History WebVideo / EmmaBlackery

* ACupAngst: Admitted to having it in [[https://www.youtube.com/watch?v=KPpgufy-ddk this video]], where she stated she was considering getting breast implants.

%%* AmbiguouslyBi: As discussed in a video, [[https://www.youtube.com/watch?v=PMekYNlx2UQ even she isn't sure]].

* BlatantLies: In "The Rise and Fall of Emma Blackery", she shows a clip from a deleted video where she's way too firm about being the happiest she's ever been... while crying.

%%* BritishTeeth: Used to have a downplayed instance of this (her incisors were crowded), but due to (cyber)bullying she began hating her teeth and [[DefiedTrope got them refined via Invisalign]].

%%* GamerChick: On one of her side channels. She says that she plays games because they just make her happy.
%%* GranolaGirl: Was a vegan when she dated Luke, but had to give it up because she wasn't eating well enough on a vegan diet and it was screwing with her health.
%%* IAmNotPretty: She believes that she isn't attractive, despite what her fans tell her.

%%* NoodleIncident: Fell out with Cherry Wallis in 2014 for reasons still unclear. Didn't officially address it until she posted a photo of herself at Summer in the City with her 2 years later, referring to it as "The Elephant in the Room", and they recorded a video about the falling out in April 2017... except [[EpicFail Emma accidentally deleted it]]...
%%* OfficialCouple: Formerly, Her & Luke - the internet exploded with a huge amount of squee when they confirmed they were together in October 2014 having have been dating (an open secret) for some time before that. However they (amicably) broke up around April/May 2016.

* AmbiguouslyBi: As discussed in a video, [[https://www.youtube.com/watch?v=PMekYNlx2UQ even she isn't sure]].
* BerserkButton: She does NOT look like Music/CherLloyd, okay?
** To a lesser extent, she has made clear her intense disdain for working in [[https://www.youtube.com/watch?v=YKXKJUjH7Vo retail]] and [[https://www.youtube.com/watch?v=hVflCeq8D1Q waitressing.]]

* UsefulNotes/BritishAccents: (Obviously). Used to have such a strong accent that Brits can specifically identify her as being from Basildon. Since about 2014 it's morphed into a generic South England accent, probably from collaborating and living with several British vloggers.
* BritishTeeth: Used to have a downplayed instance of this (her incisors were crowded), but due to (cyber)bullying she began hating her teeth and [[DefiedTrope got them refined via Invisalign]].

** With LetsPlay/NerdCubed. They have a series together on his channel: ''Demma Plays''.
** Has made several videos with [=KickThePj=], who she has described as the most creative [=YouTuber=] out there.
** [[https://www.youtube.com/watch?v=5lG3xeSU_EA Has made a skit with]] LetsPlay/PewDiePie parodying the media attention around the amount of money he makes; Emma is interviewing Felix, Felix establishes a "no questions about money" rule, and Emma can't find a single question that isn't about money. [[https://www.youtube.com/watch?v=c2PNyK_qO-A Emma has also been on one of Felix's podcasts with CinnamonToastKen]].
** She's also participated in a few videos with WebVideo/StuartAshen and Barry Lewis, including [[https://www.youtube.com/watch?v=bf0r69qgLco a Doritos Roulette challenge]].
* CueTheFlyingPigs: It almost seems like Busted's ''Pigs Can Fly'' tour was named with Emma in mind, and in her announcement video she explicitly said the "when pigs fly" phrase when reflecting on how she knew she'd never play with Busted after they broke up in 2005.

* GamerChick: On one of her side channels. She says that she plays games because they just make her happy.
* GranolaGirl: Was a vegan when she dated Luke, but had to give it up because she wasn't eating well enough on a vegan diet and it was screwing with her health.
* IAmNotPretty: She believes that she isn't attractive, despite what her fans tell her.

