| 1 | %% Administrivia/ZeroContextExample entries are not allowed on wiki pages. All such entries have been commented out. Add context to the entries before uncommenting them. |
| 2 | |
| 3 | ->''"Long live what brought us all to this party in the first place: Play. And I believe in that as much as I believe in my no-look flaming crossbow shot."'' |
| 4 | |
| 5 | A series of commercials run by Sony to promote the Platform/PlayStation3 and Platform/PlayStationPortable, based around the character of Kevin Butler (played by Jerry Lambert), a Sony VP in charge of everything from First Person Shooter Relations to Add More Awesome. The ads were widely praised for their humorous content as opposed to Sony's previous MindScrew [=PS3=] ads. |
| 6 | ---- |
| 7 | !!The ads contain examples of: |
| 8 | |
| 9 | %%* ActionDuo: Kevin and the Best Buy guy. |
| 10 | %%* LockAndLoadMontage: Two words for you: Mon Tage. |
| 11 | * {{Montages}}: [[https://www.youtube.com/watch?v=p8h0aMVtKLg A PlayStation 3 commercial]] claimed "montage" is two words. |
| 12 | -->'''Customer''': Dear [=PlayStation=]! Just got my [=PS3=]! So whatcha got?\ |
| 13 | '''Kevin Butler''': What do I got? Two words: mon, tage. |
| 14 | * TakeThat: A pair of potshots after the release of the [=PlayStation=] Move: |
| 15 | ** Butler said that "Many people think motion control is just for kids." shooting at the [[Platform/{{Wii}} Nintendo Wii]] and its signature controller. |
| 16 | ** After the release of the {{Platform/Kinect}} Kevin said in an ad "Oh look. Buttons!" referencing the fact that he is still holding a controller. |
| 17 | * WorthyOpponent: "Well played, Mauer." |
| 18 | ---- |
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FollowingContext Advertising / KevinButler
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