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* During Super Bowl LVIII, a commercial for the movie ''If'' opened with Randall Park pretending to be John Krasinski in front of a disbelieving Ryan Reynolds, referencing Park playing "Asian Jim" on a single-scene cold open of ''Series/TheOfficeUS'' '''twelve years earlier.'''
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* A few months after acquiring the film from Creator/{{Paramount}}, Creator/{{Netflix}} released an ad during Super Bowl LII that ''Film/TheCloverfieldParadox'' would be "coming very soon" -- and unlike most cases of RealSoonNow, they meant that people could watch it as soon as the game ended. Analysts afterward considered this a genius marketing move for a movie that would have bombed if Paramount had kept it and released it the normal way.

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* A few months after acquiring the film from Creator/{{Paramount}}, Creator/{{Netflix}} released an ad ads during Super Bowl LII that ''Film/TheCloverfieldParadox'' would be "coming very soon" -- and unlike most cases of RealSoonNow, they meant specifying during the fourth quarter that it was a SurpriseRelease that people could watch it as soon as the game ended. Analysts afterward considered this a genius marketing move for a movie that would have bombed if Paramount had kept it and released it the normal way.
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Examples Are Not Recent. Purple was later introduced as another Spokescandy in 2022, meaning Brown is no longer the latest Spokescandy introduced.


** XLVI also saw the TV debut of Ms. Brown, M&M's latest {{mascot}}. Specifically, the commercial involves the Red M&M seeing Ms. Brown at a party, believing it's ''[[APartyAlsoKnownAsAnOrgy that]]'' kind of party, stripping down, and dancing the "Music/GangnamStyle" dance to "Sexy and I Know it". [[ItMakesJustAsMuchSenseInContext Really.]] Keep in mind this was before "Music/GangnamStyle" was ''even released'', giving the commercial [[HilariousInHindsight a new layer of depth]] when you go back & watch it again.

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** XLVI also saw the TV debut of Ms. Brown, M&M's then latest {{mascot}}. Specifically, the commercial involves the Red M&M seeing Ms. Brown at a party, believing it's ''[[APartyAlsoKnownAsAnOrgy that]]'' kind of party, stripping down, and dancing the "Music/GangnamStyle" dance to "Sexy and I Know it". [[ItMakesJustAsMuchSenseInContext Really.]] Keep in mind this was before "Music/GangnamStyle" was ''even released'', giving the commercial [[HilariousInHindsight a new layer of depth]] when you go back & watch it again.
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* Creator/{{Apple}}'s "[[Advertising/NineteenEightyFour 1984]]" commercial introducing the [[UsefulNotes/AppleMacintosh Mac]], aired in... 1984. This is the ad that started the Super Bowl commercial craze. It's also considered to be one of the best commercials of ''all time'', if not ''the'' best.

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* Creator/{{Apple}}'s "[[Advertising/NineteenEightyFour 1984]]" commercial introducing the [[UsefulNotes/AppleMacintosh [[Platform/AppleMacintosh Mac]], aired in... 1984. This is the ad that started the Super Bowl commercial craze. It's also considered to be one of the best commercials of ''all time'', if not ''the'' best.
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* Super Bowl XXIII had an unsuccessful attempt for Diet Coke in which they had heavily publicized an ad airing before that game's halftime show that was to be the first spot produced in 3-D (this being January 1989). The ad and subsequent "Bebop Bamboozled" show flopped miserably ([[https://www.youtube.com/watch?v=C6g0A2waZWc Here is the ad itself]]; bookended by NBC Sports' icon Bob Costas [[DeadpanSnarker making snarky comments]].)

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* Super Bowl XXIII had an unsuccessful attempt for Diet Coke in which they had heavily publicized an ad airing before that game's halftime show that was to be the first spot produced in 3-D (this being January 1989). The ad and subsequent "Bebop Bamboozled" show flopped miserably ([[https://www.youtube.com/watch?v=C6g0A2waZWc Here is the ad itself]]; bookended by NBC Sports' icon Bob Costas Creator/BobCostas [[DeadpanSnarker making snarky comments]].)
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** Snickers also built on to its "you're not you" campaign by having Creator/WillemDafoe [[WTHCastingAgency as]] Creator/MarilynMonroe, [[https://youtu.be/WhfntLl6xx0 recreating]] the SignatureScene from ''Film/TheSevenYearItch''.

