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In the United States, a portion of the Bipartisan Campaign Reform Act, otherwise known as the [=McCain=]-Feingold Act, requires that a political candidate for a federal office - or the group that produced it - give "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication." This means an ad has to say something like, "I'm [[StevenUlyssesPerhero Cole Rupt]], and I approved this message." This only applies to candidates for Congress and the presidency.[[note]]Or, theoretically, candidates for Vice President. But in practice, VP candidates simply act as NumberTwo to the presidential candidates, and never run their own separate campaigns. Thus it'll always be the presidential candidate who "approves this message," even if their running mate is providing the sound bites for the ad.[[/note]] It does not apply to candidates for state or local office, or to anything other than politicians.

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In the United States, a portion of the Bipartisan Campaign Reform Act, Act of 2002, otherwise known as the [=McCain=]-Feingold Act, requires that a political candidate for a federal office - or the group that produced it - give "a statement by the candidate that identifies the candidate and states that the candidate has approved the communication." This means an ad has to say something like, "I'm [[StevenUlyssesPerhero Cole Rupt]], and I approved this message." This only applies to candidates for Congress and the presidency.[[note]]Or, theoretically, candidates for Vice President. But in practice, VP candidates simply act as NumberTwo to the presidential candidates, and never run their own separate campaigns. Thus it'll always be the presidential candidate who "approves this message," even if their running mate is providing the sound bites for the ad.[[/note]] It does not apply to candidates for state or local office, or to anything other than politicians.


* An issue of ''Franchise/{{Spider Man}}'' in which SelfDemonstrating/{{Deadpool}} claimed to have ''ComicBook/BlackestNight'' symbols on his toenails ("My feet are a rainbow of power!") had a footnote reading "I'm Creator/GeoffJohns and I approve this message -- Geoff Johns, former ''[[ComicBook/TheAvengers Avengers]]'' writer".

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* An issue of ''Franchise/{{Spider Man}}'' in which SelfDemonstrating/{{Deadpool}} ComicBook/{{Deadpool}} claimed to have ''ComicBook/BlackestNight'' symbols on his toenails ("My feet are a rainbow of power!") had a footnote reading "I'm Creator/GeoffJohns and I approve this message -- Geoff Johns, former ''[[ComicBook/TheAvengers Avengers]]'' writer".

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* ''WesternAnimation/FostersHomeForImaginaryFriends'' had a campagin for the president of the home between Mr. Herriman and Frankie. Herriman resorted to an attack ad on Frankie which ended with "I'm Mr. Herriman and I approve this message."

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* [[https://www.youtube.com/watch?v=eq0tk0vB7CE "I'm Ahuizotl and I approve of this message."]]


The provision was added so that political candidates would be less likely to fund attack ads or ads with questionable claims. However, that doesn't stop outside parties like interest groups from running their own ads: the NRA or AARP could run an ad that says "Cole Rupt is a brain-eating alien," but it would obviously not have opposing candidate Bea Ribe's "approval." ''These'' must be followed by a statement along the lines of "Paid for by the Republicratic National Committee", or "The [[FunWithAcronyms S.P.E.B.S.Q.S.A.]] has paid for this message and is responsible for its content".

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The provision was added so that political candidates would be less likely to fund attack ads or ads with questionable claims. However, that doesn't stop outside parties like interest groups from running their own ads: the NRA or AARP could run an ad that says "Cole Rupt is a brain-eating alien," but it would obviously not have opposing candidate Bea Ribe's "approval." ''These'' must be followed by a statement along the lines of "Paid for by the Republicratic National Committee", or "The [[FunWithAcronyms S.P.E.B.S.Q.S.A.]] ]][[note]]Society for the Preservation and Encouragement of Barber Shop Quartet Singing in America, Inc.[[/note]] has paid for this message and is responsible for its content".


* Jerry's Subs and Pizza, a Washington-area sub sandwich franchise, during the 2008 election period, had a radio ad asking people to come in and pick their favorite sandwich, one for each of the (then three) major candidates (UsefulNotes/HillaryRodhamClinton, John [=McCain=] and UsefulNotes/BarackObama). At the end, the announcer says, "I'm Jerry and I approved these sandwiches."

