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* BrokeTheRatingScale: The "Turd Rating" for the [[http://adturds.co.uk/2011/11/14/best-worst-2011-christmas-tv-adverts-uk/ 2011 Christmas adverts]] was clearly supposed to be out of 5. That year's Littlewoods advert was [[Horrible/{{Advertising}} so utterly awful]] that it was given a Turd Rating of '''245,835,585,299,001'''.

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* BrokeTheRatingScale: The "Turd Rating" for the [[http://adturds.co.uk/2011/11/14/best-worst-2011-christmas-tv-adverts-uk/ 2011 Christmas adverts]] was clearly supposed to be out of 5. That year's Littlewoods advert was [[Horrible/{{Advertising}} was so utterly awful]] awful that it was given a Turd Rating of '''245,835,585,299,001'''.

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Indexes aren't tropes.


You can vote for the worst, turdiest, most obnoxious, insult-to-the-intelligence advert broadcast on British TV in 2022 '''[[https://adturds.co.uk/2023/01/06/worst-tv-adverts-2022-vote/?fbclid=IwAR1DEFq_8uZ-OufqhWLsMBI1DkBvDYxMHKQQwSFVMjW2k-HDWfdYbyA6q7Q here]]'''.

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You can vote for On March 1, 2023, the worst, turdiest, most obnoxious, insult-to-the-intelligence advert broadcast on British TV in 2022 '''[[https://adturds.creator announced that he was [[https://adturds.co.uk/2023/01/06/worst-tv-adverts-2022-vote/?fbclid=IwAR1DEFq_8uZ-OufqhWLsMBI1DkBvDYxMHKQQwSFVMjW2k-HDWfdYbyA6q7Q here]]'''.
uk/2023/03/01/closedown/ retiring the website]] in favour of a [[https://adturds.substack.com/ weekly newsletter]] instead.



* {{Advertisements}}: The wonderful world of advertising is tackled in a random way, generally as reaction to the latest perceived horror on TV or elsewhere, although genuinely good adverts can be singled out for praise too.
* AdvertisingTropes: Pick any [=AdTurd=] page at random. There will be an example {{Lampshading}} at least one of the tropes.
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Adding trope

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* BandWagonTechnique: Because fifty thousand lemmings can't be wrong.
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Short infomercials

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** Recently, some adverts on British TV that are clearly American in origin for shared products, given post-production to revoice them with British accents, have all the feel of being thirty-second "edited highlights" from far longer Informercials So the suspicion is there that the ad industry has been listening and is aware of how loathed the long forms are. Or else, as advertising on TV is expensive, they're going for the best possible return in the shortest time.
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Creative advertising


* ScereEmStraight: The ability of advertisers to find creative routes around pesky legislation has been discussed. An example might be when public health warnings became mandatory on cigarette advertising in Britain, the requirement was that any print advertising must have a prominently displayed health warning on the page. But the legal requirement did not specify what the exact warning, from a list of approved wordings, should be on each advert: the advertising agencies had freedom to select, so long as a warning was there. This freedom was used creatively. Thus, adverts in "men's interest" magazines might carry the health warning "Smoking can damage your unborn child/ Smoking can make it harder for you to get pregnant". While womens' interest mags might carry the anti-smoking message "Smoking cigarettes can seriously reduce your sperm count".

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* ScereEmStraight: ScareEmStraight: The ability of advertisers to find creative routes around pesky legislation has been discussed. An example might be when public health warnings became mandatory on cigarette advertising in Britain, the requirement was that any print advertising must have a prominently displayed health warning on the page. But the legal requirement did not specify what the exact warning, from a list of approved wordings, should be on each advert: the advertising agencies had freedom to select, so long as a warning was there. This freedom was used creatively. Thus, adverts in "men's interest" magazines might carry the health warning "Smoking can damage your unborn child/ Smoking can make it harder for you to get pregnant". While womens' interest mags might carry the anti-smoking message "Smoking cigarettes can seriously reduce your sperm count".
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Creative advertising

Added DiffLines:

* ScereEmStraight: The ability of advertisers to find creative routes around pesky legislation has been discussed. An example might be when public health warnings became mandatory on cigarette advertising in Britain, the requirement was that any print advertising must have a prominently displayed health warning on the page. But the legal requirement did not specify what the exact warning, from a list of approved wordings, should be on each advert: the advertising agencies had freedom to select, so long as a warning was there. This freedom was used creatively. Thus, adverts in "men's interest" magazines might carry the health warning "Smoking can damage your unborn child/ Smoking can make it harder for you to get pregnant". While womens' interest mags might carry the anti-smoking message "Smoking cigarettes can seriously reduce your sperm count".
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None


A web blog which is written by a man who hates bad adverts. It used to be written by two people who hate bad adverts, but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[UsefulNotes/{{Television}} TV]], on {{radio}}, in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]

[[http://adturds.co.uk/adturds-on-brand-republic/ Apparently the British advertising profession pays attention to this blog]] and collectively winces whenever a particularly egregious example of the ad-man's art is savaged by the ungrateful consumer.

