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* AmbiguouslyJewish: He looks Jewish and Dina even guesses that he is, but he never outright confirms or denies this and never mentions any family traditions, even during the holiday episodes. Finally confirmed outright in "Spring Cleaning", where he tells Garrett that some of "us" like snow, referring to Jewish people.

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* AmbiguouslyJewish: He looks Jewish and Dina even guesses that he is, but he never outright confirms or denies this and never mentions any family traditions, even during the holiday episodes. Finally confirmed outright in "Spring Cleaning", where he tells Garrett Glenn that some of "us" like snow, referring to Jewish people.



* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction, although "Liwanag" is an indigenous Tagalog surname meaning "radiance."[[note]]A pretty common TruthInTelevision. The Philippines was colonized by Spain for over 300 years, so their naming customs largely stuck. This does not indicate, however, that Mateo (or any other Filipino with a Spanish surname) has Spanish heritage; the Claveria Decree of 1849 imposed Spanish surnames upon the nation's citizens, and Mateo having the native surname Liwanag mostly just means his father probably hails from a more rural place in the Philippines, as such locations were affected by the decree to a significantly lesser extent.[[/note]]

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* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction, although "Liwanag" is an indigenous Tagalog surname meaning "radiance."[[note]]A pretty common TruthInTelevision. The Philippines was colonized by Spain for over 300 years, so their naming customs largely stuck. This However, this does not necessarily indicate, however, and often does ''not'' indicate, that Mateo (or any other Filipino with a Spanish surname) names) has Spanish heritage; the Claveria Decree of 1849 imposed Spanish surnames upon the nation's citizens, and Mateo having the native surname Liwanag mostly just means his father probably hails from a more rural place in the Philippines, as such locations were affected by the decree to a significantly lesser extent.[[/note]]


* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction, although "Liwanag" is an indigenous Tagalog surname meaning "radiance."[[note]]A pretty common TruthInTelevision. The Philippines was colonized by Spain for over 300 years, so their naming customs largely stuck. This does not indicate, however, that Mateo (or any other Filipino with a Spanish surname) has Spanish heritage; the Claveria Decree of 1849 imposed Spanish surnames upon the nation's citizens, and Mateo having the native surname Liwanag mostly just means Mateo's father probably hails from a more rural place in the Philippines, as such locations were affected by the decree to a significantly lesser extent.[[/note]]

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* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction, although "Liwanag" is an indigenous Tagalog surname meaning "radiance."[[note]]A pretty common TruthInTelevision. The Philippines was colonized by Spain for over 300 years, so their naming customs largely stuck. This does not indicate, however, that Mateo (or any other Filipino with a Spanish surname) has Spanish heritage; the Claveria Decree of 1849 imposed Spanish surnames upon the nation's citizens, and Mateo having the native surname Liwanag mostly just means Mateo's his father probably hails from a more rural place in the Philippines, as such locations were affected by the decree to a significantly lesser extent.[[/note]]


* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction.[[note]]In reality, because the country's naming conventions are somewhat inherited from Spain, it isnít uncommon for Filipino names to be about that long, if not longer.[[/note]]

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* OverlyLongSpanishName: Mateo primly introduces himself by this in his introduction.[[note]]In reality, because the country's introduction, although "Liwanag" is an indigenous Tagalog surname meaning "radiance."[[note]]A pretty common TruthInTelevision. The Philippines was colonized by Spain for over 300 years, so their naming conventions are somewhat inherited from Spain, it isnít uncommon for customs largely stuck. This does not indicate, however, that Mateo (or any other Filipino names with a Spanish surname) has Spanish heritage; the Claveria Decree of 1849 imposed Spanish surnames upon the nation's citizens, and Mateo having the native surname Liwanag mostly just means Mateo's father probably hails from a more rural place in the Philippines, as such locations were affected by the decree to be about that long, if not longer.a significantly lesser extent.[[/note]]

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* CrouchingMoronHiddenBadass: While he's easily taken advantage of by his employees, he has a few secret weapons that show he knows when to put his foot down. For instance, he has a binder filled with personal details about each store vendor. While Amy initially thinks that it's useless, it's revealed that he uses said binder to blackmail the store vendors and keep them in line.


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* TheMentor: He becomes this to Amy in season 4, when he steps down to store associate and she becomes store manager.


[[folder: Marcus White]]

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[[folder: Marcus]]
!!
Marcus White]]
White



* AscendedExtra: He started off as a character who would pop up once every couple of episodes, but gradually began appearing once in every episode along with Justine.