* KaleidoscopeHair: For a long time she kept on changing her hair color; pink, purple, red, blue, the list goes on. Then she shaved it all off for charity, wore a couple of wigs to boost her self confidence (as her hair is a big part of her life), kept it to a natural brown, then bleached it blonde, only to dye it orange around Halloween 2015, turn it a lighter shade of brown, change to purple, turn it brown again (this time fuller and darker), opt for a rich blonde, and as of late turn it back to a dark brown.
** BlatantLies: She did say during her natural phase that she wasn't going to be colouring her hair anymore. This lasted about 6 months.

* NakedFirstImpression: She made a video describing the time she was dancing around her apartment in a towel, which fell off while she was in front of a window and a neighbor (whom she didn't know) got a full view of her naked body.

* NoodleIncident: Fell out with Cherry Wallis in 2014 for reasons still unclear. Didn't officially address it until she posted a photo of herself at Summer in the City with her 2 years later, referring to it as "The Elephant in the Room", and they recorded a video about the falling out in April 2017... except [[EpicFail Emma accidentally deleted it]]...
* OfficialCouple: Formerly, Her & Luke - the internet exploded with a huge amount of squee when they confirmed they were together in October 2014 having have been dating (an open secret) for some time before that. However they (amicably) broke up around April/May 2016.

* SpellingSong: "Agenda" engages in this in its post-chorus ("A-G-E-N-D-A-A-A"), although the "A-A-A" is pronounced as "ah-ah-ah" instead of "ay-ay-ay".

* YouAreBetterThanYouThinkYouAre: ''Fear the Future''.
-->"And I want you to remember this, when you put yourself down, I cannot fear my future now that I have you around."

-->"Wish I could be Music/{{Eminem}} but I'm not that black."
* PromotedFanboy: After 13 years, Emma [[SugarWiki/MomentOfAwesome finally achieved her childhood dream]] of playing with Music/{{Busted}} when she got the chance to join them on their Pigs Can Fly reunion tour.

Emma got her first following through a series of videos of herself reading the well-known erotic novel ''Literature/FiftyShadesOfGrey'' that she has since removed due to copyright, after which she opted to try out vlogging. Although she was known for uploading a mix of vlogs, skits and advice when she was first getting popular, her brand of content interest has touched on a myriad of subjects ranging from makeup hauls to educational videos on UsefulNotes/NorthKorea. Her content has also undergone significant change throughout her career, what with her three now-defunct side channels for beauty (boxes of foxes), [[LetsPlay gaming]] ([=BirdyBoots=]) and vlogging (Vloggery).

The reputation that she built discussing issues concerning identity and mental health led to her to write a book that was published in fall 2017 titled ''Feel Good 101'', named after the video series in which she talked about said issues.

[[HiddenDepths Although it wasn't how many people knew her when she first got famous]], Emma actually started out as a musician, as her earliest [=YouTube=] channel ([[https://www.youtube.com/user/emmaforthewin/videos emmaforthewin]]) was based around covers. She's been building a solid discography since the early 2010s that has gotten her recognition up to being a support act for Music/{{Busted}} and [[https://www.youtube.com/watch?v=C15MX_0tJHI having her EP featured front and center in an iPhone X keynote]].

* BerserkButton: She does NOT look like Cher Lloyd, okay?

Although she was known for uploading a mix of vlogs, skits and advice when she was first getting popular, her brand of content interest has touched on a myriad of subjects absorbing everything from makeup hauls to educational videos on UsefulNotes/NorthKorea. Her content has also undergone significant change throughout her career, what with her three now-defunct side channels for beauty (boxes of foxes), [[LetsPlay gaming]] ([=BirdyBoots=]) and vlogging (Vloggery).

She got her first following through a series of videos of herself reading the well-known erotic novel ''Literature/FiftyShadesOfGrey'' that she has since removed due to copyright, after which she opted to try out vlogging.

The reputation that she built talking about issues concerning identity and mental health led to her to write a book that was published in fall 2017 named ''Feel Good 101'', named after the video series in which she gave her stances.