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A web blog which is written by a man someone who hates bad adverts. It used to be written by two people who hate bad adverts, but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[UsefulNotes/{{Television}} TV]], on {{radio}}, in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]

[[http://adturds.co.uk/adturds-on-brand-republic/ Apparently the British advertising profession pays attention to this blog]] and collectively winces whenever a particularly egregious example of the ad-man's ad exec's art is savaged by the ungrateful consumer.



As of very late 2022, the website itself is back in action after a 3 year hiatus, due to the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's [=AdTurds=] presence is '''[[https://www.facebook.com/AdTurds here.]]''' Just to note, both sites can get a bit NSFW at times.

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As of very late 2022, the website itself is back in action after a 3 year 3-year hiatus, due to the creator dealing with family matters and Covid.COVID-19. However, the Facebook page was well maintained. FB's [=AdTurds=] presence is '''[[https://www.facebook.com/AdTurds here.]]''' Just to note, both sites can get a bit NSFW at times.
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None


As of very late 2022, the website itself is back in action after a 3 year hiatus, due to the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's AdTurds presence is '''[[https://www.facebook.com/AdTurds here.]]''' Just to note, both sites can get a bit NSFW at times.

to:

As of very late 2022, the website itself is back in action after a 3 year hiatus, due to the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's AdTurds [=AdTurds=] presence is '''[[https://www.facebook.com/AdTurds here.]]''' Just to note, both sites can get a bit NSFW at times.
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None


As of 2022, the website itself is back in action after a 3 year hiatus, due to the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's AdTurds presence is '''[[https://www.facebook.com/AdTurds here.]] Just to note, both sites can get a bit NSFW at times.

to:

As of very late 2022, the website itself is back in action after a 3 year hiatus, due to the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's AdTurds presence is '''[[https://www.facebook.com/AdTurds here.]] ]]''' Just to note, both sites can get a bit NSFW at times.

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Update


As of 2019, the website hasn't seen any updates, but still remains available to view [[https://www.facebook.com/AdTurds Their Facebook page remains updated, though.]] Just to note, the site can get a bit NSFW at times.

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As of 2019, 2022, the website hasn't seen any updates, but still remains available itself is back in action after a 3 year hiatus, due to view [[https://www.the creator dealing with family matters and Covid. However, the Facebook page was well maintained. FB's AdTurds presence is '''[[https://www.facebook.com/AdTurds Their Facebook page remains updated, though.here.]] Just to note, the site both sites can get a bit NSFW at times.
times.

You can vote for the worst, turdiest, most obnoxious, insult-to-the-intelligence advert broadcast on British TV in 2022 '''[[https://adturds.co.uk/2023/01/06/worst-tv-adverts-2022-vote/?fbclid=IwAR1DEFq_8uZ-OufqhWLsMBI1DkBvDYxMHKQQwSFVMjW2k-HDWfdYbyA6q7Q here]]'''.
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None


As of 2019, the website hasn't seen any updates, but still remains available to view. Just to note, the site can get a bit NSFW at times. [[https://www.facebook.com/AdTurds Also present on Facebook.]]

to:

As of 2019, the website hasn't seen any updates, but still remains available to view. Just to note, the site can get a bit NSFW at times. view [[https://www.facebook.com/AdTurds Also present on Facebook.]]Their Facebook page remains updated, though.]] Just to note, the site can get a bit NSFW at times.

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None


In recent years, the creator of the site, thought to be a professionally disgruntled former ad executive in the north of England, has emphasised that there should also be honourable mentions for the very best examples of advertising in British media. Readers have obliged, although the emphasis is on systematic deconstruction of the sort of lazy, cheap, uninspired advertising that drives people up the wall. This very British site can be found '''[[http://adturds.co.uk/ here]]''', and new readers are directed to search the archives where some real gems may be found. Although a very British site in concept, scope, and bilious black humour, many adverts shared with the USA are covered and receive their own bucket of bile. Or sometimes even praise, grudging or otherwise. Do note the language used can get a bit NSFW. [[https://www.facebook.com/AdTurds Also present on Facebook.]]

to:

In recent years, the creator of the site, thought to be a professionally disgruntled former ad executive in the north of England, has emphasised that there should also be honourable mentions for the very best examples of advertising in British media. Readers have obliged, although the emphasis is on systematic deconstruction of the sort of lazy, cheap, uninspired advertising that drives people up the wall. This very British site can be found '''[[http://adturds.co.uk/ here]]''', and new readers are directed to search the archives where some real gems may be found. Although a very British site in concept, scope, and bilious black humour, many adverts shared with the USA are covered and receive their own bucket of bile. Or sometimes even praise, grudging or otherwise. Do note otherwise.

As of 2019,
the language used website hasn't seen any updates, but still remains available to view. Just to note, the site can get a bit NSFW.NSFW at times. [[https://www.facebook.com/AdTurds Also present on Facebook.]]


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* ClusterFBomb: All over the place at times.
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%%* WeAreTheExperts: Even when they're actually not. Frequently illustrated as an example of ad-men's weasel words.
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None


A web blog which is written by a man who hates bad adverts. It used to be written by two people who hate bad adverts. but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[UsefulNotes/{{Television}} TV]], on {{radio}}, in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]

to:

A web blog which is written by a man who hates bad adverts. It used to be written by two people who hate bad adverts. adverts, but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[UsefulNotes/{{Television}} TV]], on {{radio}}, in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]
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Commented out some zces


* AsbestosFreeCereal: Frequently pointed out.