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** In season 4, she ends up getting back at Carol AND Dina for their treatment of her. After she was forced to break up with Jerry due to losing [[MakesSenseInContext a coin toss against Carol]], they end up going behind her back in "Blizzard" and continue their relationship. During "Easter", Jerry shows up disguised in a bunny costume to see Sandra and drives Dina crazy by making her think that she's hallucinating. Sandra pretends to not see him and tells Dina that she's probably going through a SanitySlippage because she lost her birds in "Valentine's Day".


* AFoolAndHisNewMoneyAreSoonParted: Season 4 reveals that Glenn made an error with his wage and he was being paid $860 per hour instead of $8.60 during 2018. But by the end of the season, [[spoiler:it's revealed that he's been living in a hidden utility closet at the store for seven months because he's homeless]].



* BasementDweller: He keeps bringing up how he lives in his mom's basement.




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* TheBusCameBack: After being fired in season 3, she becomes Amy's assistant when the latter becomes the store manager in season 4.


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* TheAtoner: Starts showing signs of this in the second half of season 4, as his new job allows him to hear critical information from corporate that he can later pass on to Amy when she becomes store manager.
* TheCassandra: In the season 4 finale, [[spoiler:he is the first to hear that homeland security is being sent to the store. He immediately excuses himself and tries to call Mateo directly multiple times, but is sent to voicemail. It's only when Amy picks up his call that he's finally able to tell someone that Mateo needs to run.]]
* TheFriendNobodyLikes: The cast is initially friendly towards him until he sells out to corporate while they were petitioning to get Myrtle's job back. Mateo breaks up with him and he becomes a person who tries too hard to fit in.


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* SecretKeeper: He knows that Mateo is [[spoiler:undocumented]] and initially quit his job as district manager to avoid getting him caught.

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* BigBeautifulWoman: A larger lady and considered very attractive by the rest of the characters.

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** During the entirety of Emma's Quinceañera, he gets into worse and worse situations because of this.



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* SitcomArchnemesis: To Carol, who is constantly sniping with her because of Sandra's mutual attraction to Carol's boyfriend Jerry.


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[[folder:Laurie]]
!!Laurie Neustadt
->'''Played By:''' Jennifer Irwin
The new District Manager after Jeff quits, introduced in season 3.
----

* {{Nepotism}}: Hires her totally incompetent and unqualified son to become manager.

[[/folder]]

[[/folder]]


[[folder:Amy Dubanowski]]

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[[folder:Amy Dubanowski]][[folder:Amy]]
!!Amelia "Amy" Dubanowski (née Sosa)



-->"We all think she looks hot, okay?"

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-->"We -->'''Amy:''' "We all think she looks hot, okay?"



[[folder:Jonah Simms]]

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[[folder:Jonah Simms]][[folder:Jonah]]
!!Jonah Simms



One of Cloud 9ís newest employees at the start of the series, Jonah is an overly politically correct business school dropout.

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One of Cloud 9ís newest employees at the start of the series, Jonah is an overly politically correct business school dropout.
dropout who immediately develops a rapport with Amy.



[[folder:Dina Fox]]

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[[folder:Dina Fox]][[folder:Dina]]
!!Dina Fox



[[folder:Garrett [=McNeill=]]]

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[[folder:Garrett [=McNeill=]]][[folder:Garrett]]
!!Garrett [=McNeill=]



[[folder:Mateo Fernando Aquino Liwanag]]

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[[folder:Mateo [[folder:Mateo]]
!!Mateo
Fernando Aquino Liwanag]]Liwanag



[[folder:Cheyenne Tyler Lee]]

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[[folder:Cheyenne [[folder:Cheyenne]]
!!Cheyenne
Tyler Lee]]Lee



[[folder:Glenn Sturgis]]

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[[folder:Glenn Sturgis]][[folder:Glenn]]
!!Glenn Sturgis



[[folder: Sandra Kaluiokalani]]

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[[folder: Sandra Kaluiokalani]]
[[folder:Sandra]]
!!Sandra Kaluiokalani



[[folder:Brett Kobashigawa]]

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[[folder:Brett Kobashigawa]]
[[folder:Brett]]
!!Brett Kobashigawa



[[folder:Tate Stasklewicz]]

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[[folder:Tate Stasklewicz]][[folder:Tate]]
!!Tate Stasklewicz



[[folder:Myrtle Vartanian]]

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[[folder:Myrtle Vartanian]][[folder:Myrtle]]
!!Myrtle Vartanian



