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* [[Theatre/TheQueenOfSpades The opera]] by Music/PyotrIlyichTchaikovsky based on ''Literature/TheQueenOfSpades'' has it [[{{Pun}} in spades]] in relation to the original story. In the story, Herman is a manipulative VillainProtagonist who gets his just desserts when he loses at cards and goes mad, while Liza gets over him and more or less happily marries someone else. In the opera, Herman has AdaptationalHeroism, truly loves the girl but canít let go of his passion for gambling, and kills himself in the end, his last thoughts being of Liza. And before that, Liza realizes her true love is a crazed gambler and she has no future with him, and drowns herself.

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* [[Theatre/TheQueenOfSpades The opera]] by Music/PyotrIlyichTchaikovsky based on ''Literature/TheQueenOfSpades'' has it [[{{Pun}} in spades]] in relation to the original story. In the story, Herman Hermann is a manipulative VillainProtagonist who gets his just desserts when he loses at cards and goes mad, while Liza gets over him and more or less happily marries someone else. In the opera, Herman he has AdaptationalHeroism, truly loves the girl but canít let go of his passion for gambling, and kills himself in the end, his last thoughts being of Liza. And before that, Liza realizes her true love is a crazed gambler and she has no future with him, and drowns herself.


* While most of the campaigns in the ''Roleplay/GlobalGuardiansPBEMUniverse'' were standard [[UsefulNotes/TheBronzeAgeOfComicBooks Bronze Age]] fare, the ''Night Life In The Big Easy'' campaign, which featured a solo 1980s-style vigilante facing off against a voodoo-themed criminal empire that had been built on drugs, prostitution, and white slavery, was straight out of UsefulNotes/{{the Dark Age|of Comic Books}}.


* ''Theatre/TheKansasCollection'' is a loose sequel to the original ''Oz'' book. A now-adult Dorothy ha stayed in Kansas while Oz is in civil unrest in Oz to the point where a rebellion is trying to take down the new Scarecrow king.


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* ''Theatre/TheKansasCollection'' is a loose sequel to the original ''Oz'' book. A now-adult Dorothy ha has stayed in Kansas while Oz is in civil unrest in Oz to the point where a rebellion is trying to take down the new Scarecrow king.




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* ''Theatre/TheKansasCollection'' is a loose sequel to the original ''Oz'' book. A now-adult Dorothy ha stayed in Kansas while Oz is in civil unrest in Oz to the point where a rebellion is trying to take down the new Scarecrow king.



* ''Theatre/{{Ebenezer}}'' is a prequel to ''Literature/AChristmasCarol'' where murder, destruction, and secrets abound that cast a dark light on the original story. Jacob Marley was in love with Scrooge and Fran's mother, kills Fran as an act of revenge on their family, and, on Scrooge's orders, forecloses Emily's orphanage on Christmas Eve, killing all the children there. Scrooge is even worse, because when Charles Dickens reveals this to him, he reveals he'd known about everything from the start and is ''fine'' with all they'd done, including viciously attacking Emily himself and ordering the foreclosure.

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* ''Theatre/{{Ebenezer}}'' is a prequel to ''Literature/AChristmasCarol'' where murder, destruction, and secrets abound that cast a dark light on the original story. Jacob Marley was was in a one-sided love with Scrooge and Fran's mother, mother despite her having a husband, impregnates and kills Fran as an act of revenge on their family, and, corrupts Scrooge to love only money and convinces him his fiancee Emily was cheating on Scrooge's orders, forecloses him, and convinces him to foreclose Emily's orphanage on Christmas Eve, killing all the children everyone there. Scrooge is even worse, because when When Charles Dickens reveals this Marley's crimes to him, he Scrooge reveals he'd known about everything Marley from the start and is ''fine'' fine with all they'd done, including viciously attacking Emily himself and ordering the foreclosure.


** Everything with Matoro and the Barraki saga basically slaps you in the face if the Piraka saga hasn't already. Not only do we get a downer ending, in another serial we're showned exactly what would have happened if Matoro never put the mask on. [[spoiler: the universe dies, and Matoro is labeled a coward and a pariah. Everyone also is now deprived of a home because the universe is crumbling, and Matoro only redeems himself when he sacrifices his life again to save the village. The guy just can't catch a break.]]

