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* This used to be a staple of the Southern USA, where it was often part of a baby {{face}}'s duty to shill merchandise during intermissions. [[Wrestling/LanceStorm Thrill]] [[Wrestling/ChrisJericho Seekers]] TagTeam, arriving in the country via Wrestling/SmokeyMountainWrestling, were baffled by the concept and felt there was a passive aggressive attempt to push them out of the company given they weren't good enough at shilling wares to justify how much they were getting paid. As it became increasingly clear that the territories were not coming back though, [[FollowTheLeader this practice became more common in other regions.]]

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* This used to be a staple of the Southern USA, where it was often part of a baby {{face}}'s duty to shill merchandise during intermissions. [[Wrestling/LanceStorm Thrill]] [[Wrestling/ChrisJericho Seekers]] TagTeam, arriving in the country via Wrestling/SmokeyMountainWrestling, Wrestling/{{SMW}}, were baffled by the concept and felt there was a passive aggressive attempt to push them out of the company given they weren't good enough at shilling wares to justify how much they were getting paid. As it became increasingly clear that the territories were not coming back though, [[FollowTheLeader this practice became more common in other regions.]]



* Parodied in Gateway Championship Wrestling by Wrestling/MattSydal, the shameless [[WrestlingDoesntPay wrestling shirt salesman]].

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* Parodied in Gateway Championship Wrestling by Wrestling/MattSydal, [[Wrestling/EvanBourne Matt Sydal]], the shameless [[WrestlingDoesntPay wrestling shirt salesman]].


* ''Film/WillyWonkaAndTheChocolateFactory,'' a feature length movie widely regarded as a classic. Quaker Oats Company agreed to underwrite the production in order to help the launch of a new line of candy. While Quaker failed, Nestle, the eventual owners of the Wonka license, did succeed with the re-releases of the film, as well as the remake.

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* ''Film/WillyWonkaAndTheChocolateFactory,'' a feature length movie widely regarded as a classic. Quaker Oats Company agreed to underwrite the production in order to help the launch of a new line of candy. While the film may have been Merchandise-Driven, it was based on Creator/RoaldDahl's book ''Literature/CharlieAndTheChocolateFactory'' and follows the book closely. While Quaker failed, Nestle, the eventual owners of the Wonka license, did succeed with the re-releases of the film, as well as the remake.

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* Parodied in ''Series/GarthMarenghisDarkplace'' when the plot of an episode slams to a halt so Garth can [[AuthorTract moralize about how you always buy name-brand batteries]], then proceeds to give an obvious advertising pitch for Duracell and Everready. Note that this sort of thing can get British TV shows in serious trouble with [[https://en.wikipedia.org/wiki/Ofcom Ofcom]].
** Garth also frequently uses the ShowWithinAShow to advertise his numerous books, ususally by having characters [[CelebrityParadox read his books in-universe]] and then [[ButHeSoundsHandsome praise them]].


* During the 90s, Creator/ScottLobdell had wanted to redesign Comicbook/{{Iceman}} in order to give him a spikier, more {{Animesque}} look. At the time, he was shot down by his editor and told that [=ToyBiz=] would be pissed if Iceman no longer resembled the Iceman action figure that was currently in stores. Ironically, after learning of the proposed new design, Marvel's marketing department later wound up okaying the idea, as they realized Iceman's new look was more toyetic, and thus would be more appealing to merchandisers.

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* During the 90s, Creator/ScottLobdell had wanted to redesign Comicbook/{{Iceman}} in order to give him a spikier, more {{Animesque}} look. At the time, he was shot down by his editor and told that [=ToyBiz=] would be pissed if Iceman the character no longer resembled the Iceman action figure that was currently in stores. Ironically, after learning of the proposed new design, Marvel's marketing department later wound up okaying the idea, as they realized Iceman's new look was more toyetic, and thus would be more appealing to merchandisers.

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* During the 90s, Creator/ScottLobdell had wanted to redesign Comicbook/{{Iceman}} in order to give him a spikier, more {{Animesque}} look. At the time, he was shot down by his editor and told that [=ToyBiz=] would be pissed if Iceman no longer resembled the Iceman action figure that was currently in stores. Ironically, after learning of the proposed new design, Marvel's marketing department later wound up okaying the idea, as they realized Iceman's new look was more toyetic, and thus would be more appealing to merchandisers.


