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* Another Pepsi example is from 1992, when they decided to phase out their "Generation Pepsi" slogan in favor of a new one. They filmed an elaborated series of commercials to be broadcasted during first quarter of that year's Super Bowl, which started with trucker crushing into a Pepsi billboard, clipping off old slogan from it. Naturally the crash place soon becomes a festival, and new Pepsi slogan becomes a piece of everyone's mind, with celebrities and television personalities all weighting in. Their new slogan? ''Gotta have it''. Don't be surprised if you don't remember it, cause it barely lasted a year, and safe to say [[Main/HypeBacklash it didn't live up to Generation Pepsi]].
-->''The big problem here is how much they overestimated our desire for soda. I mean, to the point where we would turn the billboard into a Woodstock-like mecca and start a national debate over what Pepsi's next slogan should be. I hate to be the one to crush your hopes, Pepsi, but nobody likes you THAT much. [...] If connecting with youth was most important, the most accurate slogan they could adopt would be "I guess I'll have Pepsi." Doesn't sound as catchy though.''
-->--'''Website/PlatypusComix''', [[http://www.platypuscomix.net/darkvault/superbowl26.html Super Bowl Past Blast 1992]]


* [[https://www.youtube.com/watch?v=Y6rE0EakhG8 This]] NutriGrain ad.

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* [[https://www.youtube.com/watch?v=Y6rE0EakhG8 This]] NutriGrain [=NutriGrain=] ad.


Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act. If the advertisement has to include a disclaimer about the product's potentially ''bad'' effects, as for pharmaceuticals, that's SideEffectsInclude. See also NeurosisCommercialis, which is usually less extreme.

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Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act. If the advertisement has to include a disclaimer about the product's potentially ''bad'' effects, as for pharmaceuticals, that's SideEffectsInclude. If the product is advertised as making you sexually attractive, it's SexForProduct. See also NeurosisCommercialis, which is usually less extreme.
NeurosisCommercialis.


** ''Series/TheColbertReport'' made an [[CrowningMomentOfAwesome awesome]] and [[CrowningMomentOfFunny funny]] parody: the German UN ambassador made an appearance on the show, acts like a stereotypically dour German, and dismisses the concept of cupcakes for failing to soothe his existential angst, only to end the interview with, "But the unspeakable things I would do... that I '''have done'''... for a Klondike Bar," which he produces and bites into, to thunderous audience applause. You can watch the segment [[http://www.cc.com/video-clips/l0qwni/the-colbert-report-thought-for-food---mentally-ill-advertisers---german-cupcakes here]]. The relevant part - about Germany - starts at 3:40, but the entire segment is worth watching for the humor and other messages.

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** ''Series/TheColbertReport'' made an [[CrowningMomentOfAwesome awesome]] and [[CrowningMomentOfFunny funny]] a parody: the German UN ambassador made an appearance on the show, acts like a stereotypically dour German, and dismisses the concept of cupcakes for failing to soothe his existential angst, only to end the interview with, "But the unspeakable things I would do... that I '''have done'''... for a Klondike Bar," which he produces and bites into, to thunderous audience applause. You can watch the segment [[http://www.cc.com/video-clips/l0qwni/the-colbert-report-thought-for-food---mentally-ill-advertisers---german-cupcakes here]]. The relevant part - about Germany - starts at 3:40, but the entire segment is worth watching for the humor and other messages.


Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act. If the advertisement has to include a disclaimer about the product's potentially ''bad'' effects, as for pharmaceuticals, that's SideEffectsInclude.

to:

Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act. If the advertisement has to include a disclaimer about the product's potentially ''bad'' effects, as for pharmaceuticals, that's SideEffectsInclude.
SideEffectsInclude. See also NeurosisCommercialis, which is usually less extreme.


* In ''NewspaperComic/CalvinAndHobbes'', Hobbes is originally CaughtInASnare that Calvin had baited with a tuna fish sandwich. His dialog indicates that he could have easily avoided the trap but to him, tuna sandwiches ''are just that good''.

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* In ''NewspaperComic/CalvinAndHobbes'', ''ComicStrip/CalvinAndHobbes'', Hobbes is originally CaughtInASnare that Calvin had baited with a tuna fish sandwich. His dialog indicates that he could have easily avoided the trap but to him, tuna sandwiches ''are just that good''.good''.
-->Calvin: "Tigers will do anything for a tuna sandwich!"
-->Hobbes, CaughtInASnare and munching a tuna sandwich: "We're kind of stupid that way."


* Subverted in a late-90s Australian commercial for Sprite: In the Australian 'bush', a man lies groaning and clutching his leg. Cue rugged bush ranger type (imagine Crocodile Dundee), who starts talking about how to help snakebites.

