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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/sawrio_characters.png]]˛[[caption-width-right:350:[[{{Slogans}} Small Gift, Big Smile]][[note]] From left to right: Chococat, My Melody, Hello Kitty, Badtz-Maru, and Keroppi. [[LoadsandLoadsOfCharacters Not pictured, tons and tons of adorable characters]]]] [[/note]]˛˛Founded by Shintaro Tsuji in August 10, 1960, Sanrio is a Japanese company, well known for creating various merchandise such as fashion, toys, and entertainment. The company is also well known for creating the ''Franchise/HelloKitty'' franchise. Sanrio started creating these types of characters in the 1970's. The company also owns two Sanrio theme parks (three in China) across Asia; Sanrio Puroland located in UsefulNotes/{{Tokyo}}, UsefulNotes/{{Japan}}, and Harmony Land. It's also the current company which owns ''Literature/MrMen'' and ''Little Miss'' series. A few anime shows were created in the mid 2000's starring popular Sanrio characters. Such as ''Anime/OnegaiMyMelody'' starring My Melody, ''Sugarbunnies'', and ''{{Franchise/Jewelpet}}'' named after the franchise of the same name, which stars Ruby, Garnet, and Sapphie.˛˛The most familiar Sanrio character in the Western World would probably be Franchise/HelloKitty.˛˛Here's the company's [[http://www.sanrio.com/ English]] and [[http://www.sanrio.co.jp/ Japanese website]]. [[http://www.sanriotown.com/main/index.php?lang=us Along with a website dedicated to blogs and games called Sanrio Town.]]˛˛The official website for [[https://en.puroland.jp/ Sanrio Puroland]] and [[https://www.harmonyland.jp/english/harmony/harmony.html Harmony Land]]. Including the official Youtube channel for [[https://www.youtube.com/user/purolandJP Puroland]] and [[https://www.youtube.com/user/harmonylandJP Harmony Land]].˛˛Sanrio's official [[https://www.youtube.com/user/SanrioInc English]] and [[https://www.youtube.com/user/sanriojapan/featured Japanese Youtube]] Channels can be found here. Japanese Youtube channel [[https://www.youtube.com/channel/UCOmMXaIuk8Mm19LKfLS0l6w "chuchupachu"]] is mostly dedicated to archiving Sanrio's previous music videos (Mainly for Puroland and Harmonyland) and animated content from the past.˛˛On March 5th, 2019, Sanrio, along with Creator/WarnerBrothers, Creator/NewLineCinema and Flynn Pictures Company announced that they will be teaming up to develop an [[https://www.nytimes.com/2019/03/05/business/media/hello-kitty-movie-warner-bros.html upcoming English language Hello Kitty film for a worldwide audience]]. The film will be produced by Beau Flynn and executive produced by Wendy Jacobson. The partnership also marks the only time Sanrio has granted film rights to Hello Kitty and other popular Sanrio characters to a major film studio. ˛˛----˛!!Animated works starring Sanrio characters:˛* ''Sanrio World of Animation'' ([=OAVs=]) (Hello Kitty, My Melody, and other Sanrio characters at the time.)[[note]] Sanrio World of Animation was made in the mid 80s, predating ''Hello Kitty's Furry Tale Theater''.) [[/note]] (Anime)˛* ''WesternAnimation/HelloKittysFurryTaleTheater'' (Hello Kitty, My Melody, Tuxedo Sam) (WesternAnimation)˛* ''My Melody no Akazukin'' (My Melody) (Anime) ˛* ''Kiki to Lala no Ohimesama ni Naritai'' (Little Twin Stars) (Anime)˛* ''Kiki to Lala no Aoi Tori'' (Little Twin Stars) (Anime)˛* ''Hello Kitty's Animation Theater'' (Hello Kitty, My Melody, Keroppi, Kuririn, Pom Pom Purin, Hangyodon, Dear Daniel, Pochacco, Pekkle, Monkichi) ({{OVA}})˛* ''Hello Kitty Paradise'' (Hello Kitty) (OVA)˛* ''Anime/OnegaiMyMelody'' (My Melody) (Anime/Manga)˛* ''Usahana: Yumemiru Ballerina'' (Usahana) (Anime)˛* ''{{Franchise/Jewelpet}}'' (Ruby, Garnet, Sapphie, [[LoadsAndLoadsOfCharacters