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* Jerry's Subs and Pizza, a Washington-area Washington, D.C.-area sub sandwich franchise, during the 2008 election period, had a radio ad asking people to come in and pick their favorite sandwich, one for each of the (then three) major candidates (UsefulNotes/HillaryRodhamClinton, John [=McCain=] and UsefulNotes/BarackObama). At the end, the announcer says, "I'm Jerry and I approved these sandwiches."

Added DiffLines:

* In ''VideoGame/WeHappyRestaurant'', the titular restaurant advertises its chickens with the following text:
-->Our genetically modified chickens are superb by all our internal standards.


* In Germany all political parties get guaranteed airtime for political ads on both public and private stations. However, to distinguish them from normal programming and other ads, a titlecard with voiceover is played before and after the add saying something like "This is an ad of Party X, only the political party and not the station is responsible for the content of this ad."

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* In Germany all political parties get guaranteed airtime for political ads on both public and private stations. However, to distinguish them from normal programming and other ads, a titlecard with voiceover is played before and after the add ad saying something like "This is an ad of Party X, only the political party and not the station is responsible for the content of this ad."

Added DiffLines:

*In Britain, with a similar system to Germany, they begin and end with something like "Now, a Party Political/Election Broadcast by the X Party" and "That was a Party Political/Election Broadcast by the X Party" (depending whether it's at election time or another time ).


* TheWestWing: Minority candidate Matt Santos can only afford one single TV spot in a key market, so his team spend endless effort on coming up with something incredibly memorable and original. He ends up delivering the ad directly into the camera - live on air and personally, ending with a sarcastic "I'm Matt Santos, and you better ''believe'' I approved this ad!"

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* TheWestWing: ''Series/TheWestWing'': Minority candidate Matt Santos can only afford one single TV spot in a key market, so his team spend endless effort on coming up with something incredibly memorable and original. He ends up delivering the ad directly into the camera - live on air and personally, ending with a sarcastic "I'm Matt Santos, and you better ''believe'' I approved this ad!"


* Played for laughs in Film/Machete.

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* Played for laughs in Film/Machete.''Film/{{Machete}}''.

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[[folder:Film]]
* Played for laughs in Film/Machete.
[[/folder]]


* As noted above about a president approving the commercial even when someone else is exclusively in it, Former President Clinton (and no, I don't mean Hillary) is shilling for Obama in a 2012 commercial, and at the end, it's Obama's voice and image saying "I'm Barack Obama and I approve this message," even though the only person who was in the commercial was Bill Clinton.
** Another one had Senator John Glenn shilling for Obama. "I'm Barack Obama and I approve this message."
** A similar phenomenon in the 2016 election season had AttackOfThePoliticalAd type ads that were basically just Creator/DonaldTrump making outrageous statements accompanied by text and UsefulNotes/HillaryRodhamClinton speaking to approve at the end.

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* As noted above about a president approving the commercial even when someone else is exclusively in it, Former President Clinton (and no, I don't mean Hillary) is shilling UsefulNotes/BillClinton shilled for Obama UsefulNotes/BarackObama in a 2012 commercial, and at the end, it's Obama's voice and image saying "I'm Barack Obama and I approve this message," even though "approved" the only person who was in the commercial was Bill Clinton.
** Another one had Senator John Glenn shilling for Obama. "I'm Barack Obama and I approve this message."
message.
** A similar phenomenon in the 2016 election season had AttackOfThePoliticalAd type ads that were basically just Creator/DonaldTrump making outrageous statements accompanied by text and UsefulNotes/HillaryRodhamClinton UsefulNotes/HillaryClinton speaking to approve at the end.



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->''We're Wiki/TVTropes, and we approved this message.''


