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* In an episode from the first season of ''WesternAnimation/KimPossible'', it's revealed that Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are owned by the same company--it also turns out that, at least when it comes to the clothes, much of the stuff sold at Club Banana is pretty much identical to what's sold at Smarty Mart (the only real differences being the logos, the prices and, for certain products, what they call the colors). Another way that Club Banana differs from Smarty Mart is that, since Club Banana is still a fairly upscale store, it carries actual designer labels.

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* In an episode from the first season of ''WesternAnimation/KimPossible'', it's revealed that Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are owned by the same company--it company--in that same episode, it also turns out that, at that (at least when it comes to the clothes, clothing) pretty much of all the stuff sold at Club Banana is pretty much identical to what's sold can also be bought at Smarty Mart (the for way cheaper prices. In fact, as Ron notes, pretty much the only real differences being between the logos, clothing sold at Club Banana and Smarty Mart is the logos and the prices and, for certain products, (and, as it turns out at the end of the episode, what they call the colors). colors for at least some of their products[[note]]Kim and Ron see a pair of boots in the catalogues for their favorite respective store chains, and the Club Banana-catalogue calls the color "onyx" while the Smarty Mart-catalogue calls the color "black"[[/note]]). Another way that Club Banana differs from Smarty Mart is that, since that Club Banana (which is still a fairly upscale store, it carries high-end store compared to Smarty Mart) sells actual designer labels.

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[[folder:Video Games]]
* In ''Videogame/Fallout4'' and ''Videogame/Fallout76'', name brand junk has more/better components, so you'll get more springs and gears from a Carlisle typewriter than a generic one, more nuclear material and circuitry from Wakemaster alarm clocks than regular ones, etc...

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Sometimes it ''is'' true that the more expensive product might have been made with higher-quality materials, thus justifying the price tag as opposed to the off-brand, but this isn't always the case, as many store-brand items have the exact same ingredient list. Indeed, this trope is all about how people prefer the name brands, when the difference just isn't there. Also, it is very common for many big name companies to make a generic/store brand version of the product as well, which means that the only differences are the price and packaging.

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Sometimes it ''is'' true that the more expensive product might have been made with higher-quality materials, thus justifying the price tag as opposed to the off-brand, but off-brand--but this isn't always the case, as many store-brand items have the exact same ingredient list.ingredients-list. Indeed, this trope is all about how people prefer the name brands, when the difference just isn't there. Also, it is very common for many big name companies to make a generic/store brand version of the product as well, which means that the only differences are the price and packaging.



* In one episode of ''WesternAnimation/OneHundredAndOneDalmatiansTheSeries'', Dearly Farm runs out of its usual supply of Kanine Krunchies. Lucky, Cadpig, Rolly, and Spot are offended and horrified when they hear that they'll get [=AnyMutt=] brand kibble instead, arguing it must be worse because it doesn't have TV adverts. After foiling an attempted robbery on the local store, the pups and chicken are rewarded with dog food. Said dog food is [=AnyMutt=], yet they didn't notice the difference. Or care since [=AnyMutt=] is apparently just as good, if not better.

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* In one episode of ''WesternAnimation/OneHundredAndOneDalmatiansTheSeries'', Dearly Farm runs out of its usual supply of Kanine Krunchies.Krunchies-brand dog food. Lucky, Cadpig, Rolly, and Spot are offended and horrified when they hear that they'll get [=AnyMutt=] brand kibble instead, arguing it must be worse because it doesn't have TV adverts. After foiling an attempted robbery on the local store, the pups and chicken are rewarded with dog food. Said dog food is [=AnyMutt=], yet they didn't notice the difference. Or care since [=AnyMutt=] is apparently just as good, if not better.


* In one episode of ''WesternAnimation/KimPossible'', it's claimed the Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are owned by the same company and the clothes sold in both stores are pretty much identical, with the only differences being the logos and the prices (and what they sometimes call the colors). Kim doesn't like buying clothes from Smarty Mart, even though the clothes from Smarty Mart are pretty much the same as they would be Club Banana (albeit much cheaper).