many others]]) (Anime/Manga)˛* ''Jewelpet the Movie: Sweet Princess Dance'' (ShortFilm) [[note]] Screened along with ''Onegai My Melody: Yu and Ai''. [[/note]]˛* ''Sugarbunnies'' (Sugarbunnies; mainly Shirousa and Kurousa) (Anime/Manga)˛* ''Cinnamon The Movie'' (Cinnamoroll) (Anime) [[note]] Screened along with ''Nezumi Monogatari''. [[/note]]˛* ''Fluffy, Fluffy, Cinnamoroll'' (Cinnamoroll and later The Cinnamoangels) (Manga)˛* ''Hello Kitty Stump Village'' (Hello Kitty, My Melody, Badtz-Maru, Keroppi, Little Twin Stars, Cinnamoroll, Pom Pom Purin) (StopMotion)˛* ''Petit! Tenorikuma'' (Tenorikuma) (Manga)˛* ''Anime/HelloKittyFromAppleForestToParallelTown'' (Hello Kitty) (Anime)˛* ''Anime/ShowByRock'' (based off the mobile game of the same name) (Anime)˛* ''The Adventures of Hello Kitty & Friends'' (Hello Kitty, Dear Daniel, My Melody, Pochacco, Badtz-Maru, Keroppi) (AllCGICartoon)˛* ''Anime/AggressiveRetsuko'' (1 minute Anime Shorts; later made into a {{Quarter Hour Short}} series on Creator/{{Netflix}})˛* ''Rilu Rilu Fairilu'' (Anime)˛* ''Anime/SanrioBoys'' (based off the multimedia project of the same name) (features Hello Kitty, My Melody, Cinnamoroll, and Little Twin Stars) (CharacterBlog/Manga/Visual Novel/Anime; 2018 release)˛* ''Anime/{{Mewkledreamy}}'' (Mew) (Anime/Manga) ˛˛!!Other works Sanrio has animated under Sanrio Animation/Sanrio Film:˛* ''Anime/RingingBell'' (''Chirin no Suzu'')˛* ''Literature/TheMouseAndHisChild''˛* ''Anime/TheSeaPrinceAndTheFireChild''˛* ''Anime/AJourneyThroughFairyland''˛* ''Nutcracker Fantasy''˛* ''Manga/{{Unico}}'' (''Unico: Black Cloud and White Feather'', ''Anime/TheFantasticAdventuresOfUnico'' , and ''Anime/UnicoInTheIslandOfMagic''): a collaboration with Creator/OsamuTezuka.˛* ''[[Anime/SpaceRunawayIdeon Be Invoked]]''˛* ''Metamorphoses'' (a.k.a. ''Winds of Change'')˛˛!! Sanrio and their works provide examples of:˛* AnimatedAdaptation: ˛** Sanrio made two adaptations of ''Literature/LittleRedRidingHood'' by Creator/TheBrothersGrimm, both starring My Melody. The first was the [[https://www.dailymotion.com/video/x11klgd 1989 OVA ''My Melody no Akazukin'']], the second starring My Melody was part of the 1999 series ''Hello Kitty's Animation Theater'' starring other Sanrio characters. ''Anime/OnegaiMyMelody'' had a stage show where My Melody was cast as Little Red Riding Hood, while the western produced series ''WesternAnimation/HelloKittysFurryTaleTheater'' had Hello Kitty starring as the character.˛** ''Sanrio Animation'' [[note]] The company's animation division.[[/note]] mainly did film adaptations of Japanese literature (Ringing Bell), manga (the Unico films), and some original content. Their animation division avoided featuring Sanrio characters outside of cameo appearances in ''A Journey Through Fairyland''.˛* AnimatedActors: In some Sanrio adaptations of beloved fairy tales such as the works of Creator/TheBrothersGrimm and Creator/HansChristianAndersen, Sanrio characters are seen playing the roles of the main characters. It's more notable in the 1989 animated films ''My Melody no Akazukin'', ''Kiki to Lala no Aoi Tori'', and ''Hello Kitty no Cinderella'' where the characters are seen onstage in the beginning of their story. In ''My Melody no Akazukin'', The Big Bad Wolf who got filled with rocks is [[https://vignette.wikia.nocookie.net/cartoonfatness/images/4/43/Akazukin_051482.jpeg/revision/latest?cb=20170530005754 revealed to be wearing his own costume where his stomach is filled and remains fine]]. The western produced series, ''WesternAnimation/HelloKittysFurryTaleTheater'', follows a similar approach where Hello Kitty, My Melody, and Tuxedo Sam are seen preparing for a stage show based on a popular fairy tale or movie parody.