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* Subverted Sprite did a series of commercials in the 90's specifically subverting this trope. Wimpy looking young guys would drink a late-90s Australian Sprite, then try to play basketball against NBA players, or fight against pro-wrestlers, then get [[RealityEnsues both beaten and badly injured.]] The tagline was "Image is nothing. Thirst is everything".
** There was a similar
commercial for Sprite: in Australia: In the Australian 'bush', a man lies groaning and clutching his leg. Cue rugged bush ranger type (imagine Crocodile Dundee), who starts talking about how to help snakebites.


* Volkswagen's ad campaign for their new car, the Routan, is just...baffling. Apparently, according to [[http://www.youtube.com/watch?v=xDZSxFLcMVg this mockumentary by Brooke Shields]], women everywhere are having babies--sometimes with men they barely even know--''just'' to get the new Volkswagen Routan, and any of them that say otherwise ("No I'm not! And this is my husband!") are merely in denial.

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* Volkswagen's ad campaign for their new car, the Routan, is just...baffling. Apparently, according to [[http://www.youtube.com/watch?v=xDZSxFLcMVg this mockumentary by Brooke Shields]], women everywhere are having babies--sometimes with men they barely even know--''just'' to get the new Volkswagen Routan, and any of them that say otherwise ("No I'm not! And this is my husband!") are merely in denial.


* Marmite plays it straight and inverts it: they've had people passionately making out just to get that residual Marmite taste from someone's mouth, but also had a starving homeless person throwing away a sandwich [[OurProductSucks because it contained Marmite]], as part of their "[[LoveItOrHateIt you either love it or hate it strategy]]".

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* Marmite plays it straight and inverts it: they've had people passionately making out just to get that residual Marmite taste from someone's mouth, but also had a starving homeless person throwing away a sandwich [[OurProductSucks because it contained Marmite]], as part of their "[[LoveItOrHateIt you "you either love it or hate it strategy]]".strategy".


Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act.

to:

Compare ThePowerOfLove, ThePowerOfFriendship, and ThePowerOfRock, each of which can overlap with this trope, depending on the product, and CerealInducedSuperpowers in which the product in question causes ridiculously amazing things to happen to the consumer. Contrast WhatWereTheySellingAgain, which is when the ad barely touches on its product at all. See also MenBuyFromMarsWomenBuyFromVenus to get a more gender-oriented look at stupidity in advertising, and DeliciousFruitPies, when established characters get in on the act.
act. If the advertisement has to include a disclaimer about the product's potentially ''bad'' effects, as for pharmaceuticals, that's SideEffectsInclude.


* There's a story about astronomers all over the globe being perplexed as they notice the stars begin to move. As the story progresses, it becomes clear they're converging on a particular quadrant of the sky. It turns out they rearrange themselves to spell out something like "Use Sniveley's Soap".

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* There's a In Creator/FredricBrown's short story about "Pi in the Sky", astronomers all over the globe being perplexed as they notice the stars begin to move. As the story progresses, it becomes clear they're converging on a particular quadrant of the sky. It turns out they rearrange themselves to spell out something like "Use Sniveley's Soap".Snively's Soap". Really made Mr Rutherford R. Snivel'''e'''y mad.

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* ''Eagle'' comic used to feature a regular strip called ''Tommy Walls''. Tommy was just an ordinary boy until he used his magic W sign, which awakened his powers to fight crime! Tommy's powers were limited though, so he was careful recharge them on a regular basis by eating Walls ice-cream... Yup, the entire strip was just a thinly-disguised advert.


* In the first episode of ''WesternAnimation/TheBoondocks'', Granddad lectures Huey and Riely on "The New White Man," who's bigotry and privilege can be overcome with gourmet cheese. He later [[BrickJoke tries this out]] on their new landlord, Ed Wuncler. [[JustCrazyEnoughToWork The two immediately become best friends]].

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* In the first episode of ''WesternAnimation/TheBoondocks'', Granddad lectures Huey and Riely on "The New White Man," who's bigotry and privilege can be overcome with gourmet cheese. He later [[BrickJoke tries this out]] on their new landlord, Ed Wuncler. [[JustCrazyEnoughToWork [[CrazyEnoughToWork The two immediately become best friends]].

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* In the first episode of ''WesternAnimation/TheBoondocks'', Granddad lectures Huey and Riely on "The New White Man," who's bigotry and privilege can be overcome with gourmet cheese. He later [[BrickJoke tries this out]] on their new landlord, Ed Wuncler. [[JustCrazyEnoughToWork The two immediately become best friends]].

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* In ''NewspaperComic/CalvinAndHobbes'', Hobbes is originally CaughtInASnare that Calvin had baited with a tuna fish sandwich. His dialog indicates that he could have easily avoided the trap but to him, tuna sandwiches ''are just that good''.

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