Line #3 Advertising/MorrisTheCat

Context Advertising / MorrisTheCat

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1	[[quoteright:256:https://static.tvtropes.org/pmwiki/pub/images/morristhecat.jpg]]
2	->''"Morris, it's din-din time!"''
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4	''Morris the Cat'' refers to a long-running advertising campaign by [=9Lives=] cat food that began in 1968.
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6	The titular cat (voiced by John Erwin in North America, Johnny Morris and Creator/RichardBriers in the UK) is an orange tabby that's described as the "world's most finicky cat". He's a snarky cat who won't eat anything but his favorite cat food: [=9Lives=].
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8	On top of being an advertisement icon, Morris is associated with being a spokesperson for cat ownership and adopting pets from rescues. There have been three cat-care books "written" by Morris, he's adopted a kitten named Li'l Mo, and there is a campaign known as the "Morris' Million Cat Rescue". Morris has been played by three different cats, all rescued from shelters.
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10	----
11	!!This campaign provides examples of:
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13	* CatsAreLazy: Morris is one of the {{Trope Codifier}}s for the lazy, sarcastic orange tom. He likes lazing around and eating [=9Lives=].
14	* CatsAreSnarkers: A signature of the campaign is Morris's snarky one-liners against his surroundings.
15	* CatsAreSuperior: Morris thinks he's better than his peers.
16	* CatsHaveNineLives: Invoked by the [=9Lives=] brand name.
17	* CatStereotype: He's one of the {{Trope Codifier}}s for the snarky, short-haired orange tomcat.
18	* PetDressUp: One of the ads has Morris having to deal with this treatment when a girl has him dressed up like an infant.
19	* PickyEater: Morris won't eat anything but [=9Lives=].
20	* TrademarkFavoriteFood: Morris loves [=9Lives=].

Context Advertising / MorrisTheCat