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** Everything with Matoro and the Barraki saga basically slaps you in the face if the Piraka saga hasn't already. Not only do we get a downer ending, in another serial we're showned exactly what would have happened if Matoro never put the mask on. [[spoiler: the The universe dies, and Matoro is labeled a coward and a pariah. Everyone also is now deprived of a home because the universe is crumbling, and Matoro only redeems himself when he sacrifices his life again to save the village. The Seriously, this guy just can't catch a break.]]


* [=OnDigital=], later ITV Digital, was an early attempt to bring digital TV to British viewers. It was advertised by Creator/JohnnyVegas and a cute little DeadpanSnarker sock puppet monkey sidekick as in [[https://www.youtube.com/watch?v=HeXu2kWsLc4 this advert]]. It wasn't a resounding success and ITV Digital died a quite public death with a lot of recrimination and lawsuits and all that fun stuff. But the Vegas/Monkey team were so loved that they ended up becoming the mascots of a completely different product, namely [[SpotOfTea PG Tips]]. How do you reintroduce a pair of endearing and loved characters? [[https://www.youtube.com/watch?v=L3ETnljaDvU Like this, apparently]].

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* [=OnDigital=], later ITV Digital, was an early attempt to bring digital TV to British viewers. It was advertised by Creator/JohnnyVegas and a cute little DeadpanSnarker sock puppet monkey sidekick as in [[https://www.youtube.com/watch?v=HeXu2kWsLc4 this advert]]. It wasn't a resounding success and ITV Digital died a quite public death with a lot of recrimination and lawsuits and all that fun stuff. But the Vegas/Monkey team were so loved that they ended up becoming the mascots of a completely different product, namely [[SpotOfTea PG Tips]]. How do you reintroduce And their idea of reintroducing a pair of endearing and loved characters? characters [[https://www.youtube.com/watch?v=L3ETnljaDvU Like was this, apparently]].


* Life Alert is a serious product - it's meant for older and disabled people if they ever, say, fall down and need help when no one is around -- but the old commercials have been the product of giggles for years. [[{{Narm}} "I've fallen and I can't get up!"]] was subject to MemeticMutation throughout the 90's and frequently mocked and parodied. Come 2014, they decided to darken up their ads into pure NightmareFuel. Gone are the old ladies almost comically on the floor, now the mood is noticeably darker and you can feel the pain and fear, as if Life Alert is saying "Thought that was ''funny'', did ya? Well, [[https://www.youtube.com/watch?v=J4JzxG0cnpg yuk it up now]], [[YouBastard you little shits.]]" The darker turn wound up backfiring, with complaints and reports of panic attacks pouring in, forcing the company to pull the ad after two short months.

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* Life Alert is a serious product - it's meant for older and disabled people if they ever, say, fall down and need help when no one is around -- but the old commercials have been the product of giggles for years. [[{{Narm}} "I've fallen and I can't get up!"]] was subject to MemeticMutation throughout the 90's and frequently mocked and parodied. Come In 2014, they decided to darken up their ads into pure NightmareFuel. Gone are Instead of the old ladies almost comically on the floor, now the mood is noticeably darker and you can feel the pain and fear, as if Life Alert is saying "Thought that was ''funny'', did ya? Well, [[https://www.youtube.com/watch?v=J4JzxG0cnpg yuk it up now]], [[YouBastard you little shits.]]" The darker turn wound up backfiring, with complaints and reports of panic attacks pouring in, forcing the company to pull the ad after two short months.



* In what is ostensibly ''not'' intended as a parody of this trope, Fairy -- who have for decades had a baby as a mascot to symbolise the "baby soft hands" you'll have after washing the dishes with their detergent -- introduced a new "Tough Baby" mascot in 2017 to emphasize being tough on dirt. Still a baby, but now he's a tattooed, [[HellBentForLeather studded-leather-jacketed]] [[TheQuincyPunk Quincy Punk]] baby with a deep Cockney growl, a [[BadassBiker motorbike]], and the catchphrase "No More Mr. Nice Baby"

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* In what is ostensibly ''not'' intended as a parody of this trope, Fairy -- who have for decades had a baby as a mascot to symbolise the "baby soft hands" you'll have after washing the dishes with their detergent -- introduced a new "Tough Baby" mascot in 2017 to emphasize being tough on dirt. Still a baby, but now he's a tattooed, [[HellBentForLeather studded-leather-jacketed]] [[TheQuincyPunk Quincy Punk]] baby with a deep Cockney growl, a [[BadassBiker motorbike]], and the catchphrase "No More Mr. Nice Baby"
Baby".


