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* ''VideoGame/MegaManClassic'' is a gender-neutral series, but--possibly because the main character is a blue robot--almost all merchandise for it ends up in the boys' section (merchandise featuring Roll being an exception). The same holds true for any {{animated adaptation}}s that use the classic series as a base, like [[WesternAnimation/MegaMan the 1990s series]] and ''WesternAnimation/MegaManFullyCharged'', as well as later spinoffs like ''VideoGame/MegaManX'' and ''VideoGame/MegaManBattleNetwork''.

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* ''VideoGame/MegaManClassic'' is a gender-neutral series, but--possibly because but, due to the main character is a blue robot--almost overwhelmingly male cast of characters, almost all merchandise for it ends up in the boys' section (merchandise featuring Roll being an exception). The same holds true for any {{animated adaptation}}s that use the classic series as a base, like [[WesternAnimation/MegaMan the 1990s series]] and ''WesternAnimation/MegaManFullyCharged'', as well as later spinoffs like ''VideoGame/MegaManX'' and ''VideoGame/MegaManBattleNetwork''.


* Zigzagged with Creator/DCComics adaptations. On the surface, the shows look gender neutral. However, they are MerchandiseDriven, and all of the toys are aimed at boys. DC has not taken kindly to the female PeripheryDemographic in the past and caused shows such as ''WesternAnimation/YoungJustice'' to be [[ScrewedByTheMerchandise cancelled due to not selling enough toys to boys]]. They have, however, made works aimed at girls such as ''WebAnimation/DCSuperHeroGirls''.

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* Zigzagged with Creator/DCComics adaptations. On the surface, the shows look gender neutral. However, they are MerchandiseDriven, and all of the toys are aimed at boys. DC has not taken kindly to the female PeripheryDemographic in the past and caused shows such as ''WesternAnimation/YoungJustice'' to be [[ScrewedByTheMerchandise cancelled due to not selling enough toys to boys]]. They have, however, made works aimed at girls such as ''WebAnimation/DCSuperHeroGirls''.''Franchise/DCSuperHeroGirls''.


* Zig-Zagged with ''Franchise/{{Digimon}}''. Unlike many examples, a few of the female characters did get toys, but only the androgynous or masculine looking ones like Garudamon or Taomon got any of the good ones (and even then, the toy commercials would only show the male Digimon), with the more overly girly Digimon like Lillymon and Angewomon only getting cheap crappy toys, if any at all. With the exception of Pocket Culumon, none of the commercials ever showed girls playing with any of the toys. Kari was also the only 02 character not to get a Digivice toy, for the crime of... being the color pink. Starting with ''Anime/DigimonAdventureTri'' this was averted, as the marketing became gender neutral and the female characters finally got more merch.

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* Zig-Zagged with ''Franchise/{{Digimon}}''. Unlike many examples, a few of the female characters did get toys, but only the androgynous or masculine looking ones like Garudamon or Taomon got any of the good ones (and even then, the toy commercials would only show the male Digimon), with the more overly girly Digimon like Lillymon and Angewomon only getting cheap crappy toys, if any at all. With the exception of Pocket Culumon, none of the commercials ever showed girls playing with any of the toys. Kari was also the only 02 character not to get a Digivice toy, for the crime of... being the color pink. Starting with ''Anime/DigimonAdventureTri'' this was averted, as the marketing became gender neutral and the female characters finally got more merch. Of course, the franchise having a big adult fandom helps as well.


* In Japan, ''Franchise/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch has [[NoExportForYou never been exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.

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* In Japan, ''Franchise/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) Katie, unlike the Japanese cover which didn't feature humans) and her Yo-Kai Watch has [[NoExportForYou never been exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.


* In Japan, ''Franchise/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch was [[NoExportForYou never exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.

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* In Japan, ''Franchise/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch was has [[NoExportForYou never been exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.


* In Japan, ''VideoGame/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch was [[NoExportForYou never exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.

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* In Japan, ''VideoGame/YokaiWatch'' ''Franchise/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch was [[NoExportForYou never exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.