[[folder:Jeff Sutin]]

-->'''Played by:''' Michael Bunin

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[[folder:Jeff Sutin]]

-->'''Played
[[folder:Jeff]]
!!Jeff Sutin
->'''Played
by:''' Michael Bunin



[[folder:Kelly Watson]]

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[[folder:Kelly Watson]]
[[folder:Kelly]]
!!Kelly Watson



[[folder: Bo Derek Thompson]]

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[[folder: Bo [[folder:Bo]]
!!Bilbo "Bo"
Derek Thompson]]
Thompson



[[folder:Adam Dubanowski]]

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[[folder:Adam Dubanowski]]
[[folder:Adam]]
!!Adam Dubanowski



[[folder:Emma Dubanowski]]

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[[folder:Emma Dubanowski]]
[[folder:Emma]]
!!Emma Dubanowski



[[folder:Jerusha Sturgis]]

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[[folder:Jerusha Sturgis]][[folder:Jerusha]]
!!Jerusha Sturgis


* CrazyCatLady: Or Crazy Bird Lady, to be precise. Dina owns several birds. She frequently leaves messages for them if she finds out she canít be home for some reason usually having to do with something weird happening at the store.
* FriendsWithBenefits: With Garrett in Season 2.

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* CrazyCatLady: Or Crazy Bird Lady, to be precise. Dina owns several birds.birds, which is used to demonstrate her eccentricity and how out of touch she is with other people. She frequently leaves messages for them if she finds out she canít be home for some reason usually having to do with something weird happening at the store.
* FriendsWithBenefits: With Garrett in Season 2.2; while they enjoy sleeping together, they hesitate to ascribe romantic feelings to their relationship.



* PetTheDog: In a rare moment of compassion, [[spoiler:she agrees to be Glenn's surrogate for his baby.]]

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* PetTheDog: PetTheDog:
** Consistently sticks up for Amy even as her Golden Globes party continues to go down the crapper.
**
In a rare moment of compassion, [[spoiler:she agrees to be Glenn's surrogate for his baby.]]



* ChronicallyCrashedCar: His car is constantly destroyed by something or other.



* BirdsOfAFeather: Her boyfriend Jerry is similarly softspoken and heavyset.




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* PhraseCatcher: Constantly on the receiving end of "Shut up, Sandra!".



* PutOnABus: She is fired from the store in season 3, and later makes minor appearances as a can collector (in person) and a hologram (digitally).



[[folder: Kelly Watson]]

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[[folder: Kelly [[folder:Kelly Watson]]



%%* PrettyFlyForAWhiteGuy

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%%* PrettyFlyForAWhiteGuy* {{Flopsy}}: The $5,000 he got for being hit by a car was (probably) genuine, but when faced with the cost of childcare, he mentions that he'll need to be hit by ''so'' many cars.
* PrettyFlyForAWhiteGuy: Bo is a wannabe rapper.
* RadioFriendliness: Frequently tries to overload his songs with political messages, and Cheyenne asks him to tone it down.



* FirstPeriodPanic: Amy's daughter Emma gets her first period while Jonah is watching her in "Shoplifter". He's more or less just a stranger to her: just a guy her mom works with, and he has no idea what to do in the situation. This also inadvertently results in Dina discovering her presence in the store at some point, which is not allowed within Cloud 9ís policies.

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* FirstPeriodPanic: Amy's daughter Emma gets her first period while Jonah is watching her in "Shoplifter". He's more or less just a stranger to her: just a guy her mom works with, and he has no idea what to do in the situation. This also inadvertently results in Dina discovering her presence in the store at some point, which is not allowed within Cloud 9ís policies.


* CoolBigSis: She tries to be this for Cheyenne, whom Amy sees herself in -- thus, Amy tries to motivate her and steer her in the right direction. Cheyenne's mother even points out that there's maternal influence thrown in there too.



* EveryoneCanSeeIt: Her crush on Jonah. Everyone picks up on the tension in the first two seasons, and in season 3, her coworkers peg her dislike of Kelly to Jonah dating her. It is implied that they are correct.



* EveryoneCanSeeIt: Jonah with Amy.

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* EveryoneCanSeeIt: Jonah with Amy.Jonah's crush on Amy is painfully obvious to the other employees, and during Cheyenne's wedding they purposefully have to downplay their closeness in front of their significant others.



* OpenMouthInsertFoot: Many times, but manages it within the first few minutes of the first episode by not realizing he’s offended his floor manager, Amy, within the first few minutes of this job.