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** Snickers also built on to its "you're not you" campaign by having Creator/WillemDafoe [[WTHCastingAgency [[QuestionableCasting as]] Creator/MarilynMonroe, [[https://youtu.be/WhfntLl6xx0 recreating]] the SignatureScene from ''Film/TheSevenYearItch''.

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Removed a redundant bullet point (likely an artifact).


* In 2009, [=Cash4Gold.com=], previously known for its late-night basic cable ads that look like they were shot on VHS in 1986, ran a Super Bowl ad starring Ed [=McMahon=] and Music/MCHammer. A lot of BlackComedy on the state of the economy resulted, as America at the time was weathering the worst market crash since TheGreatDepression and the auto manufacturers, historic standbys of Super Bowl advertising, skipped the Big Game that year because they'd just received government bailouts to avoid collapsing entirely. Seeing [=Cash4Gold=] advertise at the Super Bowl as a sign that even the big corporations were hurting summed up the state of the economy perfectly, [[HarsherInHindsight especially given]] that they were later [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 exposed]] as little more than a gold-stealing scam, meaning that they used the Super Bowl to put one over on all of America at once.
** It was pretty harsh even at the time. Remember, 2009's Super Bowl was months after the worst market crash since TheGreatDepression, and the newly bailed-out auto manufacturers, historic standbys of Super Bowl advertising, skipped that year.

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* In 2009, [=Cash4Gold.com=], previously known for its late-night basic cable ads that look like they were shot on VHS in 1986, ran [[https://adage.com/videos/cash4gold-oneup/488 a Super Bowl ad ad]] starring Ed [=McMahon=] Creator/EdMcMahon and Music/MCHammer. A lot of BlackComedy on the state of the economy resulted, as America at the time was weathering the worst market crash since TheGreatDepression and the auto manufacturers, historic standbys of Super Bowl advertising, skipped the Big Game that year because they'd just received government bailouts to avoid collapsing entirely. Seeing [=Cash4Gold=] advertise at the Super Bowl as a sign that even the big corporations were hurting summed up the state of the economy perfectly, [[HarsherInHindsight especially given]] that they were later [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 exposed]] as little more than a gold-stealing scam, meaning that they used the Super Bowl to put one over on all of America at once.
** It was pretty harsh even at
once. James Poniewozik, TV critic for ''Magazine/{{TIME|Magazine}}'', joked that "another year like the time. Remember, 2009's last one, and next Super Bowl was months after the worst market crash since TheGreatDepression, and the newly bailed-out auto manufacturers, historic standbys of Super Bowl advertising, skipped that year.will feature ads from [=Cash4YourOrgans.com=]."

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* In 2009, [=Cash4Gold.com=], previously known for its late-night basic cable ads that look like they were shot on VHS in 1986, ran a Super Bowl ad starring Ed [=McMahon=] and Music/MCHammer. Cue much BlackComedy on the state of the economy...
** To make this HarsherInHindsight, [=Cash4Gold=] has [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 been exposed]] as little more than a gold-stealing scam, meaning that they used the Super Bowl to put one over on all of America at once.

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* In 2009, [=Cash4Gold.com=], previously known for its late-night basic cable ads that look like they were shot on VHS in 1986, ran a Super Bowl ad starring Ed [=McMahon=] and Music/MCHammer. Cue much A lot of BlackComedy on the state of the economy...
** To make this HarsherInHindsight,
economy resulted, as America at the time was weathering the worst market crash since TheGreatDepression and the auto manufacturers, historic standbys of Super Bowl advertising, skipped the Big Game that year because they'd just received government bailouts to avoid collapsing entirely. Seeing [=Cash4Gold=] has advertise at the Super Bowl as a sign that even the big corporations were hurting summed up the state of the economy perfectly, [[HarsherInHindsight especially given]] that they were later [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 been exposed]] as little more than a gold-stealing scam, meaning that they used the Super Bowl to put one over on all of America at once.