[[HiddenDepths Although it wasn't how many people knew her when she first got famous]], Emma actually started out as a musician, as her earliest [=YouTube=] channel ([[https://www.youtube.com/user/emmaforthewin/videos emmaforthewin]]) was based around [[CoveredUp covers]]. She's been building a solid discography since the early 2010s that has gotten her recognition up to being a support act for Music/{{Busted}} and [[https://www.youtube.com/watch?v=C15MX_0tJHI having her EP featured front and center in an iPhone X keynote]].

* KaleidoscopeHair [=/=] YouGottaHaveBlueHair: For a long time she kept on changing her hair color; pink, purple, red, blue, the list goes on. Then she shaved it all off for charity, wore a couple of wigs to boost her self confidence (as her hair is a big part of her life), kept it to a natural brown, then bleached it blonde, only to dye it orange around Halloween 2015, turn it a lighter shade of brown, change to purple, turn it brown again (this time fuller and darker), opt for a rich blonde, and as of late turn it back to a dark brown.

Although she was known for uploading a mix of vlogs, skits and advice when she was first getting popular, her brand of content interest has touched on a myriad of subjects (everything from makeup hauls to educational videos on UsefulNotes/NorthKorea) and undergone significant change throughout her career (she had a total of three now-defunct side channels for beauty, [[LetsPlay gaming]] and vlogging).

Emma's current content generally consists of videos related to her music career, advice videos, and [[LetsPlay gameplay]] (mainly of ''VideoGame/TheSims4''). Her sense of humor often entails heavy SelfDeprecation and employs a quite colorful [[LadySwearsALot vocabulary]].

* TheAlcoholic: Used as a running gag during her cooking videos, when she would invariably start chugging neat vodka half way through. The joke was retired after the "Butternut Gnocchi" video because she legitimately gave herself alcohol poisoning due to depression-drinking after that one.

* BlatantLies: In "The Rise And Fall Of Emma Blackery", she shows a clip from a deleted video where she's way too firm about being the happiest she's ever been... while crying.
* BreakingTheFourthWall: Done quite tongue-in-cheek in ''[[https://www.youtube.com/watch?v=xCFnbPD2u_s Your ASMR Friend]]''. When Emma finally confronts the titular "friend", she retaliates by questioning Emma's judgment of people because of particular quirks or strange interests that they have. Emma replies by saying that she has her own ways of being happy, such as playing video games...[[ShamelessSelfPromotion to the point where she even has a channel called BirdyBoots that you can subscribe to]]. Yes, she does look directly into the camera when she says this, and yes, she does continue right on with the skit after saying this.

* {{Adorkable}}: A good percentage of the time, especially when she's fangirling over LUSH products.

Her content is a mix of vlogs, skits, and advice, with her humor consisting of heavy SelfDeprecation [[IHatePastMe (usually towards her younger self)]] and riffing on situations she's experienced. She is also known for her equally colorful [[LadySwearsALot vocabulary]] and [[KaleidoscopeHair hair]], as well as her work for charity, which has seen her do things like shaving off all her hair in front of a live audience.

She also does more serious videos on issues concerning identity and mental health, mostly concentrated under the series ''Feel Good 101'' -- which inspired her to write a book of the same name giving more detail to her stances, which released in fall 2017.

Additionally, [[HiddenDepths although it wasn't how many people knew her]], she started out as a musician, as her earliest [=YouTube=] channel ([[https://www.youtube.com/user/emmaforthewin/videos emmaforthewin]]) was based around [[CoveredUp covers]]. She's been building a solid discography since the early 2010s that has gotten her recognition up to being a support act for Music/{{Busted}} and [[https://www.youtube.com/watch?v=C15MX_0tJHI having her EP featured front and center in an iPhone X keynote]].

