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* The commercials for Buckley's Cough Syrup, with the tagline "It tastes awful... And it works." and consisting entirely of people standing around and trying their medicine, and then making weird faces. [[TruthInTelevision Straightforward indeed]].
** Listerine mouthwash ran a similar campaign in the early '70s in which people would be asked how they liked the taste. "I hate it! But I use it, twice a day. It really works!

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* The commercials for Buckley's Cough Syrup, with the tagline "It "[[IfItTastesBadItMustBeGoodForYou It tastes awful... And it works." ]]" and consisting entirely of people standing around and trying their medicine, and then making weird faces. [[TruthInTelevision Straightforward indeed]].
** Listerine mouthwash ran a similar campaign in the early '70s in which people would be asked how they liked the taste. "I hate it! But I use it, twice a day. It really works!
works!"


[[AC:Beauty and Hygiene]]

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[[AC:Beauty [[foldercontrol]]

[[folder: Beauty
and Hygiene]]Hygiene ]]



[[AC:Clothes]]

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[[AC:Clothes]][[/folder]]

[[folder: Clothes ]]



[[AC:DIY]]

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[[AC:DIY]][[/folder]]

[[folder: DIY ]]



[[AC:Food and Drink]]

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[[AC:Food [[/folder]]

[[folder: Food
and Drink]]Drink ]]



[[AC:Insurance]]

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[[AC:Insurance]][[/folder]]

[[folder: Insurance ]]



[[AC:Medicine]]
* Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. ''Please shoot me now.'' Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. ''Make it stop, God''. Head On! Apply directly to the forehead. (For those wondering, the reason it's advertised this way is that it's mostly a placebo, so truth in advertising laws prevent them from saying anything that would make you want to buy it.)

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[[AC:Medicine]]
[[/folder]]

[[folder: Medicine ]]

* Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. ''Please shoot me now.'' Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. ''Make it stop, God''. Head On! Apply directly to the forehead. (For those wondering, the reason it's advertised this way is that it's mostly a placebo, so truth in advertising laws prevent them from saying anything that would make you want to buy it.) )



[[AC:Restaurants]]
* An old [=McDonald's=] commercial consisted of nothing but some guy picking up a Big Mac in slow motion. The commercial ended just before he got it to his mouth, making the viewer ''really hungry''.

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[[AC:Restaurants]]
[[/folder]]

[[folder: Restaurants ]]

* An old [=McDonald's=] commercial consisted of nothing but some guy picking up a Big Mac in slow motion. The commercial ended just before he got it to his mouth, making the viewer ''really hungry''.




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[[/folder]]


-->-- '''Mad Ave Advertising''', ''TheMuppetsTakeManhattan''

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-->-- '''Mad Ave Advertising''', ''TheMuppetsTakeManhattan''
''Film/TheMuppetsTakeManhattan''


* Advertising/{{GEICO}} has a line of 15-second ads that start with two people making a conversational note about a feature of their insurance that abruptly cuts to a screen with their logo and a "We now fast forward to the end of this commercial so you can get on with your day." voiceover, then just as abruptly transitions to a silly ending.

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* Advertising/{{GEICO}} has a line of 15-second ads made specifically for online video sites that start with two people making a conversational note about a feature of their insurance that abruptly cuts to a screen with their logo and a "We now fast forward to the end of this commercial GEICO ad so you can get on with your day.video." voiceover, then just as abruptly transitions to a silly ending.


----
<<|BasicCommercialTypes|>>

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----
<<|BasicCommercialTypes|>>

----





[[AC:Insurance]]
* Advertising/{{GEICO}} has a line of 15-second ads that start with two people making a conversational note about a feature of their insurance that abruptly cuts to a screen with their logo and a "We now fast forward to the end of this commercial so you can get on with your day." voiceover, then just as abruptly transitions to a silly ending.
-->[''two guys are walking up a mountain path'']\\
"You know, Chip, I can access my GEICO app 24/7." "You mean, any-" *''faint eagle cry in background''*\\
[''cut to GEICO screen and spiel, then cut to them being carried off by two huge eagle claws'']\\
"I guess not everyone likes smooth jazz." *''friend plays a riff on a saxophone''*



<<|BasicCommercialTypes|>>

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<<|BasicCommercialTypes|>>


->'''Bill''': How about this? "Ocean Breeze Soap: It's [[{{Dissimile}} just like taking an ocean cruise]], only there's no boat and you don't actually go anywhere."\\

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->'''Bill''': How about this? "Ocean Breeze Soap: It's [[{{Dissimile}} just like taking an ocean cruise]], cruise, only there's no boat and you don't actually go anywhere."\\



'''Gil''': No one's ever tried that before. \\
-- Mad Ave Advertising, ''TheMuppetsTakeManhattan''

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'''Gil''': No one's ever tried that before. \\
-- Mad
before.
-->-- '''Mad
Ave Advertising, Advertising''', ''TheMuppetsTakeManhattan''


This sort of commercial is becoming exceedingly rare, as [[ExecutiveMeddling some collection of suits somewhere has undoubtedly decided]] that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work. There is ''some'' sense in this: if you're ''too'' straightforward, viewers might ask, "but doesn't your competitor do that too?" (See, e.g., the page quote: Ocean Breeze soap might get you clean, but doesn't ''all'' soap get you clean? And it's not like nobody has ever used soap...)

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This sort of commercial is becoming exceedingly rare, as [[ExecutiveMeddling some collection of suits somewhere has undoubtedly decided]] that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work. There is ''some'' sense in this: if you're ''too'' straightforward, viewers might ask, "but doesn't your competitor do that too?" (See, e.g., the page quote: Ocean Breeze soap might get you clean, but doesn't ''all'' soap get you clean? And it's not like nobody has ever used soap...)
). Of course, that's no excuse for running ads with stupid gimmicks instead. And there is a school of thought that says that ads aren't so much about what you claim so much as getting the customer to remember that the product exists.


This sort of commercial is becoming exceedingly rare, as [[ExecutiveMeddling some collection of suits somewhere has undoubtedly decided]] that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work.

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This sort of commercial is becoming exceedingly rare, as [[ExecutiveMeddling some collection of suits somewhere has undoubtedly decided]] that a commercial that doesn't provide some sort of gimmick or require a Hollywood feature budget obviously can't work.
work. There is ''some'' sense in this: if you're ''too'' straightforward, viewers might ask, "but doesn't your competitor do that too?" (See, e.g., the page quote: Ocean Breeze soap might get you clean, but doesn't ''all'' soap get you clean? And it's not like nobody has ever used soap...)

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