Line #8 Advertising/ItsThinking


1	[[quoteright:448:https://static.tvtropes.org/pmwiki/pub/images/itsthinking.png]]
2	[[caption-width-right:448:The inner workings of a Dreamcast - a giant brain and loads and loads of characters.]]
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4	After the marketing failure of the Platform/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the [[Platform/{{Dreamcast}} Sega Dreamcast]] which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic\|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.
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7	!!This ad campaign provides examples of the following:
8	* ArtShift: As the models are lifted straight from the original games, they all have different styles and more noticeably, vary in terms of poly count, making some characters look blockier than others.
9	** This also occurs in the ''NFL 2K'' commercial, with Jim [=McMahon=]'s comments about the old days shown with footage of Genesis football games.
10	%%* TheCameo: Way too many to list.
11	* ContinuityNod: Some of the later ads, including the [=SegaNet=] launch ad, brought back the "SEGA!" scream from the Genesis/Saturn days.
12	%%* DistractedByTheSexy: The football player in the 90-sec version of ''The Thief''.
13	%%* DriveInTheater: In the ''VideoGame/SoulCalibur'' ad.
14	* EyeScream: In the launch ad (the one with "Steve from Hackensack"), Sonic runs by and jumps on a ''VideoGame/HouseOfTheDead'' zombie, causing its eye to fall out.
15	* FingerlessHands: Sonic has mitten hands just like in ''VideoGame/SonicAdventure''.
16	--> '''Gary Payton''': Man, stay off the lightspeed!
17	--> '''Sonic''': My bad. [holds up his hands, he has no fingers except for thumbs]
18	* FreezeFrameBonus: Quite a few, such as [[VideoGame/JetSetRadio Beat]] holding a microphone in the [=SegaNet=] commercial, [[Franchise/SonicTheHedgehog Eggman]] at one of the tables in the NFL 2K commercial, [[NumberOfTheBeast a certain number appearing on the DMV]] in the ''VideoGame/CrazyTaxi'' commercial, etc.
19	* GhostInTheMachine: Ads depicted the Dreamcast as being full of the characters from its' games, populating thousands of different "levels", with a brain with wires coming out of it floating over the bottom of the interior.
20	* MassivelyMultiplayerCrossover: The ads depict the various first/second-party characters and some third-party characters interacting with each other inside a Dreamcast.
21	* NoHoldsBarredBeatdown: B.D. Joe at the end of the ''VideoGame/CrazyTaxi'' ad.
22	--> '''B.D. Joe''': I made some serious game that day!
23	--> ''[Everyone grabs him and starts attacking him as the camera quickly zooms out]''
24	* NumberOfTheBeast: The DMV in the ''Crazy Taxi'' ad has this on it.
25	* {{Pun}}: In the ''VideoGame/SpaceChannel5'' ad, Ulala zaps an alien who gets on stage. She then remarks, "Bad dancing. It's a killer!"
26	* RunningGag: In ''The Thief'', a football player starts flirting with Sarah from ''VideoGame/VirtuaFighter'' instead of catching Sonic. In the launch ad, [[VideoGame/Ready2RumbleBoxing Afro Thunder]] tries hitting on Sarah.
27	* UnreadablyFastText: In the NBA 2K ad, after the "Game and system sold separately" text, it also reads, "and they don't learn from each other, hello."
28	* TheVoiceless: Rayman in the ''NFL 2K'' commercial. {{Justified\|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/Rayman2TheGreatEscape''.
29	* YourMom: In the ''NHL 2K'' commercial, one of the Red Wings tells the player, "Your mommy is so ugly that when she was born, the doctor slapped her mommy!" in a post-match brag call.

Context Advertising / ItsThinking