* ''WesternAnimation/PAWPatrol'', being made by Canadian company Spin Master, is this, being TheNew10s' answer to the ''WesternAnimation/ThomasTheTankEngine'' toy line, with a whole line of toy dogs, playsets and vehicles.

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* ''WesternAnimation/PAWPatrol'', being made by Canadian company Spin Master, is this, being TheNew10s' TheNewTens' answer to the ''WesternAnimation/ThomasTheTankEngine'' toy line, with a whole line of toy dogs, playsets and vehicles.

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* ''WesternAnimation/PAWPatrol'', being made by Canadian company Spin Master, is this, being TheNew10s' answer to the ''WesternAnimation/ThomasTheTankEngine'' toy line, with a whole line of toy dogs, playsets and vehicles.

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* The Disney Junior show ''WesternAnimation/{{TOTS}}'' appears to be this, as it has a collectible line mainly consisting of baby animal figurines and playsets for them, as well as other versions of the baby animals like plushies.


* Out of popular otome franchises, special mention goes to the Franchise/{{Tsukipro}} franchise and its mascots. There's a different animal for each series of two idol units - Franchise/{{Tsukiuta}}'s Tsukiusa (rabbit), SQ's Lizz-kun (squirrel), Alive's Arainu (dog), and Vazzrock's Vazzcat - and the mascots come in each character's image color. Not only do they sell a ton of different permutations of plushies of them, they also make clothes and accessories for the original size ones. And they encourage fans to be creative with them - many fans make tiny versions of the characters' costumes from the illustrations and stage plays, for the plushies, and there are plenty of instagram accounts of fans taking photos of the plushies in interesting arrangements. They even had an [[AudienceParticipation official photo contest]].

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* Out of popular otome franchises, special mention goes to the Franchise/{{Tsukipro}} Music/{{Tsukipro}} franchise and its mascots. There's a different animal for each series of two idol units - Franchise/{{Tsukiuta}}'s Music/{{Tsukiuta}}'s Tsukiusa (rabbit), SQ's Lizz-kun (squirrel), Alive's Arainu (dog), and Vazzrock's Vazzcat - and the mascots come in each character's image color. Not only do they sell a ton of different permutations of plushies of them, they also make clothes and accessories for the original size ones. And they encourage fans to be creative with them - many fans make tiny versions of the characters' costumes from the illustrations and stage plays, for the plushies, and there are plenty of instagram accounts of fans taking photos of the plushies in interesting arrangements. They even had an [[AudienceParticipation official photo contest]].


** ''Series/PowerRangersMegaforce'' didn't have the cockpit armor of ''Samurai'', but it was just as bad of a case, if not worse, due to the first half adapting ''Series/TensouSentaiGoseiger'', a series with a rather large amount of mechs as well as collectable cards. Due to Nickelodeon forcing Saban to limit each season to 20 episodes, the zords basically debuted back-to-back - for an idea of just how forced this was, by the end of episode 5 in ''Megaforce'', the team had the same number of Zords that the Goseigers had gotten by ''episode 9'' of that series[[note]]not counting Exotic Brothers, which was a one-off powerup[[/note]] - in fact, of the 20 episodes[[note]]not counting the Halloween or Christmas episodes[[/note]] of ''Megaforce'', the team gains mechs or some other powerup in 12 of them. The second half, ''Super Megaforce'', was a bit better in the mecha department, since the majority of the zords the team gained were from older seasons,[[note]]and the only zords from ''Super Megaforce'' that were released were the new ones[[/note]], but it was just as bad if not worse overall, since ''Series/KaizokuSentaiGokaiger'', the sentai ''Super Megaforce'' was adapted from, had ranger keys, which allowed the team to transform into past ranger modes - one key for each ranger; while they didn't release all the keys used in the series[[note]]the only keys they didn't release were the ones of the Sentai-exlclusive teams, although the keys from ''Dairanger'' were teased at a toy fair; also, the female Red Samurai Ranger and Super Megaforce Gold mode keys were never released[[/note]] they ''did'' release several toyline exclusive keys.[[note]]The keys for the extra heroes - other than the the [[Series/PowerRangersLostGalaxy Magna Defender]] and [[Series/PowerRangersMysticForce Wolf Warrior]] - as well as the [[Series/PowerRangersLightspeedRescue Titanium Ranger]] and [[Series/PowerRangersTurbo Phantom Ranger]], were not used in the show, but did have keys exclusive to the toyline[[/note]]

