History UsefulNotes / GeneralMills

* CerealViceReward

General Mills is a food company based in [[UsefulNotes/TwinCities Minneapolis]], best known for its "Big G" cereals, which include Cheerios, Total, [[MagicallyDelicious Lucky Charms]] and the Advertising/MonsterCereals (internationally, most of these brands are owned by Nestlé under CPW). Its animated cereal commercials featured characters from ''WesternAnimation/RockyAndBullwinkle'', ''WesternAnimation/{{Underdog}}'' (the company was the sole sponsor of their series) and ''ComicStrip/{{Peanuts}}''. Moreover, the "Big G" is perhaps best known for its highly memorable roster of cereal advertising mascots (usually named after the cereal they represent) such as Lucky the leprechaun, the Advertising/TrixRabbit and Count Chocula. Other characters include Buzz, the bee mascot of Honey Nut Cheerios, whom you may recognize [[Creator/BillyWest his voice]] as [[WesternAnimation/{{Futurama}} another character with a big heart and small brain]]. General Mills also owns the Wheaties brand, best known for its {{Celebrity Endorsement}}s.

General Mills is a food company based in [[UsefulNotes/TwinCities Minneapolis]], best known for its "Big G" cereals, which include Cheerios, Total, [[MagicallyDelicious Lucky Charms]] and the Advertising/MonsterCereals. Its animated cereal commercials featured characters from ''WesternAnimation/RockyAndBullwinkle'', ''WesternAnimation/{{Underdog}}'' (the company was the sole sponsor of their series) and ''ComicStrip/{{Peanuts}}''. Moreover, the "Big G" is perhaps best known for its highly memorable roster of cereal advertising mascots (usually named after the cereal they represent) such as Lucky the leprechaun, the Advertising/TrixRabbit and Count Chocula. Other characters include Buzz, the bee mascot of Honey Nut Cheerios, whom you may recognize [[Creator/BillyWest his voice]] as [[WesternAnimation/{{Futurama}} another character with a big heart and small brain]]. General Mills also owns the Wheaties brand, best known for its {{Celebrity Endorsement}}s.

Another of the company's brands, Betty Crocker (mainly dedicated to baking products like Bisquick, as well as fruit snacks like Fruit Roll-Ups), was [[BeethovenWasAnAlienSpy built upon]] in ''Webcomic/{{Homestuck}}''. Other brands owned by the company include Yoplait (yogurt), Old El Paso (Mexican foods), Green Giant (vegetables), Helper (Hamburger and other "quick meal" varieties), Nature Valley and Fiber One (granola bars), Pillsbury (again, mainly baking products; back in the 70s when they were their own company, they also owned Burger King, and three toy companies: Kenner, Parker Bros. and Tonka, which were sold to Creator/{{Hasbro}} in 1991), Progresso (soups, beans and broths), Totino's (pizza products), and Gold Medal Flour.

** A more obscure example was the Canadian mascot for Golden Grahams was Honey the Honey Drop, came back for the controversial "Satur-Yay-Ahhh!" ad campaign in The New 10's, who hasn't appeared since The 80's. Unfortunately, his gender was changed to a female and has gotten a more high-pitched voice.

** A more obscure example was the Canadian mascot for Golden Grahams was Honey the Honey Drop, came back for the controversial "Satur-Yay-Ahhh!" ad campaign in Main/The New 10's, who hasn't appeared since Main/The 80's. Unfortunately, his gender was changed to a female and has gotten a more high-pitched voice.

[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/general_mills_logo_7177.png]]

General Mills is a food company based in [[UsefulNotes/TwinCities Minneapolis]], best known for its "Big G" cereals, which include Cheerios, Total, [[MagicallyDelicious Lucky Charms]] and the Monster Cereals. Its animated cereal commercials featured characters from ''WesternAnimation/RockyAndBullwinkle'', ''WesternAnimation/{{Underdog}}'' (the company was the sole sponsor of their series) and ''ComicStrip/{{Peanuts}}''. Moreover, the "Big G" is perhaps best known for its highly memorable roster of cereal advertising mascots (usually named after the cereal they represent) such as Lucky the leprechaun, the Advertising/TrixRabbit and Count Chocula. Other characters include Buzz, the bee mascot of Honey Nut Cheerios, whom you may recognize [[Creator/BillyWest his voice]] as [[WesternAnimation/{{Futurama}} another character with a big heart and small brain]]. General Mills also owns the Wheaties brand, best known for its {{Celebrity Endorsement}}s.

General Mills is a food company based in [[UsefulNotes/TwinCities Minneapolis]], best known for its "Big G" cereals, which include Cheerios, Total, [[MagicallyDelicious Lucky Charms]] and the Monster Cereals. Its animated cereal commercials featured characters from ''WesternAnimation/RockyAndBullwinkle'', ''WesternAnimation/{{Underdog}}'' (the company was the sole sponsor of their series) and ''ComicStrip/{{Peanuts}}''. Moreover, the "Big G" is perhaps best known for its highly memorable roster of cereal advertising mascots (usually named after the cereal they represent) such as Lucky the leprechaun, the Advertising/TrixRabbit and Count Chocula. Other characters include Buzz, the bee mascot of Honey Nut Cheerios, whom [[HeyItsThatVoice you may recognize]] [[WesternAnimation/{{Futurama}} as another character with a big heart and small brain]]. General Mills also owns the Wheaties brand, best known for its {{Celebrity Endorsement}}s.

* HeyItsThatVoice: Buzzbee, the Honey Nut Cheerios honey bee is voiced by [[WesternAnimation/{{Futurama}} Billy West]].
** The bee's original voice actor was [[WesternAnimation/TopCat Arnold Stang]].

Another of the company's brands, Betty Crocker (mainly dedicated to baking products like Bisquick, as well as fruit snacks like Fruit Roll-Ups), was [[BeethovenWasAnAlienSpy built upon]] in ''Webcomic/{{Homestuck}}''. Other brands owned by the company include Yoplait (yogurt), Old El Paso (Mexican foods), Green Giant (vegetables), Helper (Hamburger and other "quick meal" varieties), Nature Valley and Fiber One (granola bars), Pillsbury (again, mainly baking products), Progresso (soups, beans and broths), Totino's (pizza products), and Gold Medal Flour.

Another of the company's brands, Betty Crocker, was [[BeethovenWasAnAlienSpy built upon]] in ''Webcomic/{{Homestuck}}''.

Fun Fact: They built ''Alvin'', the mini-sub Dr. Robert Ballard used to discover the ''Film/{{Titanic}}''. Yes, the ''same'' General Mills we've been talking about (built by the division that makes cereal-making machines).

** Cookie Crisp cereal had in its early marketing campaigns a bobby who chases after a [[BlatantBurglar bandit-masked thief]] and his bandit-masked dog. Eventually the thief vanished, followed promptly by the bobby, leaving just the dog (still wearing his bandit mask, oddly enough). Now the dog has completely vanished, having been replaced by a wolf named Chip--ironically the same name as the dog that preceded him.