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* OpenMouthInsertFoot: Many times, but manages times.
** Manages
it within the first few minutes of the first episode by not realizing he’s he's offended his floor manager, Amy, within the first few minutes of this job.



* SitcomCharacterArchetypes: The Dork, as much of the humor surrounding Jonah is how uppity and awkward he is. Also some shades of the Square, as he is often baffled at the goings-on.

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* SitcomCharacterArchetypes: The Dork, as much of the humor surrounding Jonah is how uppity and awkward he is.is, and how his hobbies are inaccessible to the other characters. Also some shades of the Square, as he is often baffled at the goings-on.



* VitriolicBestBuds: With Garrett.

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* VitriolicBestBuds: With Garrett. They're frequently ribbing each other and get on each other's nerves when they become roommates, but it's clear that they care about each other despite that.



* AbhorrentAdmirer: Subverted. While Jonah is put off by her attentions, she also largely misread their interactions and backs off when she realizes he isn't interested.
* BrutalHonesty: Will say whatever she wants in the harshest way possible and doesn't care about the consequences.



* JerkWithAHeartOfJerk: Proves so on many occasions, but most especially when she immediately and eagerly takes up the mantle of manager of the Cloud 9 Store [[spoiler:when Glenn is fired and EVERYONE walks out.]]

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* JerkWithAHeartOfJerk: Proves so on many occasions, but most especially when JerkWithAHeartOfGold: In later seasons. While she immediately is consistently a harsh jerk, earlier the [[PetTheDog nice things]] she would do for other employees would come with payback or some other catch that negated the heartwarming. She genuinely begins looking out for the others and eagerly takes up the mantle of manager of the Cloud 9 Store [[spoiler:when Glenn is fired and EVERYONE walks out.]]sees them as friends in season 3.



* MissFanservice: The go-to for this show. She frequently dresses in suggestive clothing and a lot of emphasis is placed on her generous bust.
* NoSocialSkills: Dina is absolutely incapable of reading a room, can't tell when people don't want her involved, and often just makes the situation worse.

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* MissFanservice: MsFanservice: The go-to for this show. She frequently dresses in suggestive clothing and a lot of emphasis is placed on her generous bust.
* NoSocialSkills: Dina is absolutely incapable of reading a room, can't tell when people don't want her involved, and often just makes the situation worse.worse because of her illogical courses of action.



* {{Dismotivation}}: He is determined to only do the bare minimum.



* CharacterTics: Cheyenne tends to laugh loudly and inappropriately when nervous or in an awkward situation. This devolves into full-on LaughingMad when faced with the tornado.



* LaughingMad: Spends the [[spoiler:store destroying tornado]] cackling like a madwoman.

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* LaughingMad: Spends the [[spoiler:store destroying tornado]] tornado cackling like a madwoman.madwoman due to the stress.



A sales associate, later warehouse manager with a criminal history and who nobody seems particularly fond of.

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A sales associate, later warehouse manager with a criminal history and who nobody history. Nobody seems particularly fond of.of him.



* TheDitz: He's not too bright. Along with the below example of him slicing his thumb off, he thinks root beer cures everything, and thought soaking his infected leg in his apartment complex's hot tub every night would heal it. [[{{Squick}} Safe to say, it did not]].

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* TheDitz: He's not too bright. Along with the below example of him slicing his thumb off, he thinks root beer cures everything, and thought soaking his infected leg in his apartment complex's hot tub every night would heal it. [[{{Squick}} Safe to say, it It did not]].not.



* SuperDoc: Subverted. He comes in seemingly ready to deliver Cheyenne's baby, asks her if she's taken any drugs that might affect the birth...and then walks away saying his job is done, since as a pharmacist, he wasn't trained in childbirth.

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* SuperDoc: Subverted. He comes in seemingly ready to deliver Cheyenne's baby, asks her if she's taken any drugs that might affect the birth...and then walks away saying his job is done, since as a pharmacist, he wasn't trained in childbirth.
childbirth. In another episode he's shown to not know how to do first aid either.



* LoveInterest: Gets into a serious relationship with Jonah halfway through season 3.



* TheScrappy: InUniverse. No matter how hard she tries, the other employees don't really like her. It's the reason [[spoiler:she decides to transfer stores]]. She is at one point compared to [[Franchise/ScoobyDoo Scrappy-Doo]] himself, as a late addition that everyone disliked.