** XLVI also saw the TV debut of Ms. Brown, M&M's latest {{mascot}}.
*** To expand, the commercial involves the Red M&M seeing Ms. Brown at a party, believing it's [[APartyAlsoKnownAsAnOrgy ''that'' kind of party]], stripping down, and dancing the "Music/GangnamStyle" dance to "Sexy and I Know it". [[ItMakesJustAsMuchSenseInContext Really.]] Keep in mind this was before "Music/GangnamStyle" was ''even released'', giving the commercial [[HilariousInHindsight a new layer of depth]] when you go back & watch it again.

to:

** XLVI also saw the TV debut of Ms. Brown, M&M's latest {{mascot}}.
*** To expand,
{{mascot}}. Specifically, the commercial involves the Red M&M seeing Ms. Brown at a party, believing it's [[APartyAlsoKnownAsAnOrgy ''that'' ''[[APartyAlsoKnownAsAnOrgy that]]'' kind of party]], party, stripping down, and dancing the "Music/GangnamStyle" dance to "Sexy and I Know it". [[ItMakesJustAsMuchSenseInContext Really.]] Keep in mind this was before "Music/GangnamStyle" was ''even released'', giving the commercial [[HilariousInHindsight a new layer of depth]] when you go back & watch it again.



** Honda gave us a commercial {{Homage}} to ''Film/FerrisBuellersDayOff''...complete with Creator/MatthewBroderick as the star.

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** Honda gave us a commercial {{Homage}} to ''Film/FerrisBuellersDayOff''... complete with Creator/MatthewBroderick as the star.
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* Super Bowl XLIX saw the NFL produce one of their own of these with [[https://www.youtube.com/watch?v=4Ul29X69UJA "Together We Make Football"]], showing tons of real and fictional people screaming and stomping, including ship captains, bus riders, mascots, the Mane Six of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', the penguins of ''WesternAnimation/{{Madagascar}}'', the cast of ''WesternAnimation/TheLegoMovie'', Keyboard Cat and Music/BritneySpears.

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* Super Bowl XLIX saw the NFL produce one of their own of these with [[https://www.youtube.com/watch?v=4Ul29X69UJA "Together We Make Football"]], showing tons of real and fictional people screaming and stomping, including ship captains, bus riders, mascots, the Mane Six of ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', the penguins of ''WesternAnimation/{{Madagascar}}'', ''Franchise/{{Madagascar}}'', the cast of ''WesternAnimation/TheLegoMovie'', Keyboard Cat and Music/BritneySpears.

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** To make this HarsherInHindsight, [=Cash4Gold=] has [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 been exposed as little more than a gold-stealing scam]], meaning that they used the Super Bowl to put one over on all of America at once.
** It was pretty harsh even at the time. Remember, 2009's Super Bowl was months after the worst market crash since TheGreatDepression and the newly bailed-out auto manufacturers skipped that year.
* During the dot-com bubble, Super Bowl advertising was almost totally consumed by random websites selling useless services, who folded shortly afterward (likely, because they blew a year's budget on a Super Bowl ad and people still didn't know what they sold). The most famous of these, by far, was the Pets.com sock puppet, which has been spoofed ruthlessly in years since.

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** To make this HarsherInHindsight, [=Cash4Gold=] has [[http://moneywatch.bnet.com/saving-money/blog/consumer-reporter/why-cash4gold-is-a-lousy-deal/440/?tag=content;col1 been exposed exposed]] as little more than a gold-stealing scam]], scam, meaning that they used the Super Bowl to put one over on all of America at once.
** It was pretty harsh even at the time. Remember, 2009's Super Bowl was months after the worst market crash since TheGreatDepression TheGreatDepression, and the newly bailed-out auto manufacturers manufacturers, historic standbys of Super Bowl advertising, skipped that year.
* During In 2000, at the height of the dot-com bubble, Super Bowl [[https://en.wikipedia.org/wiki/Dot-com_commercials_during_Super_Bowl_XXXIV advertising for Super Bowl XXXIV]] was almost totally consumed by random websites selling useless services, who many of which folded shortly afterward (likely, (likely because they blew a year's budget on a Super Bowl ad and [[WhatWereTheySellingAgain people still didn't know what they sold).sold]]). The most famous of these, by far, was the Pets.com sock puppet, which has been spoofed ruthlessly in years since.



** Referenced in [[https://www.youtube.com/watch?v=vqBEYey6pRM this E*Trade commercial]] (excuse the quality), where the monkey from the previous year rides on horseback through {{Desolation Shot}}s of failed fictional dot-com bubble businesses, concluding with a sockpuppet (resembling the afore-mentioned Pets.com puppet) from a demolishing-in-progress "[=eSocks=].com" building thrown at the monkey's feet. Cue [[CryingIndian crying monkey]].

