History WhatCouldHaveBeen / Toys

* Kenner had planned for additional ''[[Comicbook/DCUniverse DC Super Powers Collection]]'' waves, which would have included Comicbook/{{Supergirl}}, the John Stewart Comicbook/GreenLantern, Comicbook/{{Deathstroke}}, Kid Flash, the Wonder Twins, Black Vulcan and El Dorado from ''WesternAnimation/SuperFriends'', Atomic Knight, Comicbook/TheCreeper, Robot Comicbook/{{Superman}}, Black Racer, Man-Bat, Metallo, Mister Mxyzptlk, Manhunter, Vigilante, Bizarro, Obsidian, Comicbook/BlueDevil and Reverse Flash. Additionally, there were plans for a number of CanonForeigner characters, including Executioner (a minotaur-like servant of Comicbook/{{Darkseid}}), Silicon (an android with translucent skin), Rocketman (an astronaut-themed hero), Quadrex (another of Darkseid's servants, this time a four-armed insectoid), Howitzer (a MilitarySuperhero with hip-mounted rocket launchers) and a bizarre half-man, half-hawk creature (who was not intended to be Comicbook/{{Hawkman}}).
* [[https://io9.gizmodo.com/5752284/never-made-1980s-action-figures-turned-robin-into-mad-max-and-batman-into-lord-humungus/ Kenner also had plans]] for a series of a series that would've reimagined DC's heroes in a ''Film/MadMax''-style [[AfterTheEnd post-apocalyptic wasteland]], complete with leather outfits covered in spikes. The line would have included Batman, Superman, Comicbook/WonderWoman, Comicbook/{{Robin}}, Comicbook/{{Cyborg}} and Comicbook/{{Firestorm|DCComics}}, with apparent plans for robotic versions of the characters as well.
* Kenner's original pitch for the DC license was much grander in scale, and consisted of separate lines for the core heroes, rather than the single, consolidated line that eventually became ''The Super Powers Collection''. The pitch contained dedicated subsets for Batman (including a Batcave play set), Superman, Wonder Woman (including an Invisible Jet toy), the New Comicbook/TeenTitans (including a Titans Tower play set) and Green Lantern (including an Oa play set). Perhaps most interestingly, there were tentative plans for a line of Comicbook/LoisLane toys aimed at young girls, which would have consisted of Lois figures clad in various fashionable outfits. She even would have had a personal news jet called "Reportair 1."
* Speaking of Comicbook/WonderWoman, in the early 90s, Mattel began work on a line of dolls called ''ComicBook/WonderWomanAndTheStarRiders'', which would have seen Wondy leading a team of ''Franchise/SailorMoon''-style {{Magical Girl Warrior}}s. A companion TV series was also planned, but the whole project fell apart before the dolls could make it to stores. Despite this, prototypes of the initial wave of dolls were produced, photos of which can be found online.

*** The Comicbook/ProfessorX figure was originally supposed to come with his hover chair from the 90s comics, but the final figure was instead released with a generic wheelchair from the first ''Film/XMen1'' movie line.

*** The X-Babies were originally going to be included as pack-ins with the Mojo wave figures, but ended up being dropped. Additionally, the chase variant figures in the wave were planned to come with the Mitey 'Vengers, child versions of Comicbook/IronMan, Comicbook/CaptainAmerica, [[Comicbook/TheMightyThor Thor]] and Hawkeye.
*** Several other pack-ins were cancelled, including Frog Thor, [[Comicbook/TheWasp Wasp]] and Wild Child, who were planned to be included with the Walmart-exclusive Thor, Comicbook/AntMan and ''Comicbook/AgeOfApocalypse'' Comicbook/{{Sabretooth}} figures, respectively.

*** Designs were drawn for a figure of Bug from the ''Comicbook/{{Micronauts|MarvelComics}}''. The figure was presumably never made because of the infamous legal issues stemming from the ''Micronauts'' franchise not actually being owned by Marvel.
*** A Comicbook/{{Darkhawk}} figure was also designed. Darkhawk would finally get his own ''Marvel Legends'' figure years later under Hasbro, as part of one of their ''Film/GuardiansOfTheGalaxyVol2''-themed waves.
*** A prototype for a [[Comicbook/ROMSpaceKnight Dire Wraith]] Build-A-Figure was made, but never officially produced.
*** The Comicbook/{{Onslaught}} wave was originally going to have a gimmick where each villain figure would come packaged with a henchman character. These henchmen included a Skrull warrior with the Abomination, a Brood with Blackheart, a Hand ninja with Lady Deathstrike, an A.I.M. member with [[Comicbook/NormanOsborn Green Goblin]], a Comicbook/{{HYDRA}} agent with Comicbook/{{Loki}}, a Doombot with Crimson Dynamo and a Hellfire Club guard with Pyro. All of the main figures except Crimson Dynamo were later released, but the pack-in henchmen were dropped. However, the Skrull and the Brood were later reused for Diamond Collectibles' ''Marvel Select'' line, while the mould for the HYDRA agent wound up being retooled and released as a standalone Marvel Legends figure under Hasbro.
*** Once [=ToyBiz=] lost the Marvel license, they considered doing a SpiritualSuccessor to ''Marvel Legends'' featuring characters Marvel had previously published but lost the rights to, such as Comicbook/ROMSpaceknight and Franchise/ConanTheBarbarian. They eventually attempted something similar with the short-lived Legendary Comic Book Heroes line, which was basically the Marvel Legends formula applied to characters from other companies like Comicbook/JudgeDredd, Comicbook/{{Witchblade}}, Comicbook/TheDarkness and Comicbook/{{Madman}}. Unfortunately, [=ToyBiz=] ultimately folded.