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* In one an episode from the first season of ''WesternAnimation/KimPossible'', it's claimed the revealed that Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are owned by the same company and company--it also turns out that, at least when it comes to the clothes clothes, much of the stuff sold in both stores are at Club Banana is pretty much identical, with the identical to what's sold at Smarty Mart (the only real differences being the logos and logos, the prices (and and, for certain products, what they sometimes call the colors). Kim doesn't like buying clothes from Smarty Mart, even though the clothes Another way that Club Banana differs from Smarty Mart are pretty much the same as they would be is that, since Club Banana (albeit much cheaper).is still a fairly upscale store, it carries actual designer labels.


* A process exists to make cheap synthetic diamonds that are "synthetic" only in the fact that they were made in a lab and not dug up from the ground. These "synthetic" diamonds actually tend to be flawless, since they are pure carbon and lack the chemical impurities that occur in natural diamonds, and thus technically are "better" than natural diamonds in addition to costing far less than natural diamonds. Nevertheless, the international diamond cartels have managed to keep diamond prices high in part by portraying lab-produced "synthetic" diamonds as being somehow "lesser" than natural diamonds, and thus not suitable to their "elite" clientele who naturally would never think of buying "aritificials."

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* A process exists to make cheap synthetic diamonds that are "synthetic" only in the fact that they were made in a lab and not dug up from the ground. These "synthetic" diamonds actually tend to be flawless, since they are pure carbon and lack the chemical impurities that occur in natural diamonds, and thus technically are "better" than natural diamonds in addition to costing far less than natural diamonds. Nevertheless, the international diamond cartels have managed to keep diamond prices high in part by portraying lab-produced "synthetic" diamonds as being somehow "lesser" than natural diamonds, and thus not suitable to their "elite" clientele who naturally would never think of buying "aritificials."artificials."


* In one episode of ''WesternAnimation/KimPossible'', the clothes at Club Banana are revealed to be literally the exact same clothes as at bargain store Smarty Mart, except with a tiny banana patch (they're owned by the same corporation). Kim still refuses to buy the cheaper clothes because they aren't as "cool". She gets better, but not too much better. She'd spend more to buy shoes from Club Banana because the shoes from Smarty Mart are ''black'' and the ones from Club Banana are ''onyx''.

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* In one episode of ''WesternAnimation/KimPossible'', it's claimed the clothes at Smarty Mart (Ron's favorite store) and Club Banana (Kim's favorite store) are revealed to be literally the exact same clothes as at bargain store Smarty Mart, except with a tiny banana patch (they're owned by the same corporation). Kim still refuses to buy company and the cheaper clothes because sold in both stores are pretty much identical, with the only differences being the logos and the prices (and what they aren't as "cool". She gets better, but not too much better. She'd spend more to buy shoes sometimes call the colors). Kim doesn't like buying clothes from Club Banana because Smarty Mart, even though the shoes clothes from Smarty Mart are ''black'' and pretty much the ones from same as they would be Club Banana are ''onyx''.(albeit much cheaper).


* Most times people think widely recognized audio equipment brands sound better, which in practice it's not always the case. Audio devices from widely recognized and expensive brands can be [[RuleOfCool more complex, incorporating more research into electronics and acoustics, finer controls, cooler designs]]. But when dealing with simpler devices, like a tabletop radio, [[BoringButPractical which are rather basic]] in their electronics, the winner is the one who used ''the best materials'' in the construction. Between a cheap brand with solid wood or MDF cases, polymer speakers, solid plastic buttons, aluminium face panels and a more renowned brand with plastic case and paper speakers, it becomes obvious that brand itself does not make the sound.