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** ''Series/PowerRangersMegaforce'' didn't have the cockpit armor of ''Samurai'', but it was just as bad of a case, if not worse, due to the first half adapting ''Series/TensouSentaiGoseiger'', a series with a rather large amount of mechs as well as collectable cards. Due to Nickelodeon forcing Saban to limit each season to 20 episodes, the zords basically debuted back-to-back - for an idea of just how forced this was, by the end of episode 5 in ''Megaforce'', the team had the same number of Zords that the Goseigers had gotten by ''episode 9'' of that series[[note]]not counting Exotic Brothers, which was a one-off powerup[[/note]] - in fact, of the 20 episodes[[note]]not counting the Halloween or Christmas episodes[[/note]] of ''Megaforce'', the team gains mechs or some other powerup in 12 of them. The second half, ''Super Megaforce'', was a bit better in the mecha department, since the majority of the zords the team gained were from older seasons,[[note]]and the only zords from ''Super Megaforce'' that were released were the new ones[[/note]], ones[[/note]] but it was just as bad if not worse overall, since ''Series/KaizokuSentaiGokaiger'', the sentai ''Super Megaforce'' was adapted from, had ranger keys, which allowed the team to transform into past ranger modes - one key for each ranger; while they didn't release all the keys used in the series[[note]]the only keys they didn't release were the ones of the Sentai-exlclusive teams, although the keys from ''Dairanger'' were teased at a toy fair; also, the female Red Samurai Ranger and Super Megaforce Gold mode keys were never released[[/note]] they ''did'' release several toyline exclusive keys.[[note]]The keys for the extra heroes - other than the the [[Series/PowerRangersLostGalaxy Magna Defender]] and [[Series/PowerRangersMysticForce Wolf Warrior]] - as well as the [[Series/PowerRangersLightspeedRescue Titanium Ranger]] and [[Series/PowerRangersTurbo Phantom Ranger]], were not used in the show, but did have keys exclusive to the toyline[[/note]]



** ''Series/KishiryuSentaiRyusoulger'' is yet another dinosaur ''Sentai'', coming a few years earlier than the franchise usually likes to recycle that theme. The reason they went back to dinosaurs so soon is that toy sales had been slumping for the last few years, and dinosaurs ''sell''.



** For the past number of years, both ''Sentai'' and ''Rider'' have added to this by making the TransformationTrinket depend upon a number of smaller collectable items that provide new [[WeaponOfChoice weapons]], equipment, [[MultiFormBalance form changes]], etc. This adds a pseudo-GottaCatchThemAll aspect, since Bandai spreads the devices among multiple bits of merchandise[[note]]Usually this is a logical combination, such as pairing the trinkets with whatever weapon or gear they grant; other times they'll pair the device with whatever weapon it was first used with in the show[[/note]], meaning the only way to get all the trinkets is by buying all the role-play toys. Bandai shows mercy with a few series like ''Kamen Rider Double'' by having cheaper versions of the trinkets available as Gashapon prizes, but if you want the high-end ones, well, better crack open that wallet...
*** ''Super Sentai'' and by proxy ''Power Rangers'' have power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both [[CardsOfPower cards]] and "headers" (mecha heads) in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', shuriken in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel'', globes in ''Series/UchuSentaiKyuranger'', vehicles in ''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger'', and "ryusouls" (dinosaur head figures) in ''Series/KishiryuSentaiRyusoulger''. In many cases, the collectible isn't just tied to the roleplay gear but is built into the mecha as well (in ''[=ToQger=]'' and ''Lupinranger VS Patranger'', the collectible vehicles ''are'' the mecha). Occasionally, there's still a season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger''), but they're increasingly rare.
*** ''Franchise/KamenRider'' has {{cards|OfPower}} for ''Series/KamenRiderDecade'', USB memory sticks for ''Series/KamenRiderDouble'', coins for ''Series/KamenRiderOOO'', switches for ''Series/KamenRiderFourze'', [[RingOfPower rings]] for ''Series/KamenRiderWizard'', padlocks for ''Series/KamenRiderGaim'', cars for ''Series/KamenRiderDrive'', eyeball-like gadgets for ''Series/KamenRiderGhost'', video game UsefulNotes/{{cartridge}}s for ''Series/KamenRiderExAid'', bottles for ''Series/KamenRiderBuild'', and stopwatches for ''Series/KamenRiderZiO''. Not only do these objects work with the toys such as the transformation belt, but they also provide powerups in the arcade games ''Ganbaride'' and ''Ganbarizing''[[note]]With ''Ganbaride'', Bandai had to remodel the arcade machines every year in order to accommodate the new TransformationTrinket, usually by adding a facsimile of the Rider's belt onto the cabinet. They got smarter about this starting with ''Ghost'' and began putting QR codes on the trinkets, meaning the same barcode scanner can be used across multiple series[[/note]].

