History WebVideo / ItsAliveWithBrad

* CanadaEh: The episodes with Matty Matheson (the fish tacos episode and the noodling for catfish two-parter) drop multiple references to how Canadian Matheson is. When he makes a surprise visit in the Fermented Popcorn Seasoning episode, Hunzi plays "O Canada" over the video and Matty's subtitle is "Notable Canadian".

* NiceHat: Brad usually wears a goobalini, sometimes a backwards baseball cap. When he suddenly isn't wearing a hat in the Campfire Ribs episode, it weirds out Vinny so much that he adds a piece of knit cap clipart onto Brad's head to feel better.

* TheCameo: [[spoiler:Music/RedHotChiliPeppers' drummer Chad Smith]] appears out of nowhere at the end of the Crabbing episode to drop a sweet fish rap and [[MindScrew confuse the hell out of Vinny]].

* CaptionHumor: Alongside showing important information, special emphasis is made on Brad's accent or phumphering, fact-checking Brad matter-of-factly, or inserting Vinny and Matt's own sarcastic responses to Brad via the captions.

* FunnyBackgroundEvent: While Brad and Gaby do the intro for the empanadas episode, Chris can be seen dancing and pretending to sing into his tongs. Right as the intro finishes, Matt rewinds the video and zooms in on Chris, adding in a rock song and the silhouette of a cheering crowd.

** Subverted with Hunzi, who was initially not clearly credited with editing anywhere and wasn't involved in filming. He began appearing in other ''Bon Appetit'' videos like ''WebVideo/GourmetMakes'' before he took over on camera in season 3, and so now he is more likely to show himself.

--> "English has never been my strongest language."

* TheNicknamer: Brad likes to play with Vincent's name: Vinny, Vin, Vincenzo, Vinny bo Binny. He mentions in the Koji episode that he only just learned that he's the only person who calls him "Vinny". He also starts calling ''WebVideo/BingingWithBabish'''s Andrew Rea "Babby" to Andrew's approval, he tries to call Matty Matheson "Matters" to less enthusiasm, and Matt Hunziker gets "Hunzi" and "Hunzano". Brad's nicknames also tend to stick with other people: "Vinny", "Babby" and "Hunzi" come to be routinely referred to as such by other Bon Appetit cooks and even outside the show.

** Several sound effects are recurring, including glass breaking and ThatPoorCat when Brad closes a door, sleigh bells when he shakes a container, and train whistles when he mentions the Fermentation Station.

* SpinOff: ''It's Alive: Goin' Places'', a travel series made for the Bon Appetit streaming app that is much more restrained in presentation but no less full of Brad.

--> "We'll let this go till Monday. Icky goo ickeh beh ike cugh ickeh-" ''-Brad Makes Kimchi''

* AprilFoolsDay: Claire took over for an episode on April 3, 2020 as part of a series of these. She has a great time cooking Crêpes Suzette, holding a baby, and stealing sourdough starter from Brad while he's out in Los Angeles. Brad does come back later in the video to try the dish, jinx Claire as she tries to flip the crepes, and say [[SelfDeprecation his show sucks]].

A more restrained SpinOff, ''It's Alive: Goin' Places'', began in early 2019 with Brad and crew visiting various food-related businesses/entities across the country (four episodes in Texas constituted Season 1, four in Hawaii for Season 2). Vinny left Bon Appetit shortly after, and he's now cameraman and editor for ''Babish'', though he still worked on most of season 3 due to how long episodes take to make. Hunzi then took over on camera.

* UsefulNotes/AmericanAccents: Besides Brad's Joiseyese, the ''Goin' Places'' custom grill two-parter features metalworking Youtuber Jimmy [=DiResta=]'s (remarkably similar) (slightly Upstate) New York accent. (They both say "wourder".)

* AprilFoolsDay: Claire took over for an episode on April 3, 2020 as part of a series of these. She has a great time cooking Crêpes Suzette, holding a baby, and robbing sourdough start from Brad while he's out in Los Angeles. Brad does come back later in the video to try the dish and say [[SelfDeprecation his show sucks]].

Not to be confused with the film, ''Film/ItsAlive'', or the Canadian children's variety show.