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* Most times people think widely recognized audio equipment brands sound better, which in practice it's not always the case. Audio devices from widely recognized and expensive brands can be [[RuleOfCool more complex, incorporating more research into electronics and acoustics, finer controls, cooler designs]]. But when dealing with simpler devices, like a tabletop radio, [[BoringButPractical which are rather basic]] in their electronics, the winner is the one who used ''the best materials'' in the construction. Between a cheap brand with solid wood or MDF cases, polymer speakers, solid plastic buttons, aluminium aluminum face panels and a more renowned brand with plastic case and paper speakers, it becomes obvious that brand itself does not make the sound.



** Made more jarring by many high-profile manufacturers who often say that their best cables and connectors are gold-plated and thus allow for unparalleled performance. The problem is that when it comes to resistivity and conductivity, gold is inferior to common copper and not much better than aluminium.

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** Made more jarring by many high-profile manufacturers who often say that their best cables and connectors are gold-plated and thus allow for unparalleled performance. The problem is that when it comes to resistivity and conductivity, gold is inferior to common copper and not much better than aluminium.aluminum.


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* Inverted in ''[[https://www.fanfiction.net/s/4813784/48/Once-More-With-Feeling Once More With Feeling]]'' where Shinra's artificial materia is garbage compared to natural materia as they can't grow stronger. A natural Ice materia can learn the stronger versions of Blizzard but an artificial Blizzard materia can't.
* In ''Fanfic/DelendaEst'', "Ollivander" wands are (rightfully) seen as far superior to "Wanda & Wandel's" and thus the latter goes out of business.


'''Grim:''' Oh... no, thank you.
'''Little Girl:''' No, really. You can have it.
'''Grim:''' Aw, that's the nicest... wait! It's not that nasty generic cola, is it?
'''Little Girl:''' No, it's name brand.

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'''Grim:''' Oh... no, thank you.
you.\\
'''Little Girl:''' No, really. You can have it.
it.\\
'''Grim:''' Aw, that's the nicest... wait! It's not that nasty generic cola, is it?
it?\\
'''Little Girl:''' No, it's name brand.\\

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* WesternAnimation/TheGrimAdventuresOfBillyAndMandy has this interaction:
--->'''Little Girl:''' Want my soda, mister?\\
'''Grim:''' Oh... no, thank you.
'''Little Girl:''' No, really. You can have it.
'''Grim:''' Aw, that's the nicest... wait! It's not that nasty generic cola, is it?
'''Little Girl:''' No, it's name brand.
'''Grim:''' Aw, that's the nicest...

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* A process exists to make cheap synthetic diamonds that are "synthetic" only in the fact that they were made in a lab and not dug up from the ground. These "synthetic" diamonds actually tend to be flawless, since they are pure carbon and lack the chemical impurities that occur in natural diamonds, and thus technically are "better" than natural diamonds in addition to costing far less than natural diamonds. Nevertheless, the international diamond cartels have managed to keep diamond prices high in part by portraying lab-produced "synthetic" diamonds as being somehow "lesser" than natural diamonds, and thus not suitable to their "elite" clientele who naturally would never think of buying "aritificials."



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[[AC:{{Literature}}]]
* Averted in the Creator/JerryPournelle and Creator/LarryNiven book, ''Literature/LucifersHammer'': a senator has a number of unknown brands of liquor in his study, including one from the Southern California-based Fedco department store chain, called "Old Fedcal". He points out that the liquor is actually Old Forrester, Fedco simply has them bottle it under their label.
* In ''Literature/TrickyBusiness'', the gangsters running the casino boat ''initially'' had bottles of various expensive liquors, but once they ran empty, they were simply refilled with the cheapest brand thereof. Customers never knew the difference. Many RealLife bars have gotten in trouble for this, by the way.
* John Stossel's nonfiction ''Myths, Lies & Downright Stupidity'' addresses the fallacy of assuming brand name foods are better (the stuff that isn't "Grade A" is no less nutritious or palatable, but often simply doesn't look quite as nice). Interestingly, Stossel noted that people are far less squeamish about off-brand household products and toiletries even though tests showed that the brand names really were better in most every case.