* Life Alert is a serious product - it's meant for older and disabled people if they ever, say, fall down and need help when no one is around -- but the old commercials have been the product of giggles for years. [[{{Narm}} "I've fallen and I can't get up!"]] was subject to MemeticMutation throughout the 90's and frequently mocked and parodied. Come 2014, they decided to darken up their ads into pure NightmareFuel. Gone are the old ladies almost comically on the floor, now the mood is noticeably darker and you can feel the pain and fear, as if Life Alert is saying "Thought that was ''funny'', did ya? Well, [[https://www.youtube.com/watch?v=J4JzxG0cnpg yuk it up now]], [[YouBastard you little shits.]]"

to:

* Life Alert is a serious product - it's meant for older and disabled people if they ever, say, fall down and need help when no one is around -- but the old commercials have been the product of giggles for years. [[{{Narm}} "I've fallen and I can't get up!"]] was subject to MemeticMutation throughout the 90's and frequently mocked and parodied. Come 2014, they decided to darken up their ads into pure NightmareFuel. Gone are the old ladies almost comically on the floor, now the mood is noticeably darker and you can feel the pain and fear, as if Life Alert is saying "Thought that was ''funny'', did ya? Well, [[https://www.youtube.com/watch?v=J4JzxG0cnpg yuk it up now]], [[YouBastard you little shits.]]"]]" The darker turn wound up backfiring, with complaints and reports of panic attacks pouring in, forcing the company to pull the ad after two short months.


* The opera by Music/PyotrIlyichTchaikovsky based on ''Literature/TheQueenOfSpades'' has it [[{{Pun}} in spades]] in relation to the original story. In the story, Herman is a manipulative VillainProtagonist who gets his just desserts when he loses at cards and goes mad, while Liza gets over him and more or less happily marries someone else. In the opera, Herman has AdaptationalHeroism, truly loves the girl but canít let go of his passion for gambling, and kills himself in the end, his last thoughts being of Liza. And before that, Liza realizes her true love is a crazed gambler and she has no future with him, and drowns herself.

to:

* [[Theatre/TheQueenOfSpades The opera opera]] by Music/PyotrIlyichTchaikovsky based on ''Literature/TheQueenOfSpades'' has it [[{{Pun}} in spades]] in relation to the original story. In the story, Herman is a manipulative VillainProtagonist who gets his just desserts when he loses at cards and goes mad, while Liza gets over him and more or less happily marries someone else. In the opera, Herman has AdaptationalHeroism, truly loves the girl but canít let go of his passion for gambling, and kills himself in the end, his last thoughts being of Liza. And before that, Liza realizes her true love is a crazed gambler and she has no future with him, and drowns herself.



to:

* The opera by Music/PyotrIlyichTchaikovsky based on ''Literature/TheQueenOfSpades'' has it [[{{Pun}} in spades]] in relation to the original story. In the story, Herman is a manipulative VillainProtagonist who gets his just desserts when he loses at cards and goes mad, while Liza gets over him and more or less happily marries someone else. In the opera, Herman has AdaptationalHeroism, truly loves the girl but canít let go of his passion for gambling, and kills himself in the end, his last thoughts being of Liza. And before that, Liza realizes her true love is a crazed gambler and she has no future with him, and drowns herself.


* ''VisualNovel/DanganRonpa'' is already dark, but ''Roleplay/DoubtAcademy'' takes it even further thanks to a few key differences. Unlike in canon, where convicting the wrong person equals GameOver, here [[HangingJudge Monobear]] simply tells them they got it wrong before executing the innocent scapegoat. This creates a KangarooCourt atmosphere where classmates have already lynched someone they ''knew'' was innocent to keep them from taking revenge and others have offered themselves up as {{Senseless Sacrifice}}s to keep their friends from suffering the same fate.

to:

* ''VisualNovel/DanganRonpa'' ''VisualNovel/DanganronpaTriggerHappyHavoc'' is already dark, but ''Roleplay/DoubtAcademy'' takes it even further thanks to a few key differences. Unlike in canon, where convicting the wrong person equals GameOver, here [[HangingJudge Monobear]] simply tells them they got it wrong before executing the innocent scapegoat. This creates a KangarooCourt atmosphere where classmates have already lynched someone they ''knew'' was innocent to keep them from taking revenge and others have offered themselves up as {{Senseless Sacrifice}}s to keep their friends from suffering the same fate.