''It's Alive!'' is a New York CookingShow primarily focused on live foods and fermentation, released as part of ''WebVideo/BonAppétit'' and running since October 2016. It is hosted by ''Bon Appétit'''s test kitchen manager (until he started focusing primarily on videos), the upbeat and [[AttentionDeficitOohShiny scatterbrained]] Brad Leone, with cameraman and video producer Vincent "[[InSeriesNickname Vinny/Vin/Vincenzo]]" Cross and later Matt "Hunzi" Hunziker serving as silent [[PointOfView POV]], students, and [[CaptionHumor caption snarkers]]. Matt builds on the silliness with some truly bizarre editing, clipart and visual effects.

''It's Alive!'' is a New York CookingShow primarily focused on live foods and fermentation, released as part of ''WebVideo/Bon Appétit'' and running since October 2016. It is hosted by ''Bon Appétit'''s test kitchen manager (until he started focusing primarily on videos), the upbeat and [[AttentionDeficitOohShiny scatterbrained]] Brad Leone, with cameraman and video producer Vincent "[[InSeriesNickname Vinny/Vin/Vincenzo]]" Cross and later Matt "Hunzi" Hunziker serving as silent [[PointOfView POV]], students, and [[CaptionHumor caption snarkers]]. Matt builds on the silliness with some truly bizarre editing, clipart and visual effects.

''It's Alive!'' is a New York CookingShow primarily focused on live foods and fermentation, released as part of ''[[https://www.bonappetit.com Bon Appétit Magazine's]]'' [[https://www.youtube.com/user/BonAppetitDotCom YouTube channel]] and running since October 2016. It is hosted by ''Bon Appétit'''s test kitchen manager (until he started focusing primarily on videos), the upbeat and [[AttentionDeficitOohShiny scatterbrained]] Brad Leone, with cameraman and video producer Vincent "[[InSeriesNickname Vinny/Vin/Vincenzo]]" Cross and later Matt "Hunzi" Hunziker serving as silent [[PointOfView POV]], students, and [[CaptionHumor caption snarkers]]. Matt builds on the silliness with some truly bizarre editing, clipart and visual effects.

-->'''Claire''': "What did you do? It looks like skin!"\\

* CanadaEh: The episodes with Matty Matheson (the fish tacos episode and the noodling for catfish two-parter) drop multiple references to how Canadian Matheson is. When he makes a surprise visit in the Fermented Popcorn Seasoning episode, Hunzi plays "O Canada" over the video.

* CanadaEh: The episodes with Matty Matheson (the fish tacos episode and the noodling for catfish two-parter) drop multiple references to how Canadian Matheson is.

* UsefulNotes/AmericanAccents: Besides Brad's Joiseyese, the ''Goin' Places'' custom grill episode two-parter features metalworking Youtuber Jimmy [=DiResta=]'s (remarkably similar) (slightly Upstate) New York accent.

* AmericanAccents: Besides Brad's Joiseyese, the ''Goin' Places'' custom grill episode two-parter features metalworking Youtuber Jimmy [=DiResta=]'s (remarkably similar) (slightly Upstate) New York accent.

A more restrained SpinOff, ''It's Alive: Goin' Places'', began in early 2019 with Brad and crew visiting various food-related businesses/entities across the country (four episodes in Texas constituted Season 1, four in Hawaii for Season 2). Vinny left Bon Appetit shortly after, and he's now cameraman and editor for ''Babish'', though he still worked on the rest of season 3 due to how long episodes take to make. Hunzi then took over on camera.

* {{Crossover}}: ''First We Feast's'' [[WebVideo/HotOnes Sean Evans]] and ''WebVideo/BingingWithBabish'''s Andrew Rea have made guest appearances, with Brad and Vinny also appearing on their channels.
** In "Brad and Claire Make Doughnuts", the video is being filmed at the same time as an episode of ''WebVideo/GourmetMakes''.

* TheGhost: Vinny generally tries not to be seen or heard, merely acting as the audience's [[PointOfView POV]] and Brad's silent student. Subverted after he is finally heard at the end of the "Camping Outtakes" video, and he makes a couple vocal wisecracks in the crab episodes; he still keeps out of the way, but he's more visible/audible from thereon.

* TheNicknamer: Brad likes to play with Vincent's name: Vinny, Vin, Vincenzo, Vinny bo Binny. He mentions in the Koji episode that he only just learned that he's the only person who calls him "Vinny". He also starts calling ''WebVideo/BingingWithBabish'''s Andrew Rea "Babby" to Andrew's approval, he tries to call Matty Matheson "Matters" to less enthusiasm, and Matt Hunziker gets "Hunzi". Brad's nicknames also tend to stick with other people: "Vinny", "Babby" and "Hunzi" come to be routinely referred to as such by other Bon Appetit cooks and even outside the show.