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\n[[AC:{{Literature}}]]\n[[/folder]]

[[folder:Fanfics]]
* Averted in the Creator/JerryPournelle and Creator/LarryNiven book, ''Literature/LucifersHammer'': ''Fanfic/BetweenTheLines'': {{Averted}}. [[https://www.fanfiction.net/s/10979729/1/ In Chapter 1:]]"She may have been a senator has a number of unknown brands of liquor in his study, including one from the Southern California-based Fedco department store chain, called "Old Fedcal". He points out high-class rich girl but even Shokuhou knew that there was no point going to buy the liquor is actually Old Forrester, Fedco simply has them bottle it under their label.
* In ''Literature/TrickyBusiness'', the gangsters running the casino boat ''initially'' had bottles of various
most expensive liquors, but once they ran empty, they pencils and pens when there were simply refilled with the cheapest brand thereof. Customers never knew the difference. Many RealLife bars have gotten in trouble for this, by the way.
* John Stossel's nonfiction ''Myths, Lies & Downright Stupidity'' addresses the fallacy of assuming brand name foods are better (the stuff
cheaper options that isn't "Grade A" is no less nutritious or palatable, but often simply doesn't look quite as nice). Interestingly, Stossel noted that people are far less squeamish about off-brand household products lasted longer and toiletries even though tests showed that the brand names really were better in most every case.

[[AC:{{Film}}]]
half the price."
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[[folder:Literature]]
* Averted in the Creator/JerryPournelle and Creator/LarryNiven book, ''Literature/LucifersHammer'': a senator has a number of unknown brands of liquor in his study, including one from the Southern California-based Fedco department store chain, called "Old Fedcal". He points out that the liquor is actually Old Forrester, Fedco simply has them bottle it under their label.
* In ''Literature/TrickyBusiness'', the gangsters running the casino boat ''initially'' had bottles of various expensive liquors, but once they ran empty, they were simply refilled with the cheapest brand thereof. Customers never knew the difference. Many RealLife bars have gotten in trouble for this, by the way.
* John Stossel's nonfiction ''Myths, Lies & Downright Stupidity'' addresses the fallacy of assuming brand name foods are better (the stuff that isn't "Grade A" is no less nutritious or palatable, but often simply doesn't look quite as nice). Interestingly, Stossel noted that people are far less squeamish about off-brand household products and toiletries even though tests showed that the brand names really were better in most every case.
[[/folder]]

[[folder:Live Action TV]]




[[AC:Newspapers and Magazines]]

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[[folder:Newspapers
and Magazines]]




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* In the United Kingdom, Creator/GlobalRadio tried this with Heart and Capital replacing heritage brands such as Trent FM, Fox FM, Hereward FM, and then [[FollowTheLeader rivals]] such as Celador followed with The Breeze, and Orion Media replacing Beacon Radio, BRMB, Mercia and Wyvern with the generic-sounding Free Radio, and rumours abound that Bauer Media will do the same. However, [[GenreSavvy the public seem to]] ''prefer'' heritage brands, and despite what some critics say in the business pages and in blogs, it ''hasn't worked'', even for Heart, the British TropeCodifier for this in radio. Proof that this is ''very much'' an InvertedTrope.

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* In the United Kingdom, Creator/GlobalRadio tried this with Heart and Capital replacing heritage brands such as Trent FM, Fox FM, Hereward FM, and then [[FollowTheLeader rivals]] such as Celador followed with The Breeze, and Orion Media replacing Beacon Radio, BRMB, Mercia and Wyvern with the generic-sounding Free Radio, and rumours abound that Bauer Media will do the same. However, [[GenreSavvy the public seem to]] to ''prefer'' heritage brands, and despite what some critics say in the business pages and in blogs, it ''hasn't worked'', even for Heart, the British TropeCodifier for this in radio. Proof that this is ''very much'' an InvertedTrope.