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* TheScrappy: InUniverse. No matter how hard she tries, the other employees don't really like her. It's the reason [[spoiler:she decides to transfer stores]]. She is at one point compared to [[Franchise/ScoobyDoo Scrappy-Doo]] himself, as a late addition that everyone disliked. disliked (although Jonah [[ComplimentBackfire meant it as a compliment]]).
* TemporaryLoveInterest: Gets into a serious relationship with Jonah shortly after she's introduced, and [[spoiler:leaves the store a couple of episodes after Jonah and Amy get together]].



* PrettyFlyForAWhiteGuy
* WellIntentionedExtremist: His attempts to impress Cheyenne or ensure stability for his family comes off as this. He holds Cloud 9 up at gunpoint and flashmobs Cheyenne to propose to her, tries to get Glenn to cosign for a house he wants his family to live in, and very nearly robs Cloud 9 when he realizes he also needs to contribute financially to his daughter.

to:

* %%* PrettyFlyForAWhiteGuy
* WellIntentionedExtremist: His attempts to impress Cheyenne TheSlacker: It's clear that Bo isn't particularly hardworking or ensure stability for his family comes off as this. He holds Cloud 9 up at gunpoint motivated, and flashmobs Cheyenne to propose to her, tries to get Glenn to cosign for a house initially doesn't seem aware that he wants his family to live in, and very nearly robs Cloud 9 when he realizes he also needs would have to contribute financially to his daughter.
raising Harmonica beyond occasional babysitting duties.



Amyís husband, a failed entrepreneur that makes grilling videos.

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Amyís husband, a failed entrepreneur that who makes grilling videos.


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[[/folder]]

[[folder:Jerusha Sturgis]]
-> '''Played By:''' Kerri Kenney

Glenn's wife.
----
* BirdsOfAFeather: Like Glenn, she's a bit of a fragile wimp.
* TheGhost: In the first two seasons, she's oft-mentioned but never appears. She finally does so in "Golden Globes Party".
* LawOfInverseFertility: After she and Glenn decide to have a biological child, they find out that Jerusha's uterus is "shaped like a corkscrew" so she can't conceive.
* TextileWorkIsFeminine: Fits a certain stereotype of a sensitive, cardigan-wearing wife who does needlepoint in her spare time. However, nobody considers her work very good. She later admits that she took it up at least partly because it was a classically feminine hobby.


* HiddenDepths: A trained midwife that has eidetic memory.

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-->'''Sandra:''' My mailman uses my bathroom every day. He used to knock, but then he made me make him a key.
* HiddenDepths: A trained midwife that who has eidetic memory.



* DroppedABridgeOnHim: Died during the Season 2 finale in the tornado.

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* DroppedABridgeOnHim: Died during the Season 2 finale in the tornado. [[spoiler:Or not; as he turns up alive.]]



* LateArrivalSpoiler: [[spoiler: Not a huge spoiler but he eventually shows up alive after the store is rebuilt.]]
* OffScreenMomentOfAwesome: The rest of the characters always discuss and act jealous of Brett's apparent success within the store. In one episode, Brett somehow manages to sell an entire shelf of merchandise. And the shelf. Just by standing there.
** [[spoiler: Also somehow managed to outdrive a tornado that, when last seen on screen, was heading straight toward him.]]

to:

* LateArrivalSpoiler: [[spoiler: Not a huge spoiler but he eventually shows up alive after the store is rebuilt.]]
* OffScreenMomentOfAwesome:
OffScreenMomentOfAwesome:
**
The rest of the characters always discuss and act jealous of Brett's apparent success within the store. In one episode, Brett somehow manages to sell an entire shelf of merchandise. And the shelf. Just by standing there.
** [[spoiler: Also somehow managed to outdrive [[spoiler:outdrive a tornado that, when last seen on screen, was heading straight toward him.]]



* AbhorrentAdmirer: Downplayed, but he'll occasionally come on to Amy or act like the two of them are a [[WillTheyOrWontThey long time coming]], even though Amy repeatedly turns him down.



* RamblingOldManMonologue: Will occasionally launch into long stories tangentially related to the topic at hand.



* TheScrappy: InUniverse. No matter how hard she tries, the other employees don't really like her. It's the reason [[spoiler:she decides to transfer stores]].

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* TheScrappy: InUniverse. No matter how hard she tries, the other employees don't really like her. It's the reason [[spoiler:she decides to transfer stores]]. She is at one point compared to [[Franchise/ScoobyDoo Scrappy-Doo]] himself, as a late addition that everyone disliked.

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