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** Referenced in [[https://www.youtube.com/watch?v=vqBEYey6pRM this E*Trade commercial]] from 2001 (excuse the quality), where the monkey from the previous year rides on horseback through {{Desolation Shot}}s of failed fictional dot-com bubble businesses, concluding with a sockpuppet (resembling the afore-mentioned aforementioned Pets.com puppet) from a demolishing-in-progress "[=eSocks=].com" building thrown at the monkey's feet. Cue [[CryingIndian crying monkey]].



* Super Bowl LVI in 2022 notably had several cryptocurrency companies buy Super Bowl ads -- and just as notably, the whole crypto market bombed within the year. FTX's ad deserves special mention, as it featured Creator/LarryDavid and the campaign was built around the idea that "ThisIsGoingToBeHuge, so don't be an idiot that sees something revolutionary and declares that ItWillNeverCatchOn"; only for FTX to exposed as shockingly corrupt in November, leading to the business going bankrupt and its founder arrested for fraud. David and FTX's other celebrity spokespeople were even sued for their part in shilling a scam.

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* Super Bowl LVI in 2022 notably had several cryptocurrency companies buy Super Bowl ads -- and just as notably, the whole crypto market bombed within the year. year, earning the "Crypto Bowl" many comparisons to the "Dot-Com Bowl" of 2000 for the amount of money blown by tech companies in the middle of a bubble.
** Creator/MattDamon starred in [[https://www.youtube.com/watch?v=dHv2FBMtlUc an ad]] for Crypto.com that compared those who got in early on the crypto industry to the great explorers, inventors, and pioneers of the past, with the {{tagline}} "Fortune Favors the Brave". While it first premiered in October 2021, it went viral after it aired at the Super Bowl. Damon later [[https://www.youtube.com/watch?v=ALe-NjAlLaM admitted]] that [[MoneyDearBoy he only did the ad to raise money]] for his charity, and seemed [[CreatorBacklash visibly embarrassed]] by it.
** Coinbase aired [[https://www.youtube.com/watch?v=eIUD_NE1BDo an ad]] that was nothing but a minute of a QR code bouncing around a black screen while instrumental electronic music played. Scanning the QR code would take you to Coinbase's promotional website, where new sign-ups would receive a free $15 worth of bitcoin and be entered in a $3 million giveaway.
** [[https://www.youtube.com/watch?v=hWMnbJJpeZc
FTX's ad ad]] deserves special mention, as it featured Creator/LarryDavid and the in a campaign was built around the idea that "ThisIsGoingToBeHuge, so don't be an the idiot that who sees something revolutionary and declares that ItWillNeverCatchOn"; only for ItWillNeverCatchOn." In November of that year, FTX to was exposed as shockingly corrupt in November, corrupt, leading to the business going bankrupt and bankrupt, its founder getting arrested for fraud. fraud, and David and FTX's other celebrity spokespeople were even getting sued for their part in shilling a scam. scam.
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* For Super Bowl LV, Creator/ViacomCBS aired [[https://www.ispot.tv/ad/teGY/paramount-super-bowl-2021-expedition-sweet-victory-featuring-patrick-stewart a commercial]] advertising Creator/ParamountPlus (then known as CBS All Access)... featuring [[Recap/SpongeBobSquarePantsS2E15TheSecretBoxBandGeeks the Bikini Bottom Super Band playing "Sweet Victory"]] - many [=SpongeBob=] fans were elated to finally hear "Sweet Victory" in the Super Bowl broadcast, especially after the "Sicko Mode" incident two years prior during the halftime show. (Bonus points: the commercial aired during the first halftime commercial break, so in a way, they played the opening set for Music/TheWeeknd!)

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* For Super Bowl LV, Creator/ViacomCBS [[Creator/ParamountGlobal ViacomCBS]] aired [[https://www.ispot.tv/ad/teGY/paramount-super-bowl-2021-expedition-sweet-victory-featuring-patrick-stewart a commercial]] advertising Creator/ParamountPlus (then known as CBS All Access)... featuring [[Recap/SpongeBobSquarePantsS2E15TheSecretBoxBandGeeks the Bikini Bottom Super Band playing "Sweet Victory"]] - many [=SpongeBob=] fans were elated to finally hear "Sweet Victory" in the Super Bowl broadcast, especially after the "Sicko Mode" incident two years prior during the halftime show. (Bonus points: the commercial aired during the first halftime commercial break, so in a way, they played the opening set for Music/TheWeeknd!)