** There have been some quality control issues with some generic prescription medications that have made the news however.
** Note that generic drugs must legally (at least in the U.S.) match the amount of the drug absorbed and the peak blood concentration of the name-brand drug within [[http://www.sciencedaily.com/releases/2011/06/110630131830.htm 80-125% accuracy]]. That's okay for most drugs, but for some drugs that have small doses and/or require very specific dosages, such as medications for seizures and thyroid disorders, that small variation can be very dangerous.



* The phrase "designer water" has sprung up for any basic product that's being pretentiously labeled, overpriced, and sold as if it wasn't still the basic product. Taken literally in the case of some brands of bottled water, such as Voss. It comes in a glass bottle and is sold in high-class stores like Nordstom's for $30 a bottle or more. But no matter how pretty it is, in the end it's just water. In point of fact, several of the higher priced bottled waters come directly from municipal sources (tapwater, in other words) with no further processing.
** Spell Evian backwards. (It's a coincidence, but hilariously appropriate nonetheless.)
** Some spring water brands do actually have a subjectively better taste (or, more specifically, lack of bad taste) than tap water, and when available they are usually cheaper than Dasani, Evian, or Aquafina (which are all straight from the hose, then "filtered").
** The television comedy OnlyFoolsAndHorses played on this whole issue with bottled water - and in 2004 the UK press revealed it to be TruthInTelevision in Dasani's case.
*** For non-Brit tropers, the reason Dasani crashed and burned in the UK is because it turned out that they really were just bottling and selling tap water. Part of the problem is that, being part of the Coca-Cola brand, they tried to brazen through it instead of just admitting it was a fair cop, and insisted that they were making the water better by purifying it. This meant that the water board immediately leapt on them and started issuing indignant statements that there was nothing wrong with the water that came out of the tap, it certainly did not need purifying before drinking, and if Dasani were trying to imply that it did, they'd be quite happy to take them to court to show them the error of their ways. The thing just dragged on and on, with most people caught between outrage and amusement at the whole business. The best part, though, was the fact that with the show being a bit of a British comedy standard, pretty much everyone has seen the OnlyFoolsAndHorses episode mentioned above, which involved the boys try to sell tap water under the name "Peckham Spring", Peckham being the part of London in which they resided. [[CrowningMomentOfFunny Guess where the Dasani factory was, where they'd been bottling the water.]] For the press, it was like all their Christmases had come at once, it was a PR disaster on an epic scale, and Coke eventually ended up pulling the whole brand from the UK market. Even now, watch carefully if you open a bottle of Dasani in front of a Brit. They might not tell the story, but they'll almost certainly grin.
*** They were also adding calcium chloride (containing safe levels of bromine) to the water and using ozone to oxidise it. This also oxidised the bromine, meaning the final product contained around twice the legal limit for bromate (a known carcinogen). The case was about a lot more than just bottling tap water for profit.
*** Made slightly funnier by the fact the exact same pollution thing happened in the OnlyFoolsAndHorses episode thanks to Del and co dumping toxic waste in the reservoir.
** There are some good reasons to drink bottled water, such as if your water supply is contaminated, you need distilled water for a medical device, your water has off tastes, or you are travelling, among other things. For medical devices you need distilled, not spring or other fancy water and might as well get the cheapest you can get, while for drinking cheap refillable jugs are just fine, or a filter, depending on your water quality. That said, expensive name brand water has been shown in numerous tests to neither taste better nor be healthier than tap water, though depending on where you live your tap water might not taste as good; most of these tests are apparently done with New York City water, which is apparently pretty good. In fact, some spring waters have been shown to have dangerously high levels of bacteria and chemicals.
** An element of WeAllLiveInAmerica here - not everywhere has safe-to-drink tap water. For instance, even many locals don't drink the tap water in Russia. StPetersburg is especially bad - the parts of the plumbing are as old as the city itself, the city is built on top of nasty marshland (which is now also full of industrial pollution) and in parts of the city the tap water is ''yellow''. Siberian towns, like Ust Nera, are even worse. In such circumstances, always buy spring water, especially if you are a tourist.
*** This is the case in China, as well, where most people boil water before they drink it. Because of this, foreigners almost always prefer to just buy bottled water and drink it, or buy a couple of higher-quality bottles and cool them down with water from a boiler.