˛* AnimatedMusicVideo: In the late 1990s and early 2000s, Sanrio created a series of animated music videos starring Pom Pom Purin and Kuririn the hamster (Coro Coro Kuririn). Two were created for Purin ([[https://www.youtube.com/watch?v=wK5B73mPnnQ "Boku, Purin"]] and [[https://www.youtube.com/watch?v=liBpDuODdho "Pudding, Pudding?"]]) and Kuririn ([[https://www.youtube.com/watch?v=lnx0uzg3aeU Flame Diet Chu!]] and [[https://www.youtube.com/watch?v=GMWBy43QBV8 "A lot of big love"]]). Sanrio later started doing [[https://www.youtube.com/watch?v=5m93rk7ibm0 live-actions music videos featuring their characters]] shot at Puroland and Harmonyland. These music videos would be shown at both parks and uploaded on the company's Japanese Youtube channel, alongside the channels for Harmonyland and [[https://www.youtube.com/watch?v=iQRRavo8UxE Puroland]].˛* AlternateCharacterReading: "Sanrio" comes from ''Sanri'', the ACR of [[http://en.wikipedia.org/wiki/Yamanashi_Prefecture Yamanashi]] (prefecture). The company was named "Yamanashi Silk Center" at founding.˛* AlternateContinuity: ''Cinnamon The Movie'' has a different origin story for Cinnamoroll compared to the character's official description of how he meet the cafe owner and his friends.˛* ArtEvolution: Some characters in the franchise have gone through drastic changes since their first appearance. For example, look at [[https://i.imgur.com/YHMvAF4.jpg My Melody as she looked in 1976]] [[http://blogs.diariodonordeste.com.br/desenroladas/wp-content/uploads/2011/03/My_Melody.jpg to her present day look.]]˛* ArtShift: Some characters look different depending on what they appear in or what theme they are in.˛* BunniesForCuteness: My Melody, Kuromi, Ruby from ''Jewelpet'', The Sugarbunnies, Usahana, Wish Me Mell, Bonbon Ribbon, and Chuchu, Koriente, and Asami Rosy from ''Show By Rock!!''.˛* BreakoutCharacter: My Melody's best friend Piano The Sheep started out as a supporting character of the series and the 2005 anime Anime/OnegaiMyMelody. Starting in 2014, Sanrio decided to give more focus to her and she was even given the nickname "My Sweet Piano", complete with her own set of merchandise. This resulted in Piano appearing more frequently and she was prominent during the company's celebration of My Melody's 40th Anniversary.˛* CatSmile: Some characters have this as their default expression starting in the mid 90's, such as Cinnamoroll, Sugarbunnies, and Pom Pom Purin.˛* CharacterBlog: While Sanrio has created [[https://twitter.com/Melody_Mariland official Twitter blogs]] [[https://twitter.com/wishmemell?lang=en for their characters]] [[https://twitter.com/purin_sanrio between 2011]] [[https://twitter.com/cinnamon_sanrio and 2013]], they created an [[https://www.youtube.com/channel/UCyof-1Ko_jy2sOtivyTpc4Q/videos official Youtube Channel for Hello Kitty]]. The channel comes with English subtitles since the language is Japanese. The channel is a vlogging channel starring Hello Kitty.˛* ChuckCunningHamSyndrome: Chip the seal (created in 1977) was one of Sanrio's earliest characters and Hello Kitty's closest friend. He was very prominent in the 80's (especially in ''Hello Kitty's Furry Tale Theater'' where [[AscendedExtra he's a main character]]). As time went on, Chip eventually vanished from future merchandise as newer characters were introduced.˛* {{Crossover}}: Sanrio and ''Franchise/StreetFighter'' teamed up a few years ago and ''Franchise/CareBears'' did a crossover with ''The Little Twin Stars'' in 2013. Apparently there was also a crossover between ''My Melody'' and ''Little Suzy's Zoo'' some time in the past. Sanrio has also collaborated with Sega for a brand of plushies featuring Hello Kitty, My Melody, Badtzu-Maru, Keroppi and Chococat dressed as the main Sonic characters in honor of the franchises 25th Anniversary. They've also collaborated with Creator/{{Nintendo}} where villagers based on Sanrio characters can move into your ''VideoGame/AnimalCrossing New Leaf'' village. ˛* ClusterFBomb: Judging by the English translation of some episodes featuring Restuko the Red Panda. Some lyrics to her Death Metal songs contain a lot of swearing.