* Mars Corporation shocked everyone in January 2023 when, in light of the controversial redesigns of the characters as well as the introduction of [[BaseBreakingCharacter the purple M&M]], they announced that they would replace the Advertising/MAndMs spokecandies with Creator/MayaRudolph, whom they believed everyone would agree on. As it turned out, this was nothing more than an elaborate publicity stunt for their Super Bowl LVII commercial (as evidenced by the tongue-in-cheek nature of Rudolph announcing the candy would be changed to "Ma&Yas" and have a photo of her on the shell instead of the M) and the spokecandies would resume their rightful place during the Big Game commercial itself.

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* Mars Corporation shocked everyone in January 2023 when, in light of the controversial redesigns of the characters as well as the introduction of [[BaseBreakingCharacter the purple M&M]], they announced that they would replace the Advertising/MAndMs spokecandies with Creator/MayaRudolph, whom they believed everyone would agree on. As it turned out, this was nothing more than an elaborate publicity stunt for their Super Bowl LVII commercial (as evidenced by the tongue-in-cheek nature of Rudolph announcing the candy would be changed to "Ma&Yas" and have a photo of her on the shell instead of the M) and the spokecandies would resume their rightful place during the Big Game commercial itself.
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Does not say anything about valuing art over profit


* [[https://www.youtube.com/watch?v=X5zbEsQYMb0 This]] Nuveen Investments' commercial in 2000, set TwentyMinutesIntoTheFuture. Mankind has made significant progress, having cured AIDS and cancer, and is currently having an award ceremony for the breakthroughs in fixing spinal cord injuries. One of the guests presenting the award? None other than Creator/ChristopherReeve, up and about again. A wonderful case of DoingItForTheArt.

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* [[https://www.youtube.com/watch?v=X5zbEsQYMb0 This]] Nuveen Investments' commercial in 2000, set TwentyMinutesIntoTheFuture. Mankind has made significant progress, having cured AIDS and cancer, and is currently having an award ceremony for the breakthroughs in fixing spinal cord injuries. One of the guests presenting the award? None other than Creator/ChristopherReeve, up and about again. A wonderful case of DoingItForTheArt.
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* AT&T released a commercial in 1998 - starring a 14-year-old Creator/KateMara - about a middle-school girl who reveals her secret crush to her friends only for those friends to quickly blab... and for the 90s telecommunication tech - from beepers to cell phones - to share that secret ''to the whole world''. By the time the girl gets home, even her ''mother'' is grinning about "Bobby Templeton," much to the girl's horror. Only for the girl to walk into the living room [[SugarWiki/HeartwarmingMoments to see Bobby waiting there to invite her to the big dance]].[[note]]Mara mentioned a young Creator/KatDennings is in the commercial but hasn't been confirmed.[[/note]]

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* AT&T released a commercial in 1998 - starring a 14-year-old Creator/KateMara - about a middle-school girl who reveals her secret crush to her friends friends, only for those friends to quickly blab... and for the 90s '90s telecommunication tech - from beepers to cell phones - to share that secret ''to the whole world''. By the time the girl gets home, even her ''mother'' is grinning about "Bobby Templeton," much to the girl's horror. Only for the girl to walk into the living room [[SugarWiki/HeartwarmingMoments to see Bobby waiting there to invite her to the big dance]].[[note]]Mara mentioned a young Creator/KatDennings is in the commercial but hasn't been confirmed.[[/note]]
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* Once of the earliest is a [[https://www.youtube.com/watch?v=LAt-lB9JIqw Xerox commercial]] in which a monk, Brother Dominic, gets a completely unreasonable order to make dozens of the ornate document he slaved over by hand, and going to a print shop with a professional Xerox heavy duty photocopier to do it instead. The ad got a remake 40 years later, showing how far Xerox has evolved but still having the same premise with Brother Dominic. See the remake [[https://www.youtube.com/watch?v=mdYompmgImw here.]]

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* Once of the earliest is a [[https://www.youtube.com/watch?v=LAt-lB9JIqw Xerox commercial]] in which a monk, Brother Dominic, gets a completely unreasonable order to make dozens hundreds of the ornate document he slaved over by hand, and going to a print shop with a professional Xerox heavy duty photocopier to do it instead. The ad spot got a remake 40 years later, showing how far Xerox has evolved but still having the same premise with Brother Dominic. See the remake [[https://www.youtube.com/watch?v=mdYompmgImw here.]]

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