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** For the past number of years, both ''Sentai'' and ''Rider'' have added to this by making the TransformationTrinket depend upon a number of smaller collectable items that provide new [[WeaponOfChoice weapons]], equipment, [[MultiFormBalance form changes]], etc. This adds a pseudo-GottaCatchThemAll aspect, since Bandai spreads the devices among multiple bits of merchandise[[note]]Usually merchandise,[[note]]Usually this is a logical combination, such as pairing the trinkets with whatever weapon or gear they grant; other times they'll pair the device with whatever weapon it was first used with in the show[[/note]], show[[/note]] meaning the only way to get all the trinkets is by buying all the role-play toys. Bandai shows mercy with a few series like ''Kamen Rider Double'' by having cheaper versions of the trinkets available as Gashapon prizes, but if you want the high-end ones, well, better crack open that wallet...
*** ''Super Sentai'' and by proxy ''Power Rangers'' have power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both [[CardsOfPower cards]] and "headers" (mecha heads) in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', shuriken in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel'', globes in ''Series/UchuSentaiKyuranger'', vehicles in ''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger'', and "ryusouls" (dinosaur head figures) knight figures in ''Series/KishiryuSentaiRyusoulger''. In many cases, the collectible isn't just tied to the roleplay gear but is built into the mecha as well (in ''[=ToQger=]'' and ''Lupinranger VS Patranger'', the collectible vehicles ''are'' the mecha). Occasionally, there's still a season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger''), but they're increasingly rare.
rare; and when ''Power Rangers'' adapted ''Go-Busters'' as ''Series/PowerRangersBeastMorphers'' they took the opportunity to add one in (a set of keys).
*** ''Franchise/KamenRider'' has {{cards|OfPower}} for ''Series/KamenRiderDecade'', USB memory sticks for ''Series/KamenRiderDouble'', coins for ''Series/KamenRiderOOO'', switches for ''Series/KamenRiderFourze'', [[RingOfPower rings]] for ''Series/KamenRiderWizard'', padlocks for ''Series/KamenRiderGaim'', cars for ''Series/KamenRiderDrive'', eyeball-like gadgets for ''Series/KamenRiderGhost'', video game UsefulNotes/{{cartridge}}s for ''Series/KamenRiderExAid'', bottles for ''Series/KamenRiderBuild'', and stopwatches for ''Series/KamenRiderZiO''. Not only do these objects work with the toys such as the transformation belt, but they also provide powerups in the arcade games ''Ganbaride'' and ''Ganbarizing''[[note]]With ''Ganbaride'', Bandai had to remodel the arcade machines every year in order to accommodate the new TransformationTrinket, usually by adding a facsimile of the Rider's belt onto the cabinet. They got smarter about this starting with ''Ghost'' and began putting QR codes on the trinkets, meaning the same barcode scanner can be used across multiple series[[/note]].''Ganbarizing''.



** This is also why in all these franchises, an overpowered SuperMode or giant overkill mecha combination will be used for almost every episode after it's introduced, even against monsters that are clearly no stronger than the ones who came before. ''Series/KamenRiderFourze'' justified this narrative-wise since after Fourze gets the Cosmic Switch, the MonstersOfTheWeek give way to high-level commanders. Meanwhile, ''Series/KamenRiderKiva'' had [[RealLifeWritesThePlot real-life reasons]]: the original costume was so heavy that it almost killed suit actor Seiji Takaiwa during the filming of one episode, so Kiva gained his Emperor Form (whose costume was made to be much lighter) relatively early in the show and started using it far more often.

