.
18* FabricatedBlackmail: Arnold Zeck runs a blackmail ring where the victims are being blackmailed for something they didn't do - something entirely made up. The genius of the idea comes from the fact that no real secrets are being threatened, and the blackmail for each victim only lasts one year. Of course, since this is a Nero Wolfe novel, the blackmailer accidentally gets one piece of blackmail correct and a murder ensues.
19* {{Fangirl}}: Nancylee Shepherd, one witness to the murder, is the president of a Madeline Fraser fan club.
20* {{Foreshadowing}}: Pay attention when Wolfe describes the lengths he'll have to go if he ever finds himself [[spoiler:on the run from Arnold Zeck]].
21* ImplausibleDeniability: When Wolfe discovers that the president of Hi-Spot is keeping a secret from him as a result of an obligation to one of the suspects, he gathers the suspects and asks each of them one by one to hypothetically release him from any such promise. After two people do this hypothetically, when the third (the actual person that promise had been made to) refuses, his weak, nervous claim that it is merely a matter of principle which doesn't actually reflect on whether or not he was the one that promise was made to falls pretty flat.
22* InsufferableGenius: Professor F. O. Savarese, a statistician and another guest on the show, is an [[MotorMouth overly talkative]] man who, despite his earnest nature, is constantly rattling on about the laws of probability and how he could apply them to things (like Wolfe's detective work and horse racing) to the point where it's 20-30 minutes after he arrives at the office before Wolfe can get a word in.
23* NoodleIncident: Archie mentions that he and Wolfe have briefly crossed paths with Arnold Zeck on a previous occasion. The reader is never made privy to what transpired on that occasion, although more hints appear in ''Literature/TheSecondConfession.''
24* OpportunisticBastard: [[spoiler:When Tully Strong realizes Madeline is the murderer, which will ensure the show's end and the loss of his job, he tips off the Hi-Spot president to withdraw his sponsorship and avoid the damage. Since he only warned that man and none of the other sponsors, Wolfe speculates he did so in exchange for the promise of a cushy job as soon as he lost his current one.]]
25* PragmaticVillainy: The blackmail syndicate is specifically designed to avoid most of the pitfalls of blackmail schemes in general. They target their marks with slanderous (but false) accusations that are possible-but-time-consuming to disprove while also meaning that the mark will not have an emotional investment in keeping it secret, meaning they're like to pay up rather than go through the effort and inconvenience of challenging it. Furthermore, the blackmail only lasts for a single year and the blackmailers are scrupulous about honoring the arrangement; this means that the mark will be more willing (if grudgingly) to put up with a temporary inconvenience than if they were indefinitely on the hook.
26* StepfordSmiler: Fraser's co-host Bill Meadows is cleary barraged when Archie first meets him but trying to put on a dazzling smile.
27* StoutStrength: Deborah Koppel is described as short and plump but with a very strong handshake.
28* UnwittingInstigatorOfDoom: Whoever it was that decided the contents of the blackmail letter to [[spoiler:Madeline Fraser]] got [[spoiler:three]] people killed by hitting an AccidentalTruth driving said blackmail victim to do anything to cover it up.
29* WhamEpisode: The novel initially seems like a standard Wolfe mystery, but about two-thirds through Wolfe receives a phone call marking the first appearance of shadowy crime lord Arnold Zeck, who will be a central figure in the next two Wolfe novels.

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