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* If your product is going to have its basic design shared with others, but is the first one to have that design, you can say that it is "unique" and a "clean sheet design" before the others arrive.


* Tell people your product or service [[StartingAt starts at X amount]] (but they'll have to pay more for the version they ''really'' want), they can have it for JustPenniesADay, or that the payment can be split up into [[FourEqualPaymentsOf X "easy payments."]]

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* Tell people your product or service [[StartingAt [[StartingFrom starts at X amount]] (but they'll have to pay more for the version they ''really'' want), they can have it for JustPenniesADay, or that the payment can be split up into [[FourEqualPaymentsOf X "easy payments."]]

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* Tell people your product or service [[StartingAt starts at X amount]] (but they'll have to pay more for the version they ''really'' want), they can have it for JustPenniesADay, or that the payment can be split up into [[FourEqualPaymentsOf X "easy payments."]]


* AppealToAuthority (with bonus points if it's an appeal to irrelevant authority): Have a celebrity who has no real substantive background on the issue support your product or position. Say Dr. So-and-so supports you without revealing he's NotThatKindOfDoctor. Find the crank in a field when the consensus is overwhelmingly against you.

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* AppealToAuthority (with bonus points if it's an appeal to irrelevant authority): Have a celebrity who has no real substantive background on the issue support your product or position. Say Dr. So-and-so supports you without revealing he's NotThatKindOfDoctor.NotThatKindOfDoctor...or that he ''was'', but he lost his medical license ''years'' ago for whatever reason(s). Find the crank in a field when the consensus is overwhelmingly against you.


[[folder:Real Estate, CVs, Letters of Recommendation, and Resumes]]

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[[folder:Real Estate, CVs, [=CVs=], Letters of Recommendation, and Resumes]]


* Health claims are this in a nutshell. Expect [[AsbestosFreeCereal "gluten-free" foods that would never normally contain gluten]]. [[note]]Keep in mind that gluten can appear in some pretty damn weird places (for example: canned soup)[[/note]] (Bonus points for appealing to people who probably don't have celiac disease.) "Low-fat" was popular for a long time, oftentimes indicating a lot of sugar and white flour; indeed, 3 Musketeers has less fat (but more calories) than a Hershey bar, and sodas are 100% fat-free. Since AsYouKnow all organisms produce antioxidants, antioxidants are a rich source of health claims. Want to sell margarine? Until people became aware of ''trans'' fat, "no cholesterol" was a good way to do so. Cereal companies fortify their products so you don't realize you just bought your kids sugar-coated flour.

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* Health claims are this in a nutshell. Expect [[AsbestosFreeCereal "gluten-free" foods that would never normally contain gluten]].gluten, or "GMO-free" stuff that ''actually'' doesn't contain genes, such as bottled water or salt]]. [[note]]Keep in mind that gluten can appear in some pretty damn weird places (for example: canned soup)[[/note]] (Bonus points for appealing to people who probably don't have celiac disease.) "Low-fat" was popular for a long time, oftentimes indicating a lot of sugar and white flour; indeed, 3 Musketeers has less fat (but more calories) than a Hershey bar, and sodas are 100% fat-free. Since AsYouKnow all organisms produce antioxidants, antioxidants are a rich source of health claims. Want to sell margarine? Until people became aware of ''trans'' fat, "no cholesterol" was a good way to do so. Cereal companies fortify their products so you don't realize you just bought your kids sugar-coated flour.


* Tell people that they'll be doing some good by buying your product. For example, a shoe company might say they'll donate a pair of shoes to a child in DarkestAfrica for every pair they sell. Or a pet food company might say they'll donate 10 meals to a number of animal shelters or rescue organizations.

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* Tell people that they'll be doing some good by buying your product. For example, a shoe company might say they'll donate a pair of shoes to a child in DarkestAfrica for every pair they sell. Or a pet food company might say they'll donate 10 meals to a number of animal shelters or rescue organizations.organizations for every bag of dog/cat food they sell.

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* Tell people that they'll be doing some good by buying your product. For example, a shoe company might say they'll donate a pair of shoes to a child in DarkestAfrica for every pair they sell. Or a pet food company might say they'll donate 10 meals to a number of animal shelters or rescue organizations.

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* Generic teen/tween pop song? Have a rapper insert a rhyme or two into the song to make it seem edgier or cooler than it really is.

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* On the receiving end of complaints about the [[MonochromeCasting lack of diversity]] in your cast? Make sure there's at least one TokenMinority.

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* Use [[https://www.youtube.com/watch?v=Zd5rul6EdF0 gerrymandering]] to your advantage.

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* Have a policy that's unacceptable to most of the public? Say that your policy is really about something else, something that grabs onto people's emotions.
* Play to people's fears: fears about a previously marginalized group gaining power and inverting the traditional power dynamic, those foreigners over there, subversion of traditional "family values," etc.


* Revamp your female singer's image from GirlNextDoor to HotterAndSexier. Convince her that it was ''her'' idea to break away from ContractualPurity, when really you're just using her to cater to the MaleGaze. Remember, SexSells!

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* Revamp your female singer's image from GirlNextDoor to HotterAndSexier. [[{{Gaslighting}} Convince her her]] that it was ''her'' idea to break away from ContractualPurity, when really you're just using her to cater to the MaleGaze. Remember, SexSells!

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* Tell your prospective customers [[WeCare what a caring and socially-responsible company you are]], even if you are neither one of those things.
* Tell people it's NewAndImproved.

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