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* %%* AsbestosFreeCereal: Frequently pointed out.



* MenBuyFromMarsWomenBuyFromVenus: A frequent irritant to the readership.

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* %%* MenBuyFromMarsWomenBuyFromVenus: A frequent irritant to the readership.



* TooIncompetentToOperateABlanket: Related closely to BumblingDad, and just as loathed by AT readers.
* WallOfText: [[http://adturds.co.uk/2010/11/04/tell-me-what-this-baffling-job-description-means/ This]] incoherent, jargon-laden job description for a Head of Marketing Communications & Public Relations position.
* WeAreTheExperts: Even when they're actually not. Frequently illustrated as an example of ad-men's weasel words.

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* %%* TooIncompetentToOperateABlanket: Related closely to BumblingDad, and just as loathed by AT readers.
* %%* WallOfText: [[http://adturds.co.uk/2010/11/04/tell-me-what-this-baffling-job-description-means/ This]] incoherent, jargon-laden job description for a Head of Marketing Communications & Public Relations position.
* %%* WeAreTheExperts: Even when they're actually not. Frequently illustrated as an example of ad-men's weasel words.
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None


* WallOfText: '''[[http://adturds.co.uk/2010/11/04/tell-me-what-this-baffling-job-description-means/ This]]''', and its incoherence doesn't help.

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* WallOfText: '''[[http://adturds.[[http://adturds.co.uk/2010/11/04/tell-me-what-this-baffling-job-description-means/ This]]''', and its incoherence doesn't help.This]] incoherent, jargon-laden job description for a Head of Marketing Communications & Public Relations position.
Tabs MOD

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None


* EarWorm: Some truly vile examples have been exposed here. "We Buy Any Car" and "[=GoCompare=]" are two utterly loathed examples.
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* DarthWiki/DethroningMomentOfSuck: The site gleefully describes and catalogues those.[[invoked]]

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Link fixes.


A web blog which is written by a man who hates bad adverts. It used to be written by two people who hate bad adverts. but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[Usefulnotes/{{Television}} TV]], on [[{{Radio}} radio]], in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]

to:

A web blog which is written by a man who hates bad adverts. It used to be written by two people who hate bad adverts. but quite a lot of other people joined in and gleefully or vengefully delivered a kicking to adverts on [[Usefulnotes/{{Television}} [[UsefulNotes/{{Television}} TV]], on [[{{Radio}} radio]], {{radio}}, in magazines, or on the Web, which insulted the viewer's intelligence or were just so cringingly ill-conceived that they left a stunned viewer simply asking [[FlatWhat "Why?"]]



* AttackAd: Political advertising in the run-up to the British general election in May 2015 is discussed [[http://adturds.co.uk/2015/05/the-tory-press-general-election-sun-mail/ here.]]



* [[DethroningMoment/{{Advertising}} Dethroning Moments — Advertising]]: The site gleefully describes and catalogues those.
* AttackAd: Political advertising in the run-up to the British general election in May 2015 is discussed [[http://adturds.co.uk/2015/05/the-tory-press-general-election-sun-mail/ here.]]
* [[EarWorm/{{Advertising}} Ear Worm]]: Some truly vile examples have been exposed here. "We Buy Any Car" and "[=GoCompare=]" are two utterly loathed examples.
* EpicFail: [[http://adturds.co.uk/2016/01/27/19-tesco-discount-fails-you-wont-believe/ These utterly pointless "discounts"]], all of which were found on the shelves of a major British supermarket. Two of them require you to pay ''more'' than the original price.[[invoked]]

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* [[DethroningMoment/{{Advertising}} Dethroning Moments — Advertising]]: DarthWiki/DethroningMomentOfSuck: The site gleefully describes and catalogues those.
those.[[invoked]]
* AttackAd: Political advertising in the run-up to the British general election in May 2015 is discussed [[http://adturds.co.uk/2015/05/the-tory-press-general-election-sun-mail/ here.]]
* [[EarWorm/{{Advertising}} Ear Worm]]:
EarWorm: Some truly vile examples have been exposed here. "We Buy Any Car" and "[=GoCompare=]" are two utterly loathed examples.
* EpicFail: [[http://adturds.co.uk/2016/01/27/19-tesco-discount-fails-you-wont-believe/ These utterly pointless "discounts"]], all of which were found on the shelves of a major British supermarket. Two of them require you to pay ''more'' than the original price.[[invoked]]



* [[Narm/{{Advertising}} Narm]]: The sort of thing that makes you go ''What the fuck was THAT all about?'' [[WhatWereTheySellingAgain without being able to recall what was being advertised.]][[invoked]]

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* [[Narm/{{Advertising}} Narm]]: {{Narm}}: The sort of thing that makes you go ''What the fuck was THAT all about?'' [[WhatWereTheySellingAgain without being able to recall what was being advertised.]][[invoked]]

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