to:

* The phrase "designer water" has sprung up for any basic product that's being pretentiously labeled, overpriced, and sold as if it wasn't still the basic product. Taken literally in the case of some brands of bottled water, such as Voss. It comes in a glass bottle and is sold in high-class stores like Nordstom's for $30 a bottle or more. But no matter how pretty it is, in the end it's just water. In point of fact, several of the higher priced bottled waters come directly from municipal sources (tapwater, in other words) with no further processing.
** Spell Evian backwards. (It's a coincidence, but hilariously appropriate nonetheless.)
** Some spring water brands do actually have a subjectively better taste (or, more specifically, lack of bad taste) than tap water, and when available they are usually cheaper than Dasani, Evian, or Aquafina (which are all straight from the hose, then "filtered").
** The television comedy OnlyFoolsAndHorses played on this whole issue with bottled water - and in 2004 the UK press revealed it to be TruthInTelevision in Dasani's case.
*** For non-Brit tropers, the reason Dasani crashed and burned in the UK is because it turned out that they really were just bottling and selling tap water. Part of the problem is that, being part of the Coca-Cola brand, they tried to brazen through it instead of just admitting it was a fair cop, and insisted that they were making the water better by purifying it. This meant that the water board immediately leapt on them and started issuing indignant statements that there was nothing wrong with the water that came out of the tap, it certainly did not need purifying before drinking, and if Dasani were trying to imply that it did, they'd be quite happy to take them to court to show them the error of their ways. The thing just dragged on and on, with most people caught between outrage and amusement at the whole business. The best part, though, was the fact that with the show being a bit of a British comedy standard, pretty much everyone has seen the OnlyFoolsAndHorses episode mentioned above, which involved the boys try to sell tap water under the name "Peckham Spring", Peckham being the part of London in which they resided. [[CrowningMomentOfFunny Guess where the Dasani factory was, where they'd been bottling the water.]] For the press, it was like all their Christmases had come at once, it was a PR disaster on an epic scale, and Coke eventually ended up pulling the whole brand from the UK market. Even now, watch carefully if you open a bottle of Dasani in front of a Brit. They might not tell the story, but they'll almost certainly grin.
*** They were also adding calcium chloride (containing safe levels of bromine) to the water and using ozone to oxidise it. This also oxidised the bromine, meaning the final product contained around twice the legal limit for bromate (a known carcinogen). The case was about a lot more than just bottling tap water for profit.
*** Made slightly funnier by the fact the exact same pollution thing happened in the OnlyFoolsAndHorses episode thanks to Del and co dumping toxic waste in the reservoir.
** There are some good reasons to drink bottled water, such as if your water supply is contaminated, you need distilled water for a medical device, your water has off tastes, or you are travelling, among other things. For medical devices you need distilled, not spring or other fancy water and might as well get the cheapest you can get, while for drinking cheap refillable jugs are just fine, or a filter, depending on your water quality. That said, expensive name brand water has been shown in numerous tests to neither taste better nor be healthier than tap water, though depending on where you live your tap water might not taste as good; most of these tests are apparently done with New York City water, which is apparently pretty good. In fact, some spring waters have been shown to have dangerously high levels of bacteria and chemicals.
** An element of WeAllLiveInAmerica here - not everywhere has safe-to-drink tap water. For instance, even many locals don't drink the tap water in Russia. StPetersburg is especially bad - the parts of the plumbing are as old as the city itself, the city is built on top of nasty marshland (which is now also full of industrial pollution) and in parts of the city the tap water is ''yellow''. Siberian towns, like Ust Nera, are even worse. In such circumstances, always buy spring water, especially if you are a tourist.
*** This is the case in China, as well, where most people boil water before they drink it. Because of this, foreigners almost always prefer to just buy bottled water and drink it, or buy a couple of higher-quality bottles and cool them down with water from a boiler.

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