˛* CuteButCacophonic: Retsuko˛* CuteKitten: Hello Kitty, Mew from Mewkledreamy, and Garnet from ''Jewelpet'' are great examples. Cyan from ''Show by Rock!!'', as well as two other characters have cat forms. ˛* DeathMetal: Restuko would always sing Death Metal music in Japanese to take out her frustration and anger.˛* DerangedAnimation: The 2007 film ''Cinnamon The Movie'' has very strange and surreal animation once Cinnamoroll and his friends get separated from the cafe owner from Cafe Cinnamon in a land themed to candy.˛* DemotedToExtra: Played with. Kerropi used to be one of the more popular characters but, now, he barely gets any merchandise (or, rather, he does but it's barely advertised, especially outside of seasonal or special events) and, once, had a spot in "Other Characters" on the Sanrio website. The same would also occur with Pekle and Pocchaco. Chip the seal (Hello Kitty's seal friend) was also prominent during the 70's and 80's (most notably in ''Hello Kitty's Furry Tale Theater'') [[ChuckCunninghamSyndrome but vanished as newer characters were created.]]˛* EarlyInstallmentWeirdness: Sanrio used to make and animate films such as ''Anime/RingingBell'' and ''[[Anime/SpaceRunawayIdeon Be Invoked]]'' back in the 1970's and early 80's. It's jarring to think that Sanrio, [[RidiculouslyCuteCritter which is known for their cute characters]], also made movies that were sometimes a little too dark for [[TastesLikeDiabetes their current image]]; especially since the latter [[spoiler: has an apocalyptic ending in which all of humanity is wiped out]].˛* {{Goth}}: Sanrio got started with this trend in the mid 2000's with characters such as [[Anime/OnegaiMyMelody Kuromi]], Lloromannic, and Badtz-Maru being an older example.˛* HairTriggerTemper: Retsuko from "Aggretsuko/Aggressive Retsuko" would take out her rage and anger by singing Death Metal.˛* HumanFocusedAdaptation: Since [[Main/TurnOfTheMillennium 2005]] anime (except [=OVAs=] and movie) starring a Sanrio character (such as My Melody, Jewelpets, Sugarbunnies, and recently Mew) would mostly focus on new human characters. [[note]] The exception is "Cinnamon The Movie" since there's only one human, Rilu Rilu Fairilu since the fairies are humanoid, and ''Aggretsuko'' is a universe filled with [[WorldOfFunnyAnimals anthropomorphic animals]].[[/note]] Examples include:˛** [[Anime/Jewelpet2009 The first season]] for the [[Franchise/{{Jewelpet}} Jewelpets]], alongside [[Anime/JewelpetTwinkle Twinkle]] and [[Anime/LadyJewelpet Lady]] were heavily focused on the human cast. While some were focused on the titular animal characters. ˛** While ''Anime/OnegaiMyMelody'' starred My Melody alongside Kuromi, My Melody's friends and family are supporting/minor characters. The anime is mainly focused on a group of high school girls.˛* IconicOutFit:˛** Hello Kitty's red bow, red or blue overalls, and red or yellow shirt.