*** [[Comicbook/WarrenWorthingtonIII Angel]] from ''Film/XMenTheLastStand'' was planned and made it to the prototype stage, but never entered production.
*** When Hasbro first took over the license, they ran a poll in ''[=ToyFare=]'' that allowed fans to choose the next ''Legends'' figure to be made. Sunfire ended up winning, but the other options were classic Comicbook/{{Storm}}, Silver Samurai, Northstar, Aurora, Comicbook/{{Gambit}} in his Muir Island uniform, Comicbook/{{Magneto}} and Lilandra, all of whom had prototypes made.
*** Another fan poll was held at San Diego Comic-Con 2009, with prototypes shown off for each entry. While several of the entries shown at the convention were later released outside the poll, the Hood, Bombastic Bag-Man, Lady Bullseye, Multiple Man, Terror, Nuke, Brother Voodoo and classic 70s [[Comicbook/CarolDanvers Ms. Marvel]] weren't as lucky. However, completely different versions of Nuke, Brother Voodoo and Multiple Man were later released as part of the ''Film/CaptainAmericaCivilWar'' movie wave, the ''Film/DoctorStrange2016'' movie wave and the Comicbook/{{Apocalypse}} wave, respectively.

*** Comicbook/{{Blade}} and Dani Moonstar were planned to appear in the Epic Heroes wave as chase variants of Comicbook/ThePunisher and Comicbook/{{Mystique}}, respectively. Neither ever made it to retail, despite publicity photos being released. A completely different Blade figure would later be released in the Comicbook/ManThing wave, while a different Dani Moonstar figure was finally released as a Walgreens exclusive in 2019.
*** Comicbook/{{Hawkeye}} in his ''Comicbook/TheUltimates 3'' costume was planned at one point, with preliminary images showing up online.
*** The [[Comicbook/AvengersVsXMen Phoenix Five]] version of Comicbook/{{Cyclops}} was announced as part of the Puck Build-A-Figure wave, but never made it into production. Hasbro reps would later claim that they scrapped the idea for the figure due to it no longer being a relevant costume. Photos of the prototype can still be found online. Photos of a modern version of Comicbook/{{Rogue}} figure were also shown off for this wave, but the figure was never released.
*** The same thing happened with an ''Comicbook/AgeOfApocalypse'' Comicbook/JeanGrey figure that was supposed to have been part of the Comicbook/RocketRaccoon Build-A-Figure wave.

*** A Songbird prototype (sporting her short-haired design from Jeff Parker's ''Comicbook/{{Thunderbolts}}'' run) was shown off at conventions, but never produced. An alternate Songbird figure based on her post-''ComicBook/{{Civil War|2006}}'' design was later released as part of the first ''Film/AvengersInfinityWar'' wave.

* [=ToyBiz=] also considered the idea of a 12-inch line featuring characters from the Comicbook/UltimateMarvel universe, which would have included Comicbook/{{Wolverine}}, Iron Man and Captain America.
* Hasbro solicited images for a line called ''Marvel Heroes'', which would have consisted of repaints of older 6-inch [=ToyBiz=] figures. The line would have included Wolverine (a repaint of [=ToyBiz=]'s Marvel Legends Series 6 Wolverine), Comicbook/MutantX Comicbook/{{Iceman|MarvelComics}} (a repaint of [=ToyBiz=]'s Marvel Legends Iceman) and Comicbook/UltimateMarvel versions of Captain America (a repaint of [=ToyBiz=]'s Marvel Legends Ultimate Captain America), Magneto (a repaint of [=ToyBiz=]'s Marvel Legends Magneto), and Cyclops (a repaint of [=ToyBiz=]'s X-Men Classics Cyclops).

* In 1997, Stretch Armstrong almost received a DistaffCounterpart, Flex Armstrong. However, she never made it past [[https://www.youtube.com/watch?v=V3mnL6FJRpc the prototype stage]]. (Confusingly, the prototype still appeared on Stretch Armstrong packaging.) It ultimately took 20 years for a Stretch Armstrong toyline to gain any female presence, via TheMerch for ''WesternAnimation/StretchArmstrongAndTheFlexFighters''.[[labelnote:Episodes #12-13 spoilers]]That show's toyline granted figures for Blindstrike, an enemy-turned-ally of Stretch, and Quick Charge, one of his minor enemies. However, due to Blindstrike's CyberNinja suit, her owners would only recognize her as a girl if they either remove her mask (a feature the instructions don't detail), watch an episode confirming Blindstrike's gender, or read some spoilers.[[/labelnote]]

* The line of ''Literature/TheBabySittersClub'' dolls by Kenner had a prototype doll for newcomer Abby Stevenson designed for 1996 release, but was never produced; [[https://babysittersclub.fandom.com/wiki/Kenner_BSC_dolls#1995_Planned_but_not_Released she can bee seen here.]]
* The Creator/{{Mattel}}, Toys/TeenTrends dolls intended to add a Japanese Harajuku doll named Rayna; the doll was shown at the 2006 New York Toy Fair, but the line ended and she was never released.