In addition to her [[https://www.youtube.com/user/emmablackery main channel]], she also a vlogging channel named [[https://www.youtube.com/channel/UCFD3tZjm15rcEa6C9Uh409w Vloggery]] with over 160,000 subscribers.[[note]]Vloggery is her only existing side channel, as several others (the makeup-centric [[AllLowercaseLetters "boxes of foxes"]] and the [[LetsPlay gaming]]-centric [[AddedAlliterativeAppeal "BirdyBoots"]]) are now defunct.[[/note]]

She initially got her first following through a series of videos of herself reading the well-known erotic novel ''Literature/FiftyShadesOfGrey'' that she has since removed due to copyright, after which she opted to try out vlogging.

Emma Louise Blackery (born 11 November 1991) is a Website/{{YouTube}}r from [[UsefulNotes/HomeCounties Essex]], England.

She originally posted a series of videos of herself reading the well-known erotic novel ''Literature/FiftyShadesOfGrey'', which is how she got her first "big break" on [=YouTube=]. However, due to copyright reasons she had to remove those videos, and decided to switch to vlogging instead. She's well-known for balancing [[SelfDeprecation self-deprecating comedy]] [[IHatePastMe (usually towards her younger self)]] along with actual advice, and is also known for her [[LadySwearsALot colorful vocabulary]] and [[KaleidoscopeHair hair]]. Also, Emma has done things for charity like shaving off her hair in front of a live audience. Her [=YouTube=] channel reached 1 million subscribers in July 2015 (many of which had stuck around since the ''Fifty Shades'' era).

She's also [[HiddenDepths not just a vlogger]]. She's also a musician, and was actually doing music long before she started on [=YouTube=]; for example, her earliest [=YouTube=] channel, [[https://www.youtube.com/user/emmaforthewin/videos emmaforthewin]], was based around [[CoveredUp covers]]. Some of her songs can be found on her [[http://emmablackery.bandcamp.com/ Bandcamp site]] and include {{self empowerment anthem}}s like "The Promise" and "Perfect". She has released three [=EPs=] (''Distance'' in 2013, ''Perfect'' in 2014, and ''Sucks to Be You'' in 2016), with her latest release being the single "Dirt" in March 2018. In April 2016, she was confirmed as a support act for Music/{{Busted}}'s 2016 "Pigs Can Fly" reunion tour - see the [[PromotedFanboy Promoted Fangirl]] entry under the "Trivia" tab for the importance of this moment.

In 2018, she released her first full studio album, ''Villains.''

She was in a relationship with another fellow [=YouTuber=], [[https://www.youtube.com/user/LukeIsNotSexy Luke Cutforth]], but the two broke up in May 2016 after around three years of dating (though they are still on good terms with one another). They have appeared in many of each other's videos.

In addition to her [[https://www.youtube.com/user/emmablackery main channel]], she also a vlogging channel named [[https://www.youtube.com/channel/UCFD3tZjm15rcEa6C9Uh409w Vloggery]] with over 160,000 subscribers.

* BreakingTheFourthWall: Done brilliantly in ''[[https://www.youtube.com/watch?v=xCFnbPD2u_s Your ASMR Friend]]''. When Emma finally confronts the titular "friend", she retaliates by questioning Emma's judgment of people because of [[BunnyEarsLawyer particular quirks or strange interests that they have]]. Emma replies by saying that she has her own ways of being happy, such as playing video games...[[ShamelessSelfPromotion to the point where she even has a channel called BirdyBoots that you can subscribe to]]. Yes, she does look directly into the camera when she says this, and yes, she does continue right on with the skit after saying this.

* CatchPhrase: Her [=BirdyBoots=] intro is always "HALL-''O'', everybody! Welcome back to [=BirdyBoots=]!"

* TheGadfly: A theme in 2017, of wearing intentionally the worst outfits she can find[[note]]So far, a pair of see through plastic jeans, a shitty eBay waist cincher, and an all denim outfit[[/note]] in public to get people's reactions.

* TheImmodestOrgasm: A strange example; "Agenda" notably begins with a repeated truncated vocal sample of Emma that sounds...suggestive, although there's no intended sexual connotation.

* SelfEmpowermentAnthem: A lot of her songs fit squarely under this and can be [[TearJerker quite emotional listens]] for people who genuinely resonate.