˛** My Melody's red or pink hood, which was even given a new look for her 40th Anniversary in 2015 with a large bow and her ears now drooping. ˛* ImageSong: Sanrio's ''Onegai My Melody'' anime has [[https://www.youtube.com/watch?v=oxFxRfrceh4 music albums]] sung by either [[https://www.youtube.com/watch?v=a5jJjugGl94 My Melody]], or [[https://www.youtube.com/watch?v=1-qLaS9F-ts Kuromi and Baku]]. [[https://66.media.tumblr.com/8ffd3841eca96cf4c697b554b4f32abe/tumblr_pfu153t0KY1uyol8po1_500.jpg My Melody]] and [[https://66.media.tumblr.com/3074dac312f61c96cd7ee858c482f723/tumblr_pfu153t0KY1uyol8po2_500.jpg Kuromi]] sing the first credits song, while My Melody sings a [[https://www.youtube.com/watch?v=BigIwinc2sA Christmas song from a Christmas album]] for the anime. ˛* IntercontinuityCrossover: Between 2008 and 2009, Blue from Creator/{{Nickelodeon}}'s ''WesternAnimation/BluesClues'' made a surprise appearance at Sanrio Puroland. She starred in a live stage show alongside Hello Kitty called [[https://www.youtube.com/watch?v=pF4st4xb6zA "Blue's Clues Show".]]˛* LongRunner: Celebrated its 50th anniversary in 2010.˛* LevelAte: Most of the 2007 Cinnamoroll movie takes place in a world themed to candy and sweets that eventually becomes very dangerous for the characters. ˛* LivingToys: The Sugarbunnies and Mewkledreamy are living stuffed animals. In the Sugarbunnies anime, they at first have to pose like actual stuffed animals before they reveal that they are living. Some humans get startled at first until they get to know them.˛* LoadsAndLoadsOfCharacters: Since 1973, the company has created over 400 characters! [[note]] And that's only focusing on the title characters.[[/note]] While other websites usually focus on characters that are very successful. [[https://www.sanrio.co.jp/character/?class=age This page from Sanrio's Japanese website]] contains a complete history of their characters. ˛* MouseWorld: The universe for both [[http://img-cache.cdn.gaiaonline.com/105820f3ede0d001376da02afa9a60db/http://i3.photobucket.com/albums/y77/ThisIsJustAFad/Sanrio/Tenorikuma/Tenorikuma-1.jpg Tenorikuma]] and [[http://images.fanpop.com/images/image_uploads/Coro-Coro-Kuririn-sanrio-56170_1024_768.jpg Coro Coro Kuririn]] take place in this setting.˛* MeanCharacterNiceActor: In the 1989 OVA ''My Melody No Akazukin'', TheBigBadWolf is revealed to be a nice guy outside of playing his role.˛* NeverBareheaded: My Melody is never seen without her hood off. Even the 2005 anime had a scene where she is seen putting on her hood but we only see her arms.˛* NiceMice: Flat the mouse is one of My Melody's best friends and has a secret crush on her.˛* NoMouth: A notable characteristic of their classic mascots (like Hello Kitty) as well as the Myumons of ''VideoGame/ShowByRock''. When the mascots were adapted to anime however, they were given mouths. Characters from more modern franchises like ''Jewelpet'' had mouths from the get-go.˛* NonStandardCharacterDesign: The other characters from Pankunchi, Gudetama, and Kirimi-chan have very unique appearances compared to the majority of Sanrio characters.˛* OurDemonsAreDifferent: While Berry and Cherry are demons, they act more like imps.˛* PreciousPuppy: Chibimaru, Cinnamoroll, Sapphie from ''Jewelpet''.˛* RageBreakingPoint: Retsuko has many of these, as she tries to [[SuppressedRage maintain patience]] with the world and her co-workers who annoy her senseless.˛* RidiculouslyCuteCritter: Every character created by Sanrio will look like this.˛* {{Salaryman}}: The Aggressive Restuko franchise is mainly set in this life style for the character.˛* SecondPlaceIsForWinners: In 2013, Sanrio held a contest to come up with a new character, with Kirimi-chan taking first place and Gudetama taking second. However, Gudetama became much more popular. ˛* ShrinkingViolet: A rare male example is Little Forest Fellow, My Melody's cousin, who was introduced in 2015. He is very timid and sometimes anxious, which can be seen in [[https://www.youtube.com/watch?v=naJs-CvNRxQ this video from Sanrio's Japanese Youtube channel]]. ˛* SpinOff: Some characters from another Sanrio character franchise would get this treatment.˛** Cinnamoroll's friends Mocha and Chiffon would later get their series called "Cinnamoangels" in 2005 (Cinnamon Angels in the ''Fluffy, Fluffy Cinnamoroll'' manga).