Line #18 Creator/RedBull

Context Creator / RedBull

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1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/redbullenergydrink.png]]
2	[[caption-width-right:350:Probably the only energy drink brand with the most elaborate product placement campaign ever.]]
3
4	->Red Bull gives you wings.
5	-->-- '''Brand slogan'''
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7	[[http://redbull.com Red Bull]] is an [[UsefulNotes/{{Austria}} Austrian]] [[KlatchianCoffee energy drink]] brand sold since 1984. An [[SpinOff offshoot]] of the earlier Thai brand Krating Daeng, Austrian entrepreneur Dietrich Mateschitz took a liking to Krating Daeng and [[InternationalCoproduction partnered with]] its creator Chaleo Yoovidhya to adapt the formula and composition to Western tastes. While both companies are mistaken for each other, they are separate entities focusing on different markets.
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9	While the company is of course well known for its energy drink, its approach towards marketing the drink through cultivating a "[[ProductPlacement brand]] myth" (read: plastering Red Bull logos everywhere in sports events by sponsoring teams and whatnot, as well as an emphasis on lifestyle news on its website and similarly-targeted magazines) effectively made it more of a media house that happened to be selling energy drinks than just a beverage company, something the likes of Monster Energy also tried to emulate with Creator/KenBlock and UsefulNotes/ValentinoRossi being a few of its most prominent endorsers. To this end, Red Bull has sponsored countless sports teams from football to UsefulNotes/FormulaOne to various UsefulNotes/WorldRallyChampionship works crews (not to mention having established a couple or so racing teams themselves), and has even ventured into [[FashionMagazine lifestyle magazines]] and luxury clothing of all things.
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11	For the purposes of this website, this page focuses more on Red Bull as a media company. The company's slogan "Red Bull gives you wings" is also the TropeNamer for PowerGivesYouWings.
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13	!!Selected works (magazines, TV series, etc.):
14	[[index]]
15	* ''The Red Bulletin''
16	* ''Red Bull TV''
17	* ''Red Bull Records''
18	* ''[=ServusTV=]''
19	* The Red Bull [=X2010/2014/2019=] prototype cars in ''[[VideoGame/GranTurismo Gran Turismo 5]]''.
20	[[/index]]

Context Creator / RedBull