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* InvisibleAdvertising: The film did poorly due to barely getting any kind of promotion at all, with the first trailer only came out a mere four months before the film's theatrical release, which for an animated film is a pretty small window.

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* InvisibleAdvertising: The In the US, the film did poorly due to barely getting any kind of promotion at all, with the first trailer only came out a mere four months before the film's theatrical release, which for an animated film is a pretty small window.

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* ReleaseDateChange: The film was set for a release in 2018 but due to several rewrites it was later pushed to 2019.



* WhatCouldHaveBeen: Early and alternative promo material under the overseas title of ''Arctic Justice'' implied that the movie was originally going to be much more focused on the conflict with Otto Van Walrus rather than concentrating most of the story on Swifty's goal of becoming a sled dog.

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* WhatCouldHaveBeen: Early and alternative promo material under the overseas title of ''Arctic Justice'' Justice: Thunder Squad'' implied that the movie was originally going to be much more focused on the conflict with Otto Van Walrus rather than concentrating most of the story on Swifty's goal of becoming a sled dog.
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** Otto Von Walrus was originally named Doc Walrus. As his clothes where pink and black instead of red.

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** Otto Von Walrus was originally named Doc Walrus. As Walrus, and his clothes where were pink and black instead of red.



** Leopold originally weared a Ushanka hat.
** The South Korean studio Redrover was one of the studios optioned to animate the film. But at the time where the film was in production they where too bussy working on ''WesternAnimation/TheNutJob2NuttyByNature'', so Assemblage Entertainment was replaced instead.

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** Leopold originally weared wore a Ushanka hat.
** The South Korean studio Redrover was one of the studios optioned to animate the film. But at the time where the film was in production they where were too bussy busy working on ''WesternAnimation/TheNutJob2NuttyByNature'', so Assemblage Entertainment was replaced instead.
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* InternationalCoproduction: The film is a Canada, United States and United Kingdom co-production with it's animation done in India and post-production in Italy.

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* InternationalCoproduction: The film is a Canada, United States States, and United Kingdom co-production with it's its animation done in India and post-production in Italy.
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* BoxOfficeBomb: Budget, $50 million (estimated). Box office, ''$5,801,249'' (domestic), '''''$9,841,678''''' (worldwide). Its first weekend of release (during a slow period for family films three weeks before the release of ''WesternAnimation/FrozenII'') saw this film grossing a mere ''[[EpicFail $2,901,335]]'' at the domestic box office, '''[[MedalOfDishonor which is the worst opening of all-time for a film playing at over 2,800 theaters]]'', likely as a result of [[InvisibleAdvertising a lack of marketing]] and poor critical reception.

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* BoxOfficeBomb: Budget, $50 million (estimated). Box office, ''$5,801,249'' (domestic), '''''$9,841,678''''' (worldwide). Its first weekend of release (during a slow period for family films three weeks before the release of ''WesternAnimation/FrozenII'') saw this film grossing a mere ''[[EpicFail $2,901,335]]'' at the domestic box office, '''[[MedalOfDishonor ''[[MedalOfDishonor which is the worst opening of all-time for a film playing at over 2,800 theaters]]'', likely as a result of [[InvisibleAdvertising a lack of marketing]] and poor critical reception.
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Examples Are Not Arguable, speculation, complaining, and more.


* BoxOfficeBomb: Budget, $50 million (estimated). Box office, ''$5,801,249'' (domestic), '''''$9,841,678''''' (worldwide). Its first weekend of release (during a slow period for family films three weeks before the release of ''WesternAnimation/FrozenII'') saw this film grossing a mere ''[[EpicFail $2,901,335]]'' at the domestic box office, '''[[MedalOfDishonor which is the worst opening of all-time for a film playing at over 2,800 theaters]]'''. Some articles tried pinning the film's failure on Creator/JeremyRenner's [[OvershadowedByControversy recent abuse allegations]], but the more plausible reasons are [[InvisibleAdvertising a lack of marketing]] and poor critical reception... when they had a chance to see it, that is.
* InvisibleAdvertising: As mentioned above the film did poorly due to barely getting any kind of promotion at all, with the first trailer only came out a mere 4 months before the film's theatrical release, which for an animated film is a pretty small window. Arguably, even then it was likely so Entertainment Studios would show it on screenings of the much-anticipated ''WesternAnimation/ToyStory4'', and invoke LoopholeAbuse for ES if the producers complained about the issue- [[UsefulNotes/HollywoodAccounting they could use the latter film's box office results as a rather insidious claim.]]

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* BoxOfficeBomb: Budget, $50 million (estimated). Box office, ''$5,801,249'' (domestic), '''''$9,841,678''''' (worldwide). Its first weekend of release (during a slow period for family films three weeks before the release of ''WesternAnimation/FrozenII'') saw this film grossing a mere ''[[EpicFail $2,901,335]]'' at the domestic box office, '''[[MedalOfDishonor which is the worst opening of all-time for a film playing at over 2,800 theaters]]'''. Some articles tried pinning the film's failure on Creator/JeremyRenner's [[OvershadowedByControversy recent abuse allegations]], but the more plausible reasons are theaters]]'', likely as a result of [[InvisibleAdvertising a lack of marketing]] and poor critical reception... when they had a chance to see it, that is.
reception.
* InvisibleAdvertising: As mentioned above the The film did poorly due to barely getting any kind of promotion at all, with the first trailer only came out a mere 4 four months before the film's theatrical release, which for an animated film is a pretty small window. Arguably, even then it was likely so Entertainment Studios would show it on screenings of the much-anticipated ''WesternAnimation/ToyStory4'', and invoke LoopholeAbuse for ES if the producers complained about the issue- [[UsefulNotes/HollywoodAccounting they could use the latter film's box office results as a rather insidious claim.]]window.



* NotScreenedForCritics: There was not a critics-focused screening before the film's release, [[LaserGuidedKarma and the critics who bothered to see the film after its release panned it anyway]]... but it was so late before the release, and ultimately so little that the film's Rotten Tomatoes page didn't register any rating ''at all'' until the following ''Monday'', at which point it wouldn't do much good ''if any at all.''

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* NotScreenedForCritics: There was not a critics-focused screening before the film's release, [[LaserGuidedKarma and the critics who bothered to see saw the film after its release panned it anyway]]... anyway... but it was so late before the release, and ultimately so little that the film's Rotten Tomatoes page didn't register any rating ''at all'' until the following ''Monday'', at which point it wouldn't do much good ''if any at all.''''Monday''.
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* InternationalCoproduction: The film is a Canada, United States and United Kingdom co-production with it's animation done in India and post-production in Italy.
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** [[https://www.instagram.com/p/CZd9-uQOof3/ Todd Kauffman]] designed several designs to Otto Von Walrus's wheelchair, with one of them have wheels before being replaced robotic spider-like legs.

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** [[https://www.instagram.com/p/CZd9-uQOof3/ Todd Kauffman]] designed made several designs to Otto Von Walrus's wheelchair, pod, with one of them have wheels before being replaced by robotic spider-like legs.

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