History UsefulNotes / PepsiChallenge

* ''ComicBook/NintendoComicsSystem'' features a mock ad for [[VideoGame/SuperMarioBros Bowser]]'s "Koopa-Kola". We see Bowser menacing a Toad in front of a table with Koopa-Kola and a bubbling "BrandX" labeled with a skull. A blurb says that 4 out of 5 Toads picked Koopa-Kola "without even tasting it", suggesting that Bowser threatened them into picking his cola.

In the early 1980s, Pepsi Cola did some surveys that discovered in blind taste tests, people preferred the taste of Pepsi Cola over Coca-Cola. So, Pepsi started advertising this, where it showed TV ads where Pepsi and Coke side-by-side behind a box, and the customers were asked which they liked better, and no surprise, they chose Pepsi. These ads were run under the name '''''The Pepsi Challenge.''''' Unsurprisingly, Coke started to lose market share to Pepsi.

[[AC: Advertisement]]
* In a banned ad, a young boy buys two cans of Coca Cola, stepping on them to gain height that will enable him to ''[[https://m.youtube.com/watch?v=DijFob8vxgI buy a Pepsi]]''.

[[AC: Comic Book]]

* In ''Film/PulpFiction'', the drug dealer who sells heroin to Jules says that his stuff is much better than some of the other stuff being sold, and he'll accept a Pepsi Challenge for his smack over anyone else's.

* In ''Film/PulpFiction'', the drug dealer who sells heroin to Jules says that his stuff is much better than some of the other stuff being sold, and he'll accept a Pepsi Challenge for his smack over anyone else's

* In the early 2000s, a 7-Up commercial with Creator/OrlandoJones parodied this with a blindfolded person trying 7-Up and an unnamed drink, [[SpitTake spitting the second drink out]] yelling "[[IAteWhat This is rancid milk]]!", and Jones commenting "See? 7-Up does taste better".

Well, the people at Coke are not stupid, so they announced they would be returning the original formula as "Classic Coke." They kept the changed formula around as "Coke II" until the furor died down, then quietly retired it. About 20 years after the fiasco, Coca-Cola felt it was safe to drop "classic" from the name, and so things are back the way they were before this happened.

The Coca-Cola Company didn't like either of these, so they tried making fun of Pepsi's ads by having people do taste tests of tennis balls! And other supposed parodies of Pepsi's ads, by claiming that one taste was not enough to decide (that the other product was better). This play of dueling advertisements and subsequent events became known as the "Cola Wars."

[[AC:Film]]

Well, the people at Coke are not stupid, so they announced they would be returning the original formula as "Classic Coke." They kept the changed formula around as "New Coke" until the furor died down, then quietly retired it. About 20 years after the fiasco, Coca-Cola felt it was safe to drop "classic" from the name, and so things are back the way they were before this happened.

* In the early 2000s, a 7-Up commercial with Creator/OrlandoJones parodied this with a blindfolded person trying 7-Up and an unnamed drink, [[SpitTake spitting the second drink out]] yelling "This is rancid milk!", with Jones commenting "See? 7-Up does taste better".

* In a banned ad, a young boy buys two cans of Coca Cola, stepping on them to gain height that will enable him to ''[[https://m.youtube.com/watch?v=DijFob8vxgI buy a Pepsi]]

* In ''Film/PulpFiction'', the drug dealer who sells heroin to Jules says that his stuff is much better than some of the other stuff being sold, and he'll accept a Pepsi Challenge for his smack over anyone else's
''.

[[AC: Advertisement]]
* In a banned ad, a young boy buys two cans of Coca Cola, stepping on them to gain height that will enable him to ''[[https://m.youtube.com/watch?v=DijFob8vxgI buy a Pepsi]]''.

Examples:

* In a banned ad, a young boy buys two cans of Coca Cola, stepping on them to gain height that will enable him ''[[https://m.youtube.com/watch?v=DijFob8vxgI buy a Pepsi]]''.