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** This is also why in all these franchises, an overpowered SuperMode or giant overkill mecha combination will be used for almost every episode after it's introduced, even against monsters that are clearly no stronger than the ones who came before. ''Series/KamenRiderFourze'' justified this narrative-wise since after Fourze gets Some series justify it by showing that the Cosmic Switch, heroes really are going up the SortingAlgorithmOfEvil; for example in ''Series/KamenRiderFourze'', the MonstersOfTheWeek give way to high-level commanders. Meanwhile, ''Series/KamenRiderKiva'' had [[RealLifeWritesThePlot real-life reasons]]: the original costume was so heavy that it almost killed suit actor Seiji Takaiwa during the filming of one episode, so Kiva gained his Emperor Form (whose costume was made to be much lighter) relatively early in the show and started using it far more often.


* {{Subverted|trope}} by Sami Callihan in EVOLVE, where he mentioned a video game that featured every member of the roster but couldn't remember its name, [[ItsAllAboutMe just that more people were playing as him online]] than as Wrestling/JohnnyGargano.

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* {{Subverted|trope}} by Sami Callihan Wrestling/SamiCallihan in EVOLVE, ''EVOLVE'', where he mentioned a video game that featured every member of the roster but couldn't remember its name, [[ItsAllAboutMe just that more people were playing as him online]] than as Wrestling/JohnnyGargano.


Can be halfheartedly avoided with the use of a SegregatedCommercial. Still, this sometimes produces a FranchiseZombie. However, TropesAreNotBad -- some fandoms like the merchandise more so than the show itself.

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Can be halfheartedly avoided with the use of a SegregatedCommercial.UsefulNotes/SegregatedCommercial. Still, this sometimes produces a FranchiseZombie. However, TropesAreNotBad -- some fandoms like the merchandise more so than the show itself.


* {{Subverted|trope}} by Sami Callihan in EVOLVE, where he mentioned a video game that featured every member of the roster but couldn't remember its name, [[ItsAllAboutMe just that more people were playing as him online]] than as Johnny Gargano.

to:

* {{Subverted|trope}} by Sami Callihan in EVOLVE, where he mentioned a video game that featured every member of the roster but couldn't remember its name, [[ItsAllAboutMe just that more people were playing as him online]] than as Johnny Gargano.Wrestling/JohnnyGargano.


** Almost all ''Franchise/{{Pokemon}}'' manga is this, though as demonstrated by the above two examples, they can handle the Merchandise-Driven aspect in different ways. ''Manga/PokemonSpecial'', for example, isn't as relentless in this regard as the regular anime (as evidenced by its ScheduleSlip tendencies), and puts a stronger focus on characters and storytelling.

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** Almost all ''Franchise/{{Pokemon}}'' manga is this, though as demonstrated by the above two examples, they can handle the Merchandise-Driven aspect in different ways. ''Manga/PokemonSpecial'', ''Manga/PokemonAdventures'', for example, isn't as relentless in this regard as the regular anime (as evidenced by its ScheduleSlip tendencies), and puts a stronger focus on characters and storytelling.



*** ''Super Sentai'' and by proxy ''Power Rangers'' have power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both [[CardsOfPower cards]] and "headers" (mecha heads) in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', shuriken in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel'', globes in ''Series/UchuSentaiKyuranger'', and vehicles in ''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger''. In many cases, the collectible isn't just tied to the roleplay gear but is built into the mecha as well (in ''[=ToQger=]'' and ''Lupinranger VS Patranger'', the collectible vehicles ''are'' the mecha). Occasionally, there's still a season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger''), but they're increasingly rare.

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*** ''Super Sentai'' and by proxy ''Power Rangers'' have power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both [[CardsOfPower cards]] and "headers" (mecha heads) in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', shuriken in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel'', globes in ''Series/UchuSentaiKyuranger'', and vehicles in ''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger''.''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger'', and "ryusouls" (dinosaur head figures) in ''Series/KishiryuSentaiRyusoulger''. In many cases, the collectible isn't just tied to the roleplay gear but is built into the mecha as well (in ''[=ToQger=]'' and ''Lupinranger VS Patranger'', the collectible vehicles ''are'' the mecha). Occasionally, there's still a season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger''), but they're increasingly rare.


* Most of the shows created by Giochi Preziosi, an Italian toy manufacturing company. The biggest ones being ''WesternAnimation/GormitiTheLordsOfNatureReturn'' and ''WesternAnimation/{{Dinofrz}}''.

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* Most of the shows created by Giochi Preziosi, an Italian toy manufacturing company. The biggest ones being ''WesternAnimation/GormitiTheLordsOfNatureReturn'' and ''WesternAnimation/{{Dinofrz}}''.''WesternAnimation/{{Dinofroz}}''.

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