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* In Japan, ''VideoGame/YokaiWatch'' is a unisex franchise. In America, however, marketing treats it as a "boy's series". Most clothes, even adult-aimed ones, are aimed at males. The original female protagonist, Katie, is barely advertised (including Nate being on the front cover of ''VideoGame/YokaiWatch1'' but not Katiie) and her Yo-Kai Watch was [[NoExportForYou never exported]] outside of Japan. Even a {{shoujo|genre}} manga starring Katie was never translated, while the more [[Manga/YokaiWatch unisex manga starring Nate]] was.


This often results in a work falling into the GirlShowGhetto. Female characters will rarely get any promotion if the merchandise is aimed at boys, no matter how much of the main cast is made up of girls. Gendered merchandising can actually affect the work's longevity (especially works that become popular with [[PeripheryDemographic a completely different demographic than intended]]). The demographic of a work failing to match the heavily gendered marketing has resulted in [[ScrewedByTheMerchandise works being prematurely canceled]].

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This often results in a work falling into the GirlShowGhetto. Female characters will rarely get any promotion if the merchandise is aimed at boys, no matter how much of the main cast is made up of girls.girls; likewise, any work with merchandise aimed at girls will either ignore or heavily downplay the existence of its male cast. Gendered merchandising can actually affect the work's longevity (especially works that become popular with [[PeripheryDemographic a completely different demographic than intended]]). The demographic of a work failing to match the heavily gendered marketing has resulted in [[ScrewedByTheMerchandise works being prematurely canceled]].

Added DiffLines:

* ''VideoGame/MegaManClassic'' is a gender-neutral series, but--possibly because the main character is a blue robot--almost all merchandise for it ends up in the boys' section (merchandise featuring Roll being an exception). The same holds true for any {{animated adaptation}}s that use the classic series as a base, like [[WesternAnimation/MegaMan the 1990s series]] and ''WesternAnimation/MegaManFullyCharged'', as well as later spinoffs like ''VideoGame/MegaManX'' and ''VideoGame/MegaManBattleNetwork''.

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* ''VideoGame/{{Kirby}}'' remains gender-neutral even with its SugarBowl aesthetic, though most of its merch skews towards older women with goods like accessories, makeup and plush toys.


Merchandise is a tricky thing. Often times, merchandise producers don't seem to take note of what the work is about. A lot of [[MisaimedMarketing merchandise will blatantly go against]] a work's morals or feature [[OutOfCharacter the characters doing things they'd never do]]. Merchandise also has a tendency to be aimed at one gender that isn't the ''entirety'' of the audience. A work with an unisex audience will end up with merchandise aimed at either mostly men or mostly women.

Children's works are especially prone to this. Gender neutral toys exist, but in general toys are broken into "boy toys" and "girl toys". This leaves unisex works in the middle area, forcing them to appeal to only one gender. The protagonists are mostly boys? Make a bunch of boy toys. Mostly girls? Only make girl toys.

This often results in a work falling into the GirlShowGhetto. Female characters will rarely get any promotion if the merchandise is aimed at boys, no matter how much of the main cast is made up of girls. Gendered merchandising can actually affect the work's longevity (especially works that become popular with [[PeripheryDemographic a completely different demographic than intended]]). The demographic of a work failing to match the heavily gendered marketing has resulted in [[ScrewedByTheMerchandise works being prematurely cancelled]].

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Merchandise is a tricky thing. Often times, merchandise producers don't seem to take note of what the work is about. A lot of [[MisaimedMarketing merchandise will blatantly go against]] a work's morals or feature [[OutOfCharacter the characters doing things they'd never do]]. Merchandise also has a tendency to be aimed at one gender that isn't the ''entirety'' of the audience. A work with an a unisex audience will end up with merchandise aimed at either mostly men or mostly women.

Children's works are especially prone to this. Gender neutral toys exist, but in general general, toys are broken into "boy toys" and "girl toys". This leaves unisex works in the middle area, forcing them to appeal to only one gender. The protagonists are mostly boys? Make a bunch of boy toys. Mostly girls? Only make girl toys.

