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* The World of Coca-Cola museum in Atlanta has a room where visitors can sample Coke products from all over the world. One such product, called Beverley, has gained a reputation as being exceptionally foul-tasting. Even the museum's intro video gets in on the joke, with the characters in the video mocking how awful it is.

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* The World of Coca-Cola museum in Atlanta has a room where visitors can sample Coke products from all over the world. One such product, called Beverley, Beverly, has gained a reputation as being exceptionally foul-tasting. Even the museum's intro video gets in on the joke, with the characters in the video mocking how awful it is.


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* Stephen Elop's [[https://www.engadget.com/2011/02/08/nokia-ceo-stephen-elop-rallies-troops-in-brutally-honest-burnin/ "Burning Platform" memo]] wrecked Nokia much like Ratner's fiasco, but far worse. He painted Symbian (their immensely popular bread-and-butter) as hopelessly outdated, upcoming [=MeeGo=] as vaporware that would not be finished on time, and the whole company as lost against more agile rivals. It is speculated that Elop was a Microsoft trojan, and the memo's real purpose was to force a move to Windows Phone. Well, it did... but also caused Symbian's sales to crash almost overnight, and angered mobile carriers heavily invested on Nokia's ecosystem. When their WP-based devices finally came out (''after'' their only [=MeeGo=] device), sales were dismal, as their old customer base had moved on to Android and iOS by then.

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* Brazilian comedian Tiririca ran for the Chamber of Deputies with the slogan "It can't get any worse." He was elected as the second most-voted congressman in the country's history.


May function as SchmuckBait or ReversePsychology. Compare with CommercialSwitcheroo, where the crappiness of the product is only in contrast to the ''real'' thing being advertised, and NeverNeedsSharpening, where the flaw is spun into a supposed asset. Also compare OurSloganIsTerrible for fictional slogans that do little to advertise their product. Contrast with WeDontSuckAnymore, where the advertiser admits that its product ''used'' to suck. Not to be confused with ReversePsycho.

If the product or service [[SincerityMode really is as bad as this trope is claiming]], they may be trying to [[InvokedTrope invoke]] NoSuchThingAsBadPublicity. Contrast StrawmanProduct and SelfDeprecation. InvertedTrope of AbusiveAdvertising, where the marketer claims the product is so good that ''you'' suck if you don't use it.

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May function as SchmuckBait or ReversePsychology. Compare with CommercialSwitcheroo, where the crappiness of the product is only in contrast to the ''real'' thing being advertised, and NeverNeedsSharpening, where the flaw is spun into a supposed asset. If the product or service [[SincerityMode really is as bad as this trope is claiming]], they may be trying to [[InvokedTrope invoke]] NoSuchThingAsBadPublicity. Also compare OurSloganIsTerrible for fictional slogans that do little to advertise their product. Contrast with WeDontSuckAnymore, where the advertiser admits that its product ''used'' to suck. Not to be confused with ReversePsycho.

If the product or service [[SincerityMode really is as bad as this trope is claiming]], they may be trying to [[InvokedTrope invoke]] NoSuchThingAsBadPublicity. Contrast StrawmanProduct and SelfDeprecation. InvertedTrope of AbusiveAdvertising, where the marketer claims the product is so good that ''you'' suck if you don't use it.


Contrast StrawmanProduct and SelfDeprecation. InvertedTrope of AbusiveAdvertising, where the marketer claims the product is so good that ''you'' suck if you don't use it.

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If the product or service [[SincerityMode really is as bad as this trope is claiming]], they may be trying to [[InvokedTrope invoke]] NoSuchThingAsBadPublicity. Contrast StrawmanProduct and SelfDeprecation. InvertedTrope of AbusiveAdvertising, where the marketer claims the product is so good that ''you'' suck if you don't use it.

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** [[Series/ASeriesOfUnfortunateEvents The Netflix adaptation]] continues this gag; every episode’s theme song consists of telling you that the show is too depressing and you should go find something else to watch.


* An advertising slogan for the [[WebComic/EightBitTheater nuklear power]] store insults both the products and the consumers. "Buy some nerd clothes. On the Internet. Nerd."

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* ''WebComic/EightBitTheater'': An advertising slogan for the [[WebComic/EightBitTheater nuklear power]] power store insults both the products and the consumers. "Buy some nerd clothes. On the Internet. Nerd."

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* Creator/JohnOliver of ''[[Series/LastWeekTonightWithJohnOliver Last Week Tonight]]'' [[SelfDeprecation frequently expresses astonishment that anyone watches him at all]] in interviews, promos, and the show itself. The tagline of the [[https://youtu.be/CdDBi0DheMw season six preview]] is "somehow this has lasted for five years," and it features a quote from the [[UsefulNotes/AmericanNewspapers Wall Street Journal]] claiming the program "makes people dumb."


** His first live album was called ''Music/AnEveningWastedWithTomLehrer''.

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** His first live album was called ''Music/AnEveningWastedWithTomLehrer''. The jacket included a narrative claiming that that the entire thing had been made up on the spot in a desperate and unsuccessful attempt to salvage a boring dinner party, and was accidentally recorded by a passing sound engineer.


* Schweppes' used to use the slogan "The soft drink kids don't like."

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* Schweppes' Schweppes used to use the slogan "The soft drink kids don't like."

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* Miracle Whip (a sandwich spread) had a commercial playing up how some people like it and some hate it.
*Schweppes' used to use the slogan "The soft drink kids don't like."

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* [[https://www.foodbeast.com/news/the-worst-sandwich-some-guy-on-yelp-ever-ate/ Come in and try the worst meatball sandwich that one guy on Yelp ever had in his life!]]

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* Then there's the official write-up printed on {{Creator/DiscotekMedia}}'s DVD release of ''Anime/ChargemanKen'', making no bones about the show's "strange artwork, clumsy animation, and fantastically inept stories...some of which have been banned from Japanese TV altogether." ''Ouch.''

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[[folder:Anime and Manga]]
* The reviews on the Blu-ray of ''LightNovel/NinjaSlayer'' say it all. "I dare you to watch" indeed...
**"LOL NO."
** "Hot garbage."
**"This is easily one of the worst shows {{Creator/Funimation}} has ever licensed, maybe even THE worst."
[[/folder]]

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* It's still debated whether the DoubleEntendre for the UK vacuum cleaner slogan "Nothing sucks like an Electrolux" was intentional.


* ''Magazine/NintendoPower'''s coverage of ''VideoGame/EarthBound'' (a game that Nintendo itself was releasing) revolved around the claim that the game is offensive and disgusting and you shouldn't play it. The part that's famous is the tagline "This Game Stinks!" Thing is, this was referring to the scratch-and-sniff cards ''Nintendo Power'' was distributing to promote the game. Sadly, this one backfired; the ads, along with a number of other factors, actually contributed to the game's low sales in America. Thankfully, Nintendo wised up by the time of the much-hyped Virtual Console release and released it with a new ad campaign that represents the game as a whole much more accurately.

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* ''Magazine/NintendoPower'''s coverage of ''VideoGame/EarthBound'' (a game that Nintendo itself was releasing) revolved around the claim that the game is offensive and disgusting and you shouldn't play it. The part that's famous is the tagline "This Game Stinks!" Thing is, this was referring to the scratch-and-sniff cards ''Nintendo Power'' was distributing to promote the game. Sadly, this one backfired; the ads, along with a number of other factors, actually contributed to the game's low sales in America. Thankfully, Nintendo wised up knuckled down by the time of the much-hyped Virtual Console release and released it with a new ad campaign that represents the game as a whole much more accurately.

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