* Jerry's Subs and Pizza, a Washington-area sub sandwich franchise, during the 2008 election period, had a radio ad asking people to come in and pick their favorite sandwich, one for each of the (then three) major candidates (UsefulNotes/HillaryRodhamClinton, John [=McCain=] and UsefulNotes/BarackObama). At the end, the announcer says, "I'm Jerry and I approved these sandwiches."
* Parodied in ''WesternAnimation/RobotChicken'': "My name is George W. Bush and I approve this message: Tacos rule!"
* One ad for chocolate milk showed brown cows protesting. At the end a brown cow stated: "I'm a brown cow and I approve this message."
* Popular vlogger Ray William Johnson ends all of his Website/YouTube videos with "I'm Ray William Johnson, and I approve this message."
* "I'm [[WesternAnimation/TransformersAnimated Sentinel Prime]], and I approve of this message."
* [[http://sendables.jibjab.com/originals/good_to_be_in_dc "I'm Dan Rather and I approved this message. Kind of. Sort of. Not really."]]
* These messages are a legal requirement in Australia for all political advertisements. The are presented in the form "Spoken by (Actor/Spokesman/Polititan), Authorized by (individual/association legal name)", spoken in double-time. It does make Astroturfing harder.

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* Jerry's Subs and Pizza, a Washington-area sub sandwich franchise, during the 2008 election period, had a radio ad asking people to come in and pick their favorite sandwich, one for each of the (then three) major candidates (UsefulNotes/HillaryRodhamClinton, John [=McCain=] and UsefulNotes/BarackObama). At the end, the announcer says, "I'm Jerry and I approved these sandwiches."
* Parodied in ''WesternAnimation/RobotChicken'': "My name is George W. Bush and I approve this message: Tacos rule!"
* One ad for chocolate milk showed brown cows protesting. At the end a brown cow stated: "I'm a brown cow and I approve this message."
* Popular vlogger Ray William Johnson ends all of his Website/YouTube videos with "I'm Ray William Johnson, and I approve this message."
* "I'm [[WesternAnimation/TransformersAnimated Sentinel Prime]], and I approve of this message."
* [[http://sendables.jibjab.com/originals/good_to_be_in_dc "I'm Dan Rather and I approved this message. Kind of. Sort of. Not really."]]

[[folder:Political Ads]]
* These messages are a legal requirement in Australia for all political advertisements. The They are presented in the form "Spoken by (Actor/Spokesman/Polititan), Authorized by (individual/association legal name)", spoken in double-time. It does make Astroturfing harder.



* A commercial for ''VideoGame/WorldOfWarcraft'' announced the addition of Creator/ChuckNorris as an apparently ''very'' tough character in the game. An announcer says, "There are five million people playing ''World of Warcraft'', only because Chuck Norris allows them to live," and at the end, Chuck says, "I'm Chuck Norris, and I approve this game."
* An issue of ''Franchise/{{Spider Man}}'' in which SelfDemonstrating/{{Deadpool}} claimed to have ''ComicBook/BlackestNight'' symbols on his toenails ("My feet are a rainbow of power!") had a footnote reading "I'm Creator/GeoffJohns and I approve this message -- Geoff Johns, former ''[[ComicBook/TheAvengers Avengers]]'' writer".
* A Tostitos corn chip commercial shows two men, clearly politicians, standing at podiums arguing how the other is unqualified. One of them accuses his opponent of flip-flopping (taking one position then later switching and taking the other, like being in favor of individual ownership of guns, or opposing abortion, then changing to the other side), and the guy can hear the song "Tequila" by the Champs, and then decides to tell everyone to start partying, and the chips and dips come out. When the word "tequila" would be sung, the one-word product name is used. The sponsored product, an anthropomorphic bag of tortilla chips who is dancing, announces, "I'm Tostitos and I approved this message!"



* In Germany all political parties get guaranteed airtime for political ads on both public and private stations. However, to distinguish them from normal programming and other ads, a titlecard with voiceover is played before and after the add saying something like "This is an ad of Party X, only the political party and not the station is responsible for the content of this ad."
[[/folder]]

[[folder: Product Ads]]
* Jerry's Subs and Pizza, a Washington-area sub sandwich franchise, during the 2008 election period, had a radio ad asking people to come in and pick their favorite sandwich, one for each of the (then three) major candidates (UsefulNotes/HillaryRodhamClinton, John [=McCain=] and UsefulNotes/BarackObama). At the end, the announcer says, "I'm Jerry and I approved these sandwiches."
* One ad for chocolate milk showed brown cows protesting. At the end a brown cow stated: "I'm a brown cow and I approve this message."
* A Tostitos corn chip commercial shows two men, clearly politicians, standing at podiums arguing how the other is unqualified. One of them accuses his opponent of flip-flopping (taking one position then later switching and taking the other, like being in favor of individual ownership of guns, or opposing abortion, then changing to the other side), and the guy can hear the song "Tequila" by the Champs, and then decides to tell everyone to start partying, and the chips and dips come out. When the word "tequila" would be sung, the one-word product name is used. The sponsored product, an anthropomorphic bag of tortilla chips who is dancing, announces, "I'm Tostitos and I approved this message!"
[[/folder]]