* In the [[TheEighties mid-1980s]], Hornby Railways had plans to produce a model of "City of Truro", but the idea was rejected because the sample model looked too much like the Churchward County class, which Hornby were already manufacturing models of. For Comparison's sake, [[http://spellerweb.net/rhindex/UKRH/GreatWestern/Narrowgauge/CountyClass.jpg this]] is a Churchward County, and [[http://trainsferriesbuses.co.uk/2007_10_05-3440-5553-md2.jpg this]] is what City of Truro looks like. Given that Hornby's quality standards were somewhat lower than those of its competitors at the time (Dapol and Palitoy), it's possible that Hornby's sample model of "City of Truro" wasn't a completely accurate representation of the real thing.

*** A Songbird prototype (sporting her short-haired design from Jeff Parker's ''Comicbook/{{Thunderbolts}}'' run) was shown off at conventions, but never produced. An alternate Songbird figure based on her post-''Comicbook/CivilWar'' design was later released as part of the first ''Film/AvengersInfinityWar'' wave.

** The Fairybright/Celestial ponies were never developed beyond concept art. They were apparently a set of G1 alien ponies.

* Several figures in Kenner's ''Franchise/JurassicPark'' toyline did not make it past prototype stage, although some were released in later toylines (the Bull T-Rex in the sequel's toyline, for example, was originally designed for the second wave of the first movie's toys). The best example is probably the ''Chaos Effect'' toyline. [[TheScrappy Widely disliked by fans]] due to weird concept of {{Mix and Match Critter|s}} hybrid dinosaurs and bizarre colour choices (all the dinosaurs were painted in eye-searingly bright neon colours), it didn't do much better with the general public either, and poor sales let to the cancellation of the actually pretty cool Ultimasaurus figure (the biggest new dinosaur figure in the series, which was essentially the combination of traits from all the most badass dinosaurs) and the entire second wave of toys. Prototypes of the Ultimasaurus occasionally appear on Website/EBay, but the second wave never seems to have made it very far in the development process, as all that exists of it are a few pictures in a promotional cataloque showing repainted versions of existing toys.

** There are an incredible amount of abandoned Transformers concepts and individual toys. While the media examples are on the Western Animation page, there's a [[http://tfwiki.net/w2/index.php?title=Category:Things_that_don%27t_exist&action=edit whole category on the TFWiki called "Things That Don't Exist"]] featuring numerous cancelled toys. The Generations book also features [[http://www.transformertoys.co.uk/content.php?/transformers-article/transformers-prototypes/14/transformers-prototypes/transformers+concept+art.html a number of rejected Transformers concepts]].

* Hasbro solicited images for a line called ''Marvel Heroes'', which would have consisted of repaints of older 6-inch [=ToyBiz=] figures. The line would have included Wolverine (a repaint of [=ToyBiz=]'s Marvel Legends Series 6 Wolverine), Comicbook/MutantX Comicbook/{{Iceman}} (a repaint of [=ToyBiz=]'s Marvel Legends Iceman) and Comicbook/UltimateMarvel versions of Captain America (a repaint of [=ToyBiz=]'s Marvel Legends Ultimate Captain America), Magneto (a repaint of [=ToyBiz=]'s Marvel Legends Magneto), and Cyclops (a repaint of [=ToyBiz=]'s X-Men Classics Cyclops).

* The back of the boxes of some of the Mattel ''[[Anime/Naruto]]'' figures feature a picture of a Jirobo figure, however that figure was not released. However prototypes of the figure do exist.

** Gisselle from ''Film/{{Enchanted}}'' was to be included, but was cut because she was only in a half-animated film, and Disney would've had to pay all the money made by Gisselle to her actress, Amy Adams.

*** When Hasbro first took over the license, they ran a poll in ''[=ToyFare=]'' that allowed fans to choose the next ''Legends'' figure to be made. Sunfire ended up winning, but the other options were classic Comicbook/{{Storm}}, Silver Samurai, Comicbook/{{Northstar}}, Aurora, Comicbook/{{Gambit}} in his Muir Island uniform, Comicbook/{{Magneto}} and Lilandra, all of whom had prototypes made.

*** Designs were drawn for a figure of Bug from the ''Comicbook/{{Micronauts}}''. The figure was presumably never made because of the infamous legal issues stemming from the ''Micronauts'' franchise not actually being owned by Marvel.