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! Advertising

* [=OnDigital=], later ITV Digital, was an early attempt to bring digital TV to British viewers. It was advertised by Creator/JohnnyVegas and a cute little DeadpanSnarker sock puppet monkey sidekick as in [[https://www.youtube.com/watch?v=HeXu2kWsLc4 this advert]]. It wasn't a resounding success and ITV Digital died a quite public death with a lot of recrimination and lawsuits and all that fun stuff. But the Vegas/Monkey team were so loved that they ended up becoming the mascots of a completely different product, namely [[SpotOfTea PG Tips]]. How do you reintroduce a pair of endearing and loved characters? [[https://www.youtube.com/watch?v=L3ETnljaDvU Like this, apparently]].
* A literal example: Restoration Hardware, an upscale home furnishing chain, went from white walls, brightly lit stores, and a retro-industrial-Thirties/Forties/Fifties aesthetic to dark gray walls, very dim lights, and items with a modern/rough-edged look at some point after 2008.
* T-Mobile tried this in Spring of 2012. Their spokeswoman, the T-Mobile Girl, before seen with only white backgrounds and wearing pink sundresses, is now being advertised as bored with the "nice, safe" life she has. She searches for, and finds, a black full-bodied motorcycle jumpsuit (with pink accents) and rides into the night on a Yamaha-looking sport bike.
* Captain Morgan rum usually portrays their Captain as a playful partygoer. Their new campaign has gone for giving him a more daring and adventurous personality; likely due to the popularity of ''Franchise/PiratesOfTheCaribbean''.
* Life Alert is a serious product - it's meant for older and disabled people if they ever, say, fall down and need help when no one is around -- but the old commercials have been the product of giggles for years. [[{{Narm}} "I've fallen and I can't get up!"]] was subject to MemeticMutation throughout the 90's and frequently mocked and parodied. Come 2014, they decided to darken up their ads into pure NightmareFuel. Gone are the old ladies almost comically on the floor, now the mood is noticeably darker and you can feel the pain and fear, as if Life Alert is saying "Thought that was ''funny'', did ya? Well, [[https://www.youtube.com/watch?v=J4JzxG0cnpg yuk it up now]], [[YouBastard you little shits.]]"
* Nationwide Insurance (2015 Super Bowl) - Many audiences thought this advertisement was try to pull too hard on heart-strings. A kid talks about life insurance but ends by saying "because I am dead". The commercial ends with the motto Make Safe Happen. This disturbing commercial aimed to up the ante during the crucial advertising season, which ended up backfiring.
* In what is ostensibly ''not'' intended as a parody of this trope, Fairy -- who have for decades had a baby as a mascot to symbolise the "baby soft hands" you'll have after washing the dishes with their detergent -- introduced a new "Tough Baby" mascot in 2017 to emphasize being tough on dirt. Still a baby, but now he's a tattooed, [[HellBentForLeather studded-leather-jacketed]] [[TheQuincyPunk Quincy Punk]] baby with a deep Cockney growl, a [[BadassBiker motorbike]], and the catchphrase "No More Mr. Nice Baby"

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! Mythology

* Contrary to what popular belief holds, this is what modern adaptations do, to an extent, to ancient Myth/{{Greek myth|ology}}s. Some of the grotesque demons and horrid monstrosities, the hellish underworld and evil gods ([[EverybodyHatesHades Hades]] in particular), that we see in modern movies and video games inspired by Greek mythology are the product of [[HijackedByJesus blending the ancient myths with the nightmarish medieval]] [[{{Grimmification}} European folklore]].
** Hades and his underworld qualify, as they are often portrayed as horrifying, ghastly, and generally evil. In reality, the Greek underworld, Erebos, is more like a pleasant inn, and Hades was just a little emotionally unstable. The only commonly-found no-no he did in mythology was kidnapping Persephone, and even then, some variations have Zeus selling her to him.
* This tends to go for the other gods as well. Zeus is often thought of only as the god who went around having sex with women. Never mind he often punished evil doers or helped maintain the world. This is true for the other gods who had their petty moments, but were not evil or went around smiting humans for no reason. They usually had a reason even if only slight. They also had moments where they would help people who were beneficial to civilization.
* While Myth/NorseMythology was never actually LighterAndSofter, some believe Loki himself became this, as he was associated with the Devil by Christianity and his role as the OmnicidalManiac during Ragnarok was a product of Christianization.