This often results in a work falling into the GirlShowGhetto. Female characters will rarely get any promotion if the merchandise is aimed at boys, no matter how much of the main cast is made up of girls. Gendered merchandising can actually affect the work's longevity (especially works that become popular with [[PeripheryDemographic a completely different demographic than intended]]). The demographic of a work failing to match the heavily gendered marketing has resulted in [[ScrewedByTheMerchandise works being prematurely cancelled]].
canceled]].


* ''WesternAnimation/PAWPatrol'' is a preschool cartoon about dogs (and it even has two female puppies on the team), but most merchandise is aimed at boys. The exception to this is merchandise featuring just Skye and Everest (the two female members) and the occasional male character (usually Marshall), which is geared towards girls.

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* ''WesternAnimation/PAWPatrol'' is a preschool cartoon about dogs (and it even has two female puppies on the team), but most merchandise is aimed at boys.boys, with some pieces of merchandise even omitting Skye and Everest. The exception to this is merchandise featuring just Skye and Everest (the two female members) and the occasional male character (usually Marshall), which is geared towards girls.





** For a unisex series that uses the female inklings as the default and has very prominent female [=NPCs=], this is surprisingly Averted with the non-manga merchandise. The heavy focus on unisex fashion and music in the game might be behind it.

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** For a unisex series that uses the female inklings as the default and has very prominent female [=NPCs=], this is surprisingly Averted averted with the non-manga merchandise. The heavy focus on unisex fashion and music in the game might be behind it.



* WordOfGod is that ''WesternAnimation/ThePowerpuffGirls'' was a gender-neutral cartoon. However, as the protagonists were cute little girls in bright colours, [[GirlShowGhetto almost all merchandise was aimed at girls]]. This was taken to its natural extreme with ''Anime/DemashitaPowerpuffGirlsZ'', a MagicalGirl adaptation, and the [[WesternAnimation/ThePowerpuffGirls2016 2016 reboot]] both being explicitly [[AudienceShift aimed at]] girls.

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* WordOfGod is that ''WesternAnimation/ThePowerpuffGirls'' was a gender-neutral cartoon. However, as the protagonists were cute little girls in bright colours, [[GirlShowGhetto almost all merchandise was aimed at girls]]. This was taken to its natural extreme with ''Anime/DemashitaPowerpuffGirlsZ'', a both the MagicalGirl adaptation, adaptation called ''Anime/DemashitaPowerpuffGirlsZ'' and the [[WesternAnimation/ThePowerpuffGirls2016 2016 reboot]] both being explicitly [[AudienceShift aimed at]] girls.


* ''Splatoon'':
** Of the three manga made for the series, the two {{shonen|demographic}} series ([[Manga/{{Splatoon}} Sankichi Hinodeya's manga]] and ''Ikasu Kids 4-koma Fest'') promote the male inklings over the female ones despite having {{Gender Equal Ensemble}}s: Team Blue is split down the middle, while Hitto is typically accompanied by Maika. The only one that doesn't follow this pattern, fittingly, is the ''Honobono Squids'' manga that runs in the general-audience ''Weekly Famitsu''.

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* ''Splatoon'':
''VideoGame/{{Splatoon}}'':
** Of the three manga made for the series, the two {{shonen|demographic}} series ([[Manga/{{Splatoon}} Sankichi Hinodeya's manga]] and ''Ikasu Kids 4-koma Fest'') promote the male inklings over the female ones despite having {{Gender Equal Ensemble}}s: Team Blue is split down the middle, middle but is led by the male Goggles, while Hitto is typically accompanied by Maika. The only one that doesn't follow this pattern, fittingly, is the ''Honobono Squids'' manga that runs in the general-audience ''Weekly Famitsu''.


* ''Franchise/SuperMarioBros'' is a gender-neutral franchise but a large amount of ''Mario'' merchandise gets put in the "boy's" aisle, [[PrincessClassic Princess Peach]] merchandise being the exception.

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* ''Franchise/SuperMarioBros'' is a gender-neutral franchise franchise, but a large amount of ''Mario'' merchandise gets put in the "boy's" aisle, [[PrincessClassic Princess Peach]] merchandise being the exception.exception. This was a reason given for making ''VideoGame/{{Tetris}}'' a pack-in game for the original Game Boy over ''Super Mario Land'', since Nintendo didn't want the console to be viewed as exclusively a "boy's toy."

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