˛** Another Cinnamoroll spin-off is a gothic themed series called "Lloromannic". It focuses on Berry and Cherry, two demons who love playing tricks around each other and causing trouble.˛** Kuromi for My Melody.˛** The Sugarbunnies later got a separate series called "Sugarminuet" focusing on two female ballet bunnies named Balletusa and Primausa.˛* SomethingCompletelyDifferent: Sanrio's latest character franchises such as ''Anime/ShowByRock'' and "Aggressive Retsuko" are aimed at the teen and adult demographic. ˛** ''WebOriginal/SanrioBoys'' deserves a special mention for being a franchise with a CastFullOfPrettyBoys to the point it got its own OtomeGame, although the description for the anime appears to be more a slice of life [[SchoolgirlSeries Schoolboy Series]] like its original blog counterpart.˛* StopMotion: [[https://www.youtube.com/watch?v=RQn3H8FP-74 Used for earlier]] [[https://www.youtube.com/watch?v=3QJHtNPHnKY videos promoting the Sugarbunnies]], a more notable example of this use in Sanrio would be their [[https://www.youtube.com/watch?v=m3Jdn-y9Z5E "Hello Kitty Stump Village" series made in 2007.]]˛* SugarBowl: Many characters franchises have their own set of peaceful and relaxing worlds, these include Mariland (My Melody), Jewel Land (Jewelpets), and Bunnyville, Bunnyland (Sugarbunnies). The exception is the Aggretsuko universe since the setting is more realistic and based on modern day Japan.˛* SuperDeformed: [[http://dc367.4shared.com/img/fHqXjJVa/s7/13cbfc68520/chibimaru_1280_x_1024_002.jpg Chibimaru]] and the Cinnamoroll spin-off [[http://images2.fanpop.com/images/photos/2700000/Cinnamoangels-cinnamoroll-2712750-1024-768.jpg "Cinnamoangels" starring Chiffon, Mocha, and Azuki]].˛* SweetSheep: My Melody's friend Piano is very kindhearted and gentle with her friends, but she's very close with My Melody and Flat.˛* TheMovie: So far the only Sanrio character franchises that starred in a feature film are ''{{Franchise/Jewelpet}}'' is the 2012 movie ''Jewelpet The Movie: Sweet Dance Princess'' with a short starring My Melody and Kuromi, [[note]] A second Jewelpet movie is also in the works. [[/note]] and Cinnamoroll for the 2007 movie ''[[https://www.youtube.com/watch?v=eEG2V5R5kBw Cinnamon The Movie]]''. [[NoExportForYou Both never gained a western release]].˛* TheUnintelligible: In ''Anime/OnegaiMyMelody'', Piano only talks by [[https://www.youtube.com/watch?v=n-Csjh4K-Z4 bleating or baaing]], but her friend Flat and My Melody can translate what she's saying. In the MMORPG game ''Hello Kitty Online'' and the Wii game ''Hello Kitty Seasons'', she is able to talk normally. ˛* VagueAge: Due to the cute and friendly design and appearances of the majority of their characters, it's pretty difficult to know the ages for any of their characters besides some of their family members. This is mainly the case with Sanrio characters that are stated to be young children but are seen acting like young adults and doing grown up things such as driving or shopping. The ''Cinnamoroll'' universe, for example, shows the main puppy cast drinking coffee and driving cars. While the exact age for the characters in ''{{Franchise/Jewelpet}}'' is unknown, ''Anime/AggressiveRetsuko'' is one of the few creations by Sanrio where the entire cast are young and grown adults. ˛* VillainSong: The 1989 film "My Melody no Akazukin". The Big Bad Wolf has his own villain song, which he is heard singing before he encounters Little Red Riding Hood, who is played by My Melody.˛* VoiceGrunting: In ''Hello Kitty Stump Village'', Hello Kitty and her friends communicate by making noises such as gasping, laughing, or crying.˛----

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