[[folder:Comics]]
* An issue of ''Franchise/{{Spider Man}}'' in which SelfDemonstrating/{{Deadpool}} claimed to have ''ComicBook/BlackestNight'' symbols on his toenails ("My feet are a rainbow of power!") had a footnote reading "I'm Creator/GeoffJohns and I approve this message -- Geoff Johns, former ''[[ComicBook/TheAvengers Avengers]]'' writer".
[[/folder]]

[[folder:Live Action TV]]



* In a rather scary example, attack letters sent to U.S. government officials in 2013, including President Obama, tainted with ricin, included the message "I am KC and I approve this message."
* Subverted in the [[http://www.youtube.com/watch?v=57oUeO_OJMg Gersberms]] music video.
--> '''R.L. Stine''': I'm R.L. Stine, and I ''didn't'' approve this video. It's pronounced ''Literature/{{Goosebumps}}''. ''Goose-bumps''. Thank you.



* In Germany all political parties get guaranteed airtime for political ads on both public and private stations. However, to distinguish them from normal programming and other ads, a titlecard with voiceover is played before and after the add saying something like "This is an ad of Party X, only the political party and not the station is responsible for the content of this ad"

to:

[[/folder]]

[[folder:Music]]
* In Germany all political parties get guaranteed airtime Subverted in the [[http://www.youtube.com/watch?v=57oUeO_OJMg Gersberms]] music video.
--> '''R.L. Stine''': I'm R.L. Stine, and I ''didn't'' approve this video. It's pronounced ''Literature/{{Goosebumps}}''. ''Goose-bumps''. Thank you.
[[/folder]]

[[folder:Video Games]]
* A commercial
for political ads on both public and private stations. However, to distinguish ''VideoGame/WorldOfWarcraft'' announced the addition of Creator/ChuckNorris as an apparently ''very'' tough character in the game. An announcer says, "There are five million people playing ''World of Warcraft'', only because Chuck Norris allows them from normal programming to live," and other ads, a titlecard at the end, Chuck says, "I'm Chuck Norris, and I approve this game."
[[/folder]]

[[folder:Web Original]]
* Popular vlogger Ray William Johnson ends all of his Website/YouTube videos
with voiceover is played before "I'm Ray William Johnson, and after the add saying something like "This is an ad of Party X, only the political party I approve this message."
* [[http://sendables.jibjab.com/originals/good_to_be_in_dc "I'm Dan Rather
and not the station I approved this message. Kind of. Sort of. Not really."]]
[[/folder]]

[[folder:Western Animation]]
* Parodied in ''WesternAnimation/RobotChicken'': "My name
is responsible for the content George W. Bush and I approve this message: Tacos rule!"
* "I'm [[WesternAnimation/TransformersAnimated Sentinel Prime]], and I approve
of this ad"message."
[[/folder]]

[[folder:Real Life]]
* In a rather scary example, attack letters sent to U.S. government officials in 2013, including President Obama, tainted with ricin, included the message "I am KC and I approve this message."
[[/folder]]


* From ''Series/SaturdayNightLive''[='s=] parody of UsefulNotes/HillaryRodhamClinton's 3 a.m. ad: "I'm Hillary Clinton and I approve this unfair and deceptive message."

to:

** A similar phenomenon in the 2016 election season had AttackOfThePoliticalAd type ads that were basically just Creator/DonaldTrump making outrageous statements accompanied by text and UsefulNotes/HillaryRodhamClinton speaking to approve at the end.
* From ''Series/SaturdayNightLive''[='s=] parody of UsefulNotes/HillaryRodhamClinton's Hillary Rodham Clinton's 3 a.m. ad: "I'm Hillary Clinton and I approve this unfair and deceptive message."

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