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! Music

* When ''Radio/{{Dragnet}}'' premiered in 1949, it used subject matter that previous crime dramas wouldn't have touched with a ten-foot pole, like rape and child murder.
* Many ''Radio/AdventuresInOdyssey'' listeners remember the episode "The Mortal Coil". Whit tries to program a special "Heaven" program into the Imagination Station. Long story short, Whit almost dies, Eugene has a HeroicBSOD from experiencing Hell when he tried the program[[note]]Eugene wasn't a Christian at the time[[/note]], and other things which made that episode famous among listeners as the most terrifying episode in the show's history.
* Creator/TheBBC skewered this idea on AprilFools Day 2012 with ''Radio/TheArchers - Unchained'', a spoof trailer for a ''VideoGame/GrandTheftAuto'' style version of the beloved farming soap.


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! Roleplay

* ''Roleplay/DinoAttackRPG'', especially near the end, contained exceptional (and at times extremely gruesome) violence, sexual undertones (along with one or two implied scenes), a sub-plot about a lesbian and her homophobic father, a character whose mother is implied (and confirmed by WordOfGod) [[SonOfAWhore to be a prostitute]], extreme sexism, implied genocide, drugs (including an overdose), child abuse ([[KarmaHoudini and the man responsible gets away with it]]) characters who explicitly smoked and/or consumned alcohol, post-traumatic stress disorder, philosophical discussions, two characters with sub-plots concerning their religious faith, BodyHorror, an unstoppable EldritchAbomination [[CosmicHorrorStory on an almost Lovecraftian scale capable of destroying the planet and possibly the entire universe if it were to ever get out]]... and this roleplay is based entirely on a [[Toys/LEGODinoAttack short-lived LEGO theme]].
* ''VisualNovel/DanganRonpa'' is already dark, but ''Roleplay/DoubtAcademy'' takes it even further thanks to a few key differences. Unlike in canon, where convicting the wrong person equals GameOver, here [[HangingJudge Monobear]] simply tells them they got it wrong before executing the innocent scapegoat. This creates a KangarooCourt atmosphere where classmates have already lynched someone they ''knew'' was innocent to keep them from taking revenge and others have offered themselves up as {{Senseless Sacrifice}}s to keep their friends from suffering the same fate.
* The ''Insane Cafe'' [=RP=] trilogy has elements of this. The first was a nonsensical, hilarious and downright {{Narm}}y. The second was more plot driven and a terrorist attack on a remote laboratory was a key plot point. The 3rd installment features several assassination attempts, [[HotterAndSexier a few sex scenes]] and an impending war. Oh yeah, profanities are uttered the second and third installments.
* While most of the campaigns in the ''Roleplay/GlobalGuardiansPBEMUniverse'' were standard [[UsefulNotes/TheBronzeAgeOfComicBooks Bronze Age]] fare, the ''Night Life In The Big Easy'' campaign, which featured a solo 1980s-style vigilante facing off against a voodoo-themed criminal empire that had been built on drugs, prostitution, and white slavery, was straight out of UsefulNotes/{{the Dark Age|of Comic Books}}.
* ''Roleplay/WelcomeToBeacon'' and its sequel ''Roleplay/WelcomeToBeaconUltimate'' are considerably darker than canon ''WebAnimation/{{RWBY}}''. The Grimm are a more considerable threat, and the students have to face two major criminal organizations, who have no qualms causing deaths and grevious harm to the student body. Several characters also carry scars, both physical and mental, from prior encounters with the Grimm, and sex between them have been implied several times. There's a reason several players call it "RWBY as written by Creator/GenUrobuchi"
* ''Roleplay/PokemonRiseOfTheRockets'' started out as a straight-up WarFic of {{Franchise/Pokemon}}, with its very first seen being the execution of Rocket Leader Giovanni, and has only gotten darker from there. Doesn't help that much of the MindScrew, [[DespairEventHorizon Despair Event Horizons]], [[MoralEventHorizon Moral Event Horizons]], and overall violence has been [[WordOfGod inspired]] by such series as ''Anime/NeonGenesisEvangelion''.
* Roleplay/AK47sISOTMapgame has been noted for